resume

1.
JESSICA ZIMENG GUO
(765) 430-0552 - guoz@purdue.edu, 409, 102 N Chauncey Ave, W Lafayette, IN, 47906 (moving to NYC)
PROFESSIONAL AND LEADERSHIP EXPERIENCES
Ogilvy Public Relations, Beijing, China May 2014 to August 2014
Public Relations Intern
§ Supported New York office in global new business development NUO luxury hotel on communication roadmap and message house.
§ Worked on new business development of Samsung, Your Singapore, Hong Kong Landings, and Phoenix Life.
§ Delivered research findings on consumer profile, reputation landscape, key influencer and communication channels.
§ Strengthened relationship with Academic Museum of Motion Pictures by organizing culture experience tours, served as translator.
§ Contributed in high-end event organization of luxury client Girard-Perregaux traveling to Shanghai.
§ Developed event rundown, CEO biography and MC scripts, coordinated with vendors, handled editor travel itineraries.
§ Improved various OPR credentials, team biographies, key stakeholder lists and media lists.
Burson Marsteller Public Relations, Beijing, China October 2013 to May 2014
Brand Marketing Team Intern
§ Supported all communication for luxury hotel Waldorf Astoria in strategic PR plan, events supports and social media.
§ Handled daily media contact in email, phone and in-person with over 500 lifestyle media from self-developed database.
§ Coordinated with 2 national offices to execute media visit event that targeted uninformed target customer.
§ Delivered weekly activity reports and month progress reports to pass on to client.
§ Served as first point of contact for requests of CEO interview, photo shot, biographies and brand information.
§ Monitored print and social media coverage, identified errors in coverage and potential crisis.
§ Achieved weekly updates on the website Hilton Worldwide News of Waldorf Astoria’s media coverage.
§ Generated $80,000 PR value on leading print and social media over a period of 6 months.
Purdue Institute for Civic Communication, West Lafayette, IN & Washington D.C August 2014 to present
Student, Marketing and Public Relations Team Manager
§ Publicized 5 forums featuring journalists from the New York Times, the Washington Post, and Bloomberg Businessweek to
uninformed Chinese student using social media, resulted in highest Chinese student attendance in organization history (more than
50% of total 2,000 attendance) and 16% increase of membership diversity over a period of one year.
§ Led 5 team members from 3 different countries to publicize team-developed interactive web game “Pass the Budget” and worked
with C-Span CEO Brian Lamb, Ambassador Carolyn Curiel, Congress Budget Office and Senate Budget Committee.
§ Formulated national polls in immigration and education measuring civic confidence and civic competence.
VOICE International Magazine, West Lafayette, IN January 2013 to September 2013
Editor-in-Chief, ISSUE 2
§ Pitched and gained hour-long interview and cover shot with former Indiana Governor, Purdue President Mitch Daniels.
§ Oversaw 4 departments of 20 magazine staff to produce first 48-page, full-color international student magazine with 2 feature
stories, 2 guest columns, and 4 editorials, provided content that gained $8,000 in sponsorship.
§ Launched VOICE on Purdue campus with 2,000 copies, distributed to Office of the President, Office of Provost, International
Student and Scholars Office, student dorms, libraries, Purdue Student Health Center and Recreational Sports Center.
§ Pitched and organized 2 networking event opportunities in 2 Purdue Alumni Association events in high-end business hotels.
VOICE International Magazine, West Lafayette, IN August 2012 to January 2013
Feature Editor, ISSUE 1
§ Led editorial and photography departments to pitch, arrange and conduct interviews with 8 national Greek Organizations.
EDUCATION
§ Purdue University, West Lafayette, IN December 2015
§ Bachelor of Arts in Public Relations & Strategic Communication, Minor in Art & Design Studio Major GPA 3.52/4.0
AWARDS & SCHOLARSHIP
§ Washington, D.C. Whitehouse Maymester Merit Scholarship March 2015
§ 82nd Purdue Literature Awards, Best Journalism Article Erica Bales: I Tattooed Both of My Parents February 2013
LANGUAGE & COMPUTER SKILLS
§ Mandarin Chinese, English
§ Adobe Creative Suite 6 (Photoshop, Illustrator, Indesign, Premiere), M.S. Office, SPSS, Wordpress, Weebly, Hootsuite, Bitly
§ Portfolio: VOICE with Mitch Daniels Interview http://imvoice.me “Pass Federal Budget” web game http://104.236.219.111/