The document provides an overview of various digital marketing strategies and tactics for businesses in the tourism industry. It discusses measuring website traffic and social media impact, developing email marketing campaigns, using social networks like Facebook and Twitter, blogging, participating in travel communities online, and optimizing for local search engines. The key recommendations are to listen to customers, measure performance of different channels, and continuously optimize digital marketing efforts based on data and insights.
The document discusses various aspects of digital marketing and social media. It outlines benefits of digital such as being measurable, targeted, cost-effective, and interactive. It then provides examples of digital channels including social networks, email, websites, and mobile apps. The document also provides tips for developing strategies and content for social media, blogging, and using platforms like Facebook, LinkedIn, and Twitter.
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
The document discusses various aspects of digital marketing and social media. It outlines benefits of digital such as being measurable, targeted, cost-effective, and interactive. It then provides examples of digital channels including social networks, email, websites, and mobile apps. The document also provides tips for developing strategies and content for social media, blogging, and using platforms like Facebook, LinkedIn, and Twitter.
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Content Curation tools/platform comparison Capital Group
Social & Content Curation Platforms provide tools for aggregating and curating content from various online sources. They allow users to collect links, posts, images and videos into organized collections. Many platforms offer bookmarklets or auto-selection features to easily add content. Platforms are used for personal curation, as well as by businesses, media companies and agencies to manage social media marketing and share curated content.
How can churches and ministries use social networking to accomplish the goals of ministry and mentoring? This slide show presents an Acts 2:42 model of social networking for ministry and a 2 Timothy 3:10-11 Model of social networking for mentoring.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
As the search landscape continues to develop, brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are your digital marketing efforts? iCrossing UK CSO, Mark Iremonger and Head of SEO, Adam Skalak present at iStrategy London, November 2012.
The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
This document provides an overview of a one-day social media boot camp being held at the 2009 PRSA International Conference in San Diego. The boot camp will cover various topics related to social media, including an introduction, the instructor's background, news media and online platforms, search engine optimization, blogs, podcasting, online video, microblogging, and case studies. The document includes an agenda with numbered slides and notes on various social media topics to be covered during the workshop sessions.
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
Social Media PR Boot Camp - Los Angeles, Aug. 27, 2009 - Day TwoEric Schwartzman
The document summarizes the topics covered on day two of a new media PR boot camp. The instructor discussed media and democracy, living breathing mediascapes using examples like Facebook and Flickr, reactions to the Iranian elections, prediction about changes in media like the growth of social networks and news, and case studies on search engine optimization, measurement and analytics tools. The document also covered best practices for tools like blogs, videos, podcasts and social media and their role in PR.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
This document summarizes a talk on web spam and propaganda techniques. The talk discusses how web spam has evolved alongside search engines to manipulate rankings. Early spam involved keyword stuffing, while later spam focused on link farms and mutual admiration societies. The talk argues that web spam can be viewed as a form of propaganda that aims to modify the web graph for the spammer's benefit. It then discusses experimental results from an algorithm that identifies bi-connected components of distrusted sites to propagate distrust. The conclusions discuss how spam has become necessary as the web grows and how personalization, education and cyber-social networks could help address the problem.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
Creating a network of places: Culture Beacon for heritage tourism | Tom PertFARO
People's Collection Wales is an online platform that allows users to discover, view, and engage with Wales' cultural heritage collections. The purpose is not only to view content, but also to encourage contributions from individuals. It uses iBeacon technology through Bluetooth LE devices that transmit small packets of data to trigger location-based content in a heritage trail app. The app allows cultural institutions to create customized mobile tours and share local history and stories through multimedia content pinned to geographical locations.
The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”
Content Curation tools/platform comparison Capital Group
Social & Content Curation Platforms provide tools for aggregating and curating content from various online sources. They allow users to collect links, posts, images and videos into organized collections. Many platforms offer bookmarklets or auto-selection features to easily add content. Platforms are used for personal curation, as well as by businesses, media companies and agencies to manage social media marketing and share curated content.
How can churches and ministries use social networking to accomplish the goals of ministry and mentoring? This slide show presents an Acts 2:42 model of social networking for ministry and a 2 Timothy 3:10-11 Model of social networking for mentoring.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
As the search landscape continues to develop, brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are your digital marketing efforts? iCrossing UK CSO, Mark Iremonger and Head of SEO, Adam Skalak present at iStrategy London, November 2012.
