Question 2 evaluation
•Download as PPTX, PDF•
0 likes•125 views
The combination of the main music product and ancillary texts like the CD cover, lyrics sheet, and music video was effective in promoting brand identity and representing the artist as a conventional hip hop/R&B performer. Similar fonts, logos, locations in London, costumes, dance scenes, and props were used to maintain consistency across products and appeal to the target audience.
Report
Share
Report
Share
Recommended
Question 2 evaluation
The document discusses how the combination of a music artist's main product and ancillary texts like CD covers, posters, and lyrics. It notes that including the female performer across materials may have attracted a larger audience. Both the music video and ancillary texts featured London landmarks to connect the products. The same typography and logo were used to create brand identity. Font and logo placement aimed to be sophisticated yet break conventions. Costumes, dance scenes, and props like hoodies represented the artist as conventional in hip hop and R&B genres across both the music video and ancillary texts.
Question 2 evaluationwithpics
The combination of the main music video and ancillary texts (poster and CD cover) effectively portray a consistent representation of the artist and brand identity. Similar visual elements like the main male performer, London locations, and typography style are used. While the ancillary texts use a more sophisticated font to broaden the artist's appeal, the music video employs bolder fonts and costumes that conform to hip hop/R&B conventions. Props like hoodies further reinforce the consistency across products to identify the artist with those genres. However, not including the female performer in ancillary materials may have limited the ability to attract a wider audience.
Question 2 evaluationwithpics
The document discusses how effective the combination of a music artist's main product (music video) and ancillary texts (poster, CD cover, lyrics sheet). It analyzes how well the products work together to represent the artist and genre through consistent imagery, locations in London, typography, logo, costumes, and props that conform to stereotypes of hip hop and R&B artists. The use of a female performer in the ancillary materials may have helped attract a wider audience who could identify with her. Overall, the combination of products creates a cohesive brand identity for the artist through similar visual elements.
Question2
The document discusses how effectively the main music video product and accompanying ancillary texts of a poster and CD cover were designed to promote an artist. Key points made include:
- Costume, props, and locations were kept consistent between the products to clearly link them and position the artist as a mainstream city musician.
- Font, logo, and color scheme choices were made to represent the artist as their own recognizable brand across all products.
- Locations in and around London were used to portray the artist as both emotionally deep but also modern and urban.
- Color, especially red, was used consistently to imply themes of passion and strength within the artist's relationship and music.
Eval question edited
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, album cover, or magazine advertisement. It analyzes the genre conventions of hip hop promotions and how the package elements meet or diverge from these conventions through their use of color, imagery, and narrative elements. Specifically, the magazine ad and album cover successfully use bright colors that identify them as hip hop products, but the music video could better incorporate hip hop conventions through its location, casting of older actors, and focus on narrative.
Evaluation 2
The combination of the main music video and ancillary texts (digipak and poster) is effective. Similar visuals and color schemes are used throughout to clearly identify all the pieces as being part of the same production. Both the ancillary texts and music video feature the artist "Run Down" facing backwards to create mystery and intrigue for the audience. Viewing the music video is needed to fully understand and decode the meaning presented in the ancillary texts. Together, the ancillary texts and music video work to promote each other by forcing the audience to engage with all elements of the overall production.
Evaluation 2
The combination of the main music video and ancillary texts (digipak and poster) is effective. The student used similar visuals, color schemes, and concepts throughout to promote recognition and understanding. Viewing the music video helps decode meanings presented ambiguously in the ancillary texts, such as the artist's drug lifestyle. Overall, the ancillary texts successfully promote and work together with the music video by creating intrigue and forcing audiences to view the full video.
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
Recommended
Question 2 evaluation
The document discusses how the combination of a music artist's main product and ancillary texts like CD covers, posters, and lyrics. It notes that including the female performer across materials may have attracted a larger audience. Both the music video and ancillary texts featured London landmarks to connect the products. The same typography and logo were used to create brand identity. Font and logo placement aimed to be sophisticated yet break conventions. Costumes, dance scenes, and props like hoodies represented the artist as conventional in hip hop and R&B genres across both the music video and ancillary texts.
