Topline desk researchreport on the heatlh and wellness sector in APAC/SEA with focus on beverages category. There is a growing trand in healthy funtional beverages from CSD, Non CSD, water, energy drinks to fruit juices

1. Looking at the health and wellness sector APAC/SEA with a
focus in Beverage Category
01.07.2020

2. 01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Desk research

3. 01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Desk research
Health & Wellness

4. Global health & wellness economy
01.07.2020
Source: Global Wellness Institute
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

5. Top 5 Consumer Trends Impacting Health and Nutrition
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Growing focus on Mental Well-being Consumers are making active changes in daily behaviours with the aim to lead more balanced lifestyles and maintain mental
health.Mental well-being can encompass several areas whether it is feeling relaxed, calm, confident or self-assured, but most importantly consumers are looking to
spend time on themselves. There has been a rise in global consumers taking yoga, participating in meditation, demanding flexible working hours to maintain a good
work-life balance, spending time on hobbies, friends and family, as well as placing more importance on sleep.
The Rise of Stress and Anxiety The rise of social media, fast and on-the-go lifestyles alongside fluctuating political and environmental landscapes have great
influenced and increased the amount of stress and anxiety consumers feel daily. Though many consumers are focused on work-life balance and the importance of
mental well-being continues to grow, stress and anxiety remain an issue for a large part of the population.
Seeking a Balanced Diet Consumers seem to be seeking more traditional ways of eating. Many of them are focused on eating a balanced meal, seeking a diet that
emphasises low sugar, low carbohydrates, low calories and high protein. These consumers want a variety of options, often seeking to include raw foods, dairy-free or
vegan products in their diets. Consumers’ focus on consuming a balanced diet is not solely for personal health. Many consumers are making changes to support wider
issues. Environmental, animal welfare and community engagement are some of the main reasons for seeking features such as locally sourced, organic and fair trade.
Maintaining Fitness Through Nutrition Exercising is not only considered an important method of preventative healthcare, but for many consumers it is a significant part
of their image. Consumers who live an active lifestyle often seek sports nutrition products to enhance their exercise habits. Electrolyte or hydration drinks and protein or
energy bars are the most widely consumed products around the world. Consumers want to give their bodies and fitness regimes additional support, but they do not want
to make any sacrifices or trade-offs in their overall lifestyle.
Prevention Rather Than Treatment The overall movement towards living a balanced lifestyle and focusing on healthcare with a holistic view is rooted in the idea that
making these changes can prevent illnesses and ailments in the future. Consumers are looking to make sacrifices and take additional measures within exercise, mental
well-being and diet now, rather than seeking treatment for issues at a later stage. They look for a compromise, seeking convenient methods of getting nutrients and
vitamins through supplements to focus on health and wellness rather than treatment.
Source: Euromonitor International - Top Consumer Trends Impacting Health and Nutrition Survey 2019

6. Consumer Attitudes and Perceptions of Vitamins and
Supplements
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

7. Healthy lifestyles and disease prevention in APAC
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

8. World snapshot: Asia Pacific and North America are the
biggest regions
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

9. Fortified/functional products dominate value sales in
APAC
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

10. Top Three Dietary Supplements and Vitamins Consumed
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

11. Health & wellness consumer spend
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

12. Global DS Supplements Markets
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category

13. Key Findings in Health and Wellness Beverages 2018
Edition
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
The global health and wellness beverages market (including soft drinks and hot drinks) performed well in 2017, with naturally healthy (NH), and fortified and
functional (FF) products driving growth. A string of acquisitions in organic produce is also stimulating the market environment.
Key findings include:
• Global sales of naturally healthy bottled water are outpacing FF energy drinks and NH fruit/vegetable juice. Global sales of natural mineral water increased by USD3
billion in 2017, with China contributing around 36% of this growth. Despite this, energy drinks remains an attractive category for investors.
• Compared to China and Western Europe, the US natural mineral water category has plenty of room to grow, and increased by 10% in the period of 2016-2017.
International brands Perrier and S Pellegrino, seen as affordable foreign luxury, recorded another boom year. The Coca-Cola Company acquired Topo Chico, which
has also helped build the category.
• Sales of organic beverage amounted to USD5 billion in 2017 and are forecast to see further gains of USD1.4 billion over 2017-2022. Both organic coffee and tea are
set to expand in sales by USD360 million each in the same period. East West Tea Co LLC, Lavazza SpA, Luigi, Starbucks Corp and Coca-Cola Co are the prominent
players in this fragmented market. There were numerous acquisitions, most notable of these being Unilever’s purchase of Pukka and Lavazza’s Kicking Horse.
Unilever is the world’s tea leader and the Pukka acquisition has raised the profile of organic tea plantation.
• Globally, sales of NH RTD tea slowed, affected by decline in China and Indonesia. However, The US, Vietnam and Japan continued their growth momentum in 2017.
• Global demand for green tea continues to rise, with significant export opportunities for Chinese and Japanese players. Sustainable sourcing of tea is a growing
interest; major ethical labels include Ethical Tea Partnership and Rainforest Alliance.
• Many countries have introduced sugar taxes, or on the verge of introducing such taxes. Despite this, global sales of reduced sugar carbonates are underperforming
other major categories, such as tea and bottled water, growing by 2% in 2017; Western Europe recorded positive growth offsetting decline in the US. Diet Coke
remains the world’s number one reduced sugar carbonate brands.
Source: Euromonitor International - Health and Wellness Beverages 2018 Edition

