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Josh Hussain proposes a music video for the song "Panda" by Desiigner. The 3-4 minute video will feature local artists, locations, and props. It aims to entertain rap/hip-hop fans ages 16-25 by showing an artist living a normal day that transforms into a luxurious nightlife. Similar successful videos include 50 Cent's "I'm the Man", Drake's "Started from the Bottom", and N.W.A's "Straight Outta Compton".
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Diary Of Inspirational Texts And Reflection 
The document discusses several music video ideas that the author initially considered, including recreating elements of The Weeknd's "Starboy" video or Chromatics' "Running Up That Hill." However, the author's group ultimately decided to create a music video for Jake Bugg's "Love Hope and Misery." They chose this indie rock song because they feel they can construct an effective story line highlighting the genre's characteristics. The narrative will focus on the destruction of love to engage viewers and mirror other rock music videos. Bon Jovi's "Always" provides an example narrative that matches what the group wants to achieve.
Pitch (1)
The document discusses plans for a music video for the song "Nothing Else" by Mura Masa. It will tell a story through the lyrics about love and have deeper meaning. The video will mainly show a narrative rather than a performance to fit the artist's style. Characters will be young to represent the electronic producer's identity. Filming locations will include urban and party settings based on audience research. Costumes will have an alternative style to appeal to the 16-24 year old target demographic. Editing will use techniques from Mura Masa's "What If I Go" video.
1. In what ways does your media product use, develop or challenge conventions...
1. The document discusses how the media product challenges and develops conventions of real music videos. It aimed to create an original music video without lip syncing. It used the song lyrics to construct a narrative and depict teenagers dealing with life through alcohol abuse.
2. Locations and camera work both followed and challenged conventions. Urban locations followed hip hop conventions while rural areas developed them. Shots included long shots to set the scene, mid-shots for expression, and flashbacks in black and white to signify the past.
3. Costumes followed hip hop conventions like hoodies and jeans but developed indie conventions by adding black and white flashbacks to the editing. This incorporated both genres' styles into telling the narrative.
Evaluation 1
1) The document discusses how the author's media products for a fictional hip hop artist, Lil Bands, both use and challenge conventions of real music videos, albums, and magazine ads.
2) The music video incorporates stereotypical hip hop themes of drinking and partying, and uses techniques like close-ups and story elements, while challenging conventions by filming in a middle-class neighborhood rather than a "hood."
3) The digipak uses dark colors and mystery-evoking poses, as real hip hop albums do, while keeping the drinking theme.
4) An initial magazine ad attempt was unconventional but failed, so a simpler mysterious design emulating real hip hop ads was more successful
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
Evaluation 1
1) The document discusses how the author's media products for a fictional hip hop artist, Lil Bands, both use and challenge conventions of real music videos, albums, and magazine ads.
2) The music video incorporates stereotypical hip hop themes of drinking and partying, and uses techniques like close-ups and story elements, while challenging conventions by filming in a middle-class neighborhood rather than a "hood."
3) The digipak uses dark colors and mystery-evoking poses, as real hip hop albums do, while keeping the drinking theme.
4) An initial magazine ad attempt was unconventional but failed, so a simpler mysterious design emulating real hip hop ads was more successful
Pitch powerpoint bh
The document discusses the planned music video for Ben Howard's song. It will [1] meet the conventions of folk/indie music genres by having a low-budget, narrative-focused video set in natural landscapes. It will [2] target the artist's 18-year old audience by portraying relatable life experiences. It will [3] meet the artist's expectations by supporting the song's ideas simply without distractions from the music.
Evaluation Question 1
The document discusses the analysis and application of codes and conventions from music videos, magazines, and albums to the creation of original media products in the indie genre. It identifies techniques used commonly such as direct eye contact with the audience, shots of band performances, and fade-outs. However, it also discusses challenging conventions by focusing more on conceptual elements than the artist's image and including shots that broaden the target audience. The goal is to create cohesive products across video, magazine, and album formats while negotiating typical industry conventions.
Recommended
Diary Of Inspirational Texts And Reflection
The document discusses several music video ideas that the author initially considered, including recreating elements of The Weeknd's "Starboy" video or Chromatics' "Running Up That Hill." However, the author's group ultimately decided to create a music video for Jake Bugg's "Love Hope and Misery." They chose this indie rock song because they feel they can construct an effective story line highlighting the genre's characteristics. The narrative will focus on the destruction of love to engage viewers and mirror other rock music videos. Bon Jovi's "Always" provides an example narrative that matches what the group wants to achieve.