Question 2 evaluationwithpics
The combination of the main music video and ancillary texts (poster and CD cover) effectively portray a consistent representation of the artist and brand identity. Similar visual elements like the main male performer, London locations, and typography style are used. While the ancillary texts use a more sophisticated font to broaden the artist's appeal, the music video employs bolder fonts and costumes that conform to hip hop/R&B conventions. Props like hoodies further reinforce the consistency across products to identify the artist with those genres. However, not including the female performer in ancillary materials may have limited the ability to attract a wider audience.
Question 2 evaluationwithpics
The document discusses how effective the combination of a music artist's main product (music video) and ancillary texts (poster, CD cover, lyrics sheet). It analyzes how well the products work together to represent the artist and genre through consistent imagery, locations in London, typography, logo, costumes, and props that conform to stereotypes of hip hop and R&B artists. The use of a female performer in the ancillary materials may have helped attract a wider audience who could identify with her. Overall, the combination of products creates a cohesive brand identity for the artist through similar visual elements.
Question2
The document discusses how effectively the main music video product and accompanying ancillary texts of a poster and CD cover were designed to promote an artist. Key points made include:
- Costume, props, and locations were kept consistent between the products to clearly link them and position the artist as a mainstream city musician.
- Font, logo, and color scheme choices were made to represent the artist as their own recognizable brand across all products.
- Locations in and around London were used to portray the artist as both emotionally deep but also modern and urban.
- Color, especially red, was used consistently to imply themes of passion and strength within the artist's relationship and music.
Eval question edited
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, album cover, or magazine advertisement. It analyzes the genre conventions of hip hop promotions and how the package elements meet or diverge from these conventions through their use of color, imagery, and narrative elements. Specifically, the magazine ad and album cover successfully use bright colors that identify them as hip hop products, but the music video could better incorporate hip hop conventions through its location, casting of older actors, and focus on narrative.
Evaluation 2
The combination of the main music video and ancillary texts (digipak and poster) is effective. Similar visuals and color schemes are used throughout to clearly identify all the pieces as being part of the same production. Both the ancillary texts and music video feature the artist "Run Down" facing backwards to create mystery and intrigue for the audience. Viewing the music video is needed to fully understand and decode the meaning presented in the ancillary texts. Together, the ancillary texts and music video work to promote each other by forcing the audience to engage with all elements of the overall production.
Evaluation 2
The combination of the main music video and ancillary texts (digipak and poster) is effective. The student used similar visuals, color schemes, and concepts throughout to promote recognition and understanding. Viewing the music video helps decode meanings presented ambiguously in the ancillary texts, such as the artist's drug lifestyle. Overall, the ancillary texts successfully promote and work together with the music video by creating intrigue and forcing audiences to view the full video.
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
Question 1
Our media product follows many conventions of the indie music genre, taking inspiration from artists like Ben Howard in its simple and minimalist style. Through feedback, we improved our music video by reshooting parts like lip syncing four times. We aimed to keep a theme of colors throughout our different pieces and locations were natural areas to fit the genre. While we had lower budgets than mainstream artists, limiting our equipment, we were able to tell an original emotional story about loss through the song and video's atmosphere and mystery. We challenged genre conventions by introducing darker themes of loss and love that ended on a low note rather than following expectations.
Nicola media dont_delete[1]
The document summarizes a student's media production project for an A2 course. It discusses how the student incorporated conventions from R&B music videos such as Usher's "My Boo" video into their own music video and ancillary tasks. Specifically, they used scenes, camera angles, settings, and the introduction of dancing characters. They also developed a storyline throughout their video and challenged some conventions by using fewer gender stereotypes. Their ancillary tasks of an album cover and advertisement followed research into typical R&B styles and colors. Various technologies like cameras, phones, Photoshop, and Premier were used to film, edit, and produce the project.
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
Digipak
The students created a digipak for a band following conventions they researched. They used consistent fonts and colors, with band members wearing similar outfits incorporating one color. The digipak had contrasting colors and images of the band playing instruments to portray an indie aesthetic. It also included typical elements like logos, barcodes and copyright notices, following the layout of an existing album.
