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5 Technology Trends Disrupting Consumer Behavior (v15)

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Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.

Published in: Technology, Marketing

5 Technology Trends Disrupting Consumer Behavior (v15)

  1. exacttarget.com/blog kylelacy.com
  2. What’s Next? @kyleplacy #mixwest14
  3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  4. What’s Next? @kyleplacy #mixwest14
  5. What’s Now? @kyleplacy #mixwest14
  6. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy #mixwest14
  7. Moments Matter one. @kyleplacy #mixwest14
  8. @kyleplacy #mixwest14
  9. Rise of Mobility two. @kyleplacy #mixwest14
  10. @kyleplacy #mixwest14
  11. @kyleplacy #mixwest14 Mobile Penetration (Total Population) 0 10 20 30 40 50 60 70 Australia Brazil China France Germany Japan UK USA 36.8 35.4 27 18.3 5.9 30.2 31 52.2 13.8 33.1 38.2 28.8 19.6 50.9 43.5 64.6 26.3 46.9 42.3 39.8 24.7 62.2 56.4 2011 2012 2013
  12. Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  13. Out of the 74% of Japanese consumers intending to upgrade their phone… Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  14. 99.5% will be upgrading to a smartphone. 2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  15. 8.7 4.4 13.7 47.2 15.5 30.6 15.2 9.3 22.7 57.8 26 41.3 0 10 20 30 40 50 60 70 USA | Purchased a product or service USA | Searched for a flat or house USA | Searched for restaurants or pubs/bars USA | Accessed a social network USA | Reviewed websites, blogs or message boards USA | Looked up directions or used a map 2012 2013 Activities used on Smartphone (last 7 days) @kyleplacy #mixwest14
  16. Content is Mobile @kyleplacy #mixwest14
  17. 91% of consumers indicated that access to content across all devices was important. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  18. @kyleplacy #mixwest14
  19. Commerce is Mobile @kyleplacy #mixwest14
  20. @kyleplacy #ETFOM@kyleplacy #mixwest14
  21. 83% of US Consumers research products while in-store on their mobile phone. Google’s Our Mobile Planet Report @kyleplacy #mixwest14
  22. @kyleplacy #mixwest14
  23. Personalization & Automation of Brand three. @kyleplacy #mixwest14
  24. 41% of consumers buy more from brands who send personalized emails based on past buying behaviors. Return Path @kyleplacy #mixwest14
  25. 12-25% increase in sales if the transactional message includes personalized product recommendations. ExactTarget Marketing Cloud @kyleplacy #mixwest14
  26. @kyleplacy #mixwest14
  27. @kyleplacy #mixwest14
  28. Collaborative Economy four. @kyleplacy #mixwest14
  29. @kyleplacy #mixwest14 Phases of Internet SharingPhases of Internet Sharing
  30. An economic model where creation, ownership and access are shared between people and corporations.
  31. @kyleplacy @kyleplacy #mixwest14
  32. @kyleplacy #mixwest14 $270K hit
  33. Collaborative Economy Takeaways • People are empowered to get what they need from each other. • The crowd is becoming like a company – bypassing inefficient corporations • Businessesmust use these same tools and strategies to regain relevance. • This requires a massive shift in business models. • As a result, companies are resilient: connected, empowering others, efficient, and profitable. @kyleplacy #mixwest14
  34. Connected Products five. @kyleplacy
  35. Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  36. 8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  37. Data equals Relevance
  38. Data beats Opinions
  39. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy #mixwest14
  40. exacttarget.com/blog kylelacy.com

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