consumer behavior

2. MODULE EIGHT
ConsumerAndSocialWell-
being

3. Objective 2.1: Business ethics and consumer right
Objective 2.2:consumer rights and product
satisfaction
Objective 2.3: Major Policy issues relevant to
consumer behavior
Objective 2.4 the consumer behavior can be harmful
to individuals and society

4. INTRODUCTION
Every business has to observe certain ethical and
moral rules while performing its operations in
the attainment of maximization of its profits.
Today’s business is consumer-oriented and
hence, the business organization which has attracted
this theme(Topic) only can succeed, but within
the framework of ethical principles.

5. Definition: Business Ethics are rules of conduct
that guide actions in marketplace.
 Business Ethics is the set of moral rules that Rules
how businesses operate, how business decisions
are made and how people are treated
There are the standers which most people in the
culture judge what is rights and what is wrong,
good or bad.

6. Business ethics can be defined as written and
unwritten codes of principles and values that
govern or rule decisions and actions within
the organization.
In business word, the organization’s culture
sets standards for determining the difference
between good and bad decision making and
behavior.

7. Business Ethics assures and keeps existing that
the highest legal and moral standards are
observed in your relationships with the people
and your business. This includes the most
important person in your business, your
customer, Consider the problems you might
have if you could not supply what the customer
needs…at the time that they need it.

8. Ethical behavior is merely making good business
decisions based on an established “code of
ethics”.
Entrepreneurs should establish a written code of
ethics that can serve as a framework for decisions
to be made by other entrepreneurs as well as the
employees. In developing this code of ethics you
should consider the following items:
 Identify your general principles that would lead to
fair business practices

9.  Apply your code of ethics to a written policy
and procedure.
 Manual identifying the major rules for
operating your business
 Write out specific statements that will assist
you and others in making day-to-day ethical
decisions

10. Do the marketers Manipulate the Consumer?
The simple response about the question mentioned
above is: Marketers simply do not know enough about
people to manipulate them
Although the people think that the marketers have
endless source of techniques to manipulate them.
in reality the industries entrepreneurs are successful
When they try to sell a good products and unsuccessful
When they sell poor products.

11. The second question are asked by people is:
Who controls the market? Companies or Customer?
Many people believe that market are somehow ‘set’
or manipulated by large powerful organizations who
conspire to mention prices their way.
Similarly some traders who have been around the
markets for some time do not have a clear
understanding of how they really work, and the
underlying process that determines price

12. Customers order to companies the type of product
they want and how, when and where, even if they
want to learn about the products also companies
need to develop brand quality in anew way to attract
loyalty to these customers
Therefore people still need companies and companies
need their customers so that, Companies and
Customer dependent each other.

13. Is Marketing Necessary?
Marketing is one of the most important things a
business can do. Not only does marketing build
brand awareness but it can also increase sales,
grow businesses and attract customers
Products meet existing needs, and marketing actives
help to communication their availability.
Marketing is very important source of consumer
information and also decrease the cost and time
that customer spent to search for products.

14. Basic consumer rights ensure the level of protection
for customers owed by a supplier of goods or
services
1. The Right to Basic Needs
The first consumer right is THE RIGHT TO BASIC
NEEDS which guarantee survival, adequate food,
clothing, shelter, health care, education and
sanitation.
The Right to Basic Needs means that consumer can
get availability of basic and prime commodities at
affordable prices and of good quality.

15. 2. The Right to Safety
The second consumer right is THE RIGHT TO
SAFETY which is the right to be protected against
the marketing of goods or the provision of
services that are hazardous to health and life.
Manufacturers of consumer products to undertake
extensive safety and checkup performance before
selling their products in the market

16. 3. The Right to Information
The third consumer right is THE RIGHT TO
INFORMATION which is the right to be
protected against dishonest or misleading
advertising and the right to be given the facts
and information needed to make an informed
choice.
A complete information about the product to be
purchased including its use ,chemical contents,
precautions, if any, limitations and expiry date.

17. 4. The Right to Choose
The fourth consumer right is THE RIGHT TO CHOOSE which
is the right to choose products at competitive prices with
an assurance of satisfactory quality.
A wide array of goods and services which are offered in the
market with diverse brands, sizes, shapes and colors with
differences in the price, quality and use.
consumer has right to choose A wide kinds of goods and
services which are offered in the market with diverse
brands, sizes, shapes and colors with differences in the
price, quality and use.

18. 5. The Right to Representation
The fifth consumer right is THE RIGHT TO
REPRESENTATION which is the right to express
consumer interests in the making and execution
of government policies.
Legislators would propose laws that would ensure
that consumers would have the chance to live a
better life by getting the best value for their
suppliers.

19. 6. The Right to Redress (compensation)
The sixth consumer right is THE RIGHT TO REDRESS
which is the right to be compensated for
misrepresentation, shoddy goods or unsatisfactory
services
Manufacturers may replace defective goods regarding
to Rules and Regulations or may not replace "No
Return, No Exchange"
provided in Implementing Rules and Regulations

20. 7. The Right to Consumer Education
The seventh consumer right is THE RIGHT TO
CONSUMER EDUCATION which is the right to
acquire the knowledge and skills necessary to be
an informed customer.
 There must be series of seminars, conferences,
training campaign through media on consumer-
related issues that consumer should teach more
bout the products

21. 8. The Right to a Healthy Environment
The eight consumer right is THE RIGHT TO A
HEALTHY ENVIRONMENT which is the right to
live and work in an environment which is neither
threatening nor dangerous and which permits a
life of dignity and well-being.
In conclusion the customer has the rights
mentioned above and have to offer Basic
consumer rights owed by the supplier of goods
or services

22. Next Chapter
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