Pitch (1)
The document discusses plans for a music video for the song "Nothing Else" by Mura Masa. It will tell a story through the lyrics about love and have deeper meaning. The video will mainly show a narrative rather than a performance to fit the artist's style. Characters will be young to represent the electronic producer's identity. Filming locations will include urban and party settings based on audience research. Costumes will have an alternative style to appeal to the 16-24 year old target demographic. Editing will use techniques from Mura Masa's "What If I Go" video.
1. In what ways does your media product use, develop or challenge conventions...
1. The document discusses how the media product challenges and develops conventions of real music videos. It aimed to create an original music video without lip syncing. It used the song lyrics to construct a narrative and depict teenagers dealing with life through alcohol abuse.
2. Locations and camera work both followed and challenged conventions. Urban locations followed hip hop conventions while rural areas developed them. Shots included long shots to set the scene, mid-shots for expression, and flashbacks in black and white to signify the past.
3. Costumes followed hip hop conventions like hoodies and jeans but developed indie conventions by adding black and white flashbacks to the editing. This incorporated both genres' styles into telling the narrative.
Evaluation 1
1) The document discusses how the author's media products for a fictional hip hop artist, Lil Bands, both use and challenge conventions of real music videos, albums, and magazine ads.
2) The music video incorporates stereotypical hip hop themes of drinking and partying, and uses techniques like close-ups and story elements, while challenging conventions by filming in a middle-class neighborhood rather than a "hood."
3) The digipak uses dark colors and mystery-evoking poses, as real hip hop albums do, while keeping the drinking theme.
4) An initial magazine ad attempt was unconventional but failed, so a simpler mysterious design emulating real hip hop ads was more successful
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.
Evaluation 1
1) The document discusses how the author's media products for a fictional hip hop artist, Lil Bands, both use and challenge conventions of real music videos, albums, and magazine ads.
2) The music video incorporates stereotypical hip hop themes of drinking and partying, and uses techniques like close-ups and story elements, while challenging conventions by filming in a middle-class neighborhood rather than a "hood."
3) The digipak uses dark colors and mystery-evoking poses, as real hip hop albums do, while keeping the drinking theme.
4) An initial magazine ad attempt was unconventional but failed, so a simpler mysterious design emulating real hip hop ads was more successful
Pitch powerpoint bh
The document discusses the planned music video for Ben Howard's song. It will [1] meet the conventions of folk/indie music genres by having a low-budget, narrative-focused video set in natural landscapes. It will [2] target the artist's 18-year old audience by portraying relatable life experiences. It will [3] meet the artist's expectations by supporting the song's ideas simply without distractions from the music.
Evaluation Question 1
The document discusses the analysis and application of codes and conventions from music videos, magazines, and albums to the creation of original media products in the indie genre. It identifies techniques used commonly such as direct eye contact with the audience, shots of band performances, and fade-outs. However, it also discusses challenging conventions by focusing more on conceptual elements than the artist's image and including shots that broaden the target audience. The goal is to create cohesive products across video, magazine, and album formats while negotiating typical industry conventions.
Proposal revised
This proposal is for a music video to accompany the song "Crying For No Reason" by Katy B. The video aims to use a variety of shots and locations to feature performances by a ballet dancer and actor miming the song. Equipment like a steadicam, tripod, and lighting will be used to achieve clear footage. Scenes will be shot in a studio for the ballet routine and with the actor in front of a black background. The target audience is fans of dance music and the artist, who tend to be educated females and males within social classes C2 through E. The video aims to focus on the performances rather than a narrative to match the open genre and target audience.
Ben a6
The document outlines 3 initial ideas for music videos. Idea #1 follows friends throughout a day, with performance shots of an artist singing by a campfire using natural lighting. Idea #2 features a band performing in various locations, cutting between members. Idea #3 uses both narrative and performance elements to tell the story of a boy meeting a girl at a club and following their relationship, with parts of the narrative matching song lyrics. The conclusion recommends pursuing Idea #1 as the most feasible given available props and lighting, and having the most interesting themes to appeal commercially.
Proposal
This proposal is for a music video for the song "Crying For No Reason" by Katy B. The video will include both narrative scenes and performance footage shot in various locations like a studio and forest. It aims to tell a story through a first-person perspective while traveling between locations. The target audience is fans of R&B, dance music, and Katy B, primarily those in social classes C2, D and E.
