Salesforce and AWS are leading the next revolution in building engaging customer experiences. Behind every great experience is an app, and the power of the Salesforce platform lets you build apps fast. Adding to that experience is the AWS platform that extends the ability to rapidly deliver apps by offering developers a collection of purpose-built and ready-to-consume set of services. Salesforce Heroku—built entirely on AWS—enables developers to focus on building business apps fast instead of spending cycles on the monotonous heavy-lifting. In this session, you learn how Salesforce Heroku and AWS accelerate developer productivity and lower operational complexity to deliver solutions around Salesforce data integration, media delivery, web security, big data analytics and warehousing. Session sponsored by Salesforce

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovate Faster with
Salesforce Heroku and
AWSRahul Awasthy
Amit Agarwal
Kevin Cochran
N o v e m b e r 2 9 , 2 0 1 7

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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#reinvent
#salesforce

3. Rahul Awasthy
Director, Product Marketing
Salesforce

5. Every Company Is Reimagining Their Customer
Experience
Predictive
Marketing
Predictive
Service
Unified
Commerce
Faster
Collaboration
Faster
Results
Guided
Sales
Smart
Apps

6. But a Lot Goes into Building Experiences
ArtificialIntelligence
UserExperience
Data ComplexIntegrations
Identity
Trust&Security
Analytics
Developer Skills
Network&Firewall
Metadata
Predictive
Marketing
Predictive
Service
Unified
Commerce
Faster
Collaboration
Faster
Results
Guided
Sales
Smart
Apps

7. Application Development Continuum
From declarative to programmatic: Salesforce platform delivers
AnalyticsCommunityMarketingServiceSales
Drag n Drop Multiple languagesClicks + code
Homogenous data stores Multiple data services
Admin ProgrammerAnalyst Developer
Out of Box OOB + custom Built from scratch
Functional apps Model-driven apps Web-scale apps

8. Salesforce Platform
SaaS
aPaaS
AppExchange Elements
DATA SERVICES
HEROKU
CONNECT
AnalyticsCommunityMarketingServiceSales
Apps
Clicks + code
solve for the developer gap
Deploy and run
build innovative, engaging apps
PaaS
Runtime
Developer
Experience (DX)
Data services
and Ecosystem
APIs & TOOLsBulkREST MetadataSOAP Tooling IDECLI Dev ConsoleSandboxOData 4.0
App
Builder
Process
Builder
Schema
Builder
Community
Builder
Page
Builder
Workflow
Engine
Global
Search
Reports &
Dashboards
Collaboration
DECLARATIVE DEVELOPMENT
Encryption Auto
Updates
Sharing &
Permissions
COMPLETE CRM + CUSTOM SCHEMA
Salesforce1 Mobile Files & ContentIdentity
DEVELOPER EXPERIENCE

9. Salesforce Heroku
Engage your customer
Create mobile and web apps that delight customers at
every touchpoint
Extend your CRM
Behind the beautiful apps, your existing CRM data
powers a contextual and personalized experience
Scale to millions, instantly
No waiting, no planning. Go from 10 to 10 million
customers with zero-touch
Build rich customer experiences

10. Strategic Alliance to Empower Innovation
Simplifying and expanding how customers capture, analyze and act on their data

11. Salesforce Delivers New Services at Scale on Aws
Leveraging Amazon Web Services (AWS) as our preferred public cloud provider

12. The Expanding Salesforce and Aws Alliance

13. Salesforce & AWS
Software
Services
Infrastructure
Raw Data
Operational Data
Business Data
Marketing Services
Community High-tech analysis
Sales/connection with a customer
Application Processing data
Event notification Engine of rule
Authentication Collecting data
Encryption Data storage
Providing new services
Providing valuable
information
Information from Big
Data & devices
Heroku
Enterprise
Cloud services for customer's business transformation

14. Heroku is Built 100% on AWS
Heroku serves as a managed service provider, implementing AWS best practices
in architecting, deploying, and scaling enterprise services on top of underlying
AWS infrastructure

15. From idea to URL

16. From idea to URL

17. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

18. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

19. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

20. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

21. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

22. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

23. Developer Platform Built on AWS
Focus: developer productivity with Enterprise control and security

24. Benefits
Generating more revenue by addressing business
opportunities with more tailored business
applications in less time
Driving higher user productivity through earlier
delivery of high-performing business applications
that leverage business data
Increasing the productivity of application
development teams by providing an easy-to-use,
robust application development platform
Optimizing the use of IT staff time and IT
infrastructure by using the cloud-based Salesforce
platform-as-a-service solution
IDC: the ROI of building apps on Salesforce, July 2016

