Consumerism is a social force that protects consumer interests in the marketplace. It organizes consumer pressure on businesses to address issues like adulteration, artificial demand creation, and inconsistent quality standards. Consumerism confers several advantages on consumers, including better education, living standards, social responsibility, job growth, cost of living, product research, and access to information. It also enshrines consumer rights like the right to information, safety, choice, education, and redress. However, consumerism can also lead to lower quality products, rising inequalities, moral issues, environmental impacts, and poor working conditions. Overall, consumerism has established a new era in business by empowering consumers to directly communicate with producers and file complaints.