Question 2 evaluation
The document discusses how the combination of a music artist's main product and ancillary texts like CD covers, posters, and lyrics. It notes that including the female performer across materials may have attracted a larger audience. Both the music video and ancillary texts featured London landmarks to connect the products. The same typography and logo were used to create brand identity. Font and logo placement aimed to be sophisticated yet break conventions. Costumes, dance scenes, and props like hoodies represented the artist as conventional in hip hop and R&B genres across both the music video and ancillary texts.
Question 2 evaluation
The combination of the main music product and ancillary texts like the CD cover, lyrics sheet, and music video was effective in promoting brand identity and representing the artist as a conventional hip hop/R&B performer. Similar fonts, logos, locations in London, costumes, dance scenes, and props were used to maintain consistency across products and appeal to the target audience.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify typical codes and conventions. The author then incorporated these codes into their own media products while conforming to an indie genre. Examples provided include using direct eye contact with the audience, shots of the band performing to emphasize the music, and a "fade to black" ending. The author also challenged some conventions by not prominently featuring the artist's face or using direct eye contact in advertisements. The goal was to both utilize typical codes while also differentiating their products from mainstream media.
Music video pitch
The document discusses plans for a hip hop music video and branding. It will feature dreadlocked artist wearing hip hop styles like jewelry and designer clothes. Inspiration comes from Aitch's unique editing techniques and trippy website design targeting teenagers. The production company "Death Hit Records" aims to represent UK rap. The artist will wear an Adidas tracksuit with designer accessories. Colors blue, purple and white will be used for branding and album art to match the party lifestyle genre.
Media evaluation q1 zire complete
This document discusses how the media product develops conventions from real music videos. It uses both narrative and performance elements, with most performance shots focusing on the main performer alone to reflect the depressive lyrics. Common conventions like a mirror shot are used to express emotions and connect with audiences. The black and white effect in flashback scenes conveys emotions and song meaning. Choosing a performer with dark features portrays a distressed image linking to the lyrics. The album cover follows conventions by featuring the artist's image to attract audiences. Location shots outside also develop conventions by making the story and emotions more visual and connectable.
Question 1
The music video challenges some conventions of the hip hop and soul genres through its themes of drugs, pills, and suicide attempts. The artist is the main character, acting out the lyrics of the song and connecting with the audience, as is typical in hip hop videos. However, the location of a bedroom is less expected than a club, street, or car. Iconography of medication and a bible are used to further the narrative in unconventional ways for an R&B video. Cinematography, editing, lighting, color, and close-ups are employed to match the song and elicit emotion from the audience, drawing from theories about music videos and artists' public images.
Slideshare
The student created a consistent brand identity across their music video, digi-pak, and advert by having themself and their brother wear matching red checkered tops. They also used a technique of cutting and swapping faces between themself and their brother on the advert and digi-pak. This was meant to link the three media products together and create recognition. The student also used consistent font and colors to further unify the brand identity. The digi-pak and advert were meant to portray the student and their brother having fun together and getting along well as bandmates to appeal to young teen audiences and parents.
Genre theory analysis
This document discusses genre theory and conventions as they relate to music videos for the indie rock genre. It explains that genres have certain characteristics and conventions but can also blend elements from different genres. The author decided to create a music video for an indie rock song that incorporates conventions of the genre like unique outdoor locations, varied lighting, and distinctive costumes. They also plan to blend in aspects of other genres to make the video appealing to multiple audiences while still meeting expectations of the indie rock genre. Locations, lighting, costumes, and a narrative are discussed as important elements to include that conform to typical indie rock music video forms and conventions.
Q1
The document discusses a music video created for Beyoncé's song "Get Me Bodied". It analyzes how the music video uses, develops, and challenges conventions of real music videos. Specifically:
- It relates to other dance music videos and the original "Get Me Bodied" video in its overall form.
- Camera angles, costumes, lighting, and location were used similarly to other music videos to develop conventions.
- However, it challenges conventions by using few props and focusing on dance moves with little lip syncing.
- Fast editing matches the upbeat tempo of the song and develops conventions of portraying mood and rhythm.
