This document discusses organic farming and marketing strategies for organic fruits and vegetables in Bangladesh. It provides details on organic agriculture practices, current market situation and competitors. It also includes a SWOT analysis, objectives to provide pure organic foods to people, and marketing, distribution, pricing and budget strategies. Controls will be put in place to monitor quality and customer satisfaction.

2. Organic Farming
Organic agriculture dramatically reduces external
inputs by refraining from the use of synthetic fertilizers
and pesticides, genetically modified organisms and
pharmaceuticals.
Current Market Situation
some of these organic stores in Bangladesh are about
the fraud, and rarely about the quality of the produce
being sold

3. Organic products
Organic fruits: Seasonal all kinds of national fruits like
Mango, Lichi, Black Berry, Banana, jackfruit etc.
Organic vegetables: Seasonal vegetables.
Product review
• No Chemicals,
• Eco Friendliness,
• High Nutritional Values,
• Better Taste,
• Freshness.

4. Channels and Logistics Review
Superstores: Meena Bazar, Prince Bazar, Shwapno,
Agora, etc will carry my products in stores, in catalogs,
and online.
Retailer stores: Independent grocery retailers will
carry our products.
Competitive Review
• The Organic Farmer,
• Sikder Organic Market,
• O’Natural Bangladesh,
• KHAAS Food,
• Prakritik Krishi Biponi Kendeo.
• My Organic BD.

5. SWOT Analysis
Strengths
• Similarity to traditional farming,
• Environmental friendly product,
• Compatibility with Innovative product,
• Strong national organic program,
• Health conscious,
• Increasing international support
Weaknesses
• High production cost.
• Lack of awareness of benefits,
• Lack of clarity in policy
• Lack of coordination between different agencies.
• Limited technical expertise.
• Lack of certification
• Lack of quality planting materials.

6. Opportunities
• Promoting healthy lifestyle.
• Sustainable use of resources.
• Developing local organic manure suppliers.
• Huge regional export market.
• Huge global export market.
• Creating seed sovereignty.
• Conserving local crops.
• Strengthening culture.
Threats
• Global competition.
• Variability in climate pattern.
• Yield reduction.
• Dwindling supply of organic sources of manure.
• Pest and disease incidence.
• Higher certification cost.
• Introduction of genetically modified organisms (GMOs).

7. Objectives and Issues
Most of the people of our country are deprived of pure foods &
products. They always take adulterate foods & products. So I want to
serve the people and want to produce organic foods & products.
Marketing Strategy
Organic fruits & vegetables marketing strategy is based on a positioning
of product differentiation. Our primary consumer target is city people
This segment can be described demographically by Location level.

8. Positioning Strategy
we are positioning the Organic fruits & vegetablesas the most balanced
and value-added product compare with other substitute product. Our
marketing will focus on quality.
Product Strategy
Organic fruits & vegetables will be leading position in the country in
near future. Our main product is organic fruits & vegetables.
Pricing Strategy
Organic fruits & vegetables use Penetration pricing is a pricing strategy
where the price of a product is initially set low to rapidly reach a wide
fraction of the market and initiate word of mouth.

9. Distribution Strategy
Our channel strategy is to use first selective marketing
strategy under which company sells through outlets.
Marketing Communication Strategy
Until the Organic fruits & vegetables brand has been
established, our communications will encourage purchases
through channel partners rather than from our Web site.

10. Marketing organization
CEO
Finance Manager
HR Manager Executive
Production
Manager
Supervisor Worker
Chief Marketing
Officer (CMO)
Marketing
Executive
Sales
Representative
Sales Management
Divisional sale
Dept.
District sales Dept.

11. Total cost Total money
Equipment 3000/-
Materials and Supplies 2000/-
Marketing, Image and Branding 5000/-
Operations Fees and Expenses 6000/-
Cash Reserve 4000/-
Total 20000/-
Budget
Capital expenditure budget:
Break-even analysis: In order to determine the level of sales & profit needed to break
even analysis.
Breakeven quantity = Fixed cost ÷ Price – variable cost

12. Controls
Controls help management assess results after the
plan is implemented, identify any problems or
performance variations, and initiate corrective action
We are planning tight control measures to closely
monitor quality and customer service satisfaction.