Evaluation Question 1
The document discusses the conventions used in creating a music video for the dance genre. It begins by defining genre and explaining how genres have certain formulas and conventions that help audiences identify the genre. It then lists some key conventions of the dance genre, including fast cutting to the beat, colorful settings like clubs or parties, dancing, and minimal clothing. The document discusses how the student's music video conformed to these dance genre conventions and Goodwin's theories about music video conventions to appeal to the dance genre's target audience. Examples are provided comparing shots in the student's video to a professional dance video.
Eval 2
The document discusses the design choices made for promotional materials for the band Jungle Doctors and their album "Open Up". It describes using the same fonts, colors, and an image from the album's digipak cover on a magazine advertisement to clearly link the two products. Audience feedback was considered when choosing the font for the album title. Social media logos were included to direct people to the band's online pages. Quotes and web links were also used consistently across formats to promote the band further.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Question 1 media
This document discusses how a media project for a music video and album packaging utilizes conventions from real media products in the R&B genre. It examines conventions like incorporating a romantic narrative and interactions with the camera in the music video. For the album packaging, it explores conventions such as including the artist name and tracklist on the digipak, using promotional images and social media links. The document aims to showcase how the project draws from established conventions to engage audiences familiar with the genre.
Question 1 Media
This document discusses how the media producer's music video, album packaging, and magazine advertisement utilize and develop conventions of those media forms within the R&B genre. The music video incorporates conventions such as a romantic narrative, costume changes, location variations, and lip syncing. The digipak features the artist image, tracklist, and social media links. The magazine ad focuses on promoting the artist image, album details, and release date using stylistic conventions.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Evaluation question 1
The music video develops conventions of real media products by using smooth transitions like fades to match the slow pace of the R&B song. Shots were edited to be in time with the song's beat. Cross fades and emerging two images were used to soften cuts and separate memories from present through black and white versus color. Close-up shots were included to represent intimacy, as seen in real R&B videos. Ending with a sensual scene alluded to romance as typical in R&B videos while avoiding nudity for appropriateness.
evaluation 1
The document summarizes the creative process behind a music video created for the song "Late" by the band Jungle Doctors. It discusses researching the conventions of the indie/rock genre to guide design decisions. Shots were inspired by other music videos like The Strypes and Jake Bugg. Close-ups of the band and instruments were included to highlight musical ability as is common in indie-rock. Landmarks were featured to establish setting. The narrative fits the carefree lyrics without using common music video techniques like voyeurism atypical of the genre.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
A2 Media Studies Evaluation: Question 2 (Callum Hind)
The document discusses continuity across different media products created by a band for their 1960s-inspired song. It summarizes:
1) The music video uses a black and white color scheme at first to evoke the 1960s era before transitioning to color to match the album artwork. Locations, outfits, and band members are also consistently depicted.
2) Fast editing in the video keeps time with the song, similar to quick cuts in a slideshow on the website.
3) Suits worn by the band in the video also appear in photos, reflecting 1960s norms and building brand recognition across media.
Media evaluation
The document discusses a music video created by the author for their band called "Boy In The Element" for their song "I'm In Love". The video aims to represent the London themes of the song through locations along the River Thames and imagery of the lead singer Peter. It was challenging to define a genre for the song, which incorporates elements of various genres like techno, electro, and alternative. The video uses techniques like added lyrics via Live Type, stop motion, and speed adjustments to connect the visuals to the music and lyrics. Feedback indicated the video appealed to both male and female audiences.
Codes and Conventions.
The document discusses the conventions of indie music videos and how the author's media product used and developed these conventions. Some key conventions included balancing performance and narrative shots filmed in separate locations, close-ups of the artist, and aspects of ambiguity. The author's music video originally lacked performance shots but were later added. Performance shots were filmed in a forest while narrative shots were in a city. The video also uses masks to create a sense of abstract confusion, developing conventions in an individual way.
