1. Pureroots Agro Pvt. Ltd.
(An effort to secure rural livelihood
through producer collectives)

2. Pureroots Agro: Purpose and USP
Unique Selling Proposition
• Strong infrastructural services and linkages with service providers to preserve quality
• Professional approach to reduce transaction costs
• Increased profit margins to producers and buyers
• Foster agriculture growth to improve livelihoods of millions of rural producers
Purpose
The main purpose is to strengthen producers-markets relationship and help producers
and consumers to benefit through access to improve quality and better priced
agricultural commodities
Who are we
Pureroots Agro is a for-profit social enterprise venture incorporated under Companies
Act, 1956 (U01122RJ2013PTC042406)

3. Our Services
 Programme Development & Management Services
 Networking Services
 Training Services
 Online Platform for Producer Organizations

4. Programme Development &
Management Services
 Livelihood resource mapping & planning
 Commodity specific value chain mapping &
management
 Handholding support to producer companies & other
collectives
 Handholding support to micro, small & medium
enterprises
 Proposal development & resource mobilization
 Financial management & Business Plan Development
 Documentation- Case studies & papers

5. Networking Services
 Database of NGOs/ Individual Experts/Consultants
working in rural livelihoods
 Database of social enterprises/ producer
companies/ collectives
 Organizing customized seminar/ workshop/
conferences
 Conducting buyer-seller meets

6. Training Services
 Training of Trainers
 Entrepreneurship Development
 Establishing & Managing producer Collectives
 Business Plan Development
 Monitoring & Evaluation
 Value Chain Approach

7. Assignments undertaken
 Impact assessment of group based agriculture
enterprise (vermicompost) programme, for District
Rural Development Agency in Sabarkantha district
 Imarted eight days training on “Management
techniques for federating farmers into collective
agri enterprise” to practitioners from Govt. dept.,
NGOs, private companies in ollaboration with
MPUAT, Udaipur
 Preparing Urban Slum Livelihood Plan in
Ahmedabad

8. Our Services on Producer Company
Business Development
Technical services to
strengthen business through
marketing initiatives and
improve internal systems
Hand-held services for selling
produce – trading,

9. Methodology e-Utpadak

10. Our Services: Collectives on www
Creates platform
to advertise the
product & services-
Collective
Commodity
Portfolio
Advertise
Collective’s
Achievement &
Impact
Technical Service
on warehousing
and market
development

11. Pureroots Agro- Key Services
Processing &
Branding of the
products for a
higher return to
the Producer
Collectives
Warehousing
facility
Trading or
options for
producer
collectives to
sell their
produce

12. Our Approach
Need Assessment-
Baseline study Value chain analysis
Institutional model
development
Community
MobilizationFormation of FPO
Business plan
Development
Handholding support to
incorporate system and
management within the
organization
Financial & Market
linkage
Collaboration and
Convergence for
technical services

13. Our association with Ambuja Cement
Foundation
 Training and Consultancy services continuing since
2011
 Associated with ACF at Rawriyawas and Mundwa in
Rajasthan & ACF Bhatinda in Punjab
 Type of Services:
1. Training on importance of PC, BoD
mobilization, Team Orientation
2. Consultancy services on potential livelihood
profiling, Value chain study, Producer company
financial and sustainability plan development

14.  Value Chain Assessment of Seed
 Long term plan for the Producer Company
 Financial Plan for the Producer Company
 Orientation of company vision to BoD and share it with
the members
 Producer Company Organizational structure
Development and sharing with team & BoD
 Exposure of team and BoD to organizations on
knowhows of records maintenance
 Handholding support on record maintenance
 Branding of Producer Company

15. Our Association with ICICI Foundation,
Jodhpur
 Training on Farmer Interst Group Formation
 Orientation on Producer Companies
 Exposure visit to Producer Company
 Handholding support on FIG formation and Leader
selection
 Facilitation in Registration of Producer Company

16. Pureroots in Organizing the
NTFP trade channel in
Odisha

17. NTFP products we’re into
1. Terminalia bellerica – (Bahera)- 50 MT
2. Woodfoldia fruticosa – (Dhatki/Icheiba)- 20 MT
3. Terminalia chebula – (Harar/ Harida)- 30 MT
4. Asparagus racemosus – (Satavari/ Iswarjata)- 0.1 MT
5. Pueraria tuberosa – (Vidarikand) – 0.1 MT
6. Emblica officinalis – (Amla)- 5MT
7. Butea monosperma – (Palash/Khakhra)- 0.1 MT

19. The stakeholders:-
NTFP
Primary
Collector
Producer
Collective
Private
Company
Pureroots

20. Process we facilitate
1
• Collection & processing of NTFP at household level
• Deposit the NTFP on weekly basis at nodal VSS by SHG leader
2
• Quality checking, Grading & payment to the SHG leader
• Transportation of product to designated cluster point
3
• Drying & packing of the product at Cluster point
• Transportation of the product to the regional hub
• Completion of panchayat & DMU papers
4
• Aggregation of products at Regional Hub
• Tagging of product & verification on random basis
• Transportation to company Stock point

21. Our Partners
 BAIF
 Gramin Vikas Trust
 Ambuja Cement
Foundation
 ICICI Foundation
 MPUAT, Udaipur
 Shrushti Seva Samiti
 VIKSAT Ahmedabad
 JKAPCL
 UAPCL
 DAPCL

22. Contact us at:-
jitendramallick@gmail.com
admin@e-utpadak.com
+91-80030-91314