1. Kate Pakler
113 Rockw ood Drive
Pittsburgh, Pennsylvania
15238
412-999-7991
katepakler@gmail.com
Objective
To obtain valuable experience within a goal oriented/positive environment thatpromotes
strong professional growth and upward mobility. Highlymotivated, enthusiastic and
experienced Digital Marketing Director with proven performance record.Experienced with
accountsupervision,employee goals,metrics and sales operations.Record-setting sales
leader,excellent coaching and training skills and has the abilityto boostemployee/client
morale.Committed to providing a consistentsource ofsupportfor all team members,clients,
and results.
Work Experience
Digital Marketing Strategist
10/215-6/2016 Baierl Automotive-Greater Pittsburgh Region
 All Digital Marketing and Advertising efforts, both internally and externally,
among a full digital spectrum
 Responsible for analytics of all websites, PMAs, market share impression,
generated traffic, conversions, Click Through Rates, Cost Per Click/Lead,
closing ratios and sales
 Organized and coordinated all digital marketing efforts for all franchises,
weekly, monthly, quarterly and annually. Direct liaison between third party lead
providers, website hosts, OEMs and the like
 Maintained compliance with OEMs on all digital marketing efforts, including
social media, display and paid search campaigns (SEO/SEM)
 Oversaw and updated all affiliated YouTube channels with monthly brand
spots and campaign exposure
 Generated weekly managerial reports comparing analytics for week over
week, month over month, and year over year
 Monthly updating of all websites with current campaigns, pre-rolls, brand
spots, new/used car and service/parts offers
 Created, launched and analyzed all Social Media Sponsored Ad campaigns,
per franchise
 Protected integrity of organizations listings, reviews, and Reputation
Management
 Participated in monthly marketing meetings with upper management to review
all digital efforts, compare to month/month, year/year, and industry standard
benchmarks
 Increased paid search, ad click, retargeting efforts, impression share and Click
Through Rate while reducing Cost Per Click
 Partnered with local organizations, publications and grassroots organizations
to help provide more exposure for organization and solidify bonds within the
local communities throughout Western PA
 Oversaw all inventory feeds from various vendors to a myriad of CRM
systems throughout the organization. Attended continuing education seminars
held by OEMs or partnered vendors to constantly stay ahead of the curve and
on the cutting edge of connecting buyers with sellers, digitally
Digital Director for Baierl Automtive
11/2013-10/2015 Baierl Automotive-Greater Pittsburgh Region
 Anything digital is my domain!
 Tracked, managed and oversaw all incoming lead traffic for new and used
cars and service requests
 Oversaw the follow up process for each Internet manager, per franchise, to

2. ensure timeliness and accuracy of responses and road map to sale
 Calculated monthly salary + commission earnings for all Internet managers
throughout the organization
 Directiaison between OEMs, third party providers to ensure amount, flow and
accuracy of traffic delivered
 Conducted weekly, monthly and annual analytic reports that focused on traffic,
cost per lead/click, PMAs, digital footprints, closing ratios and total sales
 Constant monitoring, reassigning and scrubbing of all CRM tools for daily
duplicates and incorrect leads
 Participated in monthly marketing meetings with each franchise to review
current and previous Internet dept analytics
Account Executive for Baierl Automotive
7/2013-11/2013 Caps Lock Communications-Greater Pittsburgh Region
 Managed daily traditional and digital media for Baierl Automotive and it's 11
franchises throughout a myriad of local newspapers and various other
publications
 Coordinated grassroots events/campaigns throughout Greater Pittsburgh to
promote and connect Baierl to the local community
 Liaison between vendors and establishments to provide exposure to Baierl's
many franchises, including staging vehicles at highly trafficked areas such as
the Carnegie Science Center, University of Pittsburgh, Heinz Field, Peterson
Event Center, Pittsburgh Magazine events, etc.
