This document provides an overview of security and performance designs for client-server communications. It discusses using WebObjects without an extra web server, login authentication options like MD5 and RSA encryption, setting native process security, and designing Java WO to native server protocols. It also covers streaming content to web clients, server-based preview generation, and XML communication between iOS apps and WebObjects.
This document provides an overview of Node.js and how to use it for web development. It covers installing Node.js, the basic syntax and features of Node.js like modules, asynchronous programming. It also discusses using the NPM package manager and popular Node packages. Finally, it demonstrates how to build a basic web server and framework like Express along with integrating a database like MySQL.
The document discusses the ServiceStack framework. It began as an enterprise .NET project in 2007 that followed Microsoft's prescribed enterprise SOA approach using technologies like WCF, BizTalk and CSF. This led to issues like brittle code-generated DTOs, services that needed to be deployed together, and slow development cycles. The ServiceStack framework was created to address these problems by focusing on code-first POCOs, lightweight high-performance implementations, and a test-driven development approach.
The ServiceStack framework originated from an enterprise .NET project in 2007 that followed Microsoft's prescribed enterprise SOA best practices at the time. This involved generating data transfer objects (DTOs) from XML schemas, using Windows Communication Foundation (WCF) web services, and other complex enterprise patterns. However, this led to brittle, infectious code that was difficult to develop and upgrade. ServiceStack was created to provide a simpler, faster, and more agile alternative to these complex enterprise patterns.
The document discusses defenses against SQL injection and cross-site scripting (XSS) attacks. It provides examples of query parameterization in different programming languages to prevent SQL injection and discusses contextual output encoding to prevent XSS attacks. It explains how to securely store passwords by using techniques like salting, hashing, and multiple iterations to make password cracking more difficult.
The document provides information about a talk on Java persistence frameworks for MongoDB given at MongoDB Berlin 2013. It discusses MongoDB Java Driver, Spring Data MongoDB, Morphia, and Hibernate OGM as frameworks for connecting Java applications to MongoDB. The talk covers connecting to MongoDB from Java, mapping objects to documents, and repository support features of the frameworks.
Java. Explicit and Implicit Wait. Testing Ajax ApplicationsМарія Русин
This document provides information on explicit and implicit waits in Selenium. It discusses the differences between explicit and implicit waits, provides code examples for each, and covers related topics like WebDriverWait and ExpectedConditions. Key points include:
- Explicit waits are code defined waits for a certain condition, like using Thread.sleep(). Implicit waits set a default wait time for finding elements.
- WebDriverWait can be used with ExpectedConditions to wait for elements to meet a certain condition like being clickable.
- Implicit waits set a default timeout for finding elements across all searches during the WebDriver session.
- There are convenience methods like elementToBeClickable to avoid writing custom ExpectedCondition classes.
- Screenshots can be
This document provides an overview of key concepts for developing applications with Symfony2 including: setting up the framework, code flow, dependency injection, configuration, controllers, applications, Doctrine integration, caching, performance tips, asset management, testing, deployment, third party bundles, and resources for contributing to Symfony2. It discusses service definitions, controller choices, application choices, Doctrine examples, caching strategies, performance optimization techniques, testing approaches, deployment options, and how to work with third party bundles.
This document provides an overview of Node.js and how to use it for web development. It covers installing Node.js, the basic syntax and features of Node.js like modules, asynchronous programming. It also discusses using the NPM package manager and popular Node packages. Finally, it demonstrates how to build a basic web server and framework like Express along with integrating a database like MySQL.
The document discusses the ServiceStack framework. It began as an enterprise .NET project in 2007 that followed Microsoft's prescribed enterprise SOA approach using technologies like WCF, BizTalk and CSF. This led to issues like brittle code-generated DTOs, services that needed to be deployed together, and slow development cycles. The ServiceStack framework was created to address these problems by focusing on code-first POCOs, lightweight high-performance implementations, and a test-driven development approach.
The ServiceStack framework originated from an enterprise .NET project in 2007 that followed Microsoft's prescribed enterprise SOA best practices at the time. This involved generating data transfer objects (DTOs) from XML schemas, using Windows Communication Foundation (WCF) web services, and other complex enterprise patterns. However, this led to brittle, infectious code that was difficult to develop and upgrade. ServiceStack was created to provide a simpler, faster, and more agile alternative to these complex enterprise patterns.
The document discusses defenses against SQL injection and cross-site scripting (XSS) attacks. It provides examples of query parameterization in different programming languages to prevent SQL injection and discusses contextual output encoding to prevent XSS attacks. It explains how to securely store passwords by using techniques like salting, hashing, and multiple iterations to make password cracking more difficult.
The document provides information about a talk on Java persistence frameworks for MongoDB given at MongoDB Berlin 2013. It discusses MongoDB Java Driver, Spring Data MongoDB, Morphia, and Hibernate OGM as frameworks for connecting Java applications to MongoDB. The talk covers connecting to MongoDB from Java, mapping objects to documents, and repository support features of the frameworks.
Java. Explicit and Implicit Wait. Testing Ajax ApplicationsМарія Русин
This document provides information on explicit and implicit waits in Selenium. It discusses the differences between explicit and implicit waits, provides code examples for each, and covers related topics like WebDriverWait and ExpectedConditions. Key points include:
- Explicit waits are code defined waits for a certain condition, like using Thread.sleep(). Implicit waits set a default wait time for finding elements.
- WebDriverWait can be used with ExpectedConditions to wait for elements to meet a certain condition like being clickable.
- Implicit waits set a default timeout for finding elements across all searches during the WebDriver session.
