Hiphop Festival platform (investor relations)

Contact Information
Business Name: NC Hiphop Festival Inc. Primary Contact: Alicia Vick
Role of Primary Contact: Organizer Phone Number: 984-219-3678
Email Address: info@nchiphopfestival.com
Hiphop Festival Platform
Director of Partnerships Phone Number +1 984-219-3678
Address: 401 W Geer Street, Durham, NC 27701

Thank you for taking the time to look over my funding proposal. I just want to say that things can be very
frustrating in life knowing that you are no
different in your abilities than others, but to
have people treat you as if you are less
capable or not as smart, just because of
your gender, and in this case, that coupled
with your race. I started out believing fully in
myself, knowing that I was special and able
to change the world with the gifts with
which God has blessed me. I believed that
the story of ideals was a lie and if a person
was truly capable, none of that would
matter and their belief in themself would
overshadow any doubt from others. I have
slowly come to realize that, though I know
the ideals are not true, how deeply they are
ingrained in others has had an affect on me. It is not that my belief in myself has shifted at all, it is that,
when people don’t believe in you, it makes life very hard and tiresome, especially when you know it could
be a lot easier; but on I strive.
I started NC Hiphop Festival because I have a passion for the community and I realize that it is the
responsibility of the Hiphop community to create opportunities for the Hiphop community. From many
years of research, I have come to see that crime and gangs can be countered through opportunity, and at
the same time, currently, there does not seem to be a line wrapped around the building waiting to give
opportunities to the Hiphop demographic. This
demographic so highly corresponds to other
demographics that prove to be in a tough time
right now. This event, and others like it, are
designed to provide opportunity and hope for
this demographic worldwide, while also
shedding light on some major causes
throughout the world (such as gun violence and
worldwide poverty).
I feel blessed to be in a position to understand
what it takes to help the community, the
people, the real hiphoppas and the legacy of
this movement. I also feel blessed to be able to represent for women all over the world, to be able to let
them know that anything is possible with faith and belief in oneself, that the things they say about us
being less and less capable are all lies and that we are able to do anything to which we put our minds.
Peace

“We are at an exciting moment in time. Humankind faces an unprecedented challenge to repair
and sustain social and ecological systems. As more and more people wake up to this,
increasing pressure is put on all aspects of society to become more sustainable. Music festivals
are in a unique position to respond to this need. Music sits at the forefront and heart of cultures
all over the world. It largely satisfies the human need for creation, creates a sense of cultural
identity, and brings happiness and joy to millions of people. Nowadays, music festivals are one
of the great disseminators of this powerful cultural actor.“
Vision of music festivals in a sustainable society: “In a sustainable society, music festivals
are fun events experienced joyfully in an atmosphere of safety and mutual respect. All involved
with the event recognize the festival’s place in society, within the biosphere, and care for the
venue and each other accordingly. Music festivals produce no waste, use renewable energy
and transport artists and audience cleanly and efficiently. The events are profitable through the
loyalty of audiences drawn from a broad cross section of the community. Music festivals lead
society by example, drawing on the energy and creativity of organizers, suppliers, artists and
audience to produce a sustainable event.”
-http://c.ymcdn.com/sites/www.gmicglobal.org/resource/collection/47C838A0-D177-4D6A-84FA-
0EC254420949/The_Sustainable_Music_Festival_Guide.pdf

SUMMARIZE YOUR BUSINESS
NC Hiphop Festival is one of very few large scale Summer festivals in the entire
Southeastern US region that is specifically focused on Hip Hop. ● 50,000 people have
indicated a high interest in attending via early Facebook promo and surveys. ● 24
Nationally known recording artists ● 150 Local Artists, DJs and Producers ● 100+
Exhibitors ● Unique Music “Lab” where producers work to create The Sounds of the
Evening. The “Lab” also provides a platform for easy access collaborations. Durham,
NC.
WHAT IS THE CUSTOMER PROBLEM YOU ARE SOLVING?
We recognize that there is a high demand for Hiphop focused events as well as a
shortage in supply. Through our extensive contacts, we have determined that most
festival and event planners do not have the combination of business savvy and the
desire to organize a Hiphop focused event, and as such, do not offer this kind of
service. This event is designed to provide opportunities for the Hiphop demographic
worldwide, while also shedding light on major causes such as gun violence and poverty.
WHAT IS YOUR SOLUTION
Garner more awareness for NCHHF within the Hip Hop community by leveraging social
content as catalyst Heightened brand awareness and consideration with Gen-Z &
Millennial audiences, 21-34, slightly skewed male. Drive brand engagement and retail
traffic to NCHHF events at targeted venues within the festival footprint. Data capture
through experiences that also drives social sharing.