Treatment
The document outlines plans for a music video for artist Corey Bowen. It will showcase Bowen performing live and incorporate footage of him writing and making music with friends in and around Middlesbrough. The video will have a vintage, psychedelic style influenced by artists like Christopher Owens and T-Rex. It will be shared on social media like Facebook, Twitter, and YouTube to help raise awareness of Bowen's music and growing fanbase. The overall goal is to benefit both the student's coursework and Corey Bowen's career.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Sven e carlsson media theorist
Sven E Carlsson proposes that music videos can be categorized as either "black" or "white", representing opposing concepts that drive the narrative. The document discusses a music video that subverts expectations by revealing the main character is an elderly man rather than the teenager the audience assumes. Music videos are also classified as either "performance" videos that feature the artist, or "conceptual" videos involving other elements. A conceptual video is proposed to avoid issues of an artist becoming seen as "no longer a performer" and focus audience understanding on the video's message rather than obsession with the artist.
Media evaluation - Part 1
This document summarizes and analyzes the media product of a music video for the song "Pompeii" by Bastille. It discusses various filmic and musical elements used in the music video, including the use of different locations, costumes, actors, editing techniques, and how it relates to and draws from music video conventions and theories, such as engaging the audience visually and through the lyrics, using montage, and manipulating intensity. The document analyzes how the music video challenges conventions by portraying the song in different ways and using multi-layered meanings and locations.
Question 1) In what ways does your media product use, develop or challenge fo...
The document discusses conventions of music videos and how the media product challenges or develops these conventions. It provides details on the planning, research, and production process for a music video created for an advanced media studies portfolio. Key points discussed include:
- Research was conducted into music video conventions based on genre to inform the planning and production.
- Elements like themes, characters, artist representation, locations, and editing techniques followed conventions of the hip hop genre.
- Some conventions were challenged, like incorporating a performance element not typically seen in hip hop videos and avoiding overt sexualization of women.
- Cinematography, lighting, costumes, and other technical aspects were used to properly represent the artist and genre while developing the audience's
Question 1
The document discusses conventions in indie music media products and how the author's media product used and challenged some of these conventions. Specifically:
1) The author's music video for the indie band "Your Illuminations" used conventions like featuring young male band members, including both a narrative and performance elements, and having a low-budget setting.
2) However, it also challenged conventions by filming part of the performance at a live concert instead of just a studio.
3) For promotional materials, the author followed conventions like using simple colors and fonts for a magazine ad, but made the digipak unique to the band by incorporating their theme of lights into the design.
How effective is the combination of your main product and ancillary tasks
The document discusses the effectiveness of combining an artist's main product with ancillary tasks. Specifically, the creator made a digipack, magazine advertisement, and music video for indie/pop artist Ivy. Neutral colors and consistent use of the artist's image and font helped maintain a cohesive style across all products to familiarize audiences with the artist. This combination is effective because audiences will already be aware of Ivy before viewing the music video, allowing them to relate to her. Close-up shots in the video also relate back to the close-up image used in the digipack.
Rough cut storyboard based on Capone ft Cash Oh No
Enjoy and explore the wondrous advantages of a storyboard and the help this gave us to the crew to construct Oh No
Ancillary task processes
This document discusses ancillary task processes related to advertising and packaging. It briefly mentions advertising and packaging a product in a digipak format.
Editing processes
The document discusses techniques used in editing a music video, including film dissolves to create smooth transitions between shots, fading shots in and out to focus on different segments, zooming in on certain shots to make them the main focus, conducting additional video shoots with different lighting to add interest, using jump cuts to increase tempo, overlapping shots at 50% opacity to suggest flashbacks, and slowing down or reversing footage for dramatic effect by changing the speed in Premiere.
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Proposal revised
This proposal is for a music video to accompany the song "Crying For No Reason" by Katy B. The video aims to use a variety of shots and locations to feature performances by a ballet dancer and actor miming the song. Equipment like a steadicam, tripod, and lighting will be used to achieve clear footage. Scenes will be shot in a studio for the ballet routine and with the actor in front of a black background. The target audience is fans of dance music and the artist, who tend to be educated females and males within social classes C2 through E. The video aims to focus on the performances rather than a narrative to match the open genre and target audience.
Ben a6
The document outlines 3 initial ideas for music videos. Idea #1 follows friends throughout a day, with performance shots of an artist singing by a campfire using natural lighting. Idea #2 features a band performing in various locations, cutting between members. Idea #3 uses both narrative and performance elements to tell the story of a boy meeting a girl at a club and following their relationship, with parts of the narrative matching song lyrics. The conclusion recommends pursuing Idea #1 as the most feasible given available props and lighting, and having the most interesting themes to appeal commercially.
