This document discusses global ingredient and out-of-home dining trends. It finds that wellness is increasingly on consumers' minds, driven by aging populations, rising chronic disease rates, increased self-care and more educated consumers. Food sensitivities are also influencing choices, as over a third of global survey respondents report a food allergy or intolerance. The document also examines dietary restrictions, indulgent eating trends, sought-after and avoided ingredients, a focus on simplicity, meeting dietary needs, and out-of-home dining behaviors and preferences.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
This document provides an overview and summary of the report "Weight Management: U.S. Consumer Mindsets" published by Packaged Facts. The report examines weight management behaviors and attitudes of Americans, drawing on consumer surveys. It finds that nearly 100 million Americans actively try to lose or maintain their weight. The report highlights growing trends toward managing snacking habits instead of strict dieting, and increased use of mobile platforms for self-monitoring of health and weight. The report provides insights into demographic differences in dieting behaviors and changing consumer preferences regarding food products.
How Snacking Fits Into Consumers' Daily LivesSHS FoodThink
Snacking is on the rise in America. FoodThink looks at what's driving the snacking trend.
Consumers' evolving definition of what constitutes a snack is one of the many driving factors in our country's snacking surge. FoodThink explores the state of the rising snack culture in America, including the five snacking segments in America.
To download the full white paper, visit http://www.shsfoodthink.com
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing food knowledge, inspiration, and habits; 3) online grocery shopping is growing slowly but steadily, though supermarkets remain popular; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary source for recipe finding and inspiration for food experiences shared online. Online grocery purchasing was most common in China and South Korea, while Australians preferred supermarkets.
Digital Domination: Tech's influence on mealtime decisionsSHS FoodThink
With many American consumers saying they are using technology frequently to make food decisions from finding restaurants to helping them cook, the influence of this medium cannot be understated. More than half of consumers (55%) say they are finding more cooking ideas online than anywhere else.
FoodThink’s latest white paper “Digital Domination: Tech’s Influence on Mealtime Decisions” details how technology is impacting food choices at the supermarket, in kitchens and when finding a place to dine.
Understanding Consumer Affinities in Driving Brand Preference:
Knowing your customers' interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.
The IOSR Journal of Pharmacy (IOSRPHR) is an open access online & offline peer reviewed international journal, which publishes innovative research papers, reviews, mini-reviews, short communications and notes dealing with Pharmaceutical Sciences( Pharmaceutical Technology, Pharmaceutics, Biopharmaceutics, Pharmacokinetics, Pharmaceutical/Medicinal Chemistry, Computational Chemistry and Molecular Drug Design, Pharmacognosy & Phytochemistry, Pharmacology, Pharmaceutical Analysis, Pharmacy Practice, Clinical and Hospital Pharmacy, Cell Biology, Genomics and Proteomics, Pharmacogenomics, Bioinformatics and Biotechnology of Pharmaceutical Interest........more details on Aim & Scope).
All manuscripts are subject to rapid peer review. Those of high quality (not previously published and not under consideration for publication in another journal) will be published without delay.
Food Forward Trends Report - 2014 Asia Pacificwsaustralia
The document provides insights from a food trends report surveying over 3,200 consumers in Australia, China, Korea, and Singapore. Some key findings include:
- Chinese consumers are more likely to post about food online weekly compared to other countries, and are more influenced by celebrity endorsements when choosing food.
- Food safety and knowing where food comes from is most important to Chinese consumers due to past food scares.
- Concerns over hidden ingredients and additives will likely increase as food processing evolves. Chinese and Singaporean consumers are most influenced by labels.
This document summarizes findings from a global survey of 7,000 individuals about their attitudes and behaviors related to diet, meals, and food safety concerns. Key findings include:
- Half of respondents feel the food they eat could harm their health, with 93% in China feeling this way.
- Obesity is the top health concern, with 78% watching what they eat, yet many overweight individuals believe their diets are healthy.
- Eating out is common, especially for lunch, with China having the highest rates of eating meals out.
- Respondents seek reassurance about food ingredients and quality, and prefer natural foods without preservatives or GMOs.
- Most would like to see innovations for
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
This document provides an overview and summary of the report "Weight Management: U.S. Consumer Mindsets" published by Packaged Facts. The report examines weight management behaviors and attitudes of Americans, drawing on consumer surveys. It finds that nearly 100 million Americans actively try to lose or maintain their weight. The report highlights growing trends toward managing snacking habits instead of strict dieting, and increased use of mobile platforms for self-monitoring of health and weight. The report provides insights into demographic differences in dieting behaviors and changing consumer preferences regarding food products.
How Snacking Fits Into Consumers' Daily LivesSHS FoodThink
Snacking is on the rise in America. FoodThink looks at what's driving the snacking trend.
Consumers' evolving definition of what constitutes a snack is one of the many driving factors in our country's snacking surge. FoodThink explores the state of the rising snack culture in America, including the five snacking segments in America.
To download the full white paper, visit http://www.shsfoodthink.com
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing food knowledge, inspiration, and habits; 3) online grocery shopping is growing slowly but steadily, though supermarkets remain popular; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary source for recipe finding and inspiration for food experiences shared online. Online grocery purchasing was most common in China and South Korea, while Australians preferred supermarkets.
Digital Domination: Tech's influence on mealtime decisionsSHS FoodThink
With many American consumers saying they are using technology frequently to make food decisions from finding restaurants to helping them cook, the influence of this medium cannot be understated. More than half of consumers (55%) say they are finding more cooking ideas online than anywhere else.
FoodThink’s latest white paper “Digital Domination: Tech’s Influence on Mealtime Decisions” details how technology is impacting food choices at the supermarket, in kitchens and when finding a place to dine.
Understanding Consumer Affinities in Driving Brand Preference:
Knowing your customers' interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.
The IOSR Journal of Pharmacy (IOSRPHR) is an open access online & offline peer reviewed international journal, which publishes innovative research papers, reviews, mini-reviews, short communications and notes dealing with Pharmaceutical Sciences( Pharmaceutical Technology, Pharmaceutics, Biopharmaceutics, Pharmacokinetics, Pharmaceutical/Medicinal Chemistry, Computational Chemistry and Molecular Drug Design, Pharmacognosy & Phytochemistry, Pharmacology, Pharmaceutical Analysis, Pharmacy Practice, Clinical and Hospital Pharmacy, Cell Biology, Genomics and Proteomics, Pharmacogenomics, Bioinformatics and Biotechnology of Pharmaceutical Interest........more details on Aim & Scope).
All manuscripts are subject to rapid peer review. Those of high quality (not previously published and not under consideration for publication in another journal) will be published without delay.
Food Forward Trends Report - 2014 Asia Pacificwsaustralia
The document provides insights from a food trends report surveying over 3,200 consumers in Australia, China, Korea, and Singapore. Some key findings include:
- Chinese consumers are more likely to post about food online weekly compared to other countries, and are more influenced by celebrity endorsements when choosing food.
- Food safety and knowing where food comes from is most important to Chinese consumers due to past food scares.