- There are convenience methods like elementToBeClickable to avoid writing custom ExpectedCondition classes.
- Screenshots can be
This document provides an overview of key concepts for developing applications with Symfony2 including: setting up the framework, code flow, dependency injection, configuration, controllers, applications, Doctrine integration, caching, performance tips, asset management, testing, deployment, third party bundles, and resources for contributing to Symfony2. It discusses service definitions, controller choices, application choices, Doctrine examples, caching strategies, performance optimization techniques, testing approaches, deployment options, and how to work with third party bundles.
The document outlines an approach to scalable network services in Java using event-driven and non-blocking I/O. It discusses using the reactor pattern to handle I/O events asynchronously by dispatching tasks to handlers. This allows for high performance by reducing blocking and leveraging available resources like CPUs. It provides examples of how this can be implemented using Java's NIO APIs including channels, buffers, selectors and selection keys.
Doctrine MongoDB ODM is an object document mapper for PHP that provides tools for managing object persistence with MongoDB. It allows developers to work with MongoDB documents as objects and provides a query API and change tracking functionality to make common operations like inserting, updating, and deleting documents straightforward. Doctrine abstracts away the low-level MongoDB driver to allow developers to work with documents and references between documents using familiar object-oriented patterns.
Testing Web Applications with GEB provides concise summaries in 3 sentences or less:
GEB allows testing of web applications by driving browsers like Firefox using the Selenium WebDriver API. It integrates with jQuery-like content selection and supports features like page objects, modules, and JavaScript execution to simplify testing of Ajax applications. GEB uses Groovy for a more expressive and dynamic testing approach compared to other frameworks like Selenium.
Bring your Spring knowledge up-to-date by attending this workshop.
Instead of diving into functionality which was already there in older Spring versions, we will focus on the new Spring 4 features. We will however point out small API differences.
The structure of the Workshop will be as follows:
1. Java SE & Java EE support
2. Spring Core
3. Spring WebMVC
4. WebSockets & Messaging
5. Testing Improvements
This document provides an overview of Doctrine MongoDB ODM (Object Document Mapper). It discusses what Doctrine is, what MongoDB is, basic MongoDB terminology, how to connect to and perform CRUD operations in MongoDB from PHP, and how Doctrine MongoDB ODM provides an abstraction layer and object mapping functionality for MongoDB documents.
Jonathan H. Wage is a PHP developer who works at OpenSky, an open source social commerce platform. He is also a contributor to the Doctrine project, which includes libraries for database abstraction, migrations, object-relational mapping (ORM), and object document mapping (ODM) for MongoDB and CouchDB. Doctrine started in 2006 and provides a way to work with database functionality in PHP objects instead of arrays. The Doctrine MongoDB ODM allows managing MongoDB data as PHP objects using a document manager to persist changes transparently through atomic operations.
The document provides an overview of using Java to interact with MongoDB. It discusses connecting to MongoDB, working with collections, inserting and querying documents, using GridFS to store files, the object mapping library Morphia, and how Groovy and the Grails framework can simplify MongoDB development. The key topics covered include making connections, inserting and querying documents, GridFS for file storage, mapping objects with Morphia, dynamic queries in Groovy, and the MongoDB Grails plugin.
This document provides an overview of Node.js, including its goals, features, and uses. Node.js is a server-side JavaScript platform designed for building scalable network applications. It uses a non-blocking I/O model and single-threaded event loop. Node.js is commonly used for real-time web applications due to its non-blocking architecture. The document also discusses Node.js modules, installation, basic HTTP servers, and blocking vs non-blocking code.
This document discusses resource registries and frontend development tools for Plone, including:
- Defining resources as patterns and LESS files
- Using Grunt, RequireJS, Bower, NPM to manage dependencies, compile assets, and run tests
- Configuring bundles, resources and less variables in the registry
- Developing with a console-based workflow and migrating from the old CSS/JS registries
The document discusses Node.js and Google Cloud Storage. It covers topics like using OAuth2 to authenticate with JSON Web Tokens and service accounts, uploading files via simple, multipart, and resumable upload methods, and managing file metadata, access control lists, versions, and directories without a true folder structure in Cloud Storage. The author reflects on lessons learned like ensuring proper permissions when accessing buckets and the value of sharing knowledge gained from experimenting with Google services.
MongoDB + Java - Everything you need to know Norberto Leite
Learn everything you need to know to get started building a MongoDB-based app in Java. We'll explore the relationship between MongoDB and various languages on the Java Virtual Machine such as Java, Scala, and Clojure. From there, we'll examine the popular frameworks and integration points between MongoDB and the JVM including Spring Data and object-document mappers like Morphia.
This document summarizes options for using MongoDB with Java, including raw drivers, object mapping libraries like Morphia, and examples of common operations. It discusses using the MongoDB Java driver to directly encode data to BSON format, as well as higher-level libraries that allow working with Java objects like with Morphia annotations and queries. Examples demonstrate basic CRUD operations, embedding vs referencing relationships, and updating documents.
A Groovy Kind of Java (San Francisco Java User Group)Nati Shalom
Today's application stack is built out many popular OSS frameworks such as Cassandra, MongoDB, Scala, Play, Memcache, RabitMQ alongside the more traditional JEE stack which includes app servers such as Tomcat and JBoss. In this environment the same practices that we used to have in JEE centric world for managing and deploying our app are not relevant anymore. In this session we'll introduce a new open source framework based on Groovy for packaging your application, automating the scaling, failover, and more.
Hidden pearls for High-Performance-PersistenceSven Ruppert
Small UseCases with a significant amount of data for internal company usage, most developers had this in their career, already. However, no Ops Team, no Kubernetes, no Cluster is available as part of the solution.
