The History List (www.TheHistoryList.com) is used by history-related groups and organizations to publicize their events, sites, and exhibits to people in their community, state, and region, and to people who are planning a trip from another region. There is no cost to list. Free tools make it easy to share a constantly-updated list of events with partners, members, fans, and the media. For state and national organizations, The History List's tools provide an easy way to power a calendar with activities entered by participating organizations and displayed immediately on one searchable, sortable calendar, as well as on calendars throughout their network.

1. For organizations
Introducing
The History List

2. ―The History List is quickly becoming a pioneer on the web for
historical institutions.‖
―Everything we are looking to share with the public is at our
finger tips, easy to use, and well thought out.‖
Jodie McMenamin
Development Officer
USS Constitution Museum

3. ―Each year Historic New England presents hundreds of public
events and programs at dozens of sites in five states.
Unlike other event-listing websites, by focusing exclusively on
history, The History List connects our events to a highly
targeted audience and helps that audience understand the full
range of our offerings.‖
Rob Watson
Marketing Manager
Historic New England

4. ―There are plenty of calendar services available online, but only
The History List caters specifically to the history community.
Their event-listing services are intuitive and easy, their creators
are smart and friendly, and our ability to communicate with
like-minded individuals and institutions about our events and
programming has never been easier because of them.
I’d tell any history-related organization, if you aren’t using The
History List, you’re overlooking an extremely useful and
effective tool.‖
Matt Wilding
Media and Content Manager
Freedom Trail Foundation

5. “The Massachusetts Historical Society offers most more than
100 public programs and events each year. What makes The
History List different is its targeted approach.
―It is an easy-to-use online resource that connects history
enthusiasts to history-related events and programs.‖
Carol Knauff
Assistant Director of Development for Communications
Massachusetts Historical Society

6. The History List
o Online platform
o National in scope
o Connecting individuals interested in
history with . .
o History-related events and exhibits, sites
and organizations . . .
o And with others also interested in history.

7. Overarching goal
Create broader, deeper
awareness of history.

8. Observation
Despite all of the efforts,
what we’ve been doing
hasn’t been enough to
educate others about the
importance of our history.

9. Our opportunity
Coming face to face with
history is compelling,
eye-opening, moving,
rewarding, fascinating.

10. We believe . . .
More people would
attend events if they
knew about them.

11. The objectives for The History List
o Primary
Draw more people to events, exhibits, and
organizations by raising awareness
o Secondary
Enabling a community of interested individuals
Connect organizations in order to share ideas and
learn about resources

12. Our observation
Existing means for
reaching beyond an
organization’s base aren’t
enough.

13. E-mail to other organizations
142 e-mail recipients for a notice of an event in Boston tied to the Civil War.
 This announcement of an event in Boston went to 142 recipients
 How many of these e-mail addresses are still active?
 How many of the recipients forwarded it on to their organization’s
members?

14. Traditional media outlets are reducing listings.

15. Expensive, difficult to stand out in city travel media.

16. Existing sites don’t work well for many of our events.
An ad for a
national chain
Are there really
1,796 history
events in the
area? How do I Ad for shoes
sort through and handbags?
them?
Tickets to
events that
have nothing to
Listings for local McDonald’s do with my
restaurants in a search for search?
“history?”

17. The History List
Curated and focused on history
High-quality environment
Online
Where everyone goes first—for local activities and trip planning
Virtually the only resource for a younger demographic—your
future members, donors, volunteers

18. The History List
Events and exhibits, sites and organizations
Historical societies
Preservation societies
Historical commissions
Historic sites
Reenactor groups
Tour providers
Professional history-related associations
Genealogical organizations
History and living history museums
Meetings of history and historic preservation practioners
. . . and others
Geography
Currently, the United States

19. Social sharing, add-to-
calendar, and an
Event page embeddable widget are
automatically included
Hours, fees, wheelchair
access, and suitability for
small children are easy to
scan
Extensive information about
the event, including nearly
unlimited text and pictures Map included automatically
Links to organization page
and sources for more
Questions, comments, and information
recommendations from
users
Tags, from the organizer or
others, help people find this
event
Names and dates for event
entry and edits

20. An embeddable widget is
automatically included
Organization page
For organizations, museums,
and sites that are open for
tours and visits, hours, fees,
wheelchair access, and
Extensive information about suitability for small children
the organization, including are included and easy to scan
nearly unlimited text and
pictures
Map included automatically
Organization phone number,
website, and e-mail address
Questions, comments, and
recommendations from
users
Links to events that are
coming up as well as past
events are included
automatically
Names and dates for all
entry and edits

21. On partner sites, linking to their page on The History List
In partner newsletter or other publication

22. The History List
Easier for individuals and families
Tools to find interesting events anywhere—for a Saturday
out or a trip across the country
By distance to travel, location, event type, organization . . .
Find recommended new events, exhibits, organizations
Plan with confidence –pictures, reviews,
recommendations
Share with others—Site, integrated social sharing

23. The History List
o Participating organizations include . . .
The Massachusetts Historical Society
Historic New England
The Freedom Trail Foundation
The Massachusetts Society of Genealogists
The Charles River Group of Historical Societies
The Blackstone Valley Group of Historical Societies
The Bostonian Society and the Old State House Museum
The USS Constitution Museum
The New England Museum Association (NEMA)
Old Sturbridge Village

24. The History List
o Getting started
Download the one-page guide from
www.TheHistoryList.com/pages/help
Log in with Facebook or request an account
o Enter your information
Any staff member, intern, or volunteer can enter or edit
Enter your events and activities, including text and pictures
Complete the information about your organization, site, or
museum
Add the Member logo to your site and newsletter

25. The History List FAQ
o Scope?
National, covering all aspects of American history
Initial are for outreach is New England, but
o Mobile?
Envisioned from the beginning
Would come some time after the launch of the site
o Funding?
The focus is launching and creating a sustaining entity
o Revenue sources?
Sponsorship
Promoted events
Relevant related items (tour book, lodging, tours)
Directory of service providers
o Other questions?
Please contact us and we’ll be happy to answer additional questions

26. Lee Wright
Lee@TheHistoryList.com
Twitter: TheHistoryList
© 2012 The History
List