- Concerns over hidden ingredients and additives will likely increase as food processing evolves. Chinese and Singaporean consumers are most influenced by labels.
This document summarizes findings from a global survey of 7,000 individuals about their attitudes and behaviors related to diet, meals, and food safety concerns. Key findings include:
- Half of respondents feel the food they eat could harm their health, with 93% in China feeling this way.
- Obesity is the top health concern, with 78% watching what they eat, yet many overweight individuals believe their diets are healthy.
- Eating out is common, especially for lunch, with China having the highest rates of eating meals out.
- Respondents seek reassurance about food ingredients and quality, and prefer natural foods without preservatives or GMOs.
- Most would like to see innovations for
News Media's Role in Consumer Trust of Food ProductionSHS FoodThink
This document summarizes key findings from a report about the news media's role in consumer trust of food production. Some of the main points include:
- Consumers want the media to continue reporting on food production but are less likely to think the media sensationalizes stories.
- Local and national news stations are the preferred sources for information about food safety issues.
- While many stories are remembered, few actually change consumer perceptions of foods or brands.
- Certain recent stories like an ice cream recall were very memorable for consumers.
- Most consumers will purchase a food again a few months after a recall if the situation is effectively addressed.
Safe food, fair food in South East Asia: Research and policyILRI
Hung Nguyen from the International Livestock Research Institute presented on food safety research and policy in Southeast Asia. The key points were:
1. Food safety is critical for achieving sustainable development goals but many developing countries lack capacity and incentives for safe food systems. Research involves situational analyses, risk assessments, and testing interventions along value chains in Vietnam, Cambodia, Laos and Bangladesh.
2. Case studies in Vietnam found risks of Salmonella and chemicals in pork but interventions like good agricultural practices and slaughterhouse improvements could reduce risks. Economic analyses found the costs of foodborne illnesses are high.
3. Capacity building includes developing food safety curricula, training ministry staff, and establishing a task force in
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
What Manufacturers Need to Know About Gluten Free FoodKim Koeller
Learn what gluten and wheat free customers want from food manufacturers and how you can manufacture safe gluten free food products. You will understand considerations such as cross contamination and ingredients as well as leading edge market research trends. Learn how to increase profits of your gluten and wheat free products. Become empowered to market your safe products to loyal gluten free customers.
As President and CEO of GlutenFree Passport®, Kim Koeller is an internationally recognized speaker, consultant and author of the 9-time award winning book series Let’s Eat Out with Celiac/Coeliac and Food Allergies! Kim and her team are also the creators of innovative iPhone, iPod touch and iPad applications – iEatOut Gluten & Allergen Free and iCanEat OnTheGo Gluten & Allergen Free purchased in over 60 countries worldwide.
GlutenFree Passport consults with businesses worldwide to deliver innovative and safe gluten free business solutions.
This document provides updated guidelines from the World Health Organization (WHO) on the management of severe acute malnutrition in infants and children. It summarizes the evidence and recommendations on key interventions. The guideline was developed using the GRADE methodology and input from experts in nutrition and child health. It focuses on admission and discharge criteria, treatment settings, use of antibiotics, vitamin A supplementation, therapeutic feeding approaches, fluid management, treatment of HIV-infected children, and management of infants under 6 months. The recommendations are meant to inform revisions to WHO's 1999 manual on managing severe malnutrition and to guide clinical practice.
The Effect of Community Risk Perception on Type-2 Diabetes Mellitus Screening...Carly Freeman
This document summarizes a study on the effect of risk perception on type 2 diabetes screening in a rural Thai village. The study found that:
1) The prevalence of type 2 diabetes was much higher in adults over age 45 (12.8%) than under age 45 (0.7%), and screening rates followed a similar pattern.
2) Less than half of residents were aware of the Ministry of Health's dietary recommendations. Risk perception emphasized genetic and age-related factors over behavioral factors like diet.
3) There may be an undiagnosed population of type 2 diabetes residents because of a misguided risk perception from a lack of nutritional knowledge, as screening participation was low among adults under 45.
Analysis of the Top 3 UK Digital Opinion Leaders in DiabetesCREATION
This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK healthcare professionals (HCPs) influencing the online discussion around diabetes.
The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations.
Other things to discover from the full study are:
- Who the 25 most influential HCPs when discussing T1D
- How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation
- What the key digital behaviours of HCPs
- What HCPs’ thoughts on established treatments and recent innovations
- What the unmet information needs of HCPs
- What the key topics that interest UK and Spanish HCPs in relation to T1D
To download the full study and find more details click here:
creation.co/diabetes-hcp-talking-points/
The Unmet Needs and Interests of UK HCPs in Type 1 DiabetesCREATION
This document summarizes key findings from a study of healthcare professionals' online discussions about type 1 diabetes from 2015 to 2016. Some of the main topics discussed include concerns about patient care provided by the UK National Health Service (NHS), a desire to raise awareness about type 1 diabetes and differentiate it from type 2 diabetes, and discussions surrounding the inaugural Talking About Diabetes conference in 2016. HCPs expressed interest in connecting patients and providing resources, as well as concerns about continuous glucose monitors not being available on the NHS and scare tactics being used in patient interactions.
4 Tips to Attract Consumers on Their Journey to a Healthier DietSHS FoodThink
The document discusses findings from a 2014 report by Sullivan Higdon & Sink FoodThink on consumer attitudes toward healthy living. It finds that while commitment to healthy diets is declining, consumers face barriers like cost and convenience. Eating better motivations include overall well-being rather than just weight loss. Consumers differ in their philosophies toward wellness from strict dieting to moderate approaches. Freshness and natural claims are most important food attributes.
The document discusses the Vietnam retail market, providing an overview of market performance by ownership, format, and categories. It notes that retail sales have grown 18-22% annually in recent years. While traditional trade still dominates, modern trade formats like supermarkets and convenience stores are growing. Food accounts for about 2/3 of retail sales currently. The retail market faces challenges like a shortage of skilled labor and rising costs, but is projected to continue strong growth in the future.
In 2017, subscription-based services will continue to grow in popularity as consumers prefer accessing products and services over ownership. Companies are exploring new subscription models for various consumer goods like food, coffee, and transportation. As the sharing economy expands, more enterprises will offer subscriptions for daily needs and access to services and assets without requiring ownership. This trend reflects society's shift away from ownership towards accessing what we need on demand.
First Alliances' Vietnam Salary Guide is a compilation of 2016 market salary information provided by our consultants, clients, candidates and other sources across industries in Vietnam.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
This document discusses the need to measure diet quality globally in order to understand dietary trends, inform policies to improve diets and health outcomes, and address malnutrition. It reviews definitions of healthy diets from international organizations and studies. The two most common elements of a healthy diet across contexts are consumption of diverse plant foods and low consumption of ultra-processed foods. The document considers options for indicators to measure these dietary elements through the Gallup World Poll. Further discussion and development is needed to determine the best methods, such as food frequency questionnaires or behavioral screeners, and validate any proposed indicators.