In this talk, I will show a few tech stacks that are helping to deal with persistent data without dealing with the classic horizontal scaling tech monsters like Kubernetes, Hadoop and many more.
Sit down, relax and enjoy the journey through a bunch of lightning-fast persistence alternatives for pure java devs.
This document describes Windows Credentials Editor (WCE), a tool that can dump and manipulate Windows logon session credentials from memory without requiring code injection. It discusses two implementation methods - using the authentication package API or directly reading LSASS process memory. The memory reading method is safer as it does not require running code in LSASS. It works by reversing the LSASS data structures to find logon sessions and credentials, then decrypting credentials using encryption keys and initialization vectors read from LSASS memory.
CloudFormation vs. Elastic Beanstalk & Use casesWayland Zhang
This document discusses CloudFormation and Elastic Beanstalk. CloudFormation allows provisioning and managing AWS resources through templates, while Elastic Beanstalk provides a web service for deploying and scaling web applications using predefined templates. The document compares the two services and provides examples of use cases where each would be more suitable. It also discusses how tools like Mobingi can provide application lifecycle management across multiple cloud platforms.
High Performance XQuery Processing in PHP with Zorba by Vikram Vaswanivvaswani
This document discusses using Zorba, an open source XQuery processor, to enable high performance XQuery processing in PHP applications. It provides an overview of Zorba's features such as supporting XQuery 1.0 and related specifications. The document also includes examples of how to install Zorba for PHP, perform basic XQuery queries, filter and manipulate XML data, and interface with REST and JSON data sources. It concludes by noting Zorba can help build cutting edge data processing applications in PHP by enabling more efficient queries over large datasets compared to traditional PHP XML processing methods.
This document provides an overview of the DataStax Java Driver and how to use it to connect to and query Cassandra. It introduces key concepts like CQL, the data model, asynchronous operations, prepared statements, load balancing, and retry policies. The document also includes code examples for connecting to Cassandra, performing basic read and write operations using CQL strings and prepared statements, and more advanced techniques like asynchronous reads, query builders, custom load balancing policies, and object mapping.
The document discusses using confd to configure container configuration files at runtime. Confd uses templates and data sources like environment variables to render configuration files locally. It provides an example of using confd to generate an Nginx configuration file from templates and environment variables. The document argues that confd provides a simple way to configure files when bootstrapping containers compared to other methods like data volumes or external systems that add more complexity.
Encore Media is a full-service direct marketing agency specializing in Spanish language marketing. They focus on reaching Hispanic audiences through television, radio, print and internet advertising. Encore Media has expertise in media planning and buying, creative services, and analyzing campaign results to help clients succeed in the Hispanic market, especially in Los Angeles, which has the largest Hispanic population in the US.
Curran & Connors is a communications design firm that has helped organizations tell their stories through various mediums for over 40 years. They provide creative solutions and dedicated project management to help clients communicate effectively with different audiences. The firm has 16 locations, 4 design studios, and a team of salespeople and designers. They take a best-in-breed approach using in-house specialists in areas like web development, printing, and project management. Their services include stakeholder reports, interactive media, advertising & marketing, and branding. They have worked with many Fortune 500 and S&P 500 companies on projects such as annual reports, websites, presentations, and branding materials.
The document outlines an approach to scalable network services in Java using event-driven and non-blocking I/O. It discusses using the reactor pattern to handle I/O events asynchronously by dispatching tasks to handlers. This allows for high performance by reducing blocking and leveraging available resources like CPUs. It provides examples of how this can be implemented using Java's NIO APIs including channels, buffers, selectors and selection keys.
Doctrine MongoDB ODM is an object document mapper for PHP that provides tools for managing object persistence with MongoDB. It allows developers to work with MongoDB documents as objects and provides a query API and change tracking functionality to make common operations like inserting, updating, and deleting documents straightforward. Doctrine abstracts away the low-level MongoDB driver to allow developers to work with documents and references between documents using familiar object-oriented patterns.
Testing Web Applications with GEB provides concise summaries in 3 sentences or less:
GEB allows testing of web applications by driving browsers like Firefox using the Selenium WebDriver API. It integrates with jQuery-like content selection and supports features like page objects, modules, and JavaScript execution to simplify testing of Ajax applications. GEB uses Groovy for a more expressive and dynamic testing approach compared to other frameworks like Selenium.
Bring your Spring knowledge up-to-date by attending this workshop.
Instead of diving into functionality which was already there in older Spring versions, we will focus on the new Spring 4 features. We will however point out small API differences.
The structure of the Workshop will be as follows:
1. Java SE & Java EE support
2. Spring Core
3. Spring WebMVC
4. WebSockets & Messaging
5. Testing Improvements
This document provides an overview of Doctrine MongoDB ODM (Object Document Mapper). It discusses what Doctrine is, what MongoDB is, basic MongoDB terminology, how to connect to and perform CRUD operations in MongoDB from PHP, and how Doctrine MongoDB ODM provides an abstraction layer and object mapping functionality for MongoDB documents.
Jonathan H. Wage is a PHP developer who works at OpenSky, an open source social commerce platform. He is also a contributor to the Doctrine project, which includes libraries for database abstraction, migrations, object-relational mapping (ORM), and object document mapping (ODM) for MongoDB and CouchDB. Doctrine started in 2006 and provides a way to work with database functionality in PHP objects instead of arrays. The Doctrine MongoDB ODM allows managing MongoDB data as PHP objects using a document manager to persist changes transparently through atomic operations.
