The document outlines the hybrid integration of Heroku and Salesforce to enhance customer success through various applications and strategies. It discusses the advantages of both platforms, potential use cases, and success stories in sectors such as life sciences. Additionally, it offers insights into partner go-to-market strategies, integration methods, and showcases future sessions for learning more about these technologies.

1. Heroku + Salesforce = Partner Success
Alex Sutherland
Maven, Customer Success & Alliances
@apexsutherland
John Daniel
Technical Architect & Heroku Alliance Manager
@JohnDTheMaven

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
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completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
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3. Alex Sutherland
Maven, Customer Success & Alliances

4. John Daniel
Technical Architect & Heroku Alliance
Manager

5. Session Overview
• The Hybrid Value
• Partner Go-To-Market Strategies
• Platform Integration Overview
• Questions & Answers

6. Why Us?
• 7+ years of experience & project success with hybrid apps
• Open source integration library project leadership & evangelism
– (ActiveSalesforce, databasedotcom, and RestForce Ruby gems)
• Pioneer in hybrid Heroku + Salesforce AppExchange ISV apps
• Multiple hybrid Heroku + Salesforce projects for global Life Sciences companies
• We’re passionate about it!

7. The Hybrid Value
Combining strengths for maximum impact

8. Salesforce1 Platform Advantages
• Declarative GUI data model & application
development
• Dynamic SOAP & REST APIs for data model &
platform functions
• Integrated reporting & analytics
• User management and security framework
• OAuth & SAML authentication protocols
• Enterprise application integrations

9. Heroku1 Advantages
• Polyglot development platform
• Simple & rapid scalability to meet
traffic demand
• Integrated version control & release
management
• Low-cost data storage through
Postgres & other add-ons
• Vast open source ecosystem
resources

10. Heroku + Salesforce = Force Multiplier
+ =

11. Acceleration with Combination
• So what are the use cases?
– Customer-facing applications
• Customer journey programs
• Loyalty programs & apps
• Social media integration
• Portals & content management integration
– Big Data
• High volume transactional data capture & analysis
• Massively parallel dataset processing & transformations
• Large data set custom search
• Data aggregation & summary
• Data visualizations

12. Acceleration with Combination (cont’d.)
• So what are the use cases? (cont’d.)
– Internet of Things/Connected Products (IoT/IoCP)
• Sensor data collection
• Device management portals
• Machine-to-machine (M2M) data brokerage
– Cloud integration
• Broker & pool data between multiple cloud services
• Single API interface for multiple Salesforce orgs or cloud services
• API request shield for Salesforce orgs
– Force.com Canvas applications
• Embed Heroku apps in Chatter feed, Salesforce Console, CTI, and more

13. Hybrid Success Stories
• Global Life Sciences company
– Custom search application (Ruby on Rails) for 70 million+ rows of data from multiple Salesforce
orgs synced to Heroku Postgres using Heroku Connect
– Customer data from Salesforce embedded in custom portal application using AngularJS and Ruby
on Rails + RestForce on Heroku, presented to end users through an enterprise content
management system
– Unified API interface deployed on Heroku for all data services and user authentication across
multiple Salesforce orgs
• Fast-growing Life Sciences mid-market company
– Rapidly deployed custom health care provider (HCP) portal on Heroku integrated with Salesforce
OEM application. Completely custom, responsive user interface design for cross-platform support

14. Partner Go-To-Market Strategies

15. Cloud Alliance Partner Go-To-Market
• Identify opportunities
– Existing customers with external apps on legacy infrastructure
– New customers with rapid growth & development requirements
– Existing customers experiencing limitations & growing pains
– Develop demos and Proof-of-Concepts to show capabilities
• Pipeline management
– Submit leads for Heroku opportunities as net new ACV in the Partner Portal/Community
– Get connected with Heroku Partner & Sales organizations
• Share Customer Success Stories
– Document Projects in the Partner Portal/Community
– Share success stories with the Heroku Partner organization
– Develop co-marketing opportunities

16. Platform Integration Overview

17. Heroku + Salesforce Integration
Heroku
Dyno
Salesforce1
Heroku
Dyno
Salesforce1
Direct API Integration (RestForce, etc.)
Postgres DB – Heroku Connect

18. Questions & Answers

19. Sessions where you can learn more from Partners…
• Disrupting Database Architectures with Salesforce1 and Heroku
– Wednesday, 4:45 PM - 5:15 PM, Moscone Center West, Mobile Theater
• Transforming App Delivery: How Lilly Connects to Doctors with Heroku &
Force.com
– Thursday, 9:00 AM - 9:40 AM, Palace Hotel, Ralston Ballroom
• Case Study: Migrating Westfield APIs to Heroku
– Thursday, 12:30 PM - 1:10 PM, Moscone Center West, Room 2006