The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
This document provides an overview of a one-day social media boot camp being held at the 2009 PRSA International Conference in San Diego. The boot camp will cover various topics related to social media, including an introduction, the instructor's background, news media and online platforms, search engine optimization, blogs, podcasting, online video, microblogging, and case studies. The document includes an agenda with numbered slides and notes on various social media topics to be covered during the workshop sessions.
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
Social Media PR Boot Camp - Los Angeles, Aug. 27, 2009 - Day TwoEric Schwartzman
The document summarizes the topics covered on day two of a new media PR boot camp. The instructor discussed media and democracy, living breathing mediascapes using examples like Facebook and Flickr, reactions to the Iranian elections, prediction about changes in media like the growth of social networks and news, and case studies on search engine optimization, measurement and analytics tools. The document also covered best practices for tools like blogs, videos, podcasts and social media and their role in PR.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
This document summarizes a talk on web spam and propaganda techniques. The talk discusses how web spam has evolved alongside search engines to manipulate rankings. Early spam involved keyword stuffing, while later spam focused on link farms and mutual admiration societies. The talk argues that web spam can be viewed as a form of propaganda that aims to modify the web graph for the spammer's benefit. It then discusses experimental results from an algorithm that identifies bi-connected components of distrusted sites to propagate distrust. The conclusions discuss how spam has become necessary as the web grows and how personalization, education and cyber-social networks could help address the problem.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
Creating a network of places: Culture Beacon for heritage tourism | Tom PertFARO
People's Collection Wales is an online platform that allows users to discover, view, and engage with Wales' cultural heritage collections. The purpose is not only to view content, but also to encourage contributions from individuals. It uses iBeacon technology through Bluetooth LE devices that transmit small packets of data to trigger location-based content in a heritage trail app. The app allows cultural institutions to create customized mobile tours and share local history and stories through multimedia content pinned to geographical locations.
The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”
This document summarizes a student project analyzing the proximity of historic landmarks in Atlanta, Georgia to the city's public transit system. The student mapped all city-designated landmarks within a quarter mile of MARTA subway stations or streetcar stops. Additional maps showed land use and population density in the surrounding areas. The goal was to identify walkable historic resources for heritage tourism without a car. Tables listed the landmarks and provided more detail on individually significant sites that define Atlanta's historic built environment.
The document discusses a cultural heritage tourism workshop focused on partnering, packaging, and developing itineraries to draw in new customers and retain existing ones. Some key points discussed include the definition of cultural heritage tourism as experiencing places and activities representing past and present stories and people; reasons why partnering and packaging can increase profits through bigger audiences, more reasons to visit, and potential advertising savings; how packaging adds value for customers through one-stop shopping; and how developing sample itineraries for leisure and groups can lead to longer stays. The workshop then has attendees brainstorm and develop their own partnership packages and itineraries.
Presentations by prof. dr. Lorenzo Cantoni at the Master "Gestion des Sites culturels et naturels et Valorisation Touristique (GSVT). Paris1 - Panthéon-Sorbonne (Paris, France).
THE DEVELOPMENT OF INNOVATION AND CREATIVITY OF TRADITIONAL, TOURISM AND HE...dr Gordana Colovic
The document announces an international conference on innovation and creativity in traditional, tourism, and heritage industries to be held in Cairo, Egypt from April 12-13, 2017. The conference is organized by several Egyptian universities and organizations and aims to develop strategies for sustainably growing these industries and optimizing Egypt's cultural heritage. Topics will include improving traditional industries, innovation, quality standards, and connecting local producers with research. Participants will present papers on related topics and the best submissions will receive prizes.
This document summarizes research on heritage tourism and lessons that can be applied to Lancashire heritage attractions. Key findings include:
- Heritage tourism is seen as valuable in the North West region of England and new research has evaluated its economic impact.
- International visitors are motivated to visit the UK for its heritage, with 30% visiting historic buildings and sites. Americans, Australians and New Zealanders are most likely to engage in heritage tourism.
- Nearly two-thirds of British residents visit a historic house, church or castle each year. Certain demographics are less likely to engage in heritage tourism.
- Over 200 million potential visitors live within a 90 minute drive of attractions in the North West. Spending on destinations averages £22
The document discusses heritage tourism marketing strategies for Eastern North Carolina. It recommends adopting a technology-based strategy including (1) approving creation of marketing messages for technologies like social media, and (2) beginning plans to provide technical assistance to tourism sites to benefit from marketing plans. The strategy aims to promote the region's themes through an online presence that shares stories, plans trips, and connects sites to people, past and present.