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Question 2 evaluation
The document discusses how effectively the main artist is represented across a music video and accompanying promotional materials (ancillary task). Both pieces consistently depict the artist as a grime artist through costume, props, typography and shared visual elements like color palettes and locations. However, the representation could be more cohesive by including a female character and narrative elements from the video across all materials. Using similar artistic shots, angles and locations in both pieces effectively shows they were intended to be combined.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
More Related Content
What's hot
Question 1
Our media product follows many conventions of the indie music genre, taking inspiration from artists like Ben Howard in its simple and minimalist style. Through feedback, we improved our music video by reshooting parts like lip syncing four times. We aimed to keep a theme of colors throughout our different pieces and locations were natural areas to fit the genre. While we had lower budgets than mainstream artists, limiting our equipment, we were able to tell an original emotional story about loss through the song and video's atmosphere and mystery. We challenged genre conventions by introducing darker themes of loss and love that ended on a low note rather than following expectations.
Nicola media dont_delete[1]
The document summarizes a student's media production project for an A2 course. It discusses how the student incorporated conventions from R&B music videos such as Usher's "My Boo" video into their own music video and ancillary tasks. Specifically, they used scenes, camera angles, settings, and the introduction of dancing characters. They also developed a storyline throughout their video and challenged some conventions by using fewer gender stereotypes. Their ancillary tasks of an album cover and advertisement followed research into typical R&B styles and colors. Various technologies like cameras, phones, Photoshop, and Premier were used to film, edit, and produce the project.
Ancillary task – extension 1
The document discusses how continuity was created between a music video, album poster, and digipak. Specifically, it mentions that:
1) Similar fonts, imagery of the artist, locations, and outfits were used to create visual links and strengthen the brand.
2) Minimalist designs with one main image of the artist were used to tease audiences and spur them to learn more without overwhelming them.
3) Color filters and the same protagonist/artist were featured to maintain consistency across products and avoid confusion.
4) The main song from the music video, "Calling", was advertised on the album poster and digipak to clearly connect all elements.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
Digipak
The students created a digipak for a band following conventions they researched. They used consistent fonts and colors, with band members wearing similar outfits incorporating one color. The digipak had contrasting colors and images of the band playing instruments to portray an indie aesthetic. It also included typical elements like logos, barcodes and copyright notices, following the layout of an existing album.
Evaluation Question 1
The document discusses the conventions used in creating a music video for the dance genre. It begins by defining genre and explaining how genres have certain formulas and conventions that help audiences identify the genre. It then lists some key conventions of the dance genre, including fast cutting to the beat, colorful settings like clubs or parties, dancing, and minimal clothing. The document discusses how the student's music video conformed to these dance genre conventions and Goodwin's theories about music video conventions to appeal to the dance genre's target audience. Examples are provided comparing shots in the student's video to a professional dance video.
Eval 2
The document discusses the design choices made for promotional materials for the band Jungle Doctors and their album "Open Up". It describes using the same fonts, colors, and an image from the album's digipak cover on a magazine advertisement to clearly link the two products. Audience feedback was considered when choosing the font for the album title. Social media logos were included to direct people to the band's online pages. Quotes and web links were also used consistently across formats to promote the band further.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Question 1 media
This document discusses how a media project for a music video and album packaging utilizes conventions from real media products in the R&B genre. It examines conventions like incorporating a romantic narrative and interactions with the camera in the music video. For the album packaging, it explores conventions such as including the artist name and tracklist on the digipak, using promotional images and social media links. The document aims to showcase how the project draws from established conventions to engage audiences familiar with the genre.
Question 1 Media
This document discusses how the media producer's music video, album packaging, and magazine advertisement utilize and develop conventions of those media forms within the R&B genre. The music video incorporates conventions such as a romantic narrative, costume changes, location variations, and lip syncing. The digipak features the artist image, tracklist, and social media links. The magazine ad focuses on promoting the artist image, album details, and release date using stylistic conventions.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Evaluation question 1
The music video develops conventions of real media products by using smooth transitions like fades to match the slow pace of the R&B song. Shots were edited to be in time with the song's beat. Cross fades and emerging two images were used to soften cuts and separate memories from present through black and white versus color. Close-up shots were included to represent intimacy, as seen in real R&B videos. Ending with a sensual scene alluded to romance as typical in R&B videos while avoiding nudity for appropriateness.