 Worked with the Pittsburgh Penguins and University of Pittsburgh in
coordinating all in arena (Consol, Peterson Event Center & Heinz Field) digital
display advertising
 Reviewed and providing feedback on all traditional and digital media
marketing for Baierl Automotive
 Submitted all media to OEMs for compliance on all marketing campaigns
 Participated in weekly marketing meetings with top executives at Baierl to
discuss, review, and plan and execute future marketing campaigns to help
drive sales
 Communicated with each franchise manager on a weekly/monthly basis on
current print and digital marketing efforts
 Established direct mail campaigns, per franchise, with dedicated PURLs to
provide exposure and promote current sales events
 Managed and monitored voice recorded calls and closing percentages from
Direct Mail and various other campaigns
Media Consultant-Greater Pittsburgh Region
4/2012-5/2013 HIBU King of Prussia, PA/Cedar Rapids, IA
 Responsible for the maintenance and increase of current/additional marketing
programs to local small-medium businesses of all industries
 Led the PittsburghDivisionalOffice in digital (SEO/SEM) sales in2012 and was in top
tier in digital sales for the region in 2012
 Utilize currentmarketing tools such as Google Trends/AdWords, SEMRush, etc to
identifykeyconsumer purchasing trends,competitors’ online marketshare,and related
keywords to focus on to ensure highest quality results
 Excel in digital/onlinemarketingefforts to generateleads/exposure for client on major
search engines and various social media platforms
 Introduceandmobilize newmedia platforms such as Community Magazines to both
local business owners and residential/educational services
 Annual accountmanagementthroughoutmultiple markets while maintaining over 85%

3. retention rate
 Prospecting and cultivatingnew leads for potential new business and potential new
online/digital/print marketing efforts
 Providingkeyword/localonlinetraffic analysis whilebenchmarkingcampaigns to ensure
clients receive highest Return on Investment possible
 Preparingmulti-product proposals to cover all areas of a marketing mix in order to
protect current and attract new business for clients
Media Consultant-Mid-Atlantic West Region
3/2009-12/2011 Supermedia, LLC, Dallas, TX
 Maintain/increase$500Kin monthly revenues, consisting of multiple territories and
regions of all types/size of businesses
 Responsibleandrecognized for significantgrowth whilepreventingpotential decrease
or loss ofrevenuein outer markets as well as primary markets (including Top Sales
Performer of the Month and as a Top Media Consultant in Retention
 Preparefor eachaccountmeetingwithseveral multi-productproposals,collateral, and
extensive account/product knowledge (ie. Current marketing mix, internet based
marketing, geographical coverage)
 Complete needs analysis for each client to not only determine client worth, but to
mathematicallysuggestmarketing campaigns ofspecific mediums designed to target
new business while protecting current repeat/referred customers, and ultimately
increasing their ROI
 Create, maintain and grow current client relations by building solid and lasting
relationships withclients to build trust, networth,andrefer newbusiness (onbothsides
of the sales call)
 Complete and thoroughknowledgeofproducts,systems,andconstantupdate ofonline
certifications as we as ongoing in-class training sessions.
 Factor in timedailyand weeklyto cultivatenewbusiness,create/followup on potential
leads, and constantly have a forecast and pipeline current
Senior Account Manager-Mid Atlantic & Southeast Regions
2/2004-2009 Autobytel, Inc., Irvine, Ca
 Manage $300k(perquarter) regionconsisting of 200+ domestic and foreign franchises
 Responsiblefor the development and maintenance of relationships with key personnel
(Dealership Owners,Presidents, General Managers, and Internet/DBC Directors) while
focusingon territory/accountexpansionandretention to ensure long term accounts while
adding growth for the company
 Assistdealers in achieving monthly/quarterlygoals byproviding strategic PMAs,
“Performance Coaching” process training,and a myriad of Value Added Services
designed to reduce response time,provide online marketing/advertising and maintain
long term follow up
 Provide strategic PMAs for domestic andforeigndealerships basedon volume, geography
and dealers’ needs
 Monitor/track sales results,while increasing closing ratios, reducing CostPer Sale,
and achieving ROI
 Maintain and increase regional sales and retention on a quarterly basis
 Receivedawardfor #1 Account Manager for sales as well as the award for #1 Account
Manager for retention in2005 andhave consistentlymaintained top tier placement within
the Autobytel organization
 Increased regional monthlyrevenues by$100K+ while maintaining95% book of business
Office Manager
3/2003 – 2/2004 Deer Creek Real Estate, Inc., Deerfield Beach, Florida
 Responsiblefor the dailycoordination/operation ofoffice procedures-personalassistantto

4. president
 Handleallmonetarytransactions andaccounts includingescrow& operating accounts
 Reconciliations ofallaccounts
 Advertising inlocal/surroundingareapublications
 Monthlyoffice income/expensereports, individualagentincome/expensereports and
prepare/receive checks for closings, commissions,accounts payable,payrollandpayroll
taxes
 Update databasefor mailingdistributions as wellas updateinventoryofreal estatelistings
 Assistin-housemortgagecompanyin dailyoperations
 Maintain sales activityand closings records
 Prepareagents’ monthlyschedules
Management Training Program
7/2000-2003 Enterprise Rent -A-Car, Pittsburgh, PA
 Involved in the managementtrainingprogram-conductdailysales events as well as meeting
clients
 Manage monetaryactivities suchas grantingextensions,managingthe cashboxin
preparationfor office deposits andother various budgeting duties,as wellas collecting
monies due.