Proposal
This proposal is for a music video for the song "Crying For No Reason" by Katy B. The video will include both narrative scenes and performance footage shot in various locations like a studio and forest. It aims to tell a story through a first-person perspective while traveling between locations. The target audience is fans of R&B, dance music, and Katy B, primarily those in social classes C2, D and E.
Question 2 evaluation
The document discusses how the combination of a music artist's main product and ancillary texts like CD covers, posters, and lyrics. It notes that including the female performer across materials may have attracted a larger audience. Both the music video and ancillary texts featured London landmarks to connect the products. The same typography and logo were used to create brand identity. Font and logo placement aimed to be sophisticated yet break conventions. Costumes, dance scenes, and props like hoodies represented the artist as conventional in hip hop and R&B genres across both the music video and ancillary texts.
Question 2 evaluation
The combination of the main music product and ancillary texts like the CD cover, lyrics sheet, and music video was effective in promoting brand identity and representing the artist as a conventional hip hop/R&B performer. Similar fonts, logos, locations in London, costumes, dance scenes, and props were used to maintain consistency across products and appeal to the target audience.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify typical codes and conventions. The author then incorporated these codes into their own media products while conforming to an indie genre. Examples provided include using direct eye contact with the audience, shots of the band performing to emphasize the music, and a "fade to black" ending. The author also challenged some conventions by not prominently featuring the artist's face or using direct eye contact in advertisements. The goal was to both utilize typical codes while also differentiating their products from mainstream media.
Music video pitch
The document discusses plans for a hip hop music video and branding. It will feature dreadlocked artist wearing hip hop styles like jewelry and designer clothes. Inspiration comes from Aitch's unique editing techniques and trippy website design targeting teenagers. The production company "Death Hit Records" aims to represent UK rap. The artist will wear an Adidas tracksuit with designer accessories. Colors blue, purple and white will be used for branding and album art to match the party lifestyle genre.
Media evaluation q1 zire complete
This document discusses how the media product develops conventions from real music videos. It uses both narrative and performance elements, with most performance shots focusing on the main performer alone to reflect the depressive lyrics. Common conventions like a mirror shot are used to express emotions and connect with audiences. The black and white effect in flashback scenes conveys emotions and song meaning. Choosing a performer with dark features portrays a distressed image linking to the lyrics. The album cover follows conventions by featuring the artist's image to attract audiences. Location shots outside also develop conventions by making the story and emotions more visual and connectable.
Question 1
The music video challenges some conventions of the hip hop and soul genres through its themes of drugs, pills, and suicide attempts. The artist is the main character, acting out the lyrics of the song and connecting with the audience, as is typical in hip hop videos. However, the location of a bedroom is less expected than a club, street, or car. Iconography of medication and a bible are used to further the narrative in unconventional ways for an R&B video. Cinematography, editing, lighting, color, and close-ups are employed to match the song and elicit emotion from the audience, drawing from theories about music videos and artists' public images.
Slideshare
The student created a consistent brand identity across their music video, digi-pak, and advert by having themself and their brother wear matching red checkered tops. They also used a technique of cutting and swapping faces between themself and their brother on the advert and digi-pak. This was meant to link the three media products together and create recognition. The student also used consistent font and colors to further unify the brand identity. The digi-pak and advert were meant to portray the student and their brother having fun together and getting along well as bandmates to appeal to young teen audiences and parents.
Genre theory analysis
This document discusses genre theory and conventions as they relate to music videos for the indie rock genre. It explains that genres have certain characteristics and conventions but can also blend elements from different genres. The author decided to create a music video for an indie rock song that incorporates conventions of the genre like unique outdoor locations, varied lighting, and distinctive costumes. They also plan to blend in aspects of other genres to make the video appealing to multiple audiences while still meeting expectations of the indie rock genre. Locations, lighting, costumes, and a narrative are discussed as important elements to include that conform to typical indie rock music video forms and conventions.
Q1
The document discusses a music video created for Beyoncé's song "Get Me Bodied". It analyzes how the music video uses, develops, and challenges conventions of real music videos. Specifically:
- It relates to other dance music videos and the original "Get Me Bodied" video in its overall form.
- Camera angles, costumes, lighting, and location were used similarly to other music videos to develop conventions.
- However, it challenges conventions by using few props and focusing on dance moves with little lip syncing.