evaluation 1
The document summarizes the creative process behind a music video created for the song "Late" by the band Jungle Doctors. It discusses researching the conventions of the indie/rock genre to guide design decisions. Shots were inspired by other music videos like The Strypes and Jake Bugg. Close-ups of the band and instruments were included to highlight musical ability as is common in indie-rock. Landmarks were featured to establish setting. The narrative fits the carefree lyrics without using common music video techniques like voyeurism atypical of the genre.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
A2 Media Studies Evaluation: Question 2 (Callum Hind)
The document discusses continuity across different media products created by a band for their 1960s-inspired song. It summarizes:
1) The music video uses a black and white color scheme at first to evoke the 1960s era before transitioning to color to match the album artwork. Locations, outfits, and band members are also consistently depicted.
2) Fast editing in the video keeps time with the song, similar to quick cuts in a slideshow on the website.
3) Suits worn by the band in the video also appear in photos, reflecting 1960s norms and building brand recognition across media.
Media evaluation
The document discusses a music video created by the author for their band called "Boy In The Element" for their song "I'm In Love". The video aims to represent the London themes of the song through locations along the River Thames and imagery of the lead singer Peter. It was challenging to define a genre for the song, which incorporates elements of various genres like techno, electro, and alternative. The video uses techniques like added lyrics via Live Type, stop motion, and speed adjustments to connect the visuals to the music and lyrics. Feedback indicated the video appealed to both male and female audiences.
Codes and Conventions.
The document discusses the conventions of indie music videos and how the author's media product used and developed these conventions. Some key conventions included balancing performance and narrative shots filmed in separate locations, close-ups of the artist, and aspects of ambiguity. The author's music video originally lacked performance shots but were later added. Performance shots were filmed in a forest while narrative shots were in a city. The video also uses masks to create a sense of abstract confusion, developing conventions in an individual way.
What's hot (19)
A2 Media Studies Evaluation: Question 2 (Callum Hind)
A2 Media Studies Evaluation: Question 2 (Callum Hind)
Similar to Question 2 evaluation
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Question 2 evaluation
The document discusses how effectively the main artist is represented across a music video and accompanying promotional materials (ancillary task). Both pieces consistently depict the artist as a grime artist through costume, props, typography and shared visual elements like color palettes and locations. However, the representation could be more cohesive by including a female character and narrative elements from the video across all materials. Using similar artistic shots, angles and locations in both pieces effectively shows they were intended to be combined.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
Evaluation finalll
Our production, Rum and Redbull, is a dancehall music video that follows conventions of concept-driven music videos while also challenging some conventions. It focuses on everyday people partying rather than professional dancers. Audience feedback was generally positive but identified areas for improvement, particularly in simplifying the narrative. Research and planning made effective use of online resources like search directories and YouTube. New media technologies like digital camcorders, editing software, Photoshop, and online platforms supported different stages of production and evaluation.
Evaluation finalll
Our music video, Rum and Redbull, follows conventions of concept-driven music videos by focusing on the song lyrics rather than narrative. It features scenes of characters getting drunk at a party and on the street. While the editing and camerawork are conventional, atypically it does not feature professional dancers and instead uses everyday people. Audience feedback praised the ancillary texts but found the narrative confusing; simplifying it was suggested. New media like YouTube, smartphones, and editing software like Final Cut Pro and Photoshop supported research, planning, production and evaluation.
A2 Media Evaluation
The document describes a music video created for the song "The World's Greatest" by R Kelly. It discusses the various conventions and techniques used in the music video to emulate those found in real hip hop music videos. Scenes include the artist Toby singing and training in a recording studio and gym. Close-ups, dissolves between shots, and syncing visuals to lyrics were incorporated. Feedback received praised the sequencing and portrayal of the artist but noted weaknesses in recording studio shots and overuse of slow motion.
Evaluation finalll
The document provides an evaluation of a media production called "Rum and Redbull", which is a dancehall music video. It discusses how the production uses and develops conventions of real music videos. It effectively combines the main video with ancillary texts like a digipak and magazine advertisement. Audience feedback was positive about the ancillary texts but noted the narrative in the video was confusing. New media technologies played an important role in the research, planning, production and evaluation stages of the project.
