This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.