The document outlines a sustainability blog called "The Green Radar" created by Group A1-C. It discusses establishing an online presence on multiple platforms including Medium and Twitter. It emphasizes making the blog discoverable through its name, tags, and clean interface. It also focuses on building credibility by engaging sustainability thought leaders and major corporations. Metrics provided show growth in followers and impressions across platforms over the first few months.

1. The Green Radar
Sustainable Technology & Design
Aditya Anupkumar / Andreas Kleinschmidt / AntonellaSquadrito / Arturo Gutierrez / Giuseppe Bono / Guilherme Costa Alves|
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2. Network Strategy
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3. Platform
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5. Curation and Reblogging
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7. Online Presence
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9. Our First Post
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11. Organic Growth
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12. • Discoverable.
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13. • Discoverable.
– “The Green Radar” – generic and specific at
the same time
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14. • Discoverable.
– “The Green Radar” – generic and specific at
the same time
– Machine Tags – “Environment”,
“Sustainability”, “Green” “Social
Responsibility”
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15. • Discoverable.
• Credible
– Clean interface and brand design
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16. Font: Requiem, Hoefler, Frère & Jones
Color: R: 0, G 147, B 29
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17. • Discoverable.
• Credible
– Clean interface and brand design
– Presence on multiple platforms
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18. Group A1-C

19. • Discoverable.
• Credible.
• Engaging
– Sustainability Thought Leaders
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21. • Discoverable.
• Credible.
• Engaging
– Sustainability Thought Leaders
– Major Corporations
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24. Metrics
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27. 12 K
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29. 3K
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31. • Google Analytics and AdWords
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33. 1K
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35. 15.5 K
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37. 36.35
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40. Questions?
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