The document provides an overview of using Java to interact with MongoDB. It discusses connecting to MongoDB, working with collections, inserting and querying documents, using GridFS to store files, the object mapping library Morphia, and how Groovy and the Grails framework can simplify MongoDB development. The key topics covered include making connections, inserting and querying documents, GridFS for file storage, mapping objects with Morphia, dynamic queries in Groovy, and the MongoDB Grails plugin.
This document provides an overview of Node.js, including its goals, features, and uses. Node.js is a server-side JavaScript platform designed for building scalable network applications. It uses a non-blocking I/O model and single-threaded event loop. Node.js is commonly used for real-time web applications due to its non-blocking architecture. The document also discusses Node.js modules, installation, basic HTTP servers, and blocking vs non-blocking code.
This document discusses resource registries and frontend development tools for Plone, including:
- Defining resources as patterns and LESS files
- Using Grunt, RequireJS, Bower, NPM to manage dependencies, compile assets, and run tests
- Configuring bundles, resources and less variables in the registry
- Developing with a console-based workflow and migrating from the old CSS/JS registries
The document discusses Node.js and Google Cloud Storage. It covers topics like using OAuth2 to authenticate with JSON Web Tokens and service accounts, uploading files via simple, multipart, and resumable upload methods, and managing file metadata, access control lists, versions, and directories without a true folder structure in Cloud Storage. The author reflects on lessons learned like ensuring proper permissions when accessing buckets and the value of sharing knowledge gained from experimenting with Google services.
MongoDB + Java - Everything you need to know Norberto Leite
Learn everything you need to know to get started building a MongoDB-based app in Java. We'll explore the relationship between MongoDB and various languages on the Java Virtual Machine such as Java, Scala, and Clojure. From there, we'll examine the popular frameworks and integration points between MongoDB and the JVM including Spring Data and object-document mappers like Morphia.
This document summarizes options for using MongoDB with Java, including raw drivers, object mapping libraries like Morphia, and examples of common operations. It discusses using the MongoDB Java driver to directly encode data to BSON format, as well as higher-level libraries that allow working with Java objects like with Morphia annotations and queries. Examples demonstrate basic CRUD operations, embedding vs referencing relationships, and updating documents.
A Groovy Kind of Java (San Francisco Java User Group)Nati Shalom
Today's application stack is built out many popular OSS frameworks such as Cassandra, MongoDB, Scala, Play, Memcache, RabitMQ alongside the more traditional JEE stack which includes app servers such as Tomcat and JBoss. In this environment the same practices that we used to have in JEE centric world for managing and deploying our app are not relevant anymore. In this session we'll introduce a new open source framework based on Groovy for packaging your application, automating the scaling, failover, and more.
Hidden pearls for High-Performance-PersistenceSven Ruppert
Small UseCases with a significant amount of data for internal company usage, most developers had this in their career, already. However, no Ops Team, no Kubernetes, no Cluster is available as part of the solution.
In this talk, I will show a few tech stacks that are helping to deal with persistent data without dealing with the classic horizontal scaling tech monsters like Kubernetes, Hadoop and many more.
Sit down, relax and enjoy the journey through a bunch of lightning-fast persistence alternatives for pure java devs.
This document describes Windows Credentials Editor (WCE), a tool that can dump and manipulate Windows logon session credentials from memory without requiring code injection. It discusses two implementation methods - using the authentication package API or directly reading LSASS process memory. The memory reading method is safer as it does not require running code in LSASS. It works by reversing the LSASS data structures to find logon sessions and credentials, then decrypting credentials using encryption keys and initialization vectors read from LSASS memory.
CloudFormation vs. Elastic Beanstalk & Use casesWayland Zhang
This document discusses CloudFormation and Elastic Beanstalk. CloudFormation allows provisioning and managing AWS resources through templates, while Elastic Beanstalk provides a web service for deploying and scaling web applications using predefined templates. The document compares the two services and provides examples of use cases where each would be more suitable. It also discusses how tools like Mobingi can provide application lifecycle management across multiple cloud platforms.
High Performance XQuery Processing in PHP with Zorba by Vikram Vaswanivvaswani
This document discusses using Zorba, an open source XQuery processor, to enable high performance XQuery processing in PHP applications. It provides an overview of Zorba's features such as supporting XQuery 1.0 and related specifications. The document also includes examples of how to install Zorba for PHP, perform basic XQuery queries, filter and manipulate XML data, and interface with REST and JSON data sources. It concludes by noting Zorba can help build cutting edge data processing applications in PHP by enabling more efficient queries over large datasets compared to traditional PHP XML processing methods.
This document provides an overview of the DataStax Java Driver and how to use it to connect to and query Cassandra. It introduces key concepts like CQL, the data model, asynchronous operations, prepared statements, load balancing, and retry policies. The document also includes code examples for connecting to Cassandra, performing basic read and write operations using CQL strings and prepared statements, and more advanced techniques like asynchronous reads, query builders, custom load balancing policies, and object mapping.
The document discusses using confd to configure container configuration files at runtime. Confd uses templates and data sources like environment variables to render configuration files locally. It provides an example of using confd to generate an Nginx configuration file from templates and environment variables. The document argues that confd provides a simple way to configure files when bootstrapping containers compared to other methods like data volumes or external systems that add more complexity.
Encore Media is a full-service direct marketing agency specializing in Spanish language marketing. They focus on reaching Hispanic audiences through television, radio, print and internet advertising. Encore Media has expertise in media planning and buying, creative services, and analyzing campaign results to help clients succeed in the Hispanic market, especially in Los Angeles, which has the largest Hispanic population in the US.
