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Chapter 6 Smart Shopping
- 1. Chapter 2 Food Presentation Chapter6 Smart Shopping AT A GLANCE By the end of this chapter, you will be able to: • Explain the different ways of obtaining information on goods and services • Interpret the different sources of information • Compare factors (quality, quantity, price, packaging and features) to make the best buy • Discuss the advantages and disadvantages of different forms of shopping 1
- 2. Chapter 2 Food Presentation Chapter6 Smart Shopping • Smart shoppers gather information about a product or service in order to decide whether to buy it • Some sources from which we can gather information on goods and services include: – Advertisements – Salespeople – Friends and family members – Reviews – Product labels 2 Being a smart shopper
- 3. Chapter 2 Food Presentation Chapter6 Smart Shopping Advertisements are messages used to inform, persuade and influence consumers to buy a particular product or service. 3 Advertisements Advantages • Provides general information about the product • Highlights the features of the product Disadvantage • Information may be biased as only good points are mentioned
- 4. Chapter 2 Food Presentation Chapter6 Smart Shopping Salespeople in the stores can offer information on the products or services that they are promoting. 4 Salespeople Advantages • Have good technical information about the product • Can demonstrate how to use the product Disadvantages • May promote the product merely to earn the sales commission • May not mention the disadvantages of the product
- 5. Chapter 2 Food Presentation Chapter6 Smart Shopping Friends and family members who have used the product or tried out the service before can give us advice and recommendations. 5 Friends and family members Advantage • Provide advice that suit our preferences better as they understand us Disadvantage • May have limited information about a product or service
- 6. Chapter 2 Food Presentation Chapter6 Smart Shopping Reviews written by others who have tried out the goods and services can help us come to a decision about our purchase. 6 Reviews Advantages • Provide a base to compare different brands • Highlight the features of the product • Describe the experience of using the product Disadvantage • May be biased
- 7. Chapter 2 Food Presentation Chapter6 Smart Shopping Product labels on the packaging of products carry information such as the features or nutritional information of products. 7 Product labels Advantages • Provide detailed information about the product such as ingredients and instructions • Highlight the features of the product Disadvantage • Information may be biased as it only mentions the good points
- 8. Chapter 2 Food Presentation Chapter6 Smart Shopping • Product labels provide consumers with basic and useful information about the products • Different types of product labels include: – Food labels – Clothing care labels – Electronic product labels – Award labels 8 Product labels
- 9. Chapter 2 Food Presentation Chapter6 Smart Shopping Food labels can help us make informed food choices by providing various information. 9 Food labels Use by/ Expiry/ Best before date Date by which the food item should be consumed Nutritional claims Claims made by manufacturers to influence consumers’ choices Brand Identifying name or mark of the manufacturer Type of food Name and description of the food item Award label A label given when the food item has met certain standards set by the awarding body
- 10. Chapter 2 Food Presentation Chapter6 Smart Shopping 10 Food labels Name and address of manufacturer and/or importer Name and address of the company that produced and/or imported the food item Net weight Weight of the food item without its packaging Nutritional information panel List of the amount of energy and nutrients the food item contains Ingredients List of substances used to make the food item Country of origin Place where the food item was produced
- 11. Chapter 2 Food Presentation Chapter6 Smart Shopping 11 Interpreting nutritional claims These are some common nutritional claims we see on food products: Nutritional claim What it means Examples Free/zero Having so little that it is of no significance to the body Fat-free salad dressing Low Having a little Low-fat yoghurt Reduced/low er Having a lower percentage (25% less) of a nutrient than a comparable food Reduced- sugar drink
- 12. Chapter 2 Food Presentation Chapter6 Smart Shopping 12 Interpreting nutritional claims Nutritional claim What it means Examples Light (Lite) Having less calories Light tuna flakes Enriched Having nutrients which are lost during production added to food Bread enriched with Vitamin B Fortified Having nutrients added to increase the food’s nutritional value Milk fortified with calcium High in /rich in With greater percentage than in the usual version High-calcium cheese
- 13. Chapter 2 Food Presentation Chapter6 Smart Shopping 13 Clothing care labels Clothing care labels provide information on how to maintain your clothes so that they can last longer. 1 Brand name 2 Amount and type of material 3 Size of clothing 4 Care symbols 5 Country of manufacture
- 14. Chapter 2 Food Presentation Chapter6 Smart Shopping 14 Clothing care labels Below are some care symbols that can be found on clothing care labels:
- 15. Chapter 2 Food Presentation Chapter6 Smart Shopping 15 Electronic product labels Electronic product labels provide information on a product’s technical aspects. An example of a product label of a flash drive: Package contents: 8GB flash drive with metal casing Features: • Hardware encryption • Password protection • No software installation required • 5-year warranty Made in Singapore Operating system requirements: • Windows XP/Vista/7/8, Mac OS 9 or higher, Linux 2.4 or higher • High speed USB 2.0 or 1.1 interface Compatibility: • USB 2.0 • USB 3.0 Package contents Features Country of manufacture Operating system requirements Compatibility Model number
- 16. Chapter 2 Food Presentation Chapter6 Smart Shopping 16 Award labels • Award labels are issued by relevant organisations to show that a product has met and complied with certain requirements and standards. • Consumers can use them as a guide when choosing certain products.