The document discusses community-based heritage tourism and a national heritage summit held in Dumaguete City. It describes an organization that promotes national identity and sustainable development through historical awareness and entrepreneurship. The organization takes an inclusive approach to poverty alleviation by working with underserved women, men, and youth. Heritage tourism is based on the cultural and natural heritage of a locality and involves routes, narratives, guides, and interpretation to heighten public awareness and understanding of cultural heritage sites. The document provides statistics on beneficiaries of heritage tourism projects from 2013 to 2015 and lists the phases and components of a heritage tourism project in Kawit, including tour guide training, sites highlighted, and benefits to residents, guides, partners, and tourists.
Cultural Heritage Tourism: A Handbook for Community Championssteventhorne
Manual on Cultural Tourism, published by Canada’s Federal, Provincial, and Territorial Ministers of Culture and Heritage. Contains material contributed by Steven Thorne, who also served as an editorial advisor.
This document discusses cultural heritage tourism. It defines culture as material and intangible aspects of past and present populations, such as traditions, beliefs, and food. Heritage is defined as a population's history. Cultural heritage tourism involves traveling to experience authentic places and activities that represent a culture's past and present stories and people. It has gained momentum as a tourism movement in the US, with over 870 cultural institutions and more than 2 million historical sites and objects. Cultural heritage tourism often focuses on historically oppressed groups or important ancient civilizations.
The document discusses tourism promotion and the promotional planning process. It begins by outlining the key concepts of tourism promotion including the relationship between promotion and communication. The objectives of promotion are to make the tourist product widely known, attractive, and honest. Promotion involves developing a message and using various communication channels to reach a target market at different stages of the buying process. The document then examines the major elements of a promotional plan including defining objectives, budgets, messages, media, and evaluation. The goal is to modify behavior and influence a target market through informative, persuasive and reminder promotions.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Turn the next 12 days into a productivity makeover at work! These easy-to-implement tips, one for each day, are a perfect refresher.
Find out more about Redbooth at https://redbooth.com
The document discusses strategies for engaging audiences on social media. It provides tips for using different social platforms like Facebook, email, and microblogging. It emphasizes starting conversations and interactions that build trust, loyalty, and reputation. It also notes that audiences have different preferences depending on whether they are more email-first or Facebook-first in their social media habits. Brands need to understand audience motivations and how likely they are to actively share content.
Digital marketing - Liberal Party Presentationscottywoodhouse
The document discusses Facebook fatigue and engagement strategies on social media. It notes that 19% of users have left Facebook or use it less due to losing interest (45%), parents being present (16%), too many adults (14%), and privacy concerns (13%). It then provides tips for listening to audiences, attracting them by creating value, activating them through engagement, learning what content they like, and harvesting leads through calls to action. The overall message is on how to effectively engage audiences and promote brands on social media.
Your company & the “social stuff” - advancedDavid Hachez
This document provides an agenda and overview for a presentation on personal branding and social media. The summary is:
1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media.
2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change.
3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
Enhanced Social Media Marketing with WordPressBrian Rotsztein
These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.
The document discusses social networks and defines six types: identity networks, creative networks, interested networks, collaboration networks, gaming/virtual reality networks, and peer-to-peer networks. Examples are given for each type, including Facebook, Twitter, Delicious, Wikipedia, Google Maps, Second Life, Skype, and BitTorrent. Social networks are described as online services that allow users to connect by sharing information, interests, activities, backgrounds or relationships.
This document provides an overview of web analytics and social media dashboards. It defines key terms like analytics, creation, curation, control and collaboration. It then lists popular tools for each category, such as Google Analytics for insights, Skype for exchange, and Dropbox for storage. The document concludes by posing an open question about web analytics.
Company 2.0 - Solvay Entrepreneurs May 2012David Hachez
This document provides an overview of social media and its integration into business. It discusses the evolution from traditional media to social media, defines key concepts like enterprise 2.0 and personal branding. It then provides a step-by-step guide to using social media and concludes by emphasizing the importance of understanding human psychology and empathy to effectively engage with social media.
Social Media Workshop - LinkedIn Twitter Facebook Google+George Giles
This document provides tips for using social media, particularly LinkedIn and Twitter, for business purposes. It discusses how to establish an online presence, engage in conversations, grow networks, use groups, and track results. The key points are to understand your audience, develop a strategy, regularly post valuable content, and find ways to measure performance. Social media is a powerful marketing tool when used effectively for B2B lead generation, branding, and sales.