WHAT IS YOUR BUSINESS MODEL
Physical infrastructure: (4 Venues, Adequate manpower, Equipment, Logistics).
Manpower: (manpower breakdown available). Processes: (Venues, electricity, Funding,
Permits and Licensing, Insurance, equipment, Performers, Artists, Sideshows, Vendors,
site plan, PR, Advertising Schedule, Road Closures, Tickets, Staff, Flyers, Posters,
Promoting, Advertising, Road Signage, water, Rubbish Bins, Preparing Site, Equipment
Deliveries, Briefing Staff). Primary Inputs, and Advertising Outlets.
MANAGEMENT QUALIFICATIONS AS RELATED TO THIS VENTURE
Team members-
Alicia Vick- director. Local business owner, Hiphop enthusiast, visionary
David Collins- investor. Record label executive. Shareholder.
David Muhammad- Corporate marketing. 20+ years experience
Salim Holder- partnerships specialist. Previous brand manager.
Angelique Stallings- Mocha Mind Agency- Full service PR and Marketing
Elijah Vick- Productions design
SIZE YOUR POTENTIAL MARKET OF CUSTOMERS
-Cultural Curators, 50%, 600K online media reach; -Townies,15%, 240K Online Media
reach;
-Tastemakers, 25%, 240K Online media reach;
-Party Crowd, 10% of attendees, 120K Online media reach.

LIST YOUR SPECIFIC CURRENT OR POTENTIAL CUSTOMERS
(Cultural Curators- likes MUSIC and culture Want VIP opportunities to MEET the artists,
Heavy into Hip Hop culture and will travel from far, 21-34), (Townies- want great
experiences where key influencers, celebrities and tastemakers attend, local and
regional, 21-34) (Tastemakers- Image focused influencers, VIP and Backstage
experiences, “In crowd”, outside region, 21-34) (Party Crowd- Attracted to and seeks
mainstream Liquor/Beer Brands, Affordable alcohol help “fuel” their fun, local 21-34)
DESCRIBE YOUR “GO-TO-MARKET” AND SALES STRATEGY
NC Hiphop Festival Inc. targets 16-55-year-old males and females from diverse
backgrounds. NC Hiphop Festival Inc. also engages in sponsorship contracts with
medium and large firms and contracts with small business vendors to provide food and
merchandise for events. We create experiences and displays that quickly connect and
resonate with the Hip Hop community. Grab attention, establish trust and credibility and
give them a reason to engage with the NCHHF Brand.
LIST YOUR COMPETITORS
1. A3C Festival
2. Brooklyn Hiphop Festival
3. Art of Cool Project
4. Moogfest
5. Beats N Bars Fest
6. Loud Fest

DESCRIBE YOUR COMPETITIVE ADVANTAGE AND BARRIERS TO ENTRY
NCHHF is the only large scale Hiphop Festival in North Carolina.Most festival and event
planners do not have the combination of business savvy and the desire to organize a
Hiphop focused event, and as such, do not offer this kind of service. Barriers to entry
include the difficulties that come along with a new company. A music festival is a
large-scale endeavor, requiring large amounts of staff and funding. Founders must
persevere through initial learning processes with longterm outlook in mind.

Event Description
● The only large scale Summer festival in the entire
Southeastern US region specifically focused on Hip
Hop.
● 50,000 people have indicated a high interest in
attending via early Facebook promo and surveys.
● 24 Nationally known recording artists
● 150 Local Artists, DJs and Producers
● 100+ Exhibitors
● Unique Music “Lab”- where producers will be working
to create The Sounds of the Evening. The “Lab” also
provides a platform for easy access collaborations
June 21 - 23, 2019 Durham, NC
North Carolina Hip Hop Festival
5

Fast Facts
Dates/Times
Friday, June 21, 2019, 9am-4am
Saturday, June 22, 2019, 9am-4am
Sunday, June 23, 2019, 9am-5pm
Location
4 venues, Downtown Durham, NC
Attendees
We are expecting 15,000 attendees over 3 days with 10,500
attendees at the main stage shows.
We anticipate 8,000 downloads of the mobile app in the 6 weeks
leading up to the event and during.
Cost
$49 General Admission, $149 VIP
6
3

Tastemakers
● 25% of attendees (LDA)
● 240K Online media reach
● Image focused influencers
● Seek VIP and Backstage experiences
● Part of the “In crowd”
● Traveling in from outside region
● Ages 21-34
Party Crowd
● 120K Online media reach
● Attracted to and seeks mainstream
Liquor/Beer Brands
● Affordable alcohol helps “fuel” their fun
● Mostly local and regional patrons.
● Ages 21-34
Cultural Curators
● 600K online media reach
● Attends for the MUSIC and culture
Want VIP opportunities to MEET the
artists
● Heavy into Hip Hop culture and will
travel from far
● Ages 21-34
Townies
• 15% of attendees (LDA)
• 240K Online Media reach
• Seeking great experiences where key
influencers, celebrities and
tastemakers attend
• Mostly local and regional patrons
• Ages 21-34
Audience Segmentation
7

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People Reached
+0 last 7 days
30.3K
Responses
+0 last 7 days
0
Ticket Clicks
+0 last 7 days
Audience
Women 35-44
31% of ticket clicks
English (US) · Español · Português (Brasil)
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13 posts require approval.
NC Hiphop Festival
Public · Hosted by Survivor Squad Records and NC Hiphop
Festival
JUN
22
Going
Jun 22, 2018 at 7 PM – Jun 24, 2018 at 10 PM EDT
about 8 months ago
Durham, North Carolina 27701
About Discussion
Write something...
Tyler, DjUniique and 3 other friends went
See All2K Went · 28K Interested
+7
The North Carolina Hiphop Festival is NC's largest festival showcasing
the best in Hiphop and R&B from across the world. Worldwide Hiphop for
you and yours.
Small Clubs, Outdoor Stages, Break-outs, Panels, Production Seminars
and Demonstrations.
Who: Many new and legendary artists from across the globe.
What: Hiphop performance taking place at many indoor and outdoor
venues for an entire weekend.
When: June 22-June 24, 2018.
Where: Durham NC
Why: Durham needs a Hiphop festival. Many big festivals take place in
Durham throughout the year but Hiphop, hiphop music and Hiphop fans
Details
Show Map
Write Post Add Photo/Video Create Poll
Downtown Durham Historic District
Events
Manage Page Events
Events
Calendar 2
Birthdays
Discover
Hosting
Create Event
NC Hiphop Festival
Event Insights Edit
Alicia Home CreateSearch
13 posts require approval.
2K Went · 28K Interested
Organic Interest
from 2018

