Innovative Tourism Marketing
Explore Southern Minnesota
WE ALL KNOW CULTURAL HERITAGE IS AN
IMPORTANT COMPONENT OF TOURISM...
The National Trust’s deﬁnition of cultural heritage
“traveling to experience the places and activities
that authentically represent the stories and people of
the past and present. It includes historic, cultural
and natural resources."
SOME SAMPLE ITINERARIES...
For both leisure and group packaging include:
- Hub & Spoke / Corridor
HOW DO YOU BEGIN?
! - Identify your target customers
! - Look for new packaging and itinerary ideas
! - Contact potential partners and put your ideas in motion
! - Think outside the box
LETS DEVELOP A PACKAGE
DIVIDE INTO GROUPS:
! - SET GOALS BASED ON THE PARTNERS IN YOUR GROUP
! - DETERMINE WHAT YOU WANT TO ACCOMPLISH, AND THEN... !
! - BUILD ONE PACKAGE AND ONE SAMPLE ITINERARY.
(Tell us what your group came up with)