Curran & Connors is a communications design firm that has helped organizations tell their stories through various mediums for over 40 years. They provide creative solutions and dedicated project management to help clients communicate effectively with different audiences. The firm has 16 locations, 4 design studios, and a team of salespeople and designers. They take a best-in-breed approach using in-house specialists in areas like web development, printing, and project management. Their services include stakeholder reports, interactive media, advertising & marketing, and branding. They have worked with many Fortune 500 and S&P 500 companies on projects such as annual reports, websites, presentations, and branding materials.
Learn the latest in print technology: RFID technology embedded in paper. As costs for RFID and NFC tags continue to decrease, and phone manufacturers incorporate NFC capabilities into their products, RFID is being embraced in marketing campaigns, products, and events across the world. RFID in marketing brings a certain level of interaction to campaigns. Whereas traditional advertising campaigns push a message onto the consumer, interactive campaigns invite the consumer to engage with the brand.
Consumers have their smartphones or tablets in hand all the time. NFC (Near Field Communications) is a technology that invites consumers to connect directly with your advertisements, signage, displays, and other printed communications. NFC shortens the distance between inquiry and action. It lets customers spend more time engaging and making purchases through an interactive experience rather than just visiting a static web page.
This presentation was given by Brook Spaulding, Principal of Verivis Consulting, and Mariah Hunt, Owner of Hunt Direct, at NEDMA's 2015 Annual Conference.
This document provides a final project report on the direct marketing strategy of Regent Plaza Hotel and Convention Centre in Karachi, Pakistan. It includes an introduction, the hotel's mission and vision statements, a brief history of the hotel, details on its current marketing strategies, and a performance measurement and evaluation of the marketing department. The key points are:
1) Regent Plaza currently uses email as its main direct response media along with calls and SMS to target corporate clients.
2) Performance has increased over the last year with a 26% rise in room revenue and 6% increase in occupancy.
3) The report proposes expanding the use of social media and customer feedback to further improve marketing.
ADMA Digital Council: Digital Direct MarketingDatalicious
The document discusses digital direct marketing and targeting approaches. It provides an overview of targeting basics, applications, approaches, options and attribution. It also discusses targeting technology, including off-site and on-site providers, as well as integration options and limitations. Finally, it covers targeting management strategies around developing a strategy, defining segments, and ongoing processes.
The document lists the group members as Somya Maheshwari, Ahmed Ali Syed, Rizwan Ali, and Shubham Gupta. It then discusses four benefits of direct marketing: 1) Direct measurement allows tracking response rates; 2) Specific targeting allows reaching the desired demographic; 3) Production is generally cheap and quick; 4) A list of potential or existing customers can be built for future campaigns.
Marketing Glossary - London Business Schooljuracrav
The document is a marketing glossary for UK public companies' annual reports edited by Tim Ambler of London Business School in October 2002. It provides definitions for over 300 marketing terms to help improve consistency in terminology used in company annual reports. It was created with support from various marketing organizations to be a resource for those producing and reading annual reports. The glossary provides concise definitions for common marketing terms and metrics.
This document discusses various aspects of distribution logistics. It begins with an overview of distribution logistics and how it addresses deliveries from suppliers to retailers. It then covers the history and development of logistics over time from the 1940s to today. Next, it discusses third-party logistics providers and the types of services they offer including transportation and fulfillment. Finally, it examines the benefits of outsourcing distribution to third parties such as cost savings and the ability to focus on core competencies.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
Contact Anthony William Tucker to discuss hosting this workshop in your community for your city government, chamber of commerce, economic development entity, main street association, or other organizations that contain members who are seeking branding and marketing insight. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
This document provides an integrated marketing communications solution for EMI's launch of an online music store in August 2005. It begins with an analysis of the macro and micro environment of the UK music industry, identifying opportunities and threats from competitors. Research identifies weaknesses in EMI's brand among target consumers. The strategy sets communication objectives and outlines changes needed to the brand's market orientation. It recommends segmentation, targeting and positioning of the store. The message delivery section provides a campaign using public relations, advertising, direct marketing and sales promotions over 12 months. Performance targets are set to increase EMI's digital revenue and market share by 2007.
(ISC)2 Security Congress 2015 - The Cloud Trust Conundrum- You’re Asking all ...Andrew O. Leeth
The document discusses improving cloud vendor security assessments between customers and vendors. It outlines the challenges both parties face, including the overwhelming volume of assessments vendors receive and customers asking the wrong questions. The document provides recommendations for both customers and vendors, such as customers assessing the security of the solution and not just the vendor, and vendors establishing dedicated security teams to efficiently respond to assessments. The goal is for both parties to work together to continuously improve the security assessment process.
This document provides an overview of payment gateways and systems. It discusses payment basics like issuers, acquirers, and processors. It describes how credit and debit transactions work through KNET in Kuwait. The document also outlines different types of payment providers for credit, debit, and processing services in Kuwait, including KNET, issuer banks, acquirer banks, and American Express. Finally, it discusses options for integrating payments and tips for choosing a payment provider.
Understanding clients and their requirements is key to marketing success. There are several techniques to understand clients, including putting oneself in their shoes, using customer data, and conducting satisfaction surveys. Understanding the market is also important to ensure business success through thorough research of competitors, potential customers, and gaps in the market. Tools like SWOT analysis, audience profiling, and the 4Ps of the marketing mix can help analyze the client/market. Holding events, endorsements, advertising, sponsorship, and merchandising are various marketing strategies that can raise brand awareness when done effectively.
The document discusses market segmentation and analyzing consumer behavior for direct mail marketing services provided by Australia Post to their business customers. Specifically, it examines Australia Post's customer Domino's Pizza franchisees, who use direct mail marketing to promote pizza sales. The target market for direct mail includes businesses across Australia seeking new and repeat customers. Research shows most consumers prefer receiving mail over digital communications, suggesting direct mail is an effective marketing channel.
