Success metrics when launching your first developer portal

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Building our a developer portal may seem easy at the onset with off the shelf options, but when you're building a custom portal to match the needs of your company, it's not as easy. In this session, we'll talk about our process in determining the right places to start with success metrics and features through an early stage feedback back before having customers. You'll see our intention is to tell a story with multiple facets for multiple people, developers, product managers, C suite decision makers etc... Stories around API usage, health, cost, errors and support to provide our users with an overall of their business performance through our APIs.

Technology

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
1
The Fiserv Developer Studio Journey
Success metrics when launching your first developer portal
Alvin Cho / VP of Product & Engineering
Digital Innovation & Transformation
linktr.ee/alvincho

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Agenda
Our Journey (2021)
Success Criteria
Metrics
Takeaways
2

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Our Journey (2021)
• What our customers dealing with
• Lack of a unified developer portal for all
products
• Lack of a consistent developer experience
• Lack of a coherent information architecture
• Lack of a smooth and quick integration to APIs
• What our customers deserve
• A unified and consistent developer experience
for all products
• Easy discovery
• Self-service integration that take minutes
• What our product teams need
• Easily load and manage their content
• Define their API integration workflows
• What our product teams deserve
• Automation and governance
• Self-service content management
• Self-service workflow management
3

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Success Criteria
Northstar
Radically change the developer experience to
provide untold levels of enjoyable productivity!
This becomes the ONE asset that a developer needs
to learn & play, build, deploy, monitor, monetize, bill,
and commune with our products (api, apps, services
etc...) the cornerstone of our developer relations
ecosystem.
2021 OKRs
1.Build the worlds best dev portal experience
1. Achieve a product NPS score 80+ with
developers
2. Achieve a support NPS score 70+ with
developers
3. Win awards for the best portal experience
2.Provide our product teams a seamless &
quick onboarding experience
1. Achieve a product team NPS score 70+
2. Teams can onboard in less than 1 hour
3.Make the Fiserv Dev Studio the go to place
for building fintech applications
1. Have 3 customers building apps through our
portal experience
2. Daily Active Users 50+
3. Host a hackathon with over 100+ participants
4

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
The Answer
• Luxury apartment complex
• Solves for loading & consuming
documentation and API experimentation
• Incrementally built in 9 months
5

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
User Research Metrics & Usage Metrics
• User Testing & Interviews
• Layout / Interactions
• Microcopy feedback
• Qualitative feedback
• Engagement
• # of Accounts - 291
• # of Businesses - 178
• API keys - 228 by 178 users
• Search
• Google Search
• Popular Pages
• Popular interactions
• Code snippets
• Run API
• Split screen
6

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Recognition & Awards
7

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Takeaways
1. Listen to your instincts to start
2. Set your northstar & waypoints
3. Priority is to solve the core problem
4. Build, test, iterate
5. Show results quickly
8

© 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com
Olga
Zuyakova
Elena
Martirosyan
Alvin
Cho
Dom
Propati
Abhishek
Singh
Nayan
Patel
Tania
Sarkar
Robert
Rasco
Vardan
Bagiryan
Supriya
Nirmale
Tom
Eck
Andrew
An
Ganesh
Venkataraman
Yoram
Forscher
JongHo
Lee
Jimmy
Chen
Minh
Pham
Rekha
Gupta
Jessie
Nguyen
Matt
Crittenden
Fiserv
Developer
Studio

© 2023 Fiserv, Inc. or its affiliates.
10
developer.fiserv.com
Alvin Cho / VP of Product & Engineering
Digital Innovation & Transformation
linktr.ee/alvincho

apidays New York 2023 APIs for Embedded Business Models: Finance, Healthcare, Retail, and Media May 16 & 17, 2023 Success metrics when launching your first developer portal Alvin Cho, VP of Product and Engineering, Digital Innovation & Transformation at Fiserv and Sovdeep Das, Sr. Director, Product Management at Fiserv ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Success metrics when launching your first developer portal

1. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com 1 The Fiserv Developer Studio Journey Success metrics when launching your first developer portal Alvin Cho / VP of Product & Engineering Digital Innovation & Transformation linktr.ee/alvincho

3. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com Our Journey (2021) • What our customers dealing with • Lack of a unified developer portal for all products • Lack of a consistent developer experience • Lack of a coherent information architecture • Lack of a smooth and quick integration to APIs • What our customers deserve • A unified and consistent developer experience for all products • Easy discovery • Self-service integration that take minutes • What our product teams need • Easily load and manage their content • Define their API integration workflows • What our product teams deserve • Automation and governance • Self-service content management • Self-service workflow management 3

4. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com Success Criteria Northstar Radically change the developer experience to provide untold levels of enjoyable productivity! This becomes the ONE asset that a developer needs to learn & play, build, deploy, monitor, monetize, bill, and commune with our products (api, apps, services etc...) the cornerstone of our developer relations ecosystem. 2021 OKRs 1.Build the worlds best dev portal experience 1. Achieve a product NPS score 80+ with developers 2. Achieve a support NPS score 70+ with developers 3. Win awards for the best portal experience 2.Provide our product teams a seamless & quick onboarding experience 1. Achieve a product team NPS score 70+ 2. Teams can onboard in less than 1 hour 3.Make the Fiserv Dev Studio the go to place for building fintech applications 1. Have 3 customers building apps through our portal experience 2. Daily Active Users 50+ 3. Host a hackathon with over 100+ participants 4

5. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com The Answer • Luxury apartment complex • Solves for loading & consuming documentation and API experimentation • Incrementally built in 9 months 5

6. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com User Research Metrics & Usage Metrics • User Testing & Interviews • Layout / Interactions • Microcopy feedback • Qualitative feedback • Engagement • # of Accounts - 291 • # of Businesses - 178 • API keys - 228 by 178 users • Search • Google Search • Popular Pages • Popular interactions • Code snippets • Run API • Split screen 6

8. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com Takeaways 1. Listen to your instincts to start 2. Set your northstar & waypoints 3. Priority is to solve the core problem 4. Build, test, iterate 5. Show results quickly 8

9. © 2023 Fiserv, Inc. or its affiliates. developer.fiserv.com Olga Zuyakova Elena Martirosyan Alvin Cho Dom Propati Abhishek Singh Nayan Patel Tania Sarkar Robert Rasco Vardan Bagiryan Supriya Nirmale Tom Eck Andrew An Ganesh Venkataraman Yoram Forscher JongHo Lee Jimmy Chen Minh Pham Rekha Gupta Jessie Nguyen Matt Crittenden Fiserv Developer Studio

Editor's Notes

hello everyone thank you for having me thank you for the introduction
start in jan 2021 to solve takes time, move quickly
spoiler alert - we don't achieve all of these it's meant to big
MVE
interviews - external & internal See raw wiki page Disclaimer – not a google analytics person Loaded google analytics / demandbase / adobe analytics
Too many cooks
thank you for your time thank you to api the docs for having me

Success metrics when launching your first developer portal

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