“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESClaudio Pires Franco
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book
ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!
Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden
Associate partners
Association for Publishing Education
Brill
Federation of European Publishers
Service Beyond Geography: Using Technology to Serve People Remotely-IdealwareIdealware
There’s a movement across many different human services field toward providing services via web conferencing, texting, video, interactive websites and even Skype. How can organizations make the most of these technologies to provide services to geographically distributed constituents? We'll host a discussion of best practices and case studies, including an overview of Montana Legal Services' extensive online legal aid resources, Idealware's recent research in this area, and a number of other innovative but practical examples from health services, family support nonprofits, and more.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESClaudio Pires Franco
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book
ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!
Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden
Associate partners
Association for Publishing Education
Brill
Federation of European Publishers
Service Beyond Geography: Using Technology to Serve People Remotely-IdealwareIdealware
There’s a movement across many different human services field toward providing services via web conferencing, texting, video, interactive websites and even Skype. How can organizations make the most of these technologies to provide services to geographically distributed constituents? We'll host a discussion of best practices and case studies, including an overview of Montana Legal Services' extensive online legal aid resources, Idealware's recent research in this area, and a number of other innovative but practical examples from health services, family support nonprofits, and more.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
Media Mindfulness for the New Evangelization: A Five Step ApproachRose Pacatte, D. Min.
This presentation was part of a two-day media conference sponsored y the Daughters of St. Paul and the CANA Centre in Singapore (Nov 5-6, 2018.) This sessions is about integrating critical thinking and media literacy within the context of culture, education and faith formation for life and ministry in the era of the New Evangelization.
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
A presentation for Incarnation Catholic Schools for grade 6 students on the topic of meteorology. Ms. Hernandez is a meteorologist at the National Weather Service Phoenix.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
1. Raising Kids in a Media Age
Rhonda Carrier
Incarnation Catholic School
Tampa, FL
2. Pope Francis
• The Internet is a “gift from God” that
facilitates communication, but he
warns that the obsessive desire to
stay connected can actually isolate
people from their friends and family.
3. Pope Benedict XVI:
41st World Communication Day
• Educating children to be
discriminating in their use of the
media is a responsibility of parents,
Church, and school.
4. Pope Pius XII
• It is not an exaggeration to say that the
future of modern society and the stability
of its inner life depend in large part of the
maintenance of an equilibrium between
the strength of the techniques of
communication and the capacity of the
individual’s own reaction.
5. Mass Media
• Mass media is a means of
public communication
reaching a large audience.
• Examples are TV, radio,
newspapers, and now so
much more …
7. Shift #2: Media Convergence
• Thedigitization of
information and the
development of the
Internet blurs the
division between
types of media.
• Your smartphone,
camera, and Internet
portal are all one
device.
8. Shift #3: Media and Teens
• 78% of teens now have a cell phone, and almost
half (47%) of them own smart phones.
• 23% of teens have a tablet computer, a level
comparable to the general adult population.
• 95% of teens use the internet.
• 93% of teens have a computer or have access
to one at home.
9. Shift #4: Media Multi-tasking
Often Doing 2+ Activities Simultaneously
•
•
•
•
•
TV
Music
Video games
Reading
Computer Games
•
•
•
•
•
Homework
Instant messaging
Email
Websites
Other ??
10. Media In Your Home?
• What electrical media devices do you have
at home?
• Where are they located?
• Who uses them?
• Who controls them?
• Do conflicts arise over their use? Who
settles any conflicts?
11. Media Influence
Our Responsibility: Teach the Children
• How can you help
children become
discriminating users
of media?
– Learn the techniques
used to influence
attitudes and beliefs.
– Then talk to your
children.
12. Media Literacy Topics
Influencing Attitudes & Beliefs.
• Language
– Narratives
– Denotation and Connotation
• Representation
– Re-presentation: Whose Reality
• Institutions
– Media Ownership
• Audience
– Funding Corporate Institutions
– Advertisements
13. * Language *
• "When you hear the word language you will probably
automatically think of words, either spoken or written.
Words are an important part of communication between
human beings.
• But the media does not communicate with words alone.
It can also use pictures and sounds to convey meaning.
• Indeed, some media can work purely in a visual
language, through pictures that you can understand in
the same way as words."
14. Language and Narratives
• Words and pictures are
often combined in media
texts in order to create
narratives. Narratives are
stories told to make
sense of the world.
– “New stories are
uncommon: most
narratives are variations on
a limited number of
timeless themes. The
characters and settings
may vary, but the structure
remains the same.”
