Encore Media is a full-service direct marketing agency specializing in Spanish language marketing. They focus on reaching Hispanic audiences through television, radio, print and internet advertising. Encore Media has expertise in media planning and buying, creative services, and analyzing campaign results to help clients succeed in the Hispanic market, especially in Los Angeles, which has the largest Hispanic population in the US.
Is one of your business goals to reach the Latino consumer? Last October, I was asked to speak at the BBB Networking Luncheon on this topic. This presentation covers consumer insights as well as quick actionable tactics you can implement today to reach this profitable segment.
Presentation for SevenLunches.com. It outlines how our service works, upcoming features, goals and US restaurant industry statistics from the National Restaurant association.
Is one of your business goals to reach the Latino consumer? Last October, I was asked to speak at the BBB Networking Luncheon on this topic. This presentation covers consumer insights as well as quick actionable tactics you can implement today to reach this profitable segment.
Presentation for SevenLunches.com. It outlines how our service works, upcoming features, goals and US restaurant industry statistics from the National Restaurant association.
A Vision for Revitalizing the French Street Commercial CorridorAPA-NJ
APA-NJ CPAP was invited to New Brunswick by the Esperanza Neighborhood Project and New Brunswick Tomorrow to create a vision plan to enhance the French Street commercial corridor using input and recommendations from community residents, businesses, and shoppers.
The French Streets corridor is located in the heart of New Brunswick near Rutgers University and the Robert Wood Johnson Hospital/University Complex, the train station and other downtown offices. The corridor is about half a mile long and contains mostly small retail businesses that serve a mostly local customer base. The neighborhood has a rich Hispanic/Latin culture and many of the businesses there cater to that market.
The key goals for revitalizing French Street were:
• Beautify and improve Crime,
• Improve pedestrian safety and vehicle flow,
• Improve and create public spaces,
• Reduce crime and loitering, and
• Attract shoppers to the businesses along French Street.
The team conducted a community driven SWOT analysis for the area and extensive outreach and data collection to develop an ambitious set of strategies and recommendations for reaching the goals.
The CPAP Team:
Dan Bloch, Maser Consulting PA
Mike Cassidy, NJCDC, Team Leader
John Duda, MKW Associates
Joe Herbert, Sailfast Development
Jessica Schellack, PANY&NJ
Matt Sprung, Sprung Planning Company
Xunjing Wu, AECOM
¡No te pierdas las 15 tendencias de negocio y consumo a tener en cuenta para capturar ideas y desarrollar proyectos realmente innovadores este año 2015!
A Vision for Revitalizing the French Street Commercial CorridorAPA-NJ
APA-NJ CPAP was invited to New Brunswick by the Esperanza Neighborhood Project and New Brunswick Tomorrow to create a vision plan to enhance the French Street commercial corridor using input and recommendations from community residents, businesses, and shoppers.
The French Streets corridor is located in the heart of New Brunswick near Rutgers University and the Robert Wood Johnson Hospital/University Complex, the train station and other downtown offices. The corridor is about half a mile long and contains mostly small retail businesses that serve a mostly local customer base. The neighborhood has a rich Hispanic/Latin culture and many of the businesses there cater to that market.
The key goals for revitalizing French Street were:
• Beautify and improve Crime,
• Improve pedestrian safety and vehicle flow,
• Improve and create public spaces,
• Reduce crime and loitering, and
• Attract shoppers to the businesses along French Street.
The team conducted a community driven SWOT analysis for the area and extensive outreach and data collection to develop an ambitious set of strategies and recommendations for reaching the goals.
The CPAP Team:
Dan Bloch, Maser Consulting PA
Mike Cassidy, NJCDC, Team Leader
John Duda, MKW Associates
Joe Herbert, Sailfast Development
Jessica Schellack, PANY&NJ
Matt Sprung, Sprung Planning Company
Xunjing Wu, AECOM
¡No te pierdas las 15 tendencias de negocio y consumo a tener en cuenta para capturar ideas y desarrollar proyectos realmente innovadores este año 2015!
Cheap is a chance. Don't drown in the advertising pool.Carol Doane
Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper.
The audience continues to respond to advertising.
Centerstage uses in depth demographic and consumer information to bring celebrities to brands at affordable rates. We build the relationship between brand and celebrity and integrate the two for maximum product sales and exposure
This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
Key Themes
- Multicultural Shopper Marketing: What are the Big Ideas? A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying
- Marketing Financial Services to Hispanics
1. ENCORE MEDIA Direct Response . Direct Results . Direct Success Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com HISPANIC MARKETING IS OUR FOCUS Call us today for a free consultation! (310) 823-9233
2. ENCORE MEDIA Direct Response . Direct Results . Direct Success Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com US Hispanic Population Growth
3. 4,779,118 32.8 % 7,230,159 49.8 % 1,274,967 8.8% 1,157,622 8.0% Hispanic Black * Asian * White Non-Hispanic* Other * 89,663 .6% 1990 Census Ethnic/Racial Composition of Los Angeles Source: U.S. Census Bureau Includes counties of L.A., Orange, Ventura, Riverside and San Bernardino 7,451,192 43.1% Hispanic 6,440,053 36.5% 2005 Census Estimates *Excluding Hispanics ** Census allowed multiple responses for Race starting in 2000 1,238,722 7.0% 1,981,751 11.2% White Non-Hispanic* Multi-Race** 346,284 1.5% Other* 115,673 .7% Asian * Black* Hispanic Population in Los Angeles
4. Spanish Language Marketing Local or Nationwide Product companies know that Latinos represent one of largest, sometimes untapped, markets in the United States. Nationally, Hispanics currently represent about 14% of the nation’s population. That’s 43 million Latinos. The state of California has over 42% of the nation’s Latino population making Los Angeles the nation’s #1 Hispanic market. Many Hispanic products and services are introduced in the Los Angeles area first, before being launched nationwide. ENCORE MEDIA knows how to reach Latinos Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com
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6. New Year, New Market, Our Plan . Nationwide and Local Direct-Response Marketing in the Spanish Language is our focus Encore Media LLC. 5301 Beethoven St. Suite 290 Los Angeles, CA 90066 Office: [310] 823-9233 Fax: [310] 823-9211 Why Direct Response Television or Radio Marketing Television and Radio Marketing provides targeted demographic marketing and lifestyle-specific, gender marketing. It provides you a mass audience reach available with a single television or radio announcement. Television and Radio are “reach” mediums and allow you to target on a local or a national basis. Direct response television or radio allows for immediate results in both short form and long form. You can create credibility, sell products or services and build brand recognition all at the same time.
7. Hispanic Consumers Need & Want Your Products and Services Hispanics represent different ethnicities and cultures that share one language. Know your market before you launch any product or service. Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com
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9. Hispanic Purchasing Power Source: U.S. Bureau of Economic Analysis Source: Hispanic Business. com, June 10 th 2004 Noll & Associates Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com The L.A. Story … 7.4 million Hispanics in Los Angeles 50% of the population Projected to grow to 51% by 2010 18% of all U.S. Hispanics reside in L.A.
10. Thank You for Your Review and Consideration of our company. Direct Response . Direct Results . Direct Success Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233 www.encoremediallc.com Call us today for a free consultation! (310) 823-9233