Winning the battle_for_consumer_healthcareVijay Reddy
This document discusses the emerging consumer healthcare market as major demographic shifts are increasing demand for products that promote health and wellness. Two industries - consumer goods companies and pharmaceutical companies - are competing to meet this demand. Consumer goods companies excel at marketing but must substantiate health claims, while pharmaceutical companies have strong scientific expertise but face declining drug revenues. It remains to be seen which type of company will dominate the consumer healthcare market by successfully meeting consumer needs through their strengths in either marketing or science.
News Media's Role in Consumer Trust of Food ProductionSHS FoodThink
This document summarizes key findings from a report about the news media's role in consumer trust of food production. Some of the main points include:
- Consumers want the media to continue reporting on food production but are less likely to think the media sensationalizes stories.
- Local and national news stations are the preferred sources for information about food safety issues.
- While many stories are remembered, few actually change consumer perceptions of foods or brands.
- Certain recent stories like an ice cream recall were very memorable for consumers.
- Most consumers will purchase a food again a few months after a recall if the situation is effectively addressed.
Safe food, fair food in South East Asia: Research and policyILRI
Hung Nguyen from the International Livestock Research Institute presented on food safety research and policy in Southeast Asia. The key points were:
1. Food safety is critical for achieving sustainable development goals but many developing countries lack capacity and incentives for safe food systems. Research involves situational analyses, risk assessments, and testing interventions along value chains in Vietnam, Cambodia, Laos and Bangladesh.
2. Case studies in Vietnam found risks of Salmonella and chemicals in pork but interventions like good agricultural practices and slaughterhouse improvements could reduce risks. Economic analyses found the costs of foodborne illnesses are high.
3. Capacity building includes developing food safety curricula, training ministry staff, and establishing a task force in
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
What Manufacturers Need to Know About Gluten Free FoodKim Koeller
Learn what gluten and wheat free customers want from food manufacturers and how you can manufacture safe gluten free food products. You will understand considerations such as cross contamination and ingredients as well as leading edge market research trends. Learn how to increase profits of your gluten and wheat free products. Become empowered to market your safe products to loyal gluten free customers.
As President and CEO of GlutenFree Passport®, Kim Koeller is an internationally recognized speaker, consultant and author of the 9-time award winning book series Let’s Eat Out with Celiac/Coeliac and Food Allergies! Kim and her team are also the creators of innovative iPhone, iPod touch and iPad applications – iEatOut Gluten & Allergen Free and iCanEat OnTheGo Gluten & Allergen Free purchased in over 60 countries worldwide.
GlutenFree Passport consults with businesses worldwide to deliver innovative and safe gluten free business solutions.
This document provides updated guidelines from the World Health Organization (WHO) on the management of severe acute malnutrition in infants and children. It summarizes the evidence and recommendations on key interventions. The guideline was developed using the GRADE methodology and input from experts in nutrition and child health. It focuses on admission and discharge criteria, treatment settings, use of antibiotics, vitamin A supplementation, therapeutic feeding approaches, fluid management, treatment of HIV-infected children, and management of infants under 6 months. The recommendations are meant to inform revisions to WHO's 1999 manual on managing severe malnutrition and to guide clinical practice.
The Effect of Community Risk Perception on Type-2 Diabetes Mellitus Screening...Carly Freeman
This document summarizes a study on the effect of risk perception on type 2 diabetes screening in a rural Thai village. The study found that:
1) The prevalence of type 2 diabetes was much higher in adults over age 45 (12.8%) than under age 45 (0.7%), and screening rates followed a similar pattern.
2) Less than half of residents were aware of the Ministry of Health's dietary recommendations. Risk perception emphasized genetic and age-related factors over behavioral factors like diet.
3) There may be an undiagnosed population of type 2 diabetes residents because of a misguided risk perception from a lack of nutritional knowledge, as screening participation was low among adults under 45.
Analysis of the Top 3 UK Digital Opinion Leaders in DiabetesCREATION
This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK healthcare professionals (HCPs) influencing the online discussion around diabetes.
The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations.
Other things to discover from the full study are:
- Who the 25 most influential HCPs when discussing T1D
- How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation
- What the key digital behaviours of HCPs
- What HCPs’ thoughts on established treatments and recent innovations
- What the unmet information needs of HCPs
- What the key topics that interest UK and Spanish HCPs in relation to T1D
To download the full study and find more details click here:
creation.co/diabetes-hcp-talking-points/
The Unmet Needs and Interests of UK HCPs in Type 1 DiabetesCREATION
This document summarizes key findings from a study of healthcare professionals' online discussions about type 1 diabetes from 2015 to 2016. Some of the main topics discussed include concerns about patient care provided by the UK National Health Service (NHS), a desire to raise awareness about type 1 diabetes and differentiate it from type 2 diabetes, and discussions surrounding the inaugural Talking About Diabetes conference in 2016. HCPs expressed interest in connecting patients and providing resources, as well as concerns about continuous glucose monitors not being available on the NHS and scare tactics being used in patient interactions.
4 Tips to Attract Consumers on Their Journey to a Healthier DietSHS FoodThink
The document discusses findings from a 2014 report by Sullivan Higdon & Sink FoodThink on consumer attitudes toward healthy living. It finds that while commitment to healthy diets is declining, consumers face barriers like cost and convenience. Eating better motivations include overall well-being rather than just weight loss. Consumers differ in their philosophies toward wellness from strict dieting to moderate approaches. Freshness and natural claims are most important food attributes.
The document discusses the Vietnam retail market, providing an overview of market performance by ownership, format, and categories. It notes that retail sales have grown 18-22% annually in recent years. While traditional trade still dominates, modern trade formats like supermarkets and convenience stores are growing. Food accounts for about 2/3 of retail sales currently. The retail market faces challenges like a shortage of skilled labor and rising costs, but is projected to continue strong growth in the future.
In 2017, subscription-based services will continue to grow in popularity as consumers prefer accessing products and services over ownership. Companies are exploring new subscription models for various consumer goods like food, coffee, and transportation. As the sharing economy expands, more enterprises will offer subscriptions for daily needs and access to services and assets without requiring ownership. This trend reflects society's shift away from ownership towards accessing what we need on demand.
First Alliances' Vietnam Salary Guide is a compilation of 2016 market salary information provided by our consultants, clients, candidates and other sources across industries in Vietnam.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
This document discusses the need to measure diet quality globally in order to understand dietary trends, inform policies to improve diets and health outcomes, and address malnutrition. It reviews definitions of healthy diets from international organizations and studies. The two most common elements of a healthy diet across contexts are consumption of diverse plant foods and low consumption of ultra-processed foods. The document considers options for indicators to measure these dietary elements through the Gallup World Poll. Further discussion and development is needed to determine the best methods, such as food frequency questionnaires or behavioral screeners, and validate any proposed indicators.
Winning the battle_for_consumer_healthcareVijay Reddy
This document discusses the emerging consumer healthcare market as major demographic shifts are increasing demand for products that promote health and wellness. Two industries - consumer goods companies and pharmaceutical companies - are competing to meet this demand. Consumer goods companies excel at marketing but must substantiate health claims, while pharmaceutical companies have strong scientific expertise but face declining drug revenues. It remains to be seen which type of company will dominate the consumer healthcare market by successfully meeting consumer needs through their strengths in either marketing or science.
