brioLocal and the advantage of using “hyperlocal” marketing - Big business uses localized marketing to capture the attention of YOUR prospects. If those shoppers spend money with the nonlocal companies, money is diverted and the entire local economy suffers. We can beat big business at this game. It's already won if you'll just play. People would rather shop locally but don't know about you.. Hyperlocal marketing: Targeting consumers in a well-defined, community scale area through a range of localized out-of-store and in-store tactics to intensify relevance. What’s important about that? – The long-term, higher revenue customers are right around you. brioLinkTM and brioLocalTM satisfy important tactics related to hyperlocal marketing and bringing money in your door.