Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
summer internship program on cremica pvt limited
The objective of project was to evaluate major factors that could affect consumer buying behaviour.
Primary Research through Questionnaire with the customer.
Survey conducted with existing retailers.
To study the consumer behaviour of customers towards biscuits. in lower income group in semi urban area and To Understand the Reason for preference of biscuits by customers
To know which factors are responsible in which our brand is lacking behind as compared to other existing brands in that area.
Sustainable Purchasing: Reimagining Principles and Practices for Mainstream A...Sustainable Brands
If done right, sustainable purchasing has the potential to reduce unwanted environmental and social impacts on a massive scale. At the same time, it comes with a world of complexity of its own. Evolving impact assessments, internal buy-in, stakeholder relationships and public policies are all conspiring to play into buyers and sellers' decisions. This workshop walks through key principles of sustainable purchasing for anyone looking to stay up-to-date with current practices. It also introduces some of the main challenges and opportunities companies face in responding to and doing sustainable purchasing.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
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Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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2. Agenda
Challenges faced
Methodologies to overcome
the challenges
Key consumer insights
Key observations
Other application
3. Challenges faced
• Immediacy and impulse
• Planned list vs. actual purchase
• Omni-presence of the brand
• Broad target audience
4. Methodologies to
overcome the challenges
• Purchase diaries
• Mobile status update tool
• Multi-media upload
• Community forum
5. Key consumer insights
For teenagers
• decision making process is instantaneous
• mostly affected by visibility, availability,
price and promotion
For young adults
• communicable through promotion
• shopping behaviour is diverse and
unpredictable
Moms and Dads
• sometimes rigid and sometimes impulsive
• soft drinks are stable and considered
purchase
6. Key observations
• Prior knowledge about the
field of research
• Shopper-not always the
consumer !