Health Awareness as a Predictor of Chronic Non-Communicable Diseases in St. V...Jodean Campbell
Objective:
To evaluate the effect of health awareness on health values such as dietary structure and choices. To evaluate the effect of health awareness levels on the presence of Chronic Noncommunicable Diseases in St. Vincent and the Grenadines.
Results:
Participants with high awareness levels have higher educational levels and lower incidences of non-communicable diseases than individuals with low awareness levels. Chi square test gave a p value less than 0.00001 for the association between awareness level and disease. The relationship between awareness level and education, yielded a p value of 0.000088.
This document discusses the rise of consumer demand for transparency in the food industry. It notes that consumers now prioritize factors like clean eating, labeling, farming practices, and animal welfare over questionable diets and fads. Nearly all consumers believe transparency about ingredients and production is important. While millennials are vocal advocates for these issues, surveys find consumer concern spans all demographics. Food companies that address priorities like health, safety, and sustainability can gain loyalty. Maintaining trust requires transparency across a company's operations and engaging with consumers online.
Personalized nutrition from DNA - Use your diet to protect you from chronic d...Omar Fogliadini
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Home » 2020 Topics & Objectives » Food Safety
Goal
Reduce foodborne illnesses in the United States by improving food safety-related behaviors and
practices.
Overview
Foodborne illnesses are a burden on public health and contribute significantly to the cost of health
care. Each year foodborne illnesses sicken 48 million Americans (approximately 17% of people in
the United States) and lead to 128,000 hospitalizations and 3,000 deaths. A small percentage of
these illnesses are the result of identified foodborne outbreaks, which happen when two or more
cases of similar illnesses result from eating the same food. Investigations of foodborne outbreaks,
along with analyses of data on the germs that make us sick and behaviors that contribute to food
contamination, help us identify where we can make improvements in the country’s food safety
system. This system spans from growing the food on the farm through processing, packing,
distribution, transportation, and storage, to preparing it to be eaten.
Why Is Food Safety Important?
Foodborne illnesses are a preventable and underreported public health problem. These illnesses
are a burden on public health and contribute significantly to the cost of health care. They also
present a major challenge to certain groups of people. Although anyone can get a foodborne illness,
some people are at greater risk. For example:
Children younger than age 4 have the highest incidence of laboratory-confirmed infections from some foodborne pathogens,
including Campylobacter, Cryptosporidium, Salmonella, Shiga toxin-producing Escherichia coli O157, Shigella, and Yersinia.
People older than age 50 and those with reduced immunity are at greater risk for hospitalizations and death from intestinal pathogens
commonly transmitted through foods.
Safer food promises healthier and longer lives and less costly health care, as well as a more resilient food industry.
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Physical Determinants of Food Safety
Food hazards, including germs and chemical contaminants, can enter the food supply at any
point from farm to table. Most of these hazards cannot be detected in food when it is
purchased or consumed. In addition, a food itself can cause severe adverse reactions in people who are allergic to it. In the United States,
food allergies are a significant concern, both among children under age 18 and some adults.
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This document provides a campaign plan book for Cultured Love, a specialty food company based in Grand Rapids, MI that produces various flavored sauerkrauts. It includes research conducted, target audience analysis, messaging, objectives, tactics, budget, timeline and evaluation plans for a promotional campaign.
Key findings from secondary research showed growing consumer awareness of and interest in specialty/functional foods and using food as medicine. Primary research through a focus group and survey of the target audience found that sampling the product, the company story and supporting local businesses would influence purchases, and over 50% said Facebook recommendations affect buying decisions. The campaign will target women ages 25-45 interested in healthy eating via social media like Facebook.
Obesity is a major issue affecting over 300 million adults worldwide. Two-thirds of Americans are overweight or obese, and obesity is viewed as the primary barrier to good health. While there are many weight loss options available, most consumers choose to design their own weight loss plans without medical supervision. Marketers should acknowledge the challenges of weight loss and focus on informing and educating consumers about health in a respectful way.
Solving the Toxic Food System in America through Systemic Thinking Bianca Esposito
During my Fall 2016 semester of college, I worked with a team of classmates in my Critical Issues in Organizations course to propose a solution to improve the toxic food system by increasing the demand of healthy food. In order to achieve our mission, we plan on altering food marketing strategies through product, placement, promotion, and price.
This document describes a health anxiety questionnaire used to measure levels of health-related concern. The 21-item Health Anxiety Questionnaire addresses four factors: health worry and preoccupation, fear of illness and death, reassurance-seeking behavior, and interference with life. Participants rate how often they have been bothered by each statement in the past week. Scores are calculated by adding responses on a 4-point Likert scale. Cluster and factor analyses found the four factors to be significantly intercorrelated and to load onto distinct factors.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
Major global survey asks people about their attitudes toward science
A new Wellcome Trust survey asked more than 140,000 people across 140 countries about their attitudes towards science and health, and found that nearly 75% of people say they trust a doctor or a nurse more than friends, family, or other sources of health advice. Here’s more:
•Vaccines: Some 80% of people worldwide agree that vaccines are safe. One in three people in France — the highest percentage anywhere in the world — disagree that vaccines are safe.
•Understanding of science: Men are more likely to claim an understanding than women, as are those aged 29 and younger. Almost two-thirds of people around the world expressed an interest in learning more science.
•Science and society: About a third of people in Africa and Central and South America don’t feel like they benefit from science.
The Wellcome Global Monitor is the first study to survey public attitudes toward science and health on a global scale. It conducted nationally representative surveys in over 140 countries with over 140,000 participants. The survey explored understanding of and interest in science, trust in scientists and health professionals, perceptions of how science benefits society, and attitudes toward vaccines. Key findings included differences in perceived science knowledge by gender and age. Most people expressed interest in learning more about science and health. Levels of trust in scientists varied significantly between regions. The report provides new insights into both similarities and differences in public views of science worldwide.
For plant-based meat alternatives a glance inside the consumer mindset shows a growing tendency to go “green” as the desire for healthier lifestyles drives purchases of plant-based foods and beverages.
Today, there are many forces disrupting the global health and wellness landscape. Consumer's health and wellness needs have evolved beyond physical well-being to include mental, social, and environmental needs. NielsenIQ has identified a hierarchy of five total health and wellness needs that consumers have: protective, preservation, aspirational, evolving, and altruistic. The report finds that consumers are increasingly motivated by preventative care, innovative new products, and helping social and environmental causes through their purchasing choices.
This document summarizes trends in the ready meals industry in 2013. It covers topics such as the growth of private label products, consumer demand for convenience, and a focus on simplicity. Health and wellness trends are also discussed, including concerns about processed foods and a preference for natural ingredients. The document also examines how new digital technologies are enabling new connections between brands and consumers online.
Food Forward Trends Report 2015 - Asia Pacificwsaustralia
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing culinary knowledge and recipe inspiration; 3) online shopping for food is growing steadily, especially in China and South Korea; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary driver of new recipe discovery and food experience sharing across the region.
