A presentation to college students for the effective use of social media for personal branding and job hunting.

1. Personal Promotion:
Using Social Media to Promote Yourself
and to Define Your Personal Brand
Presented by: Steven Valley - 10/20/2014

2. Albert Einstein

3. Everyone Gets Looked-up
It happens at some point in our lives/career, so what
will a perspective employer find out about you?

4. That’s Your Personal Brand.
But wait…
“Having a great personal brand is much more nuanced
than having a million Twitter followers.”

5. Personal Brand Essentials?
Getting the real world into the digital world

6. A Note of Caution
• This is not high school Facebook anymore!
• This is a window on the world
• Some simple rules:
- Nothing is private online
- Employers read your profiles
before they talk to you
- Remember your 3rd grade
party rules
• Network Network Network

7. Twitter
The poor mans PR Newswire, this tool acts as a way
to aggregate all of your activity no matter what it is
under one roof.
• A great way to announce your activities
• Where, what, why, and remember the Bitly link

8. Facebook
This is for you... not the world.
• Lock it down
• Scrub it
• Think about who you let have access
• Remember nothing is private
• We won’t look at a page

9. LinkedIn
The “Mac-daddy” of your self promotional efforts!
• Strive to get recommendations
• Write a great opening
• Put up pictures of your work
• Most businesses will ask for your LinkedIn
profile URL as well as your resume
• Think of it like this, it’s your: cover letter,
resume, endorsements, references, and your
portfolio all in one

10. Blog
The centerpiece of your promotional efforts,
showcase yourself, have an opinion, optimize and
co-locate your efforts:
• Wordpress.org, Crevado.com
• Self hosted vs. hosted +’s & -’s
• Schedule and consistency
• Tied in to your other social properties
• Let’s look at a blog

11. Instagram
Youtube & Pintrest
Do I really need to explain these?
• These sites are ideal for your portfolio and
multi-media projects…
• More searches are done in Youtube and
Pinterest than in any other Social Media site
• Pictures, Audio, Video files are huge unwieldily
and hard to consistently disseminate... let
these sites do that for you.

12. What can you Expect?
• Build Credibility
•
Be seen as providing value
•
Be perceived as a leader
•
Find partnerships/connections

13. So How Do You Start?
By having a considered opinion, but first:
• Ask questions
• Define your audience
• Develop a focus
• Join groups
• Find your voice

14. Then, How do You Continue?
You broadcast your opinion, but first:
• Put it out there
• Be helpful
• Be enthusiastic
• Win Friends and Influence People
• Remember through it all it’s about you

15. One more thing

16. Analytics
Everyone wants to know the: who, what. when,
and where of who is looking at them... right?
• Bitly links
• LinkedIn
• Site analytics
• Google Analytics

17. Thank You