Health consumerism refers to the wise selection of health-related products, agencies, and goods by consumers. Consumers obtain information from various sources like family, advertisements, labels, folklore, testimonials, and the media. Advertisements use techniques like testimonials, appealing to status, bandwagon effects, false images, humor, rewards, scientific evidence, and flattery to influence consumers. Consumers have rights like access to basic needs, safety, information, choice, representation, redress, education, and a healthy environment. As consumers, individuals also have responsibilities like being critically aware, taking action, considering social and environmental impacts, and organizing with other consumers.

1. Health Consumerism

2. What is a Consumer
• A consumer is
the one that
buys goods,
products or
services

3. What is Consumer’s Health?
• It is the wise
selection of
products,
agencies and
goods.

4. Sources of Information
• 1. Family and Friends
• 2. Advertisements and Commercials
• 3. Labels and Directions
• 4. Folklore
• 5. Testimonials
• 6. Mass Media

5. Types of Advertisement Techniques
• 1. Testimonial Appeal-
Product, services and
goods are endorsed by
popular people

6. • 2. Snob Appeal-
Emphasize that the
person who patronizes
the product has the
right or honor of
belonging to an elite
group.

7. • 3. Bandwagon Appeal-
It shows people that
everyone is using a the
product. It drives you
not to be left out.

8. • 4. False Image Appeal-
An improved lifestyle
and lavishness in life is
achieved if the product
is used.

9. 5. Humor Appeal- Use of
enjoyable songs or jingle,
slogans and pictures that
delivers the message.

10. • 6. Reward Appeal-
Buying the product
results to a prize or
bonus.

11. • 7. Scientific Evidence-
The product is a result
of research and
testimonials by people
in the field of medicine.

12. • 8. Flattery- It tries to
convince you to buy a
product by means of
compliments.

13. Rights of the Consumer

14. • 1. Right to Basic Needs-
The consumers have
the right for safety,
sufficient food,
dwelling place, care for
health, education and
cleanliness.

15. • 2. Right to Safety- It is
the protection against
purchase of products
that are dangerous to
health.

16. • 3. Right for
Information- It is the
right against deceptive
advertisements.

17. • 4. Right to Choice- The
consumer has the right
to choose products and
services at fair price
and high quality.

18. • 5. Right to
Representation- Right
of the consumer to
express interest in
practicing government
regulations.

19. • 6. Right to Redress-
Right of the consumer
to complain about the
poor quality of the
product.

20. • 7. Consumer Education-
Right to have
knowledge and skills
needed to be a wise
consumer.

21. • 8. Healthy
Environment- Right to
live and work in an
environment where
there is no danger.

22. Responsibility of a Consumer

23. • 1. Critical Awareness-
responsibility of being
more alert and critical
about prices of goods
and services.

24. • 2. Action-
Responsilbility to assert
ourselves and act to
ensure that we get a
fair deal.

25. • 3. Social Concern-
Being aware of the
impact of consumption
on other citizens.

26. • 4. Environmental
Awareness- The
responsibility to
understand the
environmental
consequences of our
consumption.

27. • 5. Solidarity-
Responsibility to
organize together as
consumers and develop
strength and influence
to promote and protect
our interest.

28. Assignment
• Define the following Terms.
• 1. Faddism
• 2. Quackery
• 3. Superstitions
• 4. Fallacy
• 5. Fraud