Q2 evalutaion
The document discusses a student's coursework that involved producing a music video and supplementary materials for a rap artist. To portray the artist as a conventional rapper, settings in the music video referenced graffiti and crime-ridden areas, and still images showed the artist in a photo shoot and driving a BMW, suggesting wealth. However, the genre of grime/hip-hop was portrayed unconventionally through less emphasis on "bling" and depictions of the artist as emotional and approachable. Consistent imagery and typography were used across album art, posters, and magazines to create brand identity.
Evaluation of media product
The audience feedback on the media product was mixed. 4 out of 6 people said they liked the music video, praising the locations and effects, while 2 disliked that some areas were too dark or blurry. Most felt the video was representative of other hip-hop music videos. All agreed the imagery matched the lyrics well. However, disappointingly, none said the video made them want to explore the artist's other work.
Evaluation task 1
Our three media products - a music video, magazine advertisement, and DigiPak - use conventions of the R&B and hip-hop genres to relate to our target audience. The music video represents men through tattoos, jewelry, and occasional toplessness, and women through minimal clothing, hair, makeup and heels, though our video challenges the objectification of women. Elements like lighting, camera angles, editing on beat, and symbolism through color and imagery draw from real R&B/hip-hop media to develop mood and meaning. While drawing from conventions, our products also develop them by providing alternative portrayals of gender.
Recovered file 1
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip-hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualized imagery but aims to challenge typical objectification of women. Elements like lighting, camera angles, editing, and representation of gender draw from examples like "Miss Independent" while updating representations. The analysis considers how conventions were both followed and updated to resonate with audiences.
Recovered file 3
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualization of women but aims to challenge stereotypical objectification. Elements like lighting, camera angles, editing, and representation of the female actor are used to relate to but also push boundaries from typical music video tropes. Analysis of genre conventions and application of film theories helped inform the projects' approaches.
Question2
The document discusses how consistency across ancillary products like posters and CD covers can help promote a music artist. It analyzes how the group created consistency in the costume, typography/logo, representation of the artist, use of colors, and locations featured between the music video and ancillary materials for their artist. This consistency helped convey the artist as an introspective yet masculine R&B star and make all the products easy for audiences to associate with one another and the artist's brand.
Evaluation david[1]
The document discusses the production of a music video for the song "Jungle" by Professor Green. It summarizes the ways the music video develops and challenges conventions of the emerging dubstep genre. Research on existing dubstep music videos found they were performance-driven without narrative. The produced video included a distinct storyline and narrative structure to challenge conventions. Audience feedback was positive about the video's technical quality, locations, and how the music suited the narrative. The ancillary texts of the digipack and magazine ad effectively maintained branding elements from the video. Media technologies like YouTube, Final Cut Pro, and digital cameras were used effectively in the production process.
Evaluation david[1]
Our music video was based on the artist Professor Green and his song "Jungle". As dubstep music video conventions are still emerging, we had creative freedom in our production style. We used editing techniques like fade to black to emphasize the dark nature of the song and a non-linear narrative to intrigue audiences. While some dubstep videos focus only on performances, our video included a distinct storyline to increase audience interest. Feedback showed that audiences responded positively to our near-professional camerawork, editing, and appropriate urban locations, though one location could have been more authentic. We learned audiences preferred narrative-driven videos over performance-based ones.
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
Evaluation final
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
Evaluation
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
Eval task 11
The document discusses various forms and conventions used in music videos, including camera shots, editing techniques, costumes, props, lighting, and locations to convey meaning and move the narrative. It also examines how these same conventions are applied to other media forms like a digital album cover and website to create cohesion across products and represent the artist as a genuine, organic musician working to achieve success.
Evaluation
The document discusses a music video called "Rum and Redbull" created by the author. It uses forms and conventions of real music videos, such as including shots of an actress lip syncing and dancing to attract viewers. However, it also challenges conventions by not using many dancers and instead focusing on everyday people partying. Feedback on the video and ancillary materials like the magazine ad and digipak was positive overall. Viewers felt it was unique and stood out from other commercial videos. The author also discusses the research, planning, filming, editing and evaluation process, and how new media technologies like YouTube, editing software, and online sharing platforms were used.