The Good, the Bad and the Ugly of Social Media and e-CommunicationsDana Vanden Heuvel
Dana VanDen Heuvel is a widely recognized expert who
speakes regularly on blogging, podcasting, RSS, Internet
communities, interactive marketing trends, and best
practices. This morning’s keynote will address the good,
bad and ugly of today’s electronic communications. Plan
to leave this session armed with the knowledge of how
to effectively use electronic communications to create
meaningful relationships in your community.
1) Most social media initiatives undertaken by corporations are unsuccessful because corporate organizations do not understand how to properly utilize social media.
2) Only 19% of brands take advantage of the success generated by 82% of social media activities.
3) Startups are generally more successful than corporations with social media because corporations do not have a clear understanding of how to engage with social media.
Social Media404 Pod Camp Toronto Social Media On A BudgetJohn Sheridan
The document discusses using social media on a budget and provides a framework called OASIS for developing an effective social media strategy. OASIS stands for Objectives, Audience, Strategy, Implementation, and Sustainment. It recommends determining objectives, profiling the target audience, selecting an appropriate strategy, choosing relevant tools for implementation, and nurturing engagement over time by measuring and adjusting the approach. The framework is applicable for both for-profit and non-profit organizations across various industries and causes.
This document provides an introduction to social media. It discusses how communication has evolved from one-to-one and one-to-few methods like letters and phone calls to one-to-many methods using the internet and social networks. Examples of popular social media platforms from the past like MySpace and present like Facebook and Twitter are given. The document emphasizes that people are online looking to connect and discuss problems, so businesses should develop an online strategy using social media to find potential customers and provide solutions.
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...SnapApp
SnapApp CEO, Seth Lieberman presented this talk at the Publishing App Expo in NYC on December 8, 2011.
Companies can use engaging quizzes, surveys, polls and sweepstakes apps to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
This document discusses strategies for content marketing and engagement across digital platforms. It emphasizes measuring results, creating compelling content, and blending web and social experiences. Tactics mentioned include using "hourglass" content that spreads virally, understanding what drives engagement like creating reasons to participate and gamifying elements, and cross-promoting content across different channels. The goal is to drive marketing and sales results at scale through analytical testing of content and tactics.
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
Monetizing Networks and Communities discusses various business models emerging around online communities, including ad-based, subscription, transactional, and blended models. Professional networks, knowledge sharing communities, expert networks, and crowdsourcing platforms are adopting different monetization approaches. The document also examines how community-based innovation is redesigning work processes and research & development. Issues around associations, member ownership, and disruptive players are covered.
2. Stuff
you
can
use
-‐
channels
Ad
networks
Ad
Rich
Social
SEM
media
networks
networks
Podcasts
Comments
/
reviews
Blogging
Website
Email
1-‐way
Social
Social
news
Widgets
Loca=on
SEO
services
Webinars
Travel
communi=es
Business
apps
Social
Ads
Live
Image
Livecast
stream
hos=ng
7. Measurement
ac=on
plan
Signup to Google Analytics and get www.analytics.google.com
tracking code in your website
Visit your Google Analytics account
- ask “so what?”
Set up Google Alerts for your brand,
www.alerts.google.com
your competitors, key areas of interest
Measure social impact of your www.backtype.com
website and your closest competitors
8.
9.
10.
11.
12. Email
•
It
works
•
Built
on
trust
and
value
–
poor
execu=on
can
hurt
13.