“Anyone who has played a video game in the last 10 years knows how incredibly immersive they have become. The level of detail possible in today's games allows gamers to enter another universe where they are engaged with sights, sounds, stories, and interactive game play” (Marketing-Schools, 2012). The evolution of the Internet has enabled the gaming industry to provide games to their customers that facilitate players from anywhere in the world. This has generated robust consumer demand and growth within the gaming industry that has attracted marketers looking to target the 18-34 old males that dominate this market space, and a growing population of gamers made up of women, people over 50, and a majority of American households. (Marketing-Schools, 2012). Gaming provides a video environment that is ripe with the type of engagement online marketers look to utilize in their online marketing programs. In-Game marketing is one of the key tools “in which Internet marketing takes place…. [and] in which marketers attempt to achieve four distinct generic goals: customer acquisition, customer conversion, customer retention, and growth in customer value” (Roberts & Zahay, 2013, pp. 10-11).
1) Integrated Brand Promotion (IBP) uses a wide range of promotional tools working together to create brand exposure, including advertising, direct marketing, public relations, sponsorships, and product placements.
2) Advertising is one component of IBP and must meet four criteria - it must be paid for, identify the advertiser, be delivered through mass media, and attempt to persuade.
3) IBP and advertising aim to build brands, introduce new products, and create brand loyalty, though 8 in 10 new products ultimately fail.
Black hole computers by Scientific American MagazineDholon Paul
The article discusses flaws in the U.S. national missile defense system currently being deployed. The system should be replaced with a more effective alternative, according to physicist Richard L. Garwin. The deployed system is imperfect and testing has not been rigorous enough. A more thoroughly tested system is needed rather than one that is deployed prematurely.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
A presentation I wrote a few years ago on how to do direct response advertising. Most advertising agencies treat direct response as dirty and uncool, but it's the business end of the campaign process and needs to be given the respect & thought it deserves
The document is a presentation about Node.js, a JavaScript runtime built on Chrome's V8 JavaScript engine. It discusses how Node.js uses an event-driven, non-blocking I/O model that makes it particularly suited for real-time web applications and I/O-intensive applications compared to traditional threaded server models. It provides examples of Node.js features like asynchronous I/O, event loops, modules and the npm package manager.
Mathilde Lemée & Romain Maton
La théorie, c’est bien, la pratique … aussi !
Venez nous rejoindre pour découvrir les profondeurs de Node.js !
Nous nous servirons d’un exemple pratique pour vous permettre d’avoir une premiere experience complete autour de Node.js et de vous permettre de vous forger un avis sur ce serveur Javascript qui fait parler de lui !
http://soft-shake.ch/2011/conference/sessions/incubator/2011/09/01/hands-on-nodejs.html
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Security and performance designs for client-server communications
1. MONTREAL JUNE 30, JULY 1ST AND 2ND 2012
Security and performance designs for
client-server communications
Helmut Tschemernjak
HELIOS Software GmbH
www.helios.de
Montag, 2. Juli 2012
2. Scope of This Presentation
• How we did certain client-server implementations
• Using WebObjects without an extra WebServer
• Login authentication options
• Setting native process security
• Java WO to native server protocol designs
• Streaming content to Web clients (downloads/uploads)
• Server-based preview generation
• XML communication between iOS App and WebObjects
2
Montag, 2. Juli 2012
3. The Solution Example
Web clients Web server File server
(WebObjects based) (with production data)
3
Montag, 2. Juli 2012
4. File Server Role
• Hosts many TB of data
• Data should not be available on the Web server
(no NFS mounts)
• Image rendering must be done on the file server
to transfer only low-res to Web clients
• Authentication needs to be done with the file server account
• File access should enforce the user’s file permissions
(ACLs, NTFS, UNIX, …)
4
Montag, 2. Juli 2012
5. Web Server (WebObjects based)
• We decided to deploy WebObjects only
• No extra Web server needed
• No dependency on Apache, ISS
• No WebObjects adaptor needed
• No dependency on OS Linux/UNIX/Windows 32 or 64-bit)
• Easier installation
5
Montag, 2. Juli 2012
6. WebObjects Direct Connect & HTTPS
public class Application extends WOApplication {
public static void main(String argv[]) {
/* enable direct HTTP connections */
if (System.getProperty("WODirectConnectEnabled") == null)
System.setProperty("WODirectConnectEnabled", "true");
/*
* Contents/Resources needs the following files:
* adaptorssl.key: the SSL key file generated via the java keytool:
* keytool -genkey -keystore serverkeys -keyalg rsa -alias qusay
* adaptorsslpassphrase: A script/program which outputs the keystorepass
* on stdout, e.g.:
* #!/bin/sh
* echo -n hellothere
*/
if (System.getProperty("SSLPort") != null) {
System.setProperty("WOAdditionalAdaptors", "({WOAdaptor=WOSSLAdaptor;})");
}
... 6
Montag, 2. Juli 2012
7. WebObjects Direct Connect – Multiple Hosts
public static void main(String argv[]) {
...
if (System.getProperty("WOHost") != null) {
/* Build and set property string for WOAdditionalAdaptors property.
* The first host will be served by the default WOAdaptor, If only
* one hostname is defined WOAdditionalAdaptors will be set to "()"
* representing an empty array unless SSLPort is set. If SSLPort is
* set, a WOSSLAdaptor will be added for each defined hostname.