- 17. Chapter 2 Food Presentation Chapter6 Smart Shopping 17 Award labels Healthier Choice Symbol • Awarded by: Health Promotion Board (HPB) • Certifies that: food products are lower in total fats, saturated fats, sodium or sugar, or higher in dietary fibre or calcium • Found on: food products
- 18. Chapter 2 Food Presentation Chapter6 Smart Shopping 18 Award labels Halal Certification Mark • Awarded by: Majlis Ugama Islam Singapura (MUIS) • Certifies that: food is halal and can be consumed by Muslims • Found on: food products and food outlets
- 19. Chapter 2 Food Presentation Chapter6 Smart Shopping 19 Award labels Energy Label • Awarded by: National Environment Agency (NEA) • Indicates: energy efficiency of electronic products. More ticks indicate higher energy efficiency • Found on: electronic products
- 20. Chapter 2 Food Presentation Chapter6 Smart Shopping 20 Award labels Water-efficiency Label • Awarded by: PUB, the national water agency • Indicates: water efficiency of products. More ticks indicate higher water efficiency • Found on: products such as washing machines, urinals, showerheads and taps
- 21. Chapter 2 Food Presentation Chapter6 Smart Shopping 21 Award labels Green Label • Awarded by: Singapore Environment Council (SEC) • Certifies that: products are environmentally- preferred and meet eco standards • Found on: products such as energy-saving light bulbs, biodegradable laundry detergents
- 22. Chapter 2 Food Presentation Chapter6 Smart Shopping 22 Award labels SAFETY Mark • Awarded by: SPRING Singapore • Certifies that: products have met the safety requirements set by SPRING Singapore • Found on: electrical, electronic and gas appliances such as washing machines and 3-pin plugs
- 23. Chapter 2 Food Presentation Chapter6 Smart Shopping 23 Comparing products Price Similar products may be sold at different prices. This is due to: 1. Brand – some supermarkets have their own ‘house brand’ items which cost less. Branded items cost much more. 2. Location – the prices of some products may be higher in city areas compared to neighbourhood areas
- 24. Chapter 2 Food Presentation Chapter6 Smart Shopping 24 Comparing products Quality • A product of better quality is more reliable and able to last longer • We can look out for award labels that indicate that a product has met certain standards • We can also gather information from people who have used the product before
- 25. Chapter 2 Food Presentation Chapter6 Smart Shopping 25 Comparing products Quantity • Some products are cheaper when we buy them in bulk, e.g. drinks, eggs, stationery Features • There may be some specific features that we need from a product • We can compare the features of different products to find one most suited to our needs
- 26. Chapter 2 Food Presentation Chapter6 Smart Shopping 26 Comparing products Packaging • Some products have more interesting and attractive packaging compared to other products in order to attract consumers • These specially designed products may cost more than a regular box • Example: products that are specially designed for Christmas
- 27. Chapter 2 Food Presentation Chapter6 Smart Shopping 27 Different forms of shopping Shopping at retail stores Retail stores are physical shops that we can walk into, browse items and try them out before purchase. Advantages • Can see and feel the actual products • Can try on clothing and accessories • Can test functionality of electronic appliances • Can use products immediately after purchase Disadvantages • Need to visit the store in person to buy the products • Can only shop when the store is open for business
- 28. Chapter 2 Food Presentation Chapter6 Smart Shopping 28 Different forms of shopping Online shopping A form of shopping where consumers make purchases online from shopping websites. Advantages • Can shop anywhere at any time • Products delivered to your home • Saves time as there’s no need to travel to stores • Can buy products which are not sold in local retail shops Disadvantages • Actual product may differ • Shipping and handling fees • Personal information and credit/debit card numbers could be stolen and misused • Companies may be unreliable • May cost extra to return unsatisfactory goods • Payment by credit card may encourage overspending
- 29. Chapter 2 Food Presentation Chapter6 Smart Shopping 29 Different forms of shopping Catalogue shopping Catalogues contain pictures, details and prices of items for sale. We can order the products listed on them which are then delivered to our homes. Advantages • Can order by calling or sending in mail order • Products delivered to your home • Saves time as there’s no need to travel to stores • Can order products hours or days in advance Disadvantages • Actual product may differ • Shipping and handling fees • Companies may be unreliable