DEMONSTRATE THE
CULTURAL RELEVANCY OF
NCHHF
PRIORITY
ACTIONS
STRATEGIC
IMPERATIVES
DRIVE PATRONS TO
EVENT
Create experiences and
displays that quickly connect
and resonate with the Hip Hop
community.
Grab attention, establish trust
and credibility and give them a
reason to engage with the
NCHHF Brand.
BE RELEVANT AND
ENGAGING
All engagements must bring
consumer back to retail for
purchase of NCHHF’s
products.
CONSUMER
TAKE AWAY
I know where purchase
NCHHF tickets and
merchandise.
NCHHF is one of the realest
Hip Hop experiences for
authentic culture.
Displays authentic and
empowering Hip Hop culture.
Use materials that align to Hip
Hop culture.
Empower Hip Hop fans with a
sense of community activism.
NCHHF really understands
me and my generation’s
aspirations.
NCHHF Strategic Approach
9

NCHHF Formula For Success
1
Feels like me
2
Thinks like me
3
Is like me
10

CONSUMER
BEHAVIOR (PRE)
Garner more awareness for
NCHHF within the Hip Hop
community by leveraging social
content as catalyst
Heightened brand awareness
and consideration with Gen-Z &
Millennial audiences, 21-34,
slightly skewed male.
Drive brand engagement and
retail traffic to NCHHF events
at targeted venues within the
festival footprint.
Data capture through
experiences that also drives
social sharing.
DURING NCHHF
+
ALWAYS ON (POST)
+
NCHHF owned media
Platform growth
Social and Digital
Engagement
Organic amplification
Positive Sentiment
What Does Success Looks Like
11

Launch a product
Communicate a
benefit
Tell of an event or
offer
Awareness
Increase
emotional
engagement
before purchase
Involvement
Shift up the order
of consideration
by facilitating
favorable
comparison
Convert intent into
action at the point
of purchase
Improve the user
experience
Active
Consideration
Purchase Consumption
Relationship
Building
Advocacy
Make customer
feel special to
improve per
capita value
Increase
recommendations
CONSUMER PATHWAY
Pre/During/Post User Journey
Pre
Event
During
Event
Post
Event
12

Branded Lounges
We have spaces designated in the Main Event area, as well as
in other key areas throughout the event to create Luxury-
styled, private lounges for higher-level VIP attendees. Some
lounges feature a full bar and hors d'oeuvres.
VIP Tastemaker Lounges
13

ON FLEEK
● On Fleek, the NCHHF red carpet opening
party with 500 attendees
○ Located in a large, central area, with a
luxury cocktail theme
○ Multiple branded Mini-Bars where
bartenders will sample and teach guests
how to make different cocktais.
○ LIVE Video feed from different
bartenders’ master classes will be
broadcast on a large LCD screen inside
the party.
○ Special guest performance
Exclusive Red Carpet Launch Party
14

VORTEX/NOWPIK
• Through a Vortex setup, guests will have the opportunity to memorialize
the event. Guests stand on a platform as a camera swings 360° around
them. Signage will decorate the environment surrounding the Vortex
Station.
– Using NOWPIK, the video will be immediately shareable on all of their social channels once
redeemed through email. Amplification and data capture onsite.
LIVE STREAMING ON FB/IG LIVE
• Use FB Live and Instagram to live stream the NCHHF on its account and on
one the influencers FB accounts.
TWITTER VENDING MACHINE
• Twitter Vending machine that dispenses prizes to consumers who tweet
the hashtag #drinkwithintegrity
• A phygital and fun way to drive engagement at the footprint as well as,
amplification through the social component.
“Phygital” at NCHHF
15
15

● branded ride service which will be socialized with
the hashtag #drinkwithintegrity.
● Branded company will drive social traffic, that also
enables a “Halo-effect”.
● Unlimited Luxury Chauffeur (Designated Driver)
for all VIP wristband holders.
○ VIP guests will be given the opportunity to
be chauffeured anywhere within a 10 mile
radius of the festival.
Branded Ride Service
16

Partnership Opportunity
18NCHHF ECOSYSYTEM

EMAIL & SEARCH
DISCOVERY
CROSS PLATFORM ENGAGMENT
RICH MEDIA DISPLAY
Social
Amplification
SOCIAL MEDIA
INFLUENCERS & NATIVE
Branded Experience
• Profile & Avatar
• Targeted Offers
• Chat with an associate
Content Pillars include:
• Music/News Content
• UGC
• Activism
• Raleigh/Durham
• Influencer Content
• Artist Spotlight
• Event Content
•
•
•
Mobile Responsive Content Hub

