Team "F" Bomb has created a marketing plan to increase membership for their food-sharing platform Kitchen Surfing by 15% in New York City. The plan focuses on leveraging storytelling about members' personal and cultural experiences with food. It involves showcasing user-generated stories on social media and in advertising to inspire new "Connectors" to host their own meals and share their stories. Tactics include digital ads, billboards, subway and airport advertising, and experiential events to encourage guests to become hosts and continue sharing stories. The goal is to use compelling human stories to promote connection and community through the universal language of food.