 Practicingon-siteas wellas off-site contractopenings andclosings.
 Handling major corporate accounts in boththe downtownandsuburbansettings.- maintaining
a weeklysales percentageof+60%
Management Program
7/2000 - 2003 Enterprise Rent-A-Car, Pompano Beach, Florida
 Consistentlymaintained highestsales percentagewithinbranch;withintop 10%ofregion
 Responsiblefor managinga dailybalance sheet,conductinginside/outside sales calls,
generatingprofits for thelocalbranch,area,andregion
 Directlycontributedto maintainingandincreasing thebranch/area customerservice
percentages
 Assisted inthe training,mentoring,andmanagementofnewemployees in a fast-pacedwork
environment
 Marketed localbusiness partners to build solid,long-lastingrelationships withthe company
 Excelled inthe communication,influence,and interactionwithalltypes ofcustomers,
vendors,andco-workers
 Delegated dailyresponsibilities amongbranchemployees
 Managed inventorycontrolto deploymyfleetofvehicles in the mosteffective andcost
efficientmanner possible
 Prepared daily,monthly,andquarterlyreports on branch's accounts receivable,per-unit
analysis,inventory,andendofmonth forecasts
 Responsiblefor the collection ofmonies owedto the companybased on 30,60,and 90 day
receivables in order to prevent"baddebt"
 Recognizedandawarded for the timeliness and thoroughnessofservicing myfleetof
vehicles per month
 Recruitedandestablisheda minimum of15 newcorporateaccounts
Estate Planning Coordinator
5/1999 - 5/2000 Eagle & Fein, Attorneys at Law, Indianapolis, IN
 Assisted theattorneyin the preparation,signing,andfundingoflivingtrusts andestate
planning
 Managed theprocess oftransferringclient's assets into thenameoftheir livingtrusts
 Participatedin andconducted estateplanningmeetings withclients to discuss theterms,
articles,andconditions oftheir living trusts
 Responsiblefor the "un-funding"oflivingtrusts for our postmortem clients

5.  Prepared client's estateplanning portfolios
 Responsiblefor the managementandupkeepofthe Goldminedatabase
 Scheduled in-houseandoutside workshopseminars;oversaw themarketing,follow-ups,and
courseapprovalfor theseseminars
 Liaison with all financial professionals as well as our corresponding New York firm
 Responsiblefor assigning,issuing,andenteringnewclientnumbers intothe Goldmine
database
Education
5/1999 Indiana University, Bloomington, Indiana
 Bachelor's Degree-Sports Marketing and Management
6/1995 Coral SpringsHigh School, Coral Springs, Florida
 High Schooldiploma
Skills
 Proficient in all Microsoft Office applications, Google Amalytics, Salesforce.com
(Superview), Goldmine, CRM tools (Webcontrol, Reynolds & Reynolds, Cobalt/ADP,
Highergear, Autobase, Autobase, iCarConnect, Eleads, etc)
 Google Adword Certified
 Extremelyknowledgeablein Online Marketing,ReputationMonitoring,providing/building
websites & mobile website, to provide exact trackable results, Search Engine
OptimizationandSearchEngine Marketing, including marketing on all major Search
Engines,both Pay Per Click/Pay for Performance as well as Fixed Fee marketing &
retargeting,providing clickvs.impression reports,keywords rates/bid rates,Click Through
Rate, suggested Bid Rates, etc.