Similar to Question 2 evaluation (20)
More from ornelaisthebest
Question3
The document discusses feedback received from an audience review of a music video draft. The audience provided mostly positive feedback, noting that the narrative was easy to follow and entertaining and that there was a good balance of narrative and performance. However, some constructive criticism was also received, such as to review the club scene to ensure consistency. Taking this feedback into account, the creators have started improving the music video and adding final touches to achieve a level 4 rating.
Question 4 of the evaluation
The document discusses the new media technologies used during the construction, research, planning, and evaluation stages of a media project. During construction, a video camera was used to film, Blogger to store work, Adobe Premiere to edit, Photoshop to create ancillary tasks, and a still camera and tripod. Research and planning utilized Google to find examples, YouTube for genre videos, Blogger to upload work, Word for a questionnaire, and Excel to analyze questionnaire results. Evaluation featured Blogger to store work and PowerPoint to present it, along with print screens of editing.
In what ways does your media product use
This document discusses the conventions used and challenged in a music video for an R&B song. It examines similarities to other music videos in the genre, such as focusing on a love theme and including stereotypical elements like an attractive female. However, it also innovates through techniques like using black and white, dissolves and a narrative opening. The video aims to both reflect and attract the target 18-23 audience by including elements of socializing and partying. Overall, it combines conventional and unconventional features to create a unique video.
Analysis of shots
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
Analysis of shots
This summary provides the key details from the document in 3 sentences:
The document discusses the filming of a music video scene shot in central London using a medium long shot to showcase a female character's red dress as she leaves her apartment for a night out. Various camera techniques like quick cuts between different angles and chroma key were used to film the performance concept of the video. Shots of feet were filmed in central London and Wembley to help tell the narrative through rapid transitions matching the tempo of the song and tracking shots showing movement linking to the title and lyrics.
Results to questionnaire
This document appears to contain the results of a survey about music preferences. It includes several charts showing responses to questions about gender, age, favorite music genres and television channels, preferred music video styles, whether music videos influence track purchases, and favorite types of music promotion. The charts indicate differences in opinions between various demographic groups.
More from ornelaisthebest (6)
Question 2 evaluation
- 1. 2. How effective is the combination of your main product and ancillary texts
- 3. CD Cover
- 4. Back cover of the CD
- 5. Inside cover side 2: Lyrics
- 7. Female character: The main female performer has not been included in the ancillary task. It is possible that if we did use the female character we would have been able to attract a larger audience as they might be able to identify with her. In both the ancillary tasks and music video we have included shots and images places in central London for example tower bridge, Big Ben, Southbank and City hall. So the audience could establish the two products are a combination.
- 8. Typography: In the ancillary task we used the same typography in order to make our product become known to our target audience and create brand identity. In our music video we used text for the beginning of the music video this has been done to create a movie style opening as it conventional in music videos of a hip/hop and RnB genre. The size of the font is medium sized and bold this connotes strength and masculinity. However the font in the ancillary task is more sophisticated and simple. This has been purposely done so that it breaks conventions and shows the audience that hip/hop and RnB artists can be different, simple and not necessarily ‘show offs’.
- 9. Logo We have produced a company logo that we have placed on our ancillary task. The logo has been used to create brand identity. The company logo is also used to add authenticity of our ancillary work as this is a key feature of professional CD Covers.
- 10. Representation of our artist: In both my main product and ancillary task I was able to show the main performer as the conventional hip/hop and RnB artist. I managed to do this through mise-en-scene. Through the use costume in which I designed for the artist to wear; jeans hoody and bandana allowed for us to conform to the stereotypical hip/hop and RnB artists. Also, another technique which helped represent the main artist and that was the dance scenes including our main performer and also other dancers. This conforms the artists in hip/hop and RnB.
- 11. Props In both the ancillary tasks and music video we used similar props that have connotations of hip/hop and Rnb genres. For example the ‘hood costume’ is conventional in most hip/hop videos. This shows that we are consistent in our use of similar props in both the music video and ancillary tasks.