Channel Recommended Handle Role
Posting
Frequency
Goal Content Type
NCHipHopFest
Reach,
engagement
awareness
3 – 5 x
per week
Ongoing
Dialogue
ALL
@NCHHFest
Reach
Engagement
Information Always on
Polls, GIFs, links to
media
@NCHHFest Reach,
Engagement
3 – 5 x
per week
Visual storytelling Photo/Short Video
NCHHFest Reach,
engagement
Planned
Visual
Storytelling
Brand and curated
content only
NCHipHopFest
Engagement Video Hub Curation All forms of video
Social Channel roles within the ecosystem
21

NCHHF Influencers & Native Content
WHAT
NCHHF agency partners manage the entire multimedia influencer process; blog posts,
infographics, status updates, photos, videos, and podcasts while leveraging Facebook,
Snapchat, Instagram and YouTube.
• Influencers will also be deployed across audience relevant premium content providers like
the ones listed on the right for the Gen-Z and Millennial Hip Hop segments.
HOW
Influencer brief, editorial/content cadence, curation and content aggregation to the content hub.
Influencers will post via dedicated hashtags to align the content.
We’ll bounce between lifestyle and Hennessey-focused content, but even we’re focused
on brand, we’ll ensure the themes of community, activism and culture are front and
center.
WHY
Drives awareness and amplifies reach within the pre-event phase of activation. Leverages the
voice of the target and feels more authentic to the audience.
22

WHAT
• We’ll implement an eCRM approach, and leverage targeted NCHHF’s lists, as well
as opted-in leads from various touchpoints from within the ecosystem.
HOW
• NCHHF consumers will be targeted during the eCRM drip campaign with the
purpose of driving traffic to the NCHHF engagement/content hub.
• Messaging will also be made available in Mobile (SMS and short-code formats).
WHY
• The drip campaign will consist of timely information which nurtures customers
throughout the year with trending campaigns; Pre/During/Post
E-CRM DRIP CAMPAIGN
23

Section 2: What We Sell
NC HIPHOP FESTIVAL EVENT MANAGEMENT PLAN
1. EVENT DETAILS
1.1. Event Place & Time
Name of Event:
The North Carolina Hiphop Festival
Address of Event:
_Durham, NC___________________
Details of Venue:
_________________________________
The North Carolina Hiphop Festival is North Carolina’s premier Hiphop festival hosted in
Durham, NC. With 4 participating music venues and 3 participating conference rooms, it is a
great way to bring people together from all around the world. It is a 3 day festival with music,
food, merchandise, workshops, celebrities, awards, games and fun.
4 Venues
3 Headliners
3 Sub-headliners
14 up-and-coming Artists
Venue A Venue B Venue C Venue D
5-5:45pm
6:15-7pm
8-8:45pm
9:30-10:30pm

12-1:30am
Estimated Number of people expected to attend:
7,500__
Workshops/Seminars
3 Conference Rooms
6 Workshops
Conference Room A Conference Room B Conference Room C
9am-noon
1pm-4pm
Date and Time Setup Commenced:
Setup will take place beginning:
Wednesday, June 20, 2018 at 9am
Date and time event starts or is open to the public:
Workshops will take place on Saturday, June 23 from 9am-4pm. Music concerts and outside
food and merch vending will take place as well as games stations from 5pm-2am. Sunday will
be an awards ceremony from 8pm-11pm.
Date and Time event finishes:
Saturday, June 23 from 9am- 4pm. Music concerts and outside food and merch vending will
take place as well as games stations on Saturday, June 23 from 11am-2am and Sunday will be
an awards ceremony from 8pm-11pm.
Date and Time dismantling commences and anticipation conclusion time:
Breakdown will begin: Sunday, June 24, 2018 at 2am and be completed by Sunday, June 26,
2018 by 2am.
Day 1 Start: June 23, 7pm;
Date and Time Setup Commenced:
Setup will take place beginning:
Wednesday, June 19, 2019 at 9am
Datv e and time event starts or is open to the public:
food and merch vending will take place as well as games stations fro 5pm-3am. Sunday will
Date and Time event ﬁnishes:
food and merch vending will take place as well as games stations fro 5pm-3am. Sunday will
Date and Time dismantling commences and anticipated conclusion time:
Breakdown will begin: Sunday, June 23, 2019 at 2am and be completed by Tuesday, June 25,
2019 ny 2am.
Day 1 Start: June 21, 6pm

Finish: 4am
Day 2 Start: June 24, 9am;
Finish: 3am
Day 3 Start: June 25, 8pm;
Finish: 11pm
The NC Hiphop Festival takes place from Friday, June 22 to Sunday, June 24, 2018.
1.2. Contact During Event/Event Manager Details
Event Manager:
For any questions or concerns contact the Event Manager at Phone: 919-725-7002 or via Email
at nchiphopfestival@gmail.com and by mail at Address: PO Box 25376, Durham, NC 27702.
Contact During Event: Mobile:919-725-7002 Leave message or text.
919-641-5232
2. ORGANIZING COMMITTEE
2.1. Roles and Responsibilities
● Event Manager
● Treasurer
● Promotions
● Secretary
● General Members (Steering Committee)
3. FINANCIAL PLANNING
3.1. Budget
*See above
3.2 Financial Support
The NC Hiphop Festival will be seeking funding from many sources, including:
State Government
Lottery
Finish: 4am
Day 2 Start: June 22, 9am;
Finish: 3am
Day 3 Start: June 23, 8pm
Finish: 3am
The NC Hiphop Festival takes place from Friday, June 21 to Sunday, June 23, 2019.

