The document discusses how the internet is transforming the real estate industry. It covers several key points: 1) The internet, particularly websites, has become the primary source for home buyers to search for and research properties. 2) This shift has put more control and power in the hands of buyers, who can now research extensively online before working with an agent. 3) Real estate agents need to embrace technology and the internet to stay relevant. They must establish an online presence through websites, blogs, and social media to connect with buyers conducting online research.

1. How the internet is transforming real estate

3. This is real estate 2009!

4. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

5. NZ: Media usage – searching for property

6. Traditional model has changed

7. Buyers in control

8. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research

9. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!

11. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

12. Evolving consumer experience Searching for property

13. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

14. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week

15. Understanding interest / behaviour

17. >1,000,000 sessions per week 40% up on same period last year

18. Seasonal pick up– the web provides key indicator

19. Supply and demand in the local market

20. Rich / comprehensive property information

21. Property information at your finger tips

22. 1,528,000 properties in NZ

23. Every property has a web page

25. What are they looking for?

26. Address Accurate pricing Large images / high quality images Maps Get the basics right!

27. Richer and richer information

28. Information online – StreetView from Google

29. Google Maps – real estate

30. Email alerts – first impressions count!

31. Your listings – for your client and for you

32. Featured listings

33. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views

34. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

35. Buyers - call to action

39. Courtesy of Business 2.0 How to be found on Google!

40. The power of links

41. To be found you need to be online

42. Part 1: Find yourself on Google

43. Part 2 : Be found on Google

45. Blogs – hosted on realestate.co.nz

46. Social Media – building a profile

47. Free profile page – linked to your listings

48. Free page – add full profile

49. Sell yourself!

51. Login / sign up / profile yourself

52. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

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