- Fast editing matches the upbeat tempo of the song and develops conventions of portraying mood and rhythm.
Treatment
The document outlines plans for a music video for artist Corey Bowen. It will showcase Bowen performing live and incorporate footage of him writing and making music with friends in and around Middlesbrough. The video will have a vintage, psychedelic style influenced by artists like Christopher Owens and T-Rex. It will be shared on social media like Facebook, Twitter, and YouTube to help raise awareness of Bowen's music and growing fanbase. The overall goal is to benefit both the student's coursework and Corey Bowen's career.
Proposal
Grace Arnell proposes to create a music video for the song "Hey There Delilah" by the alternative rock band The Plain White T's. The video will feature fast cuts between shots that keep time with the lyrics and beat of the song. It will show personal experiences of the artist to make the audience feel a connection. The performance will be in black and white while the narrative parts will be in color. The target audience is male alternative rock fans ages 16-25, as the band performs smaller, more expensive concerts appealing to that demographic.
Sven e carlsson media theorist
Sven E Carlsson proposes that music videos can be categorized as either "black" or "white", representing opposing concepts that drive the narrative. The document discusses a music video that subverts expectations by revealing the main character is an elderly man rather than the teenager the audience assumes. Music videos are also classified as either "performance" videos that feature the artist, or "conceptual" videos involving other elements. A conceptual video is proposed to avoid issues of an artist becoming seen as "no longer a performer" and focus audience understanding on the video's message rather than obsession with the artist.
Media evaluation - Part 1
This document summarizes and analyzes the media product of a music video for the song "Pompeii" by Bastille. It discusses various filmic and musical elements used in the music video, including the use of different locations, costumes, actors, editing techniques, and how it relates to and draws from music video conventions and theories, such as engaging the audience visually and through the lyrics, using montage, and manipulating intensity. The document analyzes how the music video challenges conventions by portraying the song in different ways and using multi-layered meanings and locations.
Question 1) In what ways does your media product use, develop or challenge fo...
The document discusses conventions of music videos and how the media product challenges or develops these conventions. It provides details on the planning, research, and production process for a music video created for an advanced media studies portfolio. Key points discussed include:
- Research was conducted into music video conventions based on genre to inform the planning and production.
- Elements like themes, characters, artist representation, locations, and editing techniques followed conventions of the hip hop genre.
- Some conventions were challenged, like incorporating a performance element not typically seen in hip hop videos and avoiding overt sexualization of women.
- Cinematography, lighting, costumes, and other technical aspects were used to properly represent the artist and genre while developing the audience's
Question 1
The document discusses conventions in indie music media products and how the author's media product used and challenged some of these conventions. Specifically:
1) The author's music video for the indie band "Your Illuminations" used conventions like featuring young male band members, including both a narrative and performance elements, and having a low-budget setting.
2) However, it also challenged conventions by filming part of the performance at a live concert instead of just a studio.
3) For promotional materials, the author followed conventions like using simple colors and fonts for a magazine ad, but made the digipak unique to the band by incorporating their theme of lights into the design.
How effective is the combination of your main product and ancillary tasks
The document discusses the effectiveness of combining an artist's main product with ancillary tasks. Specifically, the creator made a digipack, magazine advertisement, and music video for indie/pop artist Ivy. Neutral colors and consistent use of the artist's image and font helped maintain a cohesive style across all products to familiarize audiences with the artist. This combination is effective because audiences will already be aware of Ivy before viewing the music video, allowing them to relate to her. Close-up shots in the video also relate back to the close-up image used in the digipack.
Rough cut storyboard based on Capone ft Cash Oh No
Enjoy and explore the wondrous advantages of a storyboard and the help this gave us to the crew to construct Oh No
What's hot (20)
Question 1) In what ways does your media product use, develop or challenge fo...
Question 1) In what ways does your media product use, develop or challenge fo...
How effective is the combination of your main product and ancillary tasks
How effective is the combination of your main product and ancillary tasks
Rough cut storyboard based on Capone ft Cash Oh No
Rough cut storyboard based on Capone ft Cash Oh No
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Ancillary task processes
This document discusses ancillary task processes related to advertising and packaging. It briefly mentions advertising and packaging a product in a digipak format.
Editing processes
The document discusses techniques used in editing a music video, including film dissolves to create smooth transitions between shots, fading shots in and out to focus on different segments, zooming in on certain shots to make them the main focus, conducting additional video shoots with different lighting to add interest, using jump cuts to increase tempo, overlapping shots at 50% opacity to suggest flashbacks, and slowing down or reversing footage for dramatic effect by changing the speed in Premiere.