*/
woHosts = System.getProperty("WOHost").split("s*,s*");
/* sslActive and sslOnly flags are set in adaptorWithName method */
boolean isSSL = (System.getProperty("SSLPort") != null);
StringBuffer b = new StringBuffer("(");
for (short i = 0; i < woHosts.length; i++) {
if (i > 0) /* first defined host is served by default WOAdaptor */
b.append("{WOAdaptor=WODefaultAdaptor;},");
if (isSSL) /* add a SSL adaptor for each host */
b.append("{WOAdaptor=WOSSLAdaptor;},");
}
/* overwrite WOAdditionalAdaptors property */
System.setProperty("WOAdditionalAdaptors", b.append(")").toString());
}
7
Montag, 2. Juli 2012
8. WebObjects Direct Connect – Multiple Adaptors
public WOAdaptor adaptorWithName(String name, NSDictionary anArgsDictionary) {
if (adaptorSettings == null)
adaptorSettings = new NSMutableDictionary(anArgsDictionary);
int idx, port;
String portPref;
if (name.equals("WOSSLAdaptor") == false) { /* WODefaultAdaptor or WSNullAdaptor */
portPref = System.getProperty("WOPort");
/* return a WSNullAdaptor for any non SSL adaptor if WOPort is set to "0" */
if ("0".equals(portPref)) {
name = "WSNullAdaptor";
sslOnly = true;
}
idx = httpAdaptorCount++;
} else { /* WOSSLAdaptor */
portPref = System.getProperty("SSLPort");
sslActive = true;
idx = sslAdaptorCount++;
}
try {
port = Integer.parseInt(portPref);
} catch (NumberFormatException e) {
NSLog.debug.appendln("ERROR: Could not parse port configuration for WOAdaptor '" + name + "': " + e);
return null;
}
/* set the adaptors host if any host is defined */
if (woHosts != null) {
NSLog.debug.appendln("adaptorWithName: " + name + " for host '" + woHosts[idx] + "'" + (port != 0 ? " on port " + port : ""));
adaptorSettings.setObjectForKey(woHosts[idx], "WOHost");
}
adaptorSettings.setObjectForKey(new Integer(port), "WOPort");
adaptorSettings.setObjectForKey(name, "WOAdaptor");
return super.adaptorWithName(name, adaptorSettings);
}
8
Montag, 2. Juli 2012
10. Login Authentication Options
• Cleartext logins are bad
• HTTPS encrypts data, however:
It is cleartext again within Web app
• JavaScript MD5 checksum is better
• RSA encrypted password
to work against a password server
10
Montag, 2. Juli 2012
11. MD5 Example
Client Server
Random challenge MD5
JavaScript
based Main page Login start Compares
MD5 challenge +
encrypt MD5 password
Login page MD5 (Random challenge + password)
Login cont. encrypt
OK or failed
Login done
• No need for cleartext passwords on the server
• Challenge avoids replaying login packets
11
Montag, 2. Juli 2012
12. RSA Example
Client Server
Random challenge + exponent + public RSA key
JavaScript
based Main page Login start Compares
RSA challenge +
encrypt cleartext
Login page RSA encrypt (challenge + password)
Login cont. password
OK or failed
Login done
• Server can decode cleartext password
RSA request can also be forward to a password server
• Challenge avoids replaying login packets
12
Montag, 2. Juli 2012
13. File Server Access
Web client WebObjects App File server
• File server hosts documents, images, videos, etc.
• Local users work with AFP/SMB directly on server volumes
• File system security can be be enforced
• Separate process per Web user allows asynchronous processing
and protects other users in case of errors
13
Montag, 2. Juli 2012
14. File Server Process Design
Master Process
• Master process accepts incoming connections
• Start process per user User
A
User
B
User
C
• Use fork on UNIX
• Use fork+execv on Mac OS X in case you need
use Cocoa/Carbon APIs
• Use CreateProcessW on Windows
with a username/password use CreateProcessAsUserW
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15. Setting Process Security Context
• UNIX
• After fork use setuid, setgid, setgroups
• Windows
• CreateProcessAsUserW is one option
• Check MSDN userToken related manuals to switch IDs:
OpenThreadToken, SetThreadToken, GetTokenInformation, ImpersonateLoggedOnUser,
RevertToSelf
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16. Summary:
Authentication & Process Security
• Benefits from proper process setup
• Integrates well into the OS
• Quota (disk & other resources) works
• File system access permissions works
• Process security/isolation works
• Auditing and tracing works
• Automatically scaling – every user has its own process
It is clear that multiple threads can asynchronously do IO, however once the process dies it is
over for all users.
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17. Client-Server Protocol Design
• We have over 25 years of experience in client-server protocols
• Apple Filing Protocol – AFP Server (since 1989)
• MS-DOS network redirector client (in 1991)
• Server Message Block – SMB/CIFS Server (since 1994)
• WebShare three-tier solution (since 2002)
• Java based Web server (experimental only)
• Remote tasks automation (uses a HELIOS RPC system)
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18. Client-Server Protocol Design II
• A simple protocol header
Can be used in every Request & Response
Read header including length first, then read data content
Magic
Cmd
Flags
Data-Length
Data[]
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19. Sample Protocol Design cont.
Client Server
Response
Request Header + Data
Request #2 Header + Data Response
• Looks easy
• What to do with long delays in responses?
• What to do with very large response streams?
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20. Any Ideas?
• What to do with long delays in responses?
• What to do with very large response streams?
For example: an image or file download/upload
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21. Sample Protocol Design cont.
• Simply return a TCP port number in the response packet
• Connect with a separate TCP socket
• Pickup/send data until EOF
• Benefits are:
• Asynchronous receives/sends
• Works perfectly with TCP (streaming, delayed acks, etc.)