15. Denotations & Connotations
• If denotation is the
dictionary definition of a
word, then connotation is
the word's meaning by
association.
– Denotation: a rose is a
bush in the garden.
– Connotation: giving a rose
means love.
16. We Learn to “Read” Media
1950s version
Denotation & Connotation
• “Your understanding
relies on your ability to
respond to both layers at
the same time.”
• Compare the text and
visual “language” of this
1950s ad with a version
that might be created
today.
17. Reading the Media
What is the narrative?
Denotation & Connotation
• Who created the message?
• What is the target audience?
• What creative techniques are
used to attract attention?
• How might different people
understand this message
differently?
• What values, lifestyles and
points of view are represented
in, or omitted from, this
message?
• Why is this message being
sent?
2013 version
18. Reading the Media
What is the Narrative?
Denotation & Connotation
• Who created the message?
• What is the target audience?
• What creative techniques are
used to attract attention?
• How might different people
understand this message
differently?
• What values, lifestyles and
points of view are represented
in, or omitted from, this
message?
• Why is this message being
sent?
19. * Representation *
• Representation is the act of communicating by using
symbols.
– If I give you an apple, I have given you an apple;
– if I give you a picture of an apple, I have given you a
representation of an apple.
• “The difference between reality and representation of
reality is not difficult to understand.
• What is not so obvious is that representation is an act
or process in which reality is transformed."
20. Tampa Bay Times & Tampa Tribune
Re-presentation = Transforming Reality
Whose Chooses the Narratives?
1/25/2014 – online news
1/25/2014 – online news
21. Tampa Bay Times & Tampa Tribune
Re-presentation – Whose Reality? Whose News?
Printed 1/26/2014
Printed 1/26/2014
22. Surprise Staged Event
Do we see and hear the same thing at the same event?
We each re-present the event through personal perception.
23. Re-presentation
Professional Accuracy
• Narratives help to explain
what is happening in the
world, but not all narrative
re-presentations are valid
or accurate.
– What are the
consequences when
professionals aren’t truthful
or don’t fact check?
Hurricane Sandy photo??
24. Using Credible Sources
• Checking for credibility
and verifying accuracy is
a critical skill.
• 5W’s for evaluation
– Who published it?
– What is the purpose?
– Where is the
information from (the
source)?
– When was it created?
– Why use the info?
25. Student Products
Trail of Information:
Bibliography With Annotation to Prove
Source of Information is Credible and Accurate
26. * Institutions *
• Imagine you wake up one day and decide to publish
something using mass media.
• ”However talented or hardworking you may be, in order
to do any of these things you will need access to
technology and money to pay for the resources to get
your idea off the ground. You will need these things
because you are going to make a product or commodity
that you want people to use, in just the same way that
any other manufacturer makes a product to be sold.”
• Media institutions are big business. They exist just
to make a profit.
28. 6 Corporations Control 90%
• Comcast:
– NBC, Universal, PBSKids,
• NewsCorp:
– Fox, Wall Street Journal, New York Post
• Disney:
– ABC, ESPN, PIXAR, Miramax, Marvel Studios
• Viacom
– MTV, Nick Jr, BET, CMT, Paramount
• Time Warner
– CNN, HBO, Time, Warner Bros
• CBS
– Showtime, Smithsonian Channel, NFL.com,
30. Institutions Compete
For Market Segments
Market Segmentation
• Music: pop, dance, hiphop, Indie
• News: for varying political
views, in various
languages for different
audiences
• Pay per view: subscribers
pay additional fee for
specific programs – Yea
for cricket!
Scheduling Segments
• Battle for prime-time
• Early for children and
after 9:00 PM for adults
• Christmas and other
holiday events
• Drive-time for radio and
talk shows
34. * Audience *
• Audience is the word used to describe people who
consume media products
• “The importance of audience to the media is obvious. All
the papers, broadcasts and recordings in the world
would mean nothing if no one read, watched or listened
to them.
• Without an audience, the media would be talking to
itself.”
35. Advertising Funds Media
• “Advertising is one of the
major ways in which
media producers make
money.
• Manufacturers pay the
media to promote images
of their products, which
they hope will encourage
people to buy them.”
• 2010 revenue for Big 6
was $275.9 billion.
36. Audience into Customers
• According to the FTC,
children between the
ages of 2 and 11 view
more than 25,000 TV
advertisements
annually.
• “By some estimates
young people see
more than 8,000
brands per day.”
37. Targeting Tweens
8 – 12 year olds
• There will be an
estimated 23 million
tweens by 2020.
• Many have
disposable incomes
from gift, allowances,
and odd jobs.