Audince theory
This document discusses several theories for how audiences interact with and are influenced by media products and texts. It describes the hypodermic/effects model which views audiences as passive receivers of media influence, and cites an experiment showing media violence influencing children's behavior. It also covers cultural effects theory, reception theory which considers how audiences can understand and interpret messages differently, and uses and gratifications theory which positions audiences as actively using media to meet personal needs like identity, education, entertainment and social interaction.
Artist mise en scene
The artist plans to portray the lead role in their music video as an urban-style rapper, dressing him in branded jeans, trainers, jewelry, and a chain or jacket. While the lead won't wear the exact same outfit throughout, others in the video will follow a similar style inspired by well-known artists. Props like a Mercedes, mirror, fake alcohol bottle and cigarettes aim to make the video more realistic and entertaining. Makeup won't be used except to turn one of the lead's eyes completely white, like the rapper Fetty Wap, to give a dangerous look suggesting what the character has been through.
Analysis of lyrics
The song analyzes the personal lyrics of "Cry Baby" by The Neighbourhood. It uses first person pronouns and repetitions of "I need" to portray desperation in a love story. References to "baby" suggest affection, while cutting off words creates an informal tone targeted at youth. The artist is conscious of their appearance and speech, wanting to impress their love interest. Feelings of heartbreak and a potential breakup emerge in the pre-chorus and repeated chorus. The bridge highlights contrasting hot and cold feelings, as emotions build toward the climax of repeating the chorus and title. The song ends with resolving that "it would be alright."
Presentation1
The document discusses locations for filming a music video for a rap song. The primary location chosen is "Muddicuts Hair Gallery" because its style fits the rap genre and its red and black color scheme matches the themes in the song. A secondary location of outdoor areas like streets and alleys is selected to give variety and a narrative. Another location, the "Black Box" drama room, is proposed for close-up lyrics filming as its dark color focuses lighting only on the artist and allows lighting adjustments suited to the song.
Advert first
An album called "WIPED OUT THE NBHD" by the band "STUNNING" is being promoted, featuring their #1 single "CryBaby." The album is available digitally as well as on CD and vinyl, and has received positive reviews from Q Magazine and NME.
Analysing a previous students work
Samantha Harris created a music video for the song "Robbers" by The 1975 as part of her A2 Media coursework. The video follows a female protagonist through her daily life and interactions with friends, portraying the perspective of an observer. Samantha matched the changing tempos and emotions of the song through camera movements, editing, and lighting. She also analyzed previous student work and researched conventions of music videos to inform her planning and production of a professional project that appealed to her target demographic.
Risk assessment
This risk assessment document outlines three key risks for the production of "Cry Baby - The Neighbourhood": personal injury or health and safety issues, halting of production, and damage to equipment. Specific risks include actors being burned by heated lights, production stops due to crew or equipment problems, and equipment breaking down. Ways to minimize each risk involve limiting contact with lights, planning for possible stops to maximize use of time, and having contingency plans to quickly address equipment issues. Responsible parties are identified for each risk.
Call sheet1
Jessica Hooker is producing a music video shoot for the song "Cry Baby" by The Neighbourhood. The shoot will take place on October 17th from 3-6pm in the black box at Haydon School. It will require two actors, Rhianne and Marko, to portray the main characters lip syncing and playing guitar. Equipment needed includes cameras, lights, a guitar and clothing items for the actors.
Editing processes
The document describes the editing processes used in creating a music video. Dissolves were used as the main transition between shots to create a smooth, flowing rhythm matching the calm song. Shots were overlapped and their opacity adjusted to fade between characters and focus on different segments. Some footage was zoomed and resized to make certain shots the main focus. Additional footage was captured and cut using jump cuts to increase tempo and interest. Shots were overlapped at 50% opacity to suggest flashbacks and add mystery. Footage was slowed down or reversed to make movements and features more dramatic. Additional shots were blended in by changing opacity and using dissolves to fade between each other. The saturation of one actor was lowered and gradually increased
Director x
Julien Christian Lutz, known professionally as Director X, is a Canadian music video director born in 1975. He is considered one of the most in-demand directors currently working in the music industry. Director X is known for his high-budget videos for artists such as Rihanna, Iggy Azalea, and Drake, with whom he has collaborated multiple times. His trademark is manipulating the letterbox format of videos in creative ways. Director X has been directing videos since 1998 and has worked with many top artists across different genres. He has also received award nominations for his work.