2nd Annual NC Hiphop Festival Tiered Budget
Prepared by: Alicia Vick
Updated on: 12/20/2018

Year 1- 2018 Budget
ITEM
Budget year
beginning ACTUAL Year Ended #VALUE! VARIANCE %
$0.00
INCOME $0.00
individual donations $5,000.00 275 $4,725.00
gift aid $100,000.00 0 $100,000.00 11162812.5
grants $100,000.00 0 $100,000.00 5000000000
trust and foundations $100,000.00 0 $100,000.00 5000000000
ticket sales $612,700.00 7695.07 $605,004.93 5000000000
merchandising $10,000.00 0 $10,000.00 183015482662
sponsorship $200,000.00 500 $199,500.00 50000000
investors $10,000.00 4250 $5,750.00 19900125000
bank interest $200.00 0 $200.00 16531250
fundraising events $50,000.00 0 $50,000.00 20000
vendors $5,000.00 9796.9 -$4,796.90 1250000000
$0.00 11505124.81
TOTAL INCOME(A) $1,187,900.00 22516.97 $1,165,383.03
$0.00 679058803306
$0.00
EXPENDITURE $0.00
Overheads $0.00
$0.00
Overhead $6,000.00 $500.00 $5,500.00
Office Rent $8,400.00 $0.00 $8,400.00 15125000
Telephone/Fax $1,800.00 $944.00 $856.00 35280000
Postage $350.00 $0.00 $350.00 366368
Bank charges $1,200.00 $204.00 $996.00 61250
Merchandise $3,000.00 $100.00 $2,900.00 496008
supplies [1] $15,000.00 $250.00 $14,750.00 4205000
salaries $200,000.00 $5,000.00 $195,000.00 108781250
SUB-TOTAL 1 $235,750.00 $6,998.00 $228,752.00 19012500000
$0.00 26163738752
Marketing & Promotion $0.00
PR $7,000.00 $0.00 $7,000.00
Event Planner $7,545.00 $0.00 $7,545.00 24500000
Flyers $75.00 $60.00 $15.00 28463512.5
Posters $150.00 $0.00 $150.00 112.5
Flyer/poster distributors $0.00 $0.00 11250
Online $1,500.00 $400.00 $1,100.00
Local Print $0.00 $0.00 605000
National Print $0.00 $0.00
Magazine $0.00 $0.00
Local Radio $2,250.00 $0.00 $2,250.00
National Radio $7,500.00 $0.00 $7,500.00 2531250
Local TV $0.00 $0.00 28125000
National TV $15,000.00 $0.00 $15,000.00
Promotional Events $0.00 $0.00 112500000
SUBTOTAL 2 $41,020.00 $460.00 $40,560.00
$0.00 822556800
Artistic Costs $0.00
Artists Fees and Expenses $211,000.00 $8,900.00 $202,100.00
Instrument Hire $18,000.00 $900.00 $17,100.00 20422205000
Education $3,000.00 $0.00 $3,000.00 146205000
Programme $2,500.00 $0.00 $2,500.00 4500000
SUBTOTAL 3 $234,500.00 $9,800.00 $224,700.00 3125000
$0.00 25245045000
Festival Site Costs $0.00
Venues $1,300.00 -$1,300.00
Marquee Hire $47,500.00 $350.00 $47,150.00
Tents $20,000.00 $0.00 $20,000.00 1111561250
Video & Broadcast $65,000.00 $0.00 $65,000.00 200000000
Portaloo Hire $4,000.00 $0.00 $4,000.00 2112500000
Casual Festival Staff $10,000.00 $0.00 $10,000.00 8000000
Insurance $2,000.00 $450.00 $1,550.00 50000000
Structural engineer $0.00 $0.00 1201250

Electrical technician $0.00 $0.00
Catering $0.00 $0.00
Video & Broadcast $0.00 $0.00
SUBTOTAL 4 $148,500.00 $2,100.00 $146,400.00
Misc Expenses
$4,999.00 $0.00 $4,999.00 #DIV/0!
Debt $6,515.00 -$6,515.00 #DIV/0!
TOTAL EXPENSES $664,769.00 $25,873.00 $638,896.00 #DIV/0!
TOTAL PROFIT $523,131.00 -$3,356.03 $526,487.03 #DIV/0!