This document is a report on obesity in the United States that was published in September 2019 by Trust for America's Health. It discusses trends showing that obesity rates have increased dramatically over the past few decades and now over 100 million Americans have obesity. The report features data on racial and ethnic disparities in obesity rates. It also examines numerous policies and programs aimed at improving nutrition, increasing physical activity, and reducing obesity at federal, state, and local levels across different sectors like nutrition assistance, education, community design, and healthcare. The report concludes that while some policies have shown positive impacts, more still needs to be done to adequately address obesity as the status quo is not sufficient to counter the factors contributing to increasingly unhealthy behaviors.
Counselors are not dominant players in the weight loss industry despite consumer demand for their services. The weight loss industry is dominated by three large commercial providers that position themselves through extensive marketing and advertising of products that are not truly effective. Counseling as a profession faces challenges such as lack of government recognition, low pay, and competition from commercial providers. Research shows that food advertising influences consumer behavior and primes people to eat more. To better meet consumer needs, health professionals should understand that health may not be a top priority and help connect healthy choices to people's lifestyles in flexible ways based on scientific evidence.
1Running head OBESITY 4Running head OBESITY.docxvickeryr87
1
Running head: OBESITY
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Running head: OBESITY
Obesity
NR503 Population Health, Epidemiology, & Statistical Principles
January 2018
Obesity
Obesity is a chronic medical condition and a significant health concern in the United States that is increasing worldwide. More than one third of the adults in the U.S. are obese. It is a leading cause of preventable illness and death (Centers for Disease Control and Prevention [CDC], 2016). This global epidemic is a leading concern for adults and for children who are predisposed to becoming obese as adults. This paper will discuss the significance of obesity in Florida, provide a background of the disease, review current surveillance and reporting methods, conduct a descriptive epidemiological analysis, discuss diagnosis and screening for prevention tools, develop an evidence based plan along with measureable outcomes to address obesity as an advanced practice nurse, and conclude with an overview of the main points presented.
Background and Significance
According to the CDC (2016), obesity is defined as “weight that is higher than what is considered as a healthy weight for a given height.” It involves excessive weight gain and accumulation of fat. In order to determine obesity, Body Mass Index or BMI is used to indirectly calculate a person’s body fat and health risk based on weight in relation to height. A BMI of 25.0 or above is considered overweight and 30.0 or greater is considered obese. Athletes with a greater amount of muscle mass may have a higher BMI even though they do not have excess body fat. Waist circumference is also used as a tool to diagnose obesity.
There are many causes that contribute to obesity, including behavioral, genetic, hormonal, environmental, and social factors. Increase in caloric intake, unhealthy eating habits, decrease in physical activity, certain medications, age, lack of sleep, quitting smoking, pregnancy, and certain medical disorders can contribute to weight gain (Mayo Clinic, 2018). Driving cars has replaced walking and riding bikes, technology has replaced engaging in physical activity, and easy access to cheaper foods has replaced nutritional importance. Most people are aware when weight is gained. Obvious signs and symptoms are tighter clothes, excess fat, and increased weight on a scale. Being overweight or obese increases the risk for many health diseases. Obesity may cause low endurance, breathing issues, excessive sweating, and joint discomfort. It can also lead to diabetes, gastroesophageal reflux disease, coronary heart disease, hypertension, high cholesterol, stroke, depression, and even certain types of cancer such as bowel, breast, and prostate cancer (Mayo Clinic, 2018).
Below is a map that highlights the obesity prevalence across the U.S. in 2016 according to the CDC. There is no significant difference in overall prevalence between men and women. The prevalence of women with a BMI > 35 is 18.3% compared to 12.5% of men. The.
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Global ingredient and out of-home dining trends report final
1. WHAT’S IN
OUR FOOD
AND ON
OUR MIND
INGREDIENT AND DINING-OUT
TRENDS AROUND THE WORLD
AUGUST 2016
2. 2 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
CONTENTS
PART I: FOODS ON AND OFF WORLDWIDE PLATES.......................................... 03
WELLNESS ON OUR MINDS...........................................................................................................04
DRIVEN BY DISCOMFORT: SENSITIVE STOMACHS.............................................................06
ENLIGHTENED EATING: INDULGING SMARTER....................................................................07
DIETARY DIVERSITY: THE INGREDIENTS WE AVOID............................................................10
SEEKING SIMPLICITY: LESS IS MORE...........................................................................................13
HUNGRY FOR HEALTHFUL: FOOD TO FIT DIETARY NEEDS..............................................15
GREEN MEANS GO: WHAT HEALTH-CONSCIOUS CONSUMERS WANT......................17
WHAT TO DO NEXT: TAKEAWAYS FOR RETAILERS AND MANUFACTURERS..............18
PART II: TABLE FOR TWO—OUT-OF-HOME DINING TRENDS.........................20
SHOULD I STAY, OR SHOULD I GO (OUT)?................................................................................21
STRONG APPETITES FOR OUT-OF-HOME DINING..............................................................22
RISE AND SHINERS, NOT RISE AND DINERS..........................................................................23
OUT-OF-HOME DINERS HAVE A NEED FOR SPEED...........................................................24
CHECK, PLEASE!..................................................................................................................................25
FOOD FIGHT: WINNING THE BATTLE FOR SHARE OF STOMACHS..............................26
METHODOLOGY..............................................................................................................27
COUNTRIES IN THE GLOBAL SURVEY........................................................................................27
ABOUT NIELSEN RETAIL MEASUREMENT AND WELLNESS TRACK SALES DATA.... 28
ABOUT THE NIELSEN GLOBAL SURVEY....................................................................................30
ABOUT NIELSEN..................................................................................................................................30
4. 4 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
WELLNESS ON
OUR MINDS
Almost anyone you ask will tell you that eating a healthful diet is
important—a sentiment that isn’t new. So why is there a seemingly
heightened focus on clean eating? A contributing factor is the
convergence of several macroenvironmental forces:
• Global graying. The world’s population is aging rapidly (though at a
slower rate in some parts of the world, including Africa and parts of
Asia, Latin America and the Caribbean) and living longer. The U.S.
Census Bureau predicts that over the next 35 years, the growth of the
world’s older population will outpace that of the younger population.
• Chronically ailing. Chronic diseases, including cardiovascular
disease, Type 2 diabetes, respiratory diseases and cancer, are the
leading causes of death and disability worldwide, and incidences are
on the rise globally. According to the World Health Organization,
AROUND THE WORLD
• Four macroenvironmental trends are contributing to an increased focus on health and wellness: an
aging global population; rising chronic-disease rates; a rise in self-care, treatment and prevention; and
increasingly educated and connected consumers.
• Food sensitivities also are influencing food preferences. More than one-third (36%) of global survey
respondents say they have an allergy or intolerance to one or more foods, and retail sales data has shown
strong growth for products catering to food sensitivities in the U.K., Germany and the U.S.
• Nearly two-thirds of global respondents (64%) say they follow a diet that limits or prohibits consumption
of some foods or ingredients, with response rates in Africa/Middle East (84%) and Asia-Pacific (72%)
higher than average.
