SlideShare a Scribd company logo
exacttarget.com/blog
kylelacy.com
What’s Next?
@kyleplacy #mixwest14
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
What’s Next?
@kyleplacy #mixwest14
What’s Now?
@kyleplacy #mixwest14
Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
@kyleplacy #mixwest14
Moments
Matter
one.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Rise of
Mobility
two.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Mobile Penetration (Total Population)
0
10
20
30
40
50
60
70
Australia Brazil China France Germany Japan UK USA
36.8 35.4
27
18.3
5.9
30.2 31
52.2
13.8
33.1
38.2
28.8
19.6
50.9
43.5
64.6
26.3
46.9
42.3
39.8
24.7
62.2
56.4
2011
2012
2013
Smartphone massive
growth potential with
only 30% of total market.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #mixwest14
Out of the 74% of
Japanese consumers
intending to upgrade their
phone…
Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud
@kyleplacy #mixwest14
99.5% will be upgrading
to a smartphone.
2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud
@kyleplacy #mixwest14
8.7
4.4
13.7
47.2
15.5
30.6
15.2
9.3
22.7
57.8
26
41.3
0
10
20
30
40
50
60
70
USA | Purchased a
product or service
USA | Searched for a
flat or house
USA | Searched for
restaurants or
pubs/bars
USA | Accessed a social
network
USA | Reviewed
websites, blogs or
message boards
USA | Looked up
directions or used a
map
2012
2013
Activities used on Smartphone (last 7 days)
@kyleplacy #mixwest14
Content is
Mobile
@kyleplacy #mixwest14
91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Commerce
is Mobile
@kyleplacy #mixwest14
@kyleplacy #ETFOM@kyleplacy #mixwest14
83% of US Consumers
research products while
in-store on their mobile
phone.
Google’s Our Mobile Planet Report
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Personalization &
Automation of Brand
three.
@kyleplacy #mixwest14
41% of consumers buy more
from brands who send
personalized emails based on
past buying behaviors.
Return Path
@kyleplacy #mixwest14
12-25% increase in sales if
the transactional message
includes personalized
product recommendations.
ExactTarget Marketing Cloud
@kyleplacy #mixwest14
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Collaborative
Economy
four.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Phases of Internet SharingPhases of Internet Sharing
An economic model where
creation, ownership and
access are shared between
people and corporations.
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy #mixwest14
$270K hit
Collaborative Economy Takeaways
• People are empowered to get what they need from each other.
• The crowd is becoming like a company – bypassing inefficient
corporations
• Businessesmust use these same tools and strategies to regain
relevance.
• This requires a massive shift in business models.
• As a result, companies are resilient: connected, empowering others,
efficient, and profitable.
@kyleplacy #mixwest14
Connected
Products
five.
@kyleplacy
Sensor use is rising
rapidly at +34% Y/Y
growth.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #mixwest14
8 Billion units were
shipped in 2013.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #mixwest14
Data equals
Relevance
Data beats
Opinions
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy #mixwest14
exacttarget.com/blog
kylelacy.com

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5 Technology Trends Disrupting Consumer Behavior (v15)

Editor's Notes

  1. Smartphone Penetration – Total Population We also know that mobile email open rates are growing exponentially.