• Main command requests can continue while large data is in
transit
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22. Sample Protocol Design cont.
/*
* Make sure your average requests fits into the socket buffer
* this greatly improves streaming performance
* check if SNDBUF/RCVBUF settings, if it is already large enough no need to change it
*/
setsockopt(s, SOL_SOCKET, SO_RCVBUF, (char *)&tcpRcvWinSize, sizeof(tcpRcvWinSize))
setsockopt(s, SOL_SOCKET, SO_SNDBUF, (char *)&tcpSendWinSize, sizeof(tcpSendWinSize))
/*
* Keep alive will remove dead connections more quickly
* No delay is important if requests where you write the entire data in one go without a need that the
* tcp kernel waits to collect more data before sending
* REUSEADDR ensures that a restart of your server process can listen on the same port again
*/
on = 1;
setsockopt(s, SOL_SOCKET, SO_KEEPALIVE, (char *)&on, sizeof(on))
setsockopt(s, IPPROTO_TCP, TCP_NODELAY, (char *)&on, sizeof(on))
setsockopt(listenfd, SOL_SOCKET, SO_REUSEADDR, (char *) &on, sizeof(on)
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23. Sample Protocol Design cont.
• Example for streaming download content
• Similar setup for upload, image previews, etc.
Web WebObjects Native Filter Zip Tool
Client App Server Scripts Streaming ZIP
content on
Perl “stdout”
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24. Protocol Design – Summary
• A good protocol design makes your solution:
• Scalable
• Robust
• Secure
• Extensible
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25. XML Communication between
iOS Client App and WebObjects
WebObjects
iPad File server
Solution
• A sample XML content response for a remote file status
• XML gets basically generated with dynamic data by WO similar
to generated Web content
• Code is only partial extraction to get an idea how it works
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27. XWSStat
public class XWSStat {
public String sharepoint;
public NSArray items;
public XWSStat(String aSharepointName, Vector someEntries) {
sharepoint = aSharepointName;
items = new NSArray(someEntries, new NSRange(0, someEntries.size()), true);
}
public String getSharepoint() {
return sharepoint;
}
}
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28. XWSExtendedDirectoryEntry
public class XWSExtendedDirectoryEntry {
public iWSDirectoryEntry entry;
public String path;
public XWSExtendedDirectoryEntry(iWSDirectoryEntry anEntry, String aPath) {
entry = anEntry;
entry.fileCreator = WSUtils.stringToHex(entry.fileCreator);
entry.fileType = WSUtils.stringToHex(entry.fileType);
path = aPath;
}
}
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29. iWSDirectoryEntry
public class iWSDirectoryEntry {
...
public String fname;
public String fileType;
public String ficonID;
public long fsize;
public long modTime;
public long creationTime;
public long dsize;
public Date mtime;
public String mtimeStr;
public String mtimeShortStr;
public int openMode;
public String fmode;
public String fowner;
public String fcomment;
...
}
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30. Direct Action Response
registerRequestHandler(new WSManagerRequestHandler(), WSManagerRequestHandler.REQUEST_HANDLER_KEY); /* request handler setup in Application.java */
private static final WOXMLCoder StatListingCoder = getXMLCoder("XWSStatMapping.xml");
public class WSDownloadManagerDirectAction extends com.webobjects.appserver.WODirectAction implements ParameterNames, XMLQualifiedNames {
public WOActionResults statAction() {
...
/* generate the XML response if any entries have been added to the Vector */
if (entries != null && !entries.isEmpty()) {
return getXMLResponseForStringAndStatus(StatListingCoder.encodeRootObjectForKey(new XWSStat(sharepoint, entries), E_STAT), WOMessage.HTTP_STATUS_OK);
}
}
static WOResponse getXMLResponseForStringAndStatus(String someContent, int aStatus) {
WOResponse res = new WOResponse();
res.setContent(someContent);
try {
NSData data = res.content();
res = WSUtils.generateResponseForInputStream(data.stream(), data.length(), DEFAULT_RESPONSE_TYPE, ZIP_RESPONSE);
res.setStatus(aStatus);
} catch (IOException ex) {
D.LOG(D.CMD, "WebShareDownloadManagerDirectAction: Error while generating XML-Response : " + ex);
res.setContent("<Exception><![CDATA[" + ex + "]]></Exception>");
res.setStatus(WOMessage.HTTP_STATUS_INTERNAL_ERROR);
}
res.setDefaultEncoding("UTF8");
res.setContentEncoding("UTF8");
res.setHeader("text/xml; charset=UTF-8;", "Content-Type");
return res;
}
}
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31. XML Communication – Summary
• WebObjects system to generate XML content
• We use XML protocols to communicate with:
iPad Document Hub – accessing/syncing documents from iOS
WebShare Manager – a remote desktop project syncing solution
• XML based commands, we have implemented:
Login, EnumShares, EnumDirectory, FileStat, SpotlightSearch,
Download, Upload, FileComments, ColorLabel, GetIcon, …
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35. HELIOS Solutions for Developers
• Server Solution Suite includes:
• AFP/SMB/Web file servers, imaging tools & PDF workflow
Image/PDF conversion with ICC Color Management
• Tool Server for remote automation of jobs
• iPad Document Hub
• Shared source of complete iOS App for customers
Allows developing your own apps utilizing HELIOS server
services
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36. WebObjects Wishes
• Turn WebObjects source code into Darwin
This would allow us to maintain it
• Maintenance for WebObjects – fix problems,
e.g. the 2 GB Upload stream limit: Apple bug report ID 10765546
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