14. Online Articles focused on health and wellness
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Dietary supplements market showcases growth with 40% market share of vitamin
(EXTRACTS) In addition, key manufacturers of dietary supplement market are seeking acquisitions of vitamin firms to strengthen personalized nutrition product portfolio. As
such in 2019, Nestlé Health Science (NHSc) expanded personalized nutrition with the acquisition of PersonaTM, a leading personalized vitamin business.
Leading players of dietary supplements market include Pfizer Inc., Amway, Suntory Holdings Ltd, Glanbia PLC, GlaxoSmithKline PLC, Abbott Laboratories, Bayer AG,
Otsuka Holdings Co. Ltd, and Sanofi.
https://alanurla.org/en/dietary-supplements-market-showcases-growth-with-40-market-share-of-vitamin-oganalysis-3/
Clean & Fresh: Innovation Saturates Beverage Market (Written 2019)
https://www.nutraceuticalsworld.com/issues/2019-06/view_features/clean-fresh-innovation-saturates-beverage-market/
Health Continues to Drive Beverage-Buying Habits (Written 2020)
https://www.nutraceuticalsworld.com/issues/2020-06-01/view_features/health-continues-to-drive-beverage-buying-habits/
Move Over Mainstream, Healthy Foods Are Here to Stay (Written 2019)
https://www.nutraceuticalsworld.com/issues/2019-06/view_features/move-over-mainstream-healthy-foods-are-here-to-stay/
Immune Health: Building a Foundation of Wellness (Written 2018)
(EXTRACTS) Immune health is a key concern across all demographic groups, including families with children, athletes and weekend warriors, aging populations, and those
who have a stressful lifestyle, Mr. Majeed said. Younger consumers are starting to feel the effects of stress and a busy work and social life, and are looking for products that
address these needs, said Ms. Erickson. “According to the NMI data, there has been 162% growth in the number of millennials turning to supplements to boost immunity
between 2009 and 2017.”
https://www.nutraceuticalsworld.com/issues/2018-11/view_features/immune-health-building-a-foundation-of-wellness/
Beverage Trends: Refreshing Formulas for Health-Conscious Consumers (Written 2018)
https://www.nutraceuticalsworld.com/issues/2018-06/view_features/beverage-trends-refreshing-formulas-for-health-conscious-consumers/
Citrus Bioflavonoids: Synergy with Vitamin C & Beyond (Written 2018)
https://www.nutraceuticalsworld.com/issues/2018-03-01/view_features/citrus-bioflavonoids-synergy-with-vitamin-c-beyond/

15. Online Articles focused on health and wellness
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Beverage Trends: Refreshing Formulas for Health-Conscious Consumers (Written 2018)
(EXTRACTS) According to Innova Market Insights, as a percentage of new ready-to-drink (RTD) product launches tracked from 2013 to 2017, functional claims have been on
the rise, reaching one quarter of total RTD products in 2017. In terms of claims, immune health was the fastest-growing functional claim among soft drinks, growing 3% from
2013 to 2017, according to Innova data. Energy was still the top claim overall with 30.7%, followed by antioxidants (26.1%), vitamin/mineral fortified (24%), immune health
(10.7%), and digestive/gut health (11%). Vitamin C has been the top vitamin ingredient in functional RTD products, seen in 27.4% of total launches tracked, followed by
vitamin A and vitamin B12. Meanwhile, vitamin D is the fastest-growing vitamin ingredient, growing 5% in terms of market penetration from 2013 to 2017.
https://www.nutraceuticalsworld.com/issues/2018-06/view_features/beverage-trends-refreshing-formulas-for-health-conscious-consumers/
Consumers on the hunt for youth boosting food and drink (Written 2018)
https://www.nutraingredients.com/Article/2018/11/21/Consumers-on-the-hunt-for-youth-boosting-food-and-drink-says-Mintel
Rising Obesity Rates in the Gulf States Create an Opportunity for Health-Positioned Beverages (Written 2017)
https://blog.euromonitor.com/rising-obesity-rates-gulf-states-create-opportunity-health-positioned-beverages/

16. Drink brands in the health and nutrition space
01.07.2020
Intro to Coca Cola
Suntory
House Brands - Osotspa
Carabao in
partnership
with Woody
Pokka in
partnership
with Sapporo
Jele Beautie
Oishi
TCP/RedBull
Dr Pepper
Snapple Group
Asia Brewery Inc

17. Brands to watch in the health and wellness space
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
Technology Food, Beverage & Supplements Athleisure

18. Where is the health and wellness consumers in this category
01.07.2020
Looking at the health and wellness sector APAC/SEA with a focus in Beverage Category
We do think there is great opportunity in this “health & wellness” category. Right now in
APAC/SEA majority is still in the early adopters' phase however in some countries they
are entering the early majority phase which is where he explosive growth opportunities
are for companies looking to capatilise on this

19. Thank you
Jacques Erasmus – email: jacques@ideafoundry.asia