• Tweens spend
approx. $50 billion of
their own
money/annually
• Tweens influence
parent purchases.
• Pester Power: An
estimated $188 billion
is spent each year
because of children
directly influencing
their parents.
38. Brand Recognition
• A successful logo is
strong enough to be
identified even from
the first letter of the
logo.
• My international
school students in
Japan could identify
most of these brands.
39. Ads, Ads Everywhere
• Up to 60% of
newspapers are ads.
• Ads appear on
commercial TV up to
4 times/hour.
• Even many noncommercial
broadcasts advertise
their own
merchandise.
54. Pope Benedict XVI:
41st World Communication Day
• Educating children to be
discriminating in their use of the
media is a responsibility of parents,
Church, and school.
55. Raising Kids in a Media Age
• Communicate with kids.
• Set limits.
– e.g. Hand in media devices at 9 PM.
• Develop non-media based projects with
collaboration at the heart of each.
• Develop projects that are media based,
but with guidance.
• Help children to develop a balance.
57. Links to Student Products
• Grade 8 Spanish class:
Advertisement (Bookr)
• Grade 8 Spanish class:
Animal ABC for
kindergarten (Prezi)
• Grade 7 Blogs (Edublog)
• Grade 6 Spanish &
Technology class: How-to
(Scratch)
• Grade 8 Tech: ICS, a
Second Home (Animoto)
• Grade 8 Tech: Loving
Incarnation (Animoto)
• Grade 8 Tech: ICS
Where Friendships Are
Made (Animoto)
58. Pope Benedict XVI:
41st World Communication Day
• “The relationship of children, media, and education can
be considered from two perspectives: the formation of
children by the media; and the formation of children to
respond appropriately to the media.
• A kind of reciprocity emerges which points to the
responsibilities of the media as an industry and to the
need for active and critical participation of readers,
viewers and listeners.
• Within this framework, training in the proper use of the
media is essential for the cultural, moral and spiritual
development of children.”
59. Resources
• Dunlap, Jay. Raising Kids in the Media Age. Hamden,
CT: Circle, 2007. Print.
• Wall, Peter, and Paul Walker. Media Studies for GCSE.
London: Collins, 2002. Print.
• Wittekind, Erika. The Big Push: How Popular Culture Is
Always Selling. North Mankato, MN: Compass Point,
2012. Myon. Web. <http://myon.com/>.
• ICS media literacy wikispaces:
http://icsmedialiteracy.wikispaces.com/ICS+Media+Literacy+Home
• ICS wikispaces home:
http://icstampa.wikispaces.com/ICS+Wiki+home
60. Works Cited
•Slide 6 image: "These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22
Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
•Slide 8 data: "Pew Research Center's Internet & American Life Project." Teens and Technology 2013. N.p., n.d. Web.
22 Jan. 2014. <http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx>.
•Slide 13 text: Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
•Slide 14 text: Photo from my garden
•Slides 16 image: "42 Coca Cola Ads." The Interrobang. N.p., n.d. Web. 31 Jan. 2014.
<http://theinterrobang.com/2012/07/42-coca-cola-ads/>.
•Slide 17 image: "Press Center." The Coca-Cola Company. N.p., n.d. Web. 24 Jan. 2014. <http://www.cocacolacompany.com/press-center/press-releases/new-coke-zero-campaign-tells-guys-its-not-your-fault-giving-thempermission-to-enjoy-everything>.
•Slide 18 image: – The Wall Street Journal. Dow Jones & Company, n.d. Web. 02 Feb. 2014.
<http://online.wsj.com/news/articles/SB10001424052702303680404579139422972891330>.
•Slide 19 text: Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
•Slide 20 images: Tampa Bay Times and Tampa Tribune 1/25/14 online
•Slide 21 images: Tampa Bay Times and Tampa Tribune 1/25/14 online printed
•Slide 23 image: Madrigal, Alexis C. "Sorting the Real Sandy Photos From the Fakes." The Atlantic. Atlantic Media
Company, 29 Oct. 2012. Web. 31 Jan. 2014. <http://www.theatlantic.com/technology/archive/2012/10/sorting-the-realsandy-photos-from-the-fakes/264243/>.
•Slide 24 image: "Statements We Say Are True | PolitiFact." Statements We Say Are True | PolitiFact. N.p., n.d. Web.
26 Jan. 2014. <http://www.politifact.com/truth-o-meter/rulings/true/>.
•Slide 26 text : Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
•Slides 27 – 29 images and text : "These 6 Corporations Control 90% Of The Media In America." Business Insider.
N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-inamerica-2012-6>.