14. Email
–
golden
advice
1. Deliver
value
–
trade
something
2. Be
regular
/
consistent
• Balancing
act
between
mindshare
and
bugging
people
• Fortnightly
or
monthly
work
best
3. Be
on-‐;me
• B2B:
Tues
–
Thurs,
9:30am
=ll
3pm
• B2C:
Fri
–
Sun,
5pm
=ll
8pm
4. From
name
-‐
#1
factor
in
whether
people
open
• Familiar,
and
keep
it
consistent
5. Subject
–
Capture
interest,
don’t
trigger
spam,
and
keep
consistent
formaJng
• 20
–
50
characters
• Follow
deliverability
rules
(70%
-‐
80%
don’t
make
it)
•
Smart
copy
–
avoid
spammy
language
(‘sale’,
‘fee’,
‘bonus’,
‘crazy
deal’
etc)
•
Get
added
to
recipients’
address
books
•
Check
out
an=-‐spamming
regula=ons
(ADMA)
• 2
components
–
variable
+
consistent
6. Don’t
forget
plain
text
(otherwise
5%
won’t
see
it)
7. Feed
your
list
• Segment
8. Respect
yourself
• No
unsolicited
mail
• Stay
on
topic
–
what
they
signed
up
for
• Add
a
permission
footer
to
explain
why
you’re
contac=ng
them
• Preferences
-‐
Give
people
choices
in
how
o`en
they’re
contacted
and
what
for
19. Social
content
Op;ons
•
Use
exis=ng
social
placorms
like
Facebook,
Twider,
LinkedIn,
YouTube
etc
•
Mix
exis=ng
social
placorms
with
your
content
•
Create
your
own
online
community
Rules
•
Sophis=cated
users
•
Humanised
brands,
real
conversa=ons
•
Trading
things
of
value
•
If
you
want
people
to
pay
aden=on
–
give
them
the
truth
•
Listen,
learn
and
engage
with
an
authen=c
voice
20. Social
media
strategy
Attract the target
group to your
community
• Strong common interest
• Make it feel alive
• Incentives to join
• Critical mass
21. Social
media
strategy
Attract the target Get them
group to your activated in the
community community
• Strong common interest • Creators (5%)
• Make it feel alive • Contributors (20%)
• Incentives to join • Lurkers (75%)
• Critical mass
22. Social
media
strategy
Attract the target Get them Learn about your
group to your activated in the members in a
community community social context
• Strong common interest • Creators (5%) • Members’ preferences?
• Make it feel alive • Contributors (20%) • How can you participate?
• Incentives to join • Lurkers (75%) • Be close to them?
• Critical mass
23. Social
media
strategy
Attract the target Get them Learn about your Communicate
group to your activated in the members in a and engage based
community community social context on information in
the community
• Strong common interest • Creators (5%) • Members’ preferences? • Gender, age – lame
• Make it feel alive • Contributors (20%) • How can you participate? • Company, job – ok
• Incentives to join • Lurkers (75%) • Be close to them? • Interests – good
• Critical mass • Behaviour – awesome!
34. What
is
a
blog?
• A place for regular news, updates and value (at least weekly)
• Simple, relaxed, quick, easy and informal
• A platform to express thoughts, theories and opinions
• A place to build credibility and build a loyal readership
• Somewhere to invite discussion and feedback
• A powerful marketing channel – traffic, relationships, SEO etc
What
a
blog
isn’t
• A hard sell
35. What
should
I
blog
about?
Build trust,
loyalty,
engagement and
reputation
36. Get
trac=on
Social links
Make it easy for people to share your content
on their favourite social networks
Link out
Link to other bloggers – they’re likely to return
the favour
Link in
Clearly link to your blog from your website, social
platforms you use, email signature - whatever
Invite comments
Social content is often viral content
Provide a feed
RSS feeds are offered up by most blogging
services – use them!
37. Blog
ac=on
plan
Visit www.technorati.com/travel - look
at a few featured blogs
Consider a) do I have something
valuable to talk about regularly and b)
can I commit to it?
Check out www.blogger.com
38.
39. Twider
•
Microblogging
–
send
tweets
(140
characters
or
less)
•
Live
stream
–
share
and
discover
what’s
happening
in
real-‐=me
•
Listen
to
what
people
are
saying
about
topics,
compe=tors,
you,
your
brand
etc
•
Build
credibility,
network,
traffic
46. Travel
communi=es
Participate to create marketing value
• Build a positive reputation by being helpful
• Establish yourself as a local expert
• Build sales leads and brand awareness
• Content is indexed by Google and shared across the web
Be honest about who you are
• No one can sniff out a fake customer quicker than an online community!
Inspired by: http://blog.travellr.com/building-long-term-online-reputation-through
55. Mobile
ac=on
plan
1. Add yourself to Google local search
2. Make sure your website clearly describes what you do, where you’re
located and your times of operation – this makes scraping your site
easier for tools like Goby.
3. Implement a booking or reservation system that supports distribution
of your data through standard formats (SaaS will do this better than
standalone systems)
4. Ensure your local Tourism Tas / other DMO’s have your updated
information
5. Include yourself in as many sources of data as possible – local
business listings, specialty directories etc
56.
57. Do keyword phrase research
• Look at the customer environment
Too specific
‘Boutique
Too general Just right accomodation in
‘accomodation’ ‘Hunter Valley
the Hunter Valley
accomodation’
with pool and
tennis’