• Retail sales data shows that consumers are cutting back on certain foods that are typically high in fat,
sugar or sodium, but there remains a place for indulgences in consumers’ diets, particularly more healthful
treats.
• Consumers are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed
foods. More than half of consumers say they’re avoiding artificial ingredients, hormones or antibiotics,
genetically modified organisms (GMOs) and bisphenol A (BPA).
• There is a clear opportunity to better serve consumers’ dietary needs. Among respondents who say they
have a food sensitivity or follow a special diet, fewer than half (45%) believe their needs are being fully met
by current product offerings.
6. 6 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
DRIVEN BY
DISCOMFORT:
SENSITIVE
STOMACHS
It’s not just chronic diseases that are on the rise. Research from
the U.S. Centers for Disease Control and Prevention (CDC) and the
European Academy of Allergy and Clinical Immunology (EAACI)
shows that food allergy rates are rising in developed countries
worldwide. In fact, the CDC found that food allergies among
children increased approximately 50% between 1997 and 2011, while
the EAACI found that hospital admissions for severe reactions in
children have risen sevenfold over the past decade. Furthermore,
Food Allergy Research & Education (FARE) reports that as many as
15 million Americans have food allergies, and the EAACI estimates
that 17 million Europeans are affected by allergies. And while food
allergy research is not as readily available in developing markets,
the literature suggests that as these markets develop, allergy rates
will follow a growth pattern similar to that observed in more mature
markets.
The percentage of respondents who self-report a food sensitivity
or intolerance also is noteworthy. Thirty-six percent of global
respondents in Nielsen’s survey say they or someone in their
household have an allergy or intolerance to one or more foods.
Dairy or lactose and shellfish allergies are the most common self-
reported food allergies or intolerances, each cited by 12% of global
respondents.
Nielsen retail sales data suggests that the avoidance of certain food
ingredients is indeed shaping some consumers’ purchasing habits. In
the U.K., volume sales1
of dairy-free products grew 21.9%, and sales
of gluten- and wheat-free products grew 30.3% and 6.1%, respectively,
over the 52 weeks ended June 11, 2016. In Germany, volume sales
of gluten-free products also grew by double digits (34.2%) in the
52 weeks ended May 8, 2016. And in the U.S., Nielsen Wellness
Track data shows that volume sales of products that included a
grain-free or gluten-free claim on the package grew 75.7% and 9.5%,
respectively, while sales of products with a nut-free claim grew 15.2%
over the 52 weeks ended July 30, 2016. In addition, sales of products
with a lactose claim (lactose-free or reduced lactose) were up 4.8%.
MORE THAN ONE-THIRD AROUND
THE WORLD SAY NO THANKS TO
CERTAIN FOODS
PERCENTAGE WHO SAY THEY OR
SOMEONE IN THEIR HOUSEHOLD
SUFFERS FROM A FOOD ALLERGY
OR INTOLERANCE
GLOBAL
AFRICA/
MIDDLE
EAST
ASIA-
PACIFIC
LATIN
AMERICA
NORTH
AMERICA
EUROPE
36%
50%
42%
34%
31%
22%
Source: The Nielsen Global Health and Ingredient-
Sentiment Survey, Q1 2016
1
Volume sales data are equivalized for the U.K. and Germany. That is, unit sales
were converted to a common measure (most often, kilograms) to control for
differences in package size. In the U.S., volume is in terms of units.
10. 10 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
Source: The Nielsen Global Health and Ingredient-
Sentiment Survey, Q1 2016
DIETARY
DIVERSITY: THE
INGREDIENTS WE
AVOID
When it comes to ingredient trends, a back-to-basics mind-set,
focused on simple ingredients and fewer artificial or processed
foods, is a priority for the majority.
While artificial or processed ingredients are widely cited as avoided
around the globe, sentiment varies slightly by region. Artificial
flavors, colors and preservatives appear to be less bothersome
in Latin and North America than globally, while the percentage
in these regions who say they avoid sodium (49% and 47%,
respectively) and sugar (39% each) exceeds the global average
(41% and 34%, respectively). North American respondents are also
more likely to say they avoid monosodium glutamate (MSG; 55%
versus 49% globally). In fact, this ingredient has the highest level of
stated avoidance in the region. Latin American respondents exceed
the global average for avoiding saturated fat (53% versus 42%) and
carbohydrates (30% versus 25%). European respondents are more
likely than the global average to say they avoid foods that contain
antibiotics (65% versus 59%) and genetically modified organisms
(59% versus 54%), while Africa/Middle East respondents exceed
the global average for saying they avoid gluten (32% versus 26%),
carbohydrates (30% versus 25%) and unsaturated fats (25% versus
18%).
“Even within markets, health and wellness is not a one-size-fits
all approach,” said Mandzy. “Therefore, a focused approach is
needed, with retailers and manufacturers identifying high-potential
segments and the drivers of engagement for these consumers and
then tailoring their messages and products accordingly.”
POULTRY
EGGS
ARTIFICIAL FLAVORS
ARTIFICIAL PRESERVATIVES
ARTIFICIAL COLORS
ANTIBIOTICS OR HORMONES
USED IN ANIMAL PRODUCTS
FOOD IN A PACKAGE
WITH BPA
GMOs
ARTIFICIAL SWEETENERS
MSG
SATURATED OR TRANS FATS
SODIUM
SUGAR
NATURAL SWEETENERS
GLUTEN
CARBOHYDRATES
BEEF & RED MEAT
UNSATURATED FATS
FISH AND SEAFOOD
LACTOSE/DAIRY
GRAINS
62%
62%
61%
59%
55%
54%
53%
49%
42%
41%
34%
28%
26%
25%
20%
18%
15%
15%
12%
15%
12%
AVOIDING ARTIFICIAL
INGREDIENTS TOPS THE
GLOBAL LIST
GLOBAL AVERAGE: PERCENTAGE WHO
SAY THEY TRY TO AVOID SPECIFIED
INGREDIENT OR ATTRIBUTE
12. 12 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
Why are respondents avoiding these ingredients? Primarily because
of their perceived impact on health, rather than because of an actual
medical condition. Among those who say they avoid specific ingredients,
roughly eight in 10 global respondents say they do so because they
believe these ingredients are harmful to their own or their family’s
health. The percentages who give this reason are fairly steady across
categories: Artificial colors, flavors, preservatives or sweeteners (84%,
84%, 84% and 78%, respectively); BPA (82%); GMOs (81%); antibiotics
(81%); and MSG (79%).
Respondents say they’re looking for simpler options and avoiding
artificial ingredients and undesirable additives, but are actual purchases
consistent with what respondents say?
Nielsen retail sales data from Germany and the U.S. suggests that
consumers are indeed backing up their sentiments with their wallets.