26. Heroku Private SpacesAWS Virtual Private Cloud (VPC)
Secure Connections Between Heroku & VPCs
Simply and securely connect Heroku apps with AWS VPCs

27. Tell Us about the Architectures

28. Common Heroku Use Cases
Complex processing
o Heroku has massive computing power
o Use the right language for the job
o Perform complex SQL queries to reduce needed code
Offloading large volumes of data
o Is all data needed in Salesforce? Only need aggregate data
o Leverage Heroku Connect to easily synchronize data with Salesforce
o Use Salesforce Connect to show data hosted in Heroku inside the Salesforce UI
o Are there other uses of the data now that it is actionable? Machine Learning
Leveraging external capabilities
o Video hosting, image processing, PDF generation
o You can code almost anything Heroku
o CPQ partners use Heroku to generate PDFs

29. CPU Intensive Calculations
Single-tenant elastic scale
Response message
Dynos scaled to meet
SLA requirements
Workflow outbound messages
or Apex HTTP callouts

30. Large Data Volumes
Extend your data model
Data
Archive
Heroku
Connect
Data
Virtualization
Odata 4.0
Record sync &
archival
Lightning Connect
Virtualize
hundreds of
millions of records
in Salesforce
On
premises
APIs
Heroku API
consolidation
layer
Salesforce Big
Objects
powered by
Apache HBASE
Inbound and
outbound
API message
Heroku
Postgres
API Heroku as API
wrapper and
consolidation layer
for multiple systems

31. Data Warehousing and Data Integration
Unlock the potential of your data, securely
a
a
Heroku Private Spaces
Firewall
Heroku
Postgres
synchronized to
Salesforce via
Heroku Connect

32. High-Volume Streaming/Internet of Things
Streaming data, event processing, and sync to Salesforce, oh my!
1. Ingest millions of
events per second
3. Custom Event
Processing/filtering
360 Customer Data
Device
Gateway &
Broker
2. REST Endpoint
Event Store
4. Heroku Connect:
syncs filtered event
data with SF case data
5. Handles new/updated cases
based on filtered event data

33. Amit Agarwal
Director, Software Development
Global Platforms

34. ©2017 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks
or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the
trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any
form or manner without the prior written permission of Experian.
Experian [Public. Confidential. Internal. Restricted. – please choose the appropriate category]

35. © Experiam Public
Experian—Heroku and AWS

36. 36 © Experian Public
... helping organizations and consumers derive insights and make
informed decisions
We’re a Leading Global Information Services Company
Revenue: US $ 4.8 B Employees: 17,000
Offices: 39 countries Largest Markets: US, Brazil, UK
Clients: 80 countries Corporate Headquarters: Dublin
In top 50 of FTSE-100

37. 37 © Experian Public
AUSTRALIA
INDIA
NETHERLANDS
Global Platforms Development
I am part of the team that builds and maintains
three global platforms; one of them is a credit
bureau platform. Our credit bureau platform is
successfully running in Experian Australia,
Experian India, Experian Netherlands, and we
are currently building a new one for Experian
Colombia.

38. 38 © Experian Public
Recent Past … Credit Bureau
A bureau transformation process
Textbook implementation, on time, on budget, great quality, and met all performance criteria
…And then one night (as per plan), we moved all our clients from existing application to the
new applications...
After a good healthy start, we began seeing application performance
dip, but it lasted for couple of minutes and the application recovered
The pattern then repeated next day again
and then the day after
We knew we had a problem!!

39. 39 © Experian Public
… Credit Bureau
We found our first clue in couple of hours …
Data center [primary] Data center [DR]
DATABASE
DATABASEAPPLICATION
Read
Write Sync
Current state
Data center [primary] Data center [DR]
DATABASE
DATABASE
APPLICATION
Read
Write
Sync
(ROS)
Sync
Preferred state

40. 40 © Experian Public
Heroku Postgres
And that’s where Heroku Postgres with out of the box
database followers strategy would have come in handy
• Standard plan
• Shield plan

41. 41 © Experian Public
… Credit Bureau
We took the most efficient way out …
As the volume of credit inquiries increased, the performance
started to dip again.
And here again, we wished we were running our application on
Heroku PaaS.
• Heroku Postgres
• Vertical and horizontal
scaling
• Automatic load balancing
• Automated instance
recycle

42. 42 © Experian Public
Where We Are Going ... 2016/2017
Having learned valuable lessons, we knew we could not do things the same way. Things had to
change.

43. 43 © Experian Public
Our New Credit Bureau
3rd party
services
Business
services
Product
services
Business
services
Heroku Private Space Experian Data Center
Data
service A
Data
service C
Data
service B
API Gateway

44. Kevin Cochran
Solutions Architect
AWS

45. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Q&A

46. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!