Year 2- 2019 Budget
NCHHF 2019 budget: 35,100
ITEM
Budget year
beginning
ACTUAL Year
Ended #VALUE! VARIANCE %
$0.00
INCOME $0.00
individual donations $1,700.00 $1,700.00
gift aid $0.00 #DIV/0!
grants $0.00 #DIV/0!
trust and foundations $0.00 #DIV/0!
ticket sales $8,550.00 $8,550.00 #DIV/0!
merchandising $4,850.00 $4,850.00 #DIV/0!
sponsorship $8,800.00 $8,800.00 #DIV/0!
investors $4,000.00 $4,000.00 #DIV/0!
bank interest $0.00 #DIV/0!
fundraising events $2,500.00 $2,500.00 #DIV/0!
vendors $4,700.00 $4,700.00 #DIV/0!
$0.00 #DIV/0!
TOTAL INCOME(A) $35,100.00 0 $35,100.00
$0.00 616005000
$0.00
EXPENDITURE $0.00
Overheads $0.00
$0.00
Overhead $1,500.00 $1,500.00
Office Rent $3,250.00 $3,250.00 #DIV/0!
Telephone/Fax $0.00 #DIV/0!
Postage $0.00 #DIV/0!
Bank charges $0.00 #DIV/0!
Merchandise $1,200.00 $1,200.00 #DIV/0!
supplies [6] $1,900.00 $1,900.00 #DIV/0!
salaries $8,750.00 $8,750.00 #DIV/0!
SUB-TOTAL 1 $16,600.00 $0.00 $16,600.00 #DIV/0!
$0.00 137780000
PR $0.00
Event Planner $0.00 #DIV/0!
Flyers $375.00 $375.00 #DIV/0!
Posters $350.00 $350.00 #DIV/0!
Flyer/poster distributors $300.00 $300.00 #DIV/0!
Online $275.00 $275.00
Local Print $150.00 $150.00 #DIV/0!
National Print $0.00
Magazine $0.00
Local Radio $500.00 $500.00
National Radio $0.00 #DIV/0!
Local TV $0.00 #DIV/0!
National TV $0.00
Promotional Events $1,000.00 $1,000.00 #DIV/0!
SUBTOTAL 2 $2,950.00 $0.00 $2,950.00
$0.00 4351250
Artists Fees and Expenses $2,250.00 $2,250.00
Instrument Hire $250.00 $250.00 #DIV/0!
Education $0.00 #DIV/0!
Programme $340.00 $340.00 #DIV/0!
SUBTOTAL 3 $2,840.00 $0.00 $2,840.00 #DIV/0!
$0.00 4032800
Venues $1,500.00 $1,500.00
Hospitality $3,100.00
Marquee Hire $1,500.00 $1,500.00
Tents $400.00 $400.00 #DIV/0!

Video & Broadcast $300.00 $300.00 #DIV/0!
Portaloo Hire $300.00 $300.00 #DIV/0!
Casual Festival Staff $750.00 $750.00 #DIV/0!
Insurance $1,000.00 $1,000.00 #DIV/0!
Structural engineer $0.00 #DIV/0!
Electrical technician $0.00
recycling/sanitation $250.00
Catering $0.00
SUBTOTAL 4 $9,100.00 $0.00 $9,100.00
Misc Expenses
Handle Fitness Kiosk $0.00 $0.00 #DIV/0!
Debt $6,515.00 $6,515.00 $0.00 #DIV/0!
TOTAL EXPENSES $38,005.00 $0.00 $38,005.00 #DIV/0!
TOTAL PROFIT -$2,905.00 -$6,515.00 $3,610.00 #DIV/0!

Year 3- 2020 Budget
NCHHF 2019 budget: 252,250
ITEM
Budget year
beginning
ACTUAL Year
$0.00
INCOME $0.00
gift aid $4,000.00 $4,000.00 #DIV/0!
grants $50,000.00 $50,000.00 #DIV/0!
trust and foundations $3,500.00 $3,500.00 #DIV/0!
ticket sales $60,000.00 $60,000.00 #DIV/0!
sponsorship $129,000.00 $129,000.00 #DIV/0!
investors $250,000.00 $250,000.00 #DIV/0!
vendors $13,500.00 $13,500.00 #DIV/0!
$0.00 #DIV/0!
TOTAL INCOME(A) $544,750.00 0 $544,750.00
$0.00 148376281250
$0.00
EXPENDITURE $0.00
Overheads $0.00
$0.00
Overhead $4,500.00 $4,500.00
Office Rent $36,000.00 $36,000.00 #DIV/0!
Telephone/Fax $1,000.00 $1,000.00 #DIV/0!
Postage $550.00 $550.00 #DIV/0!
Bank charges $250.00 $250.00 #DIV/0!
Merchandise $4,000.00 $4,000.00 #DIV/0!
supplies [15] $3,750.00 $3,750.00 #DIV/0!
salaries $70,000.00 $70,000.00 #DIV/0!
SUB-TOTAL 1 $120,050.00 $0.00 $120,050.00 #DIV/0!
$0.00 7206001250
PR $3,500.00 $3,500.00
Event Planner $5,500.00 $5,500.00 #DIV/0!
Flyers $1,750.00 $1,750.00 #DIV/0!
Posters $1,750.00 $1,750.00 #DIV/0!
Flyer/poster distributors $1,750.00 $1,750.00 #DIV/0!
Online $5,000.00 $5,000.00
Local Print $5,000.00 $5,000.00 #DIV/0!
National Print $7,500.00 $7,500.00
Magazine $5,000.00 $5,000.00
Local Radio $4,500.00 $4,500.00
National Radio $5,000.00 $5,000.00 #DIV/0!
Local TV $7,500.00 $7,500.00 #DIV/0!
National TV $7,500.00 $7,500.00
SUBTOTAL 2 $76,250.00 $0.00 $76,250.00
$0.00 2907031250
Instrument Hire $1,750.00 $1,750.00 #DIV/0!
Education $250.00 $250.00 #DIV/0!
Programme $750.00 $750.00 #DIV/0!
SUBTOTAL 3 $72,750.00 $0.00 $72,750.00 #DIV/0!
$0.00 2646281250
Venues/signage $30,000.00 $30,000.00
Marquee Hire $10,000.00 $10,000.00
Tents $2,000.00 $2,000.00 #DIV/0!

