The first lecture of the Forma MGLC programme will provide an insight into the communication channels of the new media and guidelines for conceiving and implementing a complete web presence of a brand name within culture.

1. #Bootsncats
How to successfully unite new media and culture?
by
Domen Savič

2. Who are you again?

3. Social media in theory
Julocha / flickr
Blackzack / flickr
ntr23 /flickr

4. (nolnet / flickr)
Reality check
incoming!

5. Social media in reality
Julocha / flickr
Blackzack / flickr
ntr23 /flickr
Clement127 / Flickr
Clement127 / Flickr
Clement127 / Flickr

6. What are we talking about?
(kaptainkobold / Flickr)
(hoyvinmayvin / Flickr)
(rob-young / Flickr)

7. Let‘s talk protocol
• Resolve identity crisis
• Target audience
• Communication
strategy
• Tool selection
• Execution
• Analytics

8. Let‘s talk protocol
Resolve identity crisis
Define your product – do it like you mean it!
Define your product
Define your product

9. Let‘s talk protocol
Target audience
Who do you want to talk to?
What‘re their common characteristics?
What‘s your target audience lifestyle?

10. Let‘s talk protocol
Communication strategy
What are we doing to make them happy?
How do we get close to them?
Why will they come back?

11. Let‘s talk protocol
Tool selection
Which network is the most appealing to our
audience?
What‘s the life cycle of that network?
What‘s the purpose of that network?

12. Let‘s talk protocol
Execution
Who‘s doing what?
What‘s our back-up plan?
What‘s our score board?

13. Let‘s talk tools
• Content networks
– Facebook
– Pinterest
– Youtube
– Website
• Conversation networks
– Twitter
– Snapchat
– Instagram

14. Let‘s talk tools
Content networks
• Develop a stream of
content
• Curate and create
• Develop a feedback loop
Conversation networks
• Develop a conversation
• Control and direct
• Develop a feedback loop

15. Let‘s talk tools
Traits of a good tool
• It connects but does not
limit
• It enables but does not
overwhelm
• It promotes the message
but not itself
Traits of a bad tool
• It turns the master into a
slave
• It creates a filter bubble
• It dictates the content

16. Let‘s talk relationships
What‘s social media?
• It‘s better than online porn!
• Let me entertain you!
• All the lonely people...

17. https://twitter.com/GettyMuseum
http://museumnerd.org/
https://www.youtube.com/user/metmuseum

18. Reference links
• Webby Awards Nominees
• Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips
• Top 10 Reasons Why Artists Fail with Social Media
• How Artists Can Use Social Media to Discover and Promote Their Voice
• Arts 2.0: Examples of Arts Organizations Social Media Strategies
• 2 Great Examples of Social Networking Success – for Online Artists