Consumer awareness involves being informed about products, goods, services, and consumer rights. It allows consumers to make well-informed decisions that protect their interests. Consumers have rights like the right to safety, right to information, right to choose, right to be heard, and right to seek redressal. The Indian government launched the "Jago Grahak Jago" campaign in 2005 to increase consumer awareness through various media and educate consumers on their rights and responsibilities.

1. Consumer Awareness
Magathi Pradana R P, X – ‘A’

2. Consumer Awareness and its Importance
• Consumer Awareness is an act of making sure the buyer or
consumer is aware of the information about products, goods,
services, and consumers rights.
• Consumer awareness is important so that buyer can take the
right decision and make the right choice
• Consumers need to be able to obtain accurate, unbiased
information about the products and services they purchase.
• This enables them to make the best choices based on their
interests and prevents them from being mistreated or misled by
businesses

3. Consumer Rights
• Right to Safety: Consumers have the right to be safe from dangerous goods
and services. The products they buy should meet their long-term needs.
• Right to be Informed: Consumers should know everything about what
they’re buying, including its quality, amount, strength, purity, standards, and
price.
• Right to Choose: Consumers should have choices and access to various
goods and services at competitive prices, including necessary goods.
• Right to be Heard: Consumers’ needs and interests should be a top priority.
They should be listened to by appropriate consumer welfare groups or
committees set up by the authorities or the government.
• Right to Seek Redressal: Shoppers should know they can file complaints and
seek justice against unfair trade practices. This includes the right to a fair
solution if their complaints are valid.
• Right to Consumer Education: This includes being aware of fair trade
practices and making informed decisions when buying products. It also
means respecting other shoppers’ rights and helping them with legal
matters.

4. Consumer Awareness in India – Jago Grahak Jago
• Consumer awareness campaign- Jago Grahak Jago is the campaign which has
shielded consumers against marketing malpractices and has successfully
redressed consumer complaints.
• The campaign Jago Grahak Jago was started in 2005 by the Department of
Consumer Affairs under the Ministry of Consumer and Public Distributions by
the Government of India.
• The Slogan “Jago Grahak Jago” means wake up consumers has now become
very popular in almost every household.
• Following is the list of the channels used by the Government to meet the
objectives of the “Jago Grahak Jago” awareness program.
• Media Advertisements
• Video Campaign
• Posters
• Printing
• Audio Campaigns

5. Consumer Responsibilities
• Be an Ethical Consumer
• Be fair and not engage in malpractices.
• Be aware of the quality and safety of goods and services while purchasing.
• Collect information about a product or service and update yourself with changes or
innovations of prevailing technology.
• Think and make choices independently matching your needs.
• Speak out, inform manufacturers and governments of needs and wants .
• Complain or inform business along with other people about discontentment with a
product or service in an honest way.

6. Conclusion
• Consumer awareness means being aware of
having the knowledge about the several
consumer production laws, rectified
techniques, and consumer rights which
include the right to protection of health and
safety from goods and services that consumers
purchase, right to be informed about the
price, quality, quantity, potency, and standard
of goods