In Germany, volume sales of organic products grew 10.6% over the 52
weeks ended April 3, 2016.6
In the U.S., volume sales of products with
an organic claim on the package grew 13.1% over the 52 weeks ended
July 30, 2016. In addition, products with claims that they are hormone-
or antibiotic-free, GMO-free or natural grew 21.7%, 12.0% and 7.5%,
respectively, over the same period. Claims that the product was made
without artificial colors or flavors, high-fructose corn syrup or MSG also
grew compared to the previous year, with volume sales of such products
growing 5.4%, 3.2% and 2.3%, respectively, year over year.
6
Volume sales data are equivalized for Germany. That is, unit sales were converted to a common measure (kilograms) to
control for differences in package size. In the U.S., volume is in terms of units.
IN THE U.S.,
VOLUME SALES OF
PRODUCTS WITH
AN ORGANIC
CLAIM ON THE
PACKAGE
GREW
13.1%
Source: Nielsen Wellness Track. 52 weeks ended
in July 30, 2016
14. 14 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
SIMPLY IRRESISTIBLE: CONSUMERS WANT STRAIGHTFORWARD SUSTENANCE
PERCENTAGE WHO STRONGLY OR SOMEWHAT AGREE WITH STATEMENT
ASIA-PACIFIC EUROPE AFRICA/MIDDLE EAST LATIN AMERICA NORTH AMERICA
Source: The Nielsen Global Health and Ingredient-Sentiment Survey, Q1 2016
78%
77%
70%
80%
76%
52%
77%
71%
52%
66%
68%
50%
77%
73%
56%
73%
72%
53%
81%
74%
57%
74%
74%
46%
76%
67%
53%
71%
70%
61%
FOODS MADE AT HOME ARE MORE
HEALTHFUL THAN INDUSTRIALLY
PREPARED FOODS
I AM CONCERNED ABOUT THE
LONG-TERM HEALTH IMPACT OF
ARTIFICIAL INGREDIENTS
I FEEL MORE POSITIVELY ABOUT
COMPANIES THAT ARE TRANSPARENT
ABOUT WHERE AND HOW PRODUCTS
WERE MADE/RAISED/GROWN
I WANT TO KNOW EVERYTHING
THAT IS GOING INTO MY FOOD
THE ABSENCE OF UNDESIRABLE
INGREDIENTS IS MORE IMPORTANT
THAN THE INCLUSION OF
BENEFICIAL ONES
THE SHORTER THE INGREDIENT
LIST, THE MORE HEALTHFUL THE
FOOD OR BEVERAGE
16. 16 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
DIETARY NEEDS ARE NOT FULLY MET
PERCENTAGE OF RESPONDENTS WHO FOLLOW A SPECIAL DIET OR HAVE A FOOD
SENSITIVITY WHO SAY THEIR NEEDS ARE BEING MET
ASIA-PACIFIC
EUROPE
AFRICA/MIDDLE EAST
LATIN AMERICA
NORTH AMERICA
My needs are
fully met
My needs are
partially met
My needs
are not met
Base: All respondents who follow a diet that restricts one or more foods or ingredients or who say a household member
suffers from a food allergy or intolerance
Source: The Nielsen Global Health and Ingredient-Sentiment Survey, Q1 2016
Note: Percentages may not equal 100% due to rounding
59%
49%
44%
37%
37%
37%
46%
53%
54%
53%
4%
5%
4%
9%
10%
18. 18 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
WHAT TO DO NEXT:
TAKEAWAYS FOR
RETAILERS AND
MANUFACTURERS
The health-and-wellness space has huge upside potential as consumers search
for better, more healthful solutions that are compatible with their lifestyles
and needs. Realizing the full potential will require collaboration between
manufacturers and retailers, but there are some important strategies each
party should keep in mind when navigating the health-and-wellness space.
SUCCESS STRATEGIES FOR MANUFACTURERS
• Keep it simple. It’s been said, but it bears repeating: Simple is in, and
manufacturers should review their product portfolios for opportunities
to remove or replace undesirable ingredients, particularly those seen
as most objectionable, including artificial colors, flavors, preservatives
and sweeteners; antibiotics; GMOs; and packaging made with BPA.
Manufacturers that have taken these steps should highlight them
prominently in their marketing campaigns. In addition, they should
look for opportunities to leverage powerful brand names through line
extensions, creating organic and natural alternatives to their existing
product lines.
• Innovate, invest, acquire. While removing undesirable ingredients is a
good starting point, health-and-wellness strategies shouldn’t just be
centered on that alone. New-product development remains critical, and
it can encompass everything from creating a new version of traditional
favorites using alternative ingredients (e.g., gluten-free bread or nondairy
milk) to creating products with an entirely new taste experience. But
savvy manufacturers aren’t going it alone when it comes to product
development. Some have started venture capital funds to identify up-and-
coming brands, while others are acquiring disruptive brands with strong
growth potential.
• Make it convenient, cost effective and tasty. While many consumers aspire
to more healthful living, meeting this goal can prove quite challenging.
Cost, taste and convenience are still very important in purchase decisions.
Manufacturers should look for opportunities to combine these attributes,
helping time-crunched consumers eat healthfully without sacrificing taste
or breaking the bank.
• Don’t ignore indulgence categories. Consumers still want to indulge,
but they want to do it smartly. When looking for growth opportunities,
manufacturers should think beyond traditionally healthful categories,
instead looking for ways to make the indulgences consumers enjoy a little
less sinful.
22. 22 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
STRONG APPETITES
FOR OUT-OF-HOME
DINING
Eating out isn’t just for special occasions; it’s a way of life for nearly half
of global respondents (48%), who say they eat at restaurants or other
out-of-home dining establishments weekly or more often. Respondents in
Asia-Pacific and North America are particularly avid out-of-home diners.
ASIA-PACIFIC EUROPE
AFRICA/MIDDLE EAST LATIN AMERICA
NORTH AMERICA
DAILY DINERS
OF GLOBAL RESPONDENTS
SAY THEY EAT AWAY FROM
HOME ONCE A DAY OR MORE
FREQUENTLY.
HONG KONG 26%
TAIWAN 25%
MALAYSIA 23%
THAILAND 22%
MOROCCO 20%
SINGAPORE 19%
BRAZIL 17%
VIETNAM 16%
SAUDI ARABIA 15%
INDIA 14%
UNITED STATES 12%
EGYPT 12%
INDONESIA 11%
9%
COUNTRIES THAT EXCEED
THE GLOBAL AVERAGE
Source: The Nielsen Global Out-of-Home Dining Survey, Q3 2015
Note: Percentages may not equal 100% due to rounding
Source: The Nielsen Global Out-of-Home Dining Survey,
Q3 2015
ONCE A DAY OR MORE FREQUENTLY 3 TO 6 TIMES A WEEK
ONCE OR TWICE A WEEK 1-3 TIMES PER MONTH
LESS THAN ONCE A MONTH OR NEVER
FEEDING FRENZY
FREQUENCY OF DINING AT RESTURANTS OR OTHER
OUT-OF-HOME DINING ESTABLISHMENTS
10%
10% 11%
11%
16%
31%
13%
23% 9%
21%
24% 12%
20%
34%
30%
37%
5%
20%
14%
28% 36%
32% 42%
10% 4%
24. 24 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
OUT-OF-HOME
DINERS HAVE A
NEED FOR SPEED
Quick-service and casual-dining restaurants are the most popular types
of out-of-home dining establishments frequented in every region, and
they’re particularly popular in North America. Formal dining restaurants,
street food and self-serve cafeterias are popular in Asia-Pacific, while
cafés are popular in Europe.