61. Works Cited
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Slide 31 image: "STUNNING: Comparing U.S. & World Covers for TIME Magazine." TruthTheory. N.p., n.d. Web.
31 Jan. 2014. <http://truththeory.com/2013/09/26/stunning-comparing-u-s-world-covers-for-time-magazine/>.
Slide 32 image: "Product Placement Watch: Yale Study on Opportunistic Ads an Opportunistic Ad for Yale?"
Product Placement Watch: Yale Study on Opportunistic Ads an Opportunistic Ad for Yale? N.p., n.d. Web. 31 Jan.
2014. http://www.brandchannel.com/home/post/2011/08/03/Product-Placement-Watch-Yale-Study-OnOpportunistic-Ads-an-Opportunistic-Ad-for-Yale.aspx.
Slide 33 image: "Prime-Time Nielsen Ratings." USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
Slide 34 text: Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
Slide 35 data: "These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22
Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
Slide 36-37 data: Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling.
North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. <http://myon.com/>. Pp.28, 45
Slide 38 image: ? Original source of alphabet chart
Slide 39 data: Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling.
North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. http://myon.com/.
Slide 40 image: ”West Coast Cool is still hot in winter." USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
Slides 41-42 images: "Cost of Super Bowl Ads." Cost of Super Bowl Ads. N.p., n.d. Web. 01 Feb. 2014.
<http://www.pricegun.com/cost-of-super-bowl-ads/?gclid=CILTtdX_oLwCFSUS7AodZzoAzQ>.
62. Works Cited
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Slide 45 image: "Game-Show Placements, Ltd. Gameshow Prize Services and Information for Advertisers,
Producers and Companies." Game-Show Placements, Ltd. Gameshow Prize Services and Information for
Advertisers, Producers and Companies. N.p., n.d. Web. 27 Jan. 2014.
http://www.gameshowplacements.com/?gclid=CNuzp8Lvq7wCFZRr7AodVgkAug.
Slide 46 image: "The New York Times Replica Edition." The New York Times Replica Edition. N.p., 31 Jan. 2014.
Web. 31 Jan. 2014. <http://nytimes.newspaperdirect.com/epaper/viewer.aspx>.
Slide 47 images: |, Paul Lukas. "O Say Can You See ... Our logo?" ESPN. ESPN Internet Ventures, 30 Oct. 2013.
Web. 28 Jan. 2014. <http://espn.go.com/olympics/story/_/id/9902441/sochi-olympic-designs-proudly-wave-us-flaglauren-brand>.
Slide 48 image ”Today’s Names To Know." USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
Slide 49 image: “Product Placement in video games Google Search." Product Placement in Video Games youtube - Google Search. N.p., 27 Jan. 2014. Web. 02 Feb. 2014. web.
Slide 50 image: Photo of add on Facdebook
Slide 51 image: "Discovering Our Saints - St. Bernardine of Siena." CCTN. CCTN, 09 June 2011. Web. 02 Feb.
2014. <http://www.youtube.com/watch?v=DG5K6SqlNi8&list=PLDDDABC497B5B4E93&feature=c4-overview-vl>.
Slide 52 image: "McWorld®." McWorld®. N.p., n.d. Web. 02 Feb. 2014. <http://mcworld.happymeal.com/en_US/>.
Slide 53 image: "Join Now It's Free!" Cartoon Network / General Mills Honey Nut Cheerios. N.p., n.d. Web. 02
Feb. 2014. <http://www.cartoonnetwork.com/promos/201111_honey/index.html?atclk_gp=gp_Arcade4>.
Editor's Notes
"Pope: Internet Is a 'gift from God' for Dialogue." USA Today. Gannett, n.d. Web. 25 Jan. 2014. <http://www.usatoday.com/story/news/world/2014/01/23/pope-internet-dialogue-god/4792771/>.
"Message for the 41st World Communications Day." Message for the 41st World Communications Day. N.p., n.d. Web. 25 Jan. 2014. <http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20070124_41st-world-communications-day_en.html>.
"These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
"Pew Research Center's Internet & American Life Project." Teens and Technology 2013. N.p., n.d. Web. 22 Jan. 2014. <http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx>.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
"42 Coca Cola Ads." The Interrobang. N.p., n.d. Web. 31 Jan. 2014. <http://theinterrobang.com/2012/07/42-coca-cola-ads/>.
