The document provides guidance on using Facebook for chapter communications. It discusses best practices for Facebook posts, such as keeping them brief, linking to other content, staying positive, and ending with a question. It includes an example post about a chapter barbecue for Classified School Employee Week. The document also offers tips for setting up a chapter Facebook page, including getting president approval, naming the page, adding official content, moderating posts, and inviting friends.

1. 2015 Communications2015 Communications
AcademyAcademy
Using Facebook for chapter
communications

2. What’s your status?What’s your status?

3. More Members on FacebookMore Members on Facebook

4. What makes a good FacebookWhat makes a good Facebook
Post?Post?

5. Keep it brief

6. Link to something

7. Stay positive

8. End with an Ask

9. Facebook Post ExerciseFacebook Post Exercise
Log in to Facebook as Joe Member
Email: joemember.csea@gmail.com
PW: cseacsea
Use as Page: El Oso Chapter 1020

10. Classified School Employee Week is just around
the corner! From May 17-23, school districts
statewide will be celebrating the contributions of
classified employees to the students of California.
This year’s theme is “Encouraging Learners,
Inspiring Leaders.”
Our chapter will be holding a free barbecue on
May 20 as a celebration of the important work
you do every day. The barbecue will start at 5
p.m. at Cardoza Park, 1338 Johnson Way, in San
Andreas. Join us for great food, door prizes and
lots of fun!
Classified School Employee Week is
just around the corner! From May
17-23, school districts statewide will
be celebrating the contributions of
classified employees to the students
of California. This year’s theme is
“Encouraging Learners, Inspiring
Leaders.”
Our chapter will be holding a free
barbecue on May 20 as a celebration
of the important work you do every
day. The barbecue will start at 5 p.m.
at Cardoza Park, 1338 Johnson Way,
in San Andreas. Join us for great
food, door prizes and lots of fun!
Share this post on your timeline and
let’s have the biggest Classified
School Employee Week event yet!
Sample Post

11. Facebook Post ExerciseFacebook Post Exercise
Package an article for use on Facebook.
Consider how you can make it relevant to the
members of your chapter.
Use actual details of your chapter’s CSEW
plans where possible.
Are there opportunities for images/graphics?
What ways can you encourage two-way
communication?

12. Don’t forget to log out!

13. Questions?Questions?

14. Setting up a chapter FacebookSetting up a chapter Facebook
page in five easy stepspage in five easy steps

15. Step 1:
Talk to your chapter president

16. Step 2:
Create Page

17. Step 3:
Give it a Name

18. Step 4:
Set Up Page

19. Step 5:
Add Content

20. ConsiderationsConsiderations
for Chapterfor Chapter
FacebookFacebook
pages:pages:

21. Chapter President should have admin
access to page

22. Have a visual identity
Make it official
Create links

23. Moderate your page
Delete posts if needed
Profanity filters

24. Invite friends to your page
Promote page in newsletter, etc.

25. What else?

26. Thank You!Thank You!