Video & Broadcast $2,500.00 $2,500.00 #DIV/0!
Portaloo Hire $1,500.00 $1,500.00 #DIV/0!
Casual Festival Staff $15,000.00 $15,000.00 #DIV/0!
Insurance $5,500.00 $5,500.00 #DIV/0!
Structural engineer $1,000.00 $1,000.00 #DIV/0!
Electrical technician $1,000.00 $1,000.00
recycling/sanitation $1,500.00
Catering $8,000.00 $8,000.00
SUBTOTAL 4 $83,000.00 $0.00 $83,000.00
Misc Expenses
Handle Fitness Kiosk $4,999.00 $0.00 $4,999.00 #DIV/0!
Real Estate $52,000.00
Debt $120,000.00 $120,000.00 #DIV/0!
TOTAL PROFIT $15,701.00 $0.00 $15,701.00 #DIV/0!

Year 4- 2021 Budget
NCHHF 2019 budget: $588,750.00
ITEM
Budget year
beginning
ACTUAL Year
$0.00
INCOME $0.00
gift aid $4,000.00 $4,000.00 #DIV/0!
grants $7,500.00 $7,500.00 #DIV/0!
trust and foundations $3,500.00 $3,500.00 #DIV/0!
ticket sales $80,000.00 $80,000.00 #DIV/0!
sponsorship $180,000.00 $180,000.00 #DIV/0!
investors $250,000.00 $250,000.00 #DIV/0!
vendors $15,500.00 $15,500.00 #DIV/0!
$0.00 #DIV/0!
TOTAL INCOME(A) $588,750.00 0 $588,750.00
$0.00 173313281250
$0.00
EXPENDITURE $0.00
Overheads $0.00
$0.00
Overhead $4,750.00 $4,750.00
Office Rent $7,500.00 $7,500.00 #DIV/0!
Telephone/Fax $1,250.00 $1,250.00 #DIV/0!
Postage $750.00 $750.00 #DIV/0!
Bank charges $250.00 $250.00 #DIV/0!
Merchandise $4,500.00 $4,500.00 #DIV/0!
supplies [16] $4,000.00 $4,000.00 #DIV/0!
salaries $55,000.00 $55,000.00 #DIV/0!
SUB-TOTAL 1 $78,000.00 $0.00 $78,000.00 #DIV/0!
$0.00 3042000000
PR $4,000.00 $4,000.00
Event Planner $4,500.00 $4,500.00 #DIV/0!
Flyers $2,000.00 $2,000.00 #DIV/0!
Posters $2,000.00 $2,000.00 #DIV/0!
Flyer/poster distributors $2,000.00 $2,000.00 #DIV/0!
Online $2,500.00 $2,500.00
Local Print $550.00 $550.00 #DIV/0!
National Print $1,750.00 $1,750.00
Magazine $3,500.00 $3,500.00
Local Radio $5,500.00 $5,500.00
National Radio $1,000.00 $1,000.00 #DIV/0!
Local TV $1,000.00 $1,000.00 #DIV/0!
National TV $1,000.00 $1,000.00
SUBTOTAL 2 $33,800.00 $0.00 $33,800.00
$0.00 571220000
Instrument Hire $2,500.00 $2,500.00 #DIV/0!
Education $2,750.00 $2,750.00 #DIV/0!
Programme $1,000.00 $1,000.00 #DIV/0!
SUBTOTAL 3 $81,750.00 $0.00 $81,750.00 #DIV/0!
$0.00 3341531250
Venues $75,000.00 $75,000.00
Marquee Hire $0.00
backline (purchase) $75,000.00

Tents $1,750.00 $1,750.00 #DIV/0!
Video & Broadcast $2,200.00 $2,200.00 #DIV/0!
Portaloo Hire $750.00 $750.00 #DIV/0!
Casual Festival Staff $13,500.00 $13,500.00 #DIV/0!
Insurance $5,500.00 $5,500.00 #DIV/0!
Structural engineer $350.00 $350.00 #DIV/0!
Electrical technician $350.00 $350.00
recycling/sanitation $2,200.00
Catering $17,500.00 $17,500.00
SUBTOTAL 4 $200,100.00 $0.00 $200,100.00
Misc Expenses
Handle Fitness Kiosk $4,999.00 $0.00 $4,999.00 #DIV/0!
charging stations $10,000.00
stage truck $45,000.00
fencing/barricades $4,720.00
box trucks $20,000.00
communications equipment $10,000.00
SUBTOTAL 5 $94,719.00
Debt $0.00 #DIV/0!
TOTAL PROFIT $100,381.00 $0.00 $100,381.00 #DIV/0!