The Wall Street Journal. Dow Jones & Company, n.d. Web. 02 Feb. 2014. <http://online.wsj.com/news/articles/SB10001424052702303680404579139422972891330>.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
1/25/14 online
1/26/14 printed
Madrigal, Alexis C. "Sorting the Real Sandy Photos From the Fakes." The Atlantic. Atlantic Media Company, 29 Oct. 2012. Web. 31 Jan. 2014. <http://www.theatlantic.com/technology/archive/2012/10/sorting-the-real-sandy-photos-from-the-fakes/264243/>.
"Statements We Say Are True | PolitiFact." Statements We Say Are True | PolitiFact. N.p., n.d. Web. 26 Jan. 2014. <http://www.politifact.com/truth-o-meter/rulings/true/>.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
"These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
"These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
"These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
"STUNNING: Comparing U.S. & World Covers for TIME Magazine." TruthTheory. N.p., n.d. Web. 25 Jan. 2014. <http://truththeory.com/2013/09/26/stunning-comparing-u-s-world-covers-for-time-magazine/>.
"Product Placement Watch: Yale Study on Opportunistic Ads an Opportunistic Ad for Yale?" Product Placement Watch: Yale Study on Opportunistic Ads an Opportunistic Ad for Yale? N.p., n.d. Web. 31 Jan. 2014. <http://www.brandchannel.com/home/post/2011/08/03/Product-Placement-Watch-Yale-Study-On-Opportunistic-Ads-an-Opportunistic-Ad-for-Yale.aspx>.
"Prime-Time Nielsen Ratings." USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling. North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. <http://myon.com/>. And"These 6 Corporations Control 90% Of The Media In America." Business Insider. N.p., n.d. Web. 22 Jan. 2014. <http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6>.
Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling. North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. <http://myon.com/>.
Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling. North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. <http://myon.com/>.
Wittekind, Erika. "Advertising's Influence." The Big Push: How Popular Culture Is Always Selling. North Mankato, MN: Compass Point, 2012. 28-29. MyON. Web. http://myon.com/.
”West Coast Cool is still hot in winter." USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
"Cost of Super Bowl Ads." Cost of Super Bowl Ads. N.p., n.d. Web. 01 Feb. 2014. <http://www.pricegun.com/cost-of-super-bowl-ads/?gclid=CILTtdX_oLwCFSUS7AodZzoAzQ>.
"Cost of Super Bowl Ads." Cost of Super Bowl Ads. N.p., n.d. Web. 01 Feb. 2014. <http://www.pricegun.com/cost-of-super-bowl-ads/?gclid=CILTtdX_oLwCFSUS7AodZzoAzQ>.
"Game-Show Placements, Ltd. Gameshow Prize Services and Information for Advertisers, Producers and Companies." Game-Show Placements, Ltd. Gameshow Prize Services and Information for Advertisers, Producers and Companies. N.p., n.d. Web. 27 Jan. 2014. <http://www.gameshowplacements.com/?gclid=CNuzp8Lvq7wCFZRr7AodVgkAug>.
"The New York Times Replica Edition." The New York Times Replica Edition. N.p., 31 Jan. 2014. Web. 31 Jan. 2014. <http://nytimes.newspaperdirect.com/epaper/viewer.aspx>.
|, Paul Lukas. "O Say Can You See ... Our logo?" ESPN. ESPN Internet Ventures, 30 Oct. 2013. Web. 28 Jan. 2014. <http://espn.go.com/olympics/story/_/id/9902441/sochi-olympic-designs-proudly-wave-us-flag-lauren-brand>.
”Today’s Names To Know" USA Today [Orlando] 28 Jan. 2014: n. pag. Print.
“Product Placement in video games Google Search." Product Placement in Video Games -youtube - Google Search. N.p., 27 Jan. 2014. Web. 02 Feb. 2014. web.
Photo of add on Facebook 1/28/2014
"Discovering Our Saints - St. Bernardine of Siena." CCTN. CCTN, 09 June 2011. Web. 02 Feb. 2014. <http://www.youtube.com/watch?v=DG5K6SqlNi8&list=PLDDDABC497B5B4E93&feature=c4-overview-vl>.
"Join Now It's Free!" Cartoon Network / General Mills Honey Nut Cheerios. N.p., n.d. Web. 02 Feb. 2014. <http://www.cartoonnetwork.com/promos/201111_honey/index.html?atclk_gp=gp_Arcade4>.
"Message for the 41st World Communications Day." Message for the 41st World Communications Day. N.p., n.d. Web. 25 Jan. 2014. <http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20070124_41st-world-communications-day_en.html>.
"Message for the 41st World Communications Day." Message for the 41st World Communications Day. N.p., n.d. Web. 25 Jan. 2014. <http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20070124_41st-world-communications-day_en.html>.