MUNCHING
ON THE
MOVE
SIT-DOWN
SERVICE
Base: All those who eat out at restaurants or other out-of-home dining establishments
Source: The Nielsen Global Out-of-Home Dining Survey, Q3 2015
ASIA-
PACIFIC
EUROPE
AFRICA/
MIDDLE
EAST
LATIN
AMERICA
NORTH
AMERICA
4%
7%25%
CASUAL DINING FORMAL RESTAURANT CAFÉ
QUICK-SERVE (FAST FOOD) RESTAURANT
STREET FOOD SELF-SERVICE CAFETERIA
SIT-DOWN SERVICE, OR MUNCHING
ON THE MOVE?
PERCENTAGE OF OUT-OF-HOME DINERS WHO
FREQUENT SPECIFIED ESTABLISHMENTS
37%
60%
32%
49%
16%
18%
51%
14%
51%
18%
10%
12%
69%
59%
53%
29%
47%
31%
35%
45%
28%
16%
43%
41%
24%
74%
29%
STREET FOOD FARE FINDERS
OF GLOBAL RESPONDENTS
WHO EAT AWAY FROM HOME
SAY THEY EAT STREET FOOD.
COUNTRIES IN ASIA-PACIFIC
MAKE UP NINE OF THE TOP 10
COUNTRIES THAT DINE OUT AT
STREET FOOD VENDORS.
MALAYSIA 51%
TAIWAN 50%
VIETNAM 48%
INDONESIA 44%
CHINA 43%
SINGAPORE 43%
HONG KONG 38%
THAILAND 38%
INDIA 36%
GERMANY 34%
PHILIPPINES 30%
MEXICO 30%
PAKISTAN 29%
27%
Source: The Nielsen Global Out-of-Home Dining Survey,
Q3 2015
COUNTRIES THAT EXCEED
GLOBAL AVERAGE
26. 26 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
FOOD FIGHT:
WINNING THE
BATTLE FOR SHARE
OF STOMACHS
Many retailers have rolled out competitively priced ready-to-eat foods to
compete with out-of-home dining establishments. How can retailers stave off
the competition and protect—and even grow—their share?
• Get the product mix right. Some retailers can offer a breadth of cuisine
types—from sandwiches to sushi—that allows consumers to select the
option that best suits taste buds. But not all retailers can or should
provide such a broad array. For some, it may be sufficient to offer
consumers an easier, more upscale alternative to what they can make at
home. Retailers should assess space and supply chain considerations as
well as consumer expectations, when determining the best model.
• Prioritize speed. For some consumers, much of the appeal of prepared
meals in stores is the ability to quickly pick up dinner while purchasing
other items—perhaps grabbing a gallon of milk for breakfast the next
morning. But for consumers who are just looking for a quick meal,
retailers should prioritize speed and make it easy for consumers to get
in and out quickly. For example, consider positioning prepared meals
or food-service counters on the perimeter near the front of the store, or
provide separate checkout stations so customers can skip the longer lines
in the main checkout area.
• Emphasize health and be transparent. Busy consumers want the speed
of quick-service restaurants, but they also want fresher, more healthful
options. Retailers should consider expanding their array of better-for-
you options, including those for consumers with special dietary needs.
They should also look for opportunities to remove, reduce or replace
undesirable ingredients in their prepared foods, and they should
prominently tout these benefits with in-store signage. Also, as consumers
demand more transparency about the foods they eat, retailers should
provide nutritional information for prepared foods to help consumers to
make more healthful and better-informed choices.
• Think beyond ready-to-eat. Some consumers may be pressed for time but
still enjoy cooking or desire more control over the ingredients that go
into their meals, while others may need quick solutions but don’t want
a ready-to-eat meal that may be less tasty after it has been sitting for a
few days. Whatever the reason, some consumers may prefer other quick-
meal solutions beyond fully prepared meals. Retailers should look for
opportunities to better serve these consumers, such as offering meal kits
that contain premeasured portions of all of the ingredients respondents
need to prepare a quick meal at home.
28. 28 GLOBAL INGREDIENT AND OUT-OF-HOME DINING TRENDS REPORT
ABOUT NIELSEN RETAIL MEASUREMENT
AND WELLNESS TRACK SALES DATA
Sales of “free-from” products (page 6)
• Gluten-free. Data was available only for the U.S., Germany and the U.K.
Data for Germany and the U.K. is reported in terms of equivalized volume
and is sourced from Nielsen’s Retail Measurement Services database for
the 52 weeks ended in May 8, 2016 and June 11, 2016, respectively. Data
for the U.S. is in terms of units and is sourced from Nielsen Wellness
Track for the 52 weeks ended in July 30, 2016. Nielsen Wellness Track
characteristics are based on information (including claims, endorsements
and brand name) found on all sides of the packaging. Nutrition facts are
not used.
• Wheat-free. This attribute was available only in the U.K. It is reported
in terms of equivalized volume and is sourced from Nielsen’s Retail
Measurement Services database for the 52 weeks ended in June 11, 2016.
• Dairy-free. This attribute was available only in the U.K. and U.S. U.K. data
is reported in terms of equivalized volume and is sourced from Nielsen’s
Retail Measurement Services database for the 52 weeks ended in June
11, 2016. The U.S. data is in terms of units and is sourced from Nielsen
Wellness Track for the 52 weeks ended in July 30, 2016.
• Grain-free and nut-free. These attributes were available only in the U.S.
Data is in terms of units and is sourced from Nielsen Wellness Track for
the 52 weeks ended in July 30, 2016.
Category sales trends (page 9)
Eighteen countries were selected for inclusion based on their population
size and to ensure all regions were represented. Category purchasing data is
sourced from Nielsen’s Retail Measurement Services for the 12 months ended
in March, April or May 2016. Equivalized volume was used in all markets
except the U.S. to account for differences in product sizes. Data about the
performance of products with specified health and wellness claims is in terms
of units and is sourced from Nielsen Wellness Track for the 52 weeks ended in
July 30, 2016. The countries included for each category are as follows:
• Sugar. Austria, Belgium, Brazil, Canada, France, Germany, Netherlands,
Poland, Portugal, Russia, Spain, Thailand, U.K. and U.S.
• Sugar substitutes or artificial sweeteners. Austria, Belgium, Brazil,
Canada, France, Germany, India, Mexico, Netherlands, Poland, Portugal,
Spain, U.K. and U.S.
• Carbonated soft drinks. Austria, Belgium, Brazil, Canada, Egypt, France,
Germany, India, Mexico, Netherlands, Philippines, Poland, Portugal,
Spain, Thailand, U.K. and U.S.
• Chocolate. Austria, Belgium, Brazil, Canada, Egypt, France, Germany,
India, Mexico, Netherlands, Philippines, Portugal, Russia, Spain, Thailand,
U.K. and U.S.