Activity Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Appoint steering
committee
Allocate roles and
responsibilities
Establish type of
event
Develop an Event
Management Plan
Book Venue
Establish Budget
Apply for funding
Talk to local
government
authority about
licensing/ approvals
Organize Insurance
Book equipment-
stage, Marquee,
lighting, portable
toilets, sound
equipment, etc.
Book performers,
artists, sideshows,
vendors
Draw up site plan
Draw a PR and
advertising
schedule, design
advert, advertising
day of your event
Confirm all funding
in place
Organize road
closures (if
required)

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Arrange
pyrotechnics and
approvals (if
required)
Review budget
Inform neighboring
properties of event
Contact emergency
services required at
the event
Apply for liquor
license
Confirm stall
holders and permits
Prepare tickets and
publicity materials
Book staff for event
Print flyers, posters,
promote and
advertise for your
event
Book security
Book services of an
electrician for set
up and during your
event.
Organise temporary
road signage
coordinate
transport of
equipment
Arrange adequate
water provided at
venue

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Arrange adequate
rubbish bins
provided at event
Prepare site
Coordinate
deliveries of
equipment
Staff briefings
EVENT
Thank everyone
involved
Evaluation/
Feedback
Produce Final
Income and
expenditure for
event
The cycle of tasks
then begins again
from the top
By using a college game you can see what activities are interdependent. You can also use goes to
determine want to take your staff are needed, or for tasks designated to specific people.
Event Manager -------
Treasurer -------
Steering Committee -------
PR Marketing ----- -
Coordinator -------

Section 3: How We Deliver
The physical infrastructure needed to carry out the event includes:
● 4 Venues (proposed venues- Carolina Theater, 21C Hotel Event Space, DPAC
and Goldenbelt back parking lot.)
● Adequate manpower
● Necessary Equipment
● Necessary Logistics
The manpower needed to run the festival is as follows:
● Head Administration
○ Stage Manager
○ Site Manager
● Finance
● Education and Engagement
● Marketing and Communication
● Sponsorship and Development
● Technical
● Box Office
● Artistic Planning
○ Planning and Operations Director
○ Chorus Manager and Artistic Planning Officer
○ Artistic Administrator
■ Planning logistics, buildings, performers/artists and other personnel
■ Using skills in Arts-related law, accountancy and press liaison
■ Writing, or contributing to publications with accompany the festival
■
■ Working to secure funding for the festival
■ Planning and managing budgets
○ Artists Manager
○ Artists Co-Ordinator
Staff will be acquired via an interview process to be conducted by the board of directors
between August ‘17- March ‘18.

Processes include:
● Locking in Venues, organizing electricity
● Securing Funding
● Local Gov’t Permits and Licensing
● Locking in Event Insurance including Event Cancellation Coverage
● Booking equipment- Stage, Marquee, Lighting, Portable Toilets, Sound
Equipment, Etc.
● Booking Performers, Artists, Sideshows and Vendors
● Drawing up a site plan
● Drawing up a PR and Advertising Schedule
● Organizing Road Closures
● Preparing Tickets
● Booking Staff
● Printing Flyers and Posters, Promoting and Advertising
● Organizing temp Road Signage
● Coordinating Equipment Transfer
● Arranging for adequate water
● Arranging for Rubbish Bins
● Preparing Site
● Coordinating Equipment Deliveries
● Briefing Staff
*All processes are listed on Event Management Plan
Primary Inputs include:
● The Venues
● Stages/Marquees
● Equipment- Lighting, Portable Toilets, Sound, Rubbish Bins, Signage
● Staff
● Artists/Performers
● Audience
● Vendors
● Transportation
● Tickets and Advertising Material
*see budget for cost projections

Advertising Outlets Include:
● Flyers
● Posters
● Online
○ Website
○ Social media ○ press
● Local Radio
● National Radio
● TV
Upon securing initial investors/board members, on a day-to-day basis, the
business operates by following the schedule included in the Event Management
Guide.
Section 4: How We Will Implement Our Plan
NCHHF will implement the services of a 3rd party marketing team to handle marketing
and promotions for the event.

Section 5: How Much Money Will the Business Make?
(Financial projections)
Sales:
Costs include overhead, marketing and promotion, artistic costs and festival site costs.
a. Once the project is started, how long will it take before we start making?
In year one, festival expenses totaled -$3,356. Upon covering expenses the festival will begin to
see a profit in year 5, with total profit being projected at $200,186.
b. Once we start making sales, what will our annual sales be?
First year income: $22,516.97
Second year income: $35,100
Third year income: $544,750
Fourth year: $588,750
Fifth year: $1,615,500
Cost:
a. What are the costs that we will incur?
Year one costs include overhead, marketing and promotion, artistic costs and festival site costs.
b. How will this change as sales increase?
Once sales and awareness increase, costs for marketing and promotion will decrease. Costs for
overhead, artistic costs and festival site will increase due to festival expansion in years three
through five.
Section 6: How Much Money We Need?

We have created a state of the art Hiphop festival that focuses on efficiency and sustainability
and providing festival goers the opportunity of accessing a high quality music festival experience
coupled with ad inventory for which agencies and/or advertisers can either buy or bid for. We
are seeking a $200k angel investment to be used for Working Capital and Online Marketing.
Based on our projections, Angel Investors will see a ROI in year 5 of 34%!

Hiphop Festival platform (investor relations)

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