The document summarizes a Heroku partner webinar from October 2014. The webinar covered working with Heroku, taking advantage of opportunities at Dreamforce 2014 and Salesforce partner programs, and Heroku product updates. It also discussed the two channels Heroku uses to work with customers - the developer channel and enterprise channel - and differences in their customer bases and engagement approaches.

1. Heroku Partner Webinar
October 2014
Abe Pursell, Nicolas Pujol

2. Agenda
• Working with Heroku
• Taking advantage of Salesforce
– Dreamforce 2014
– Pricing and engagement
– Partner programs
• Product updates
• Q&A

3. • Enterprise
– Salesforce channel
• Account team, PO process
• Annual contracts
– Newer customer base; growing fast
– More conservative
– Invests on innovation, productivity, trust,
integration with Salesforce systems
– Salesforce team
• AE
• TE
• Co Prime AEs
• Partner teams
Working with Heroku: two channels
• Developers & lean startups
– Web channel
• Credit card
• Elastic pricing
– Customer base since inception of Heroku
– More progressive
– Invests on innovation, productivity
– Heroku team
• AE
• SE
• Partner team (light)

4. Dreamforce

5. 100,000+ Customers looking to
build the next generation apps

6. Salesforce1: The Platform for
Customer Innovation
“Heroku lets us focus on our app and deliver more
value to customers.”
– Aaron Peckham, Urban Dictionary

7. “For customers who hate shopping, or don’t
have the time, our mobile app offers a rich,
personalized shopping experience that’s
available at any time from anywhere.”
- Brian Spaly, CEO
Trunk Club Connects Customers & Employees with Mobile Apps
Customer facing mobile app built on Heroku
Employee mobile app built on Force.com for order fulfillment

8. Connect Your Customer Engagement Apps with Your Business
Process
Salesforce1
Heroku Connect
Integrate your Business
Process
Engage your Customers
Customer Apps Employee Apps

9. When building consumer or
customer-facing apps
To leverage “open source”
developer skills and
frameworks
To easily integrate apps
with Salesforce system of
record
When do customers use Heroku?
Ruby
Java
node
PHP
Python
Scala

10. What is Heroku?
Part of Salesforce1: Platform as a Service to build, run and scale customer apps
Dynos:
Run virtually any
language at scale
Database:
Enterprise Postgres as
a service
Add-ons:
Marketplace for
logging, data and more

11. Partner Programs

12. Partners.Heroku.com
Directory on Heroku site
- Customers looking partners
to hire
- Search from heroku.com

13. https://
appexchange.salesforce.com/
consulting
Showcase your practice to
Salesforce customers
- NEW: programming language
competency filters

14. Partners.Salesforce.com
Live discussion forum
- Partner to Heroku and
Salesforce staff
- Partner to partner
Training & learning
- Events calendar
- Recorded sessions
- Docs library for partners

15. Product Update

16. Product updates
• Two factor authentication
• Heroku DX and metrics
• Java updates, Cloudbees to Heroku guides
• Safe Harbor certification
• Heroku button
• New database plans
Details at blog.heroku.com

17. Thanks (partners@heroku.com)
Q&A

18. Backup materials

19. Why Heroku?
Customers tell us…
1. It takes weeks to months to set up infrastructure for app development, testing and
production.
2. I want my developers to spend their time on features, not infrastructure.
3. We need to quickly scale apps up (and down) as business demand changes.
4. I need more apps available 24x7 without adding an army of dev ops folks.
5. I need an easy way to integrate apps with Salesforce.

20. Why Heroku?
1. It takes weeks (or months) to set up infrastructure for app development, testing and production.
“Speed is truly of the
essence. If we don’t do it
today, someone else is
going to do it tomorrow.
Heroku enables us to build,
test and ship faster than we
ever would be able to
otherwise.”

21. Why Heroku?
2. I want my developers to spend their time on features, not infrastructure.
"I’d recommend Heroku
for most apps,
especially for anyone
that wants to spend
time working on their
product and not on
servers."

22. Why Heroku?
3. We need to quickly scale apps up (and down) as business demand changes.
“Heroku makes the
dream of ‘elastic
cloud scale’ real so I
can say yes to more
apps and more
projects”.

23. Why Heroku?
4. I need more apps available 24x7 without adding an army of dev ops folks.
“AWS is awesome at
quickly deploying virtual
servers. The problem
is: then I have to
manage another virtual
server!”

24. Why Heroku?
5. I need an easy way to integrate apps with Salesforce.
"By syncing data between our Red
Robin Royalty application and our
Salesforce.com system of record,
Heroku Connect helps give us a
360 degree view of our customers.
This allows us to serve our guests
in whole new and innovative ways -
giving them an amazing dining
experience."

25. Who buys Heroku?
Enterprise
Architects VP of Development Developers
Evaluates Business
Criteria
Sets Technical
Standards
Evaluates Product

26. Heroku value by Role
VP of Development
Faster delivery of apps
Increase focus on
innovation
Increase developer
productivity
Add powerful
functionality quickly
Reduce DevOps
resources
Scale on demand
“Heroku makes the dream of
‘elastic cloud scale’ real so I
can say yes to more apps
and more projects”.
“I can tell my CIO that we can
innovate quickly and know
that the resulting apps will
delight of millions of
customers.”
Evaluates Business
Criteria

27. Heroku value by Role
Enterprise
Architects
Sets Technical
Standards
Faster delivery of apps
Increase focus on
innovation
Increase developer
productivity
Add powerful
functionality quickly
Reduce DevOps
resources
Scale on demand
“Heroku is five years ahead of
the competition”.
“AWS is awesome at quickly
deploying virtual servers. The
problem is: then I have to
manage another virtual
server!”