Digipak analysis
The document summarizes and analyzes the digipak designs for three different albums:
1) The Jay-Z/Linkin Park digipak depicts graffiti-style text smashing through brick walls, suggesting the harsh sound of the music which combines hip hop and metal.
2) The Rihanna "Loud" digipak uses bright red and blue colors and a close-up image of Rihanna's face to attract buyers' attention on store shelves.
3) The Arctic Monkeys digipak features a character smoking cigarettes across two pages, conveying the band's indie and rebellious image, and uses greyscale to create a grungy feel.
Music video analysis
The video analysis document summarizes and analyzes two music videos:
1) Taylor Swift's "Ours" video depicts her boring work day and memories of a relationship before being reunited with her partner. This matches the happy, romantic genre of the song and targets young female country music fans.
2) "Four Five Seconds" by Rihanna, Kanye West, and Paul McCartney features only performances by the three artists in a gray space with no narrative. This unconventional approach focuses on the vocals and brings together fans of different genres by connecting old and new musical styles.
Marketing music
Social media allows artists and labels to directly connect with fans by sharing music and music videos online. They can post to platforms like Twitter and Instagram to spread mp3 and mp4 files. Links to purchase music are also shared through social networks, making it easier for fans to access the music anywhere. Some artists use social media to release teasers and countdowns building anticipation for new releases.
While not as popular as in the past, magazines remain important for marketing. Advertisements in magazines raise awareness of artists and new music. Magazines also feature articles, interviews and profiles on singers and bands. Billboards and posters, like those displaying album covers, are another visual marketing method used in public spaces.
Music videos
Proposal
This proposal is for a music video, digipak, and advertisement poster for the song "Cry Baby" by The Neighbourhood. The music video will tell the story of a breakup from the perspectives of the male and female leads. The male lead, Marko, will sing and play guitar as he expresses sadness over memories with his ex-girlfriend. Meanwhile, the ex-girlfriend, Rhianne, will portray moving on in a more confident and independent way. The target audience is teenagers and young adults familiar with The Neighbourhood's genre of music. Similar successful music videos mentioned for reference include songs by The Neighbourhood, Hozier, James Bay, and Ed Sheeran.
Location and artist mise en-scene
The document discusses the mise-en-scene, locations, and artists for a music video. For the male artist, a rough, 1990s indie rock style will be portrayed through relaxed clothing but older era fashion in low key lighting showing half his face. The female artist will be shown applying makeup and adjusting her appearance frequently in full lighting, with bright red lips as the sole color in her outfit to portray a lustful, appearance-focused character. Shooting will primarily take place in a black box drama studio to suggest the male artist is trapped, and in locations in London at night to match the serious tone through urban lights.
Location recce
The document provides details about filming a music video for the song "Cry Baby" by The Neighbourhood at the black box drama studio at Haydon School in Pinner, London. The location will be used to film most of the main performer's footage and some additional scenes. Some advantages of the location include access to equipment and assistance from staff, a blacked out background providing filming flexibility, and availability after school hours by pre-booking. Permission has been granted and safety of actors and equipment handling will need to be considered. Logistically, the location is convenient to access inside the school building.
Chosen locations
The document discusses the two locations chosen for a music video. The first location is a school studio called the "black box" drama studio, which will provide equipment and a black background for performance shots. The second location is central London areas like the South Bank, Piccadilly Circus, and Leicester Square, which will add visual interest and uniqueness compared to videos just shot in a studio. Both locations are important - the studio for the core performance shots, and central London for supplemental outdoor shots in a iconic setting.
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Eval qu 1 1
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or locations of hip hop. The goal is to appeal to both hip hop and R&B audiences by blending genres conventions while keeping the artist's individual style and message of the song.
Eval qu 1 1 (1)
The document discusses how the media product uses and develops conventions of real hip hop and R&B music genres. It uses conventions like illustrating the relationship between music and visuals. It challenges some conventions like not using typical male costumes or props. Locations and shots are chosen to reflect the song's message and mood rather than just following genres. The goal is to blend genres to appeal to both audiences while keeping the artist's individual style.
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My media product uses and develops conventions of real music videos in several ways:
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2) It challenges conventions by using a black and white color scheme and editing shots to be black and white, giving the video a distinctive look.
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