Harcourts - Christchurch 24 July 2009
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Presentation to Harcourts Canterbury region sales consultants at their quarterly award meeting 24 July 2009
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Harcourts - Christchurch 24 July 2009
- 1. How the internet is transforming real estate
- 3. This is real estate 2009!
- 4. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
- 5. The web is central to real estate in 2009!
- 6. NZ – where do they search for property?
- 7. Traditional model has changed
- 9. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research
- 10. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
- 12. Browse full set of listings in target areas Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration “ Edutainment” “ Serious buyers” Price check & risk reduction Breadth Depth Understanding interest / behaviour
- 13. Evolving consumer experience Searching for property
- 14. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
- 15. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
- 16. Understanding interest / behaviour
- 18. >1,000,000 sessions per week 33% up on same period last year
- 19. Seasonal pick up– the web provides key indicator
- 20. Supply and demand in the local market
- 21. Rich / comprehensive property information
- 22. Property information at your finger tips
- 23. 1,528,000 properties in NZ
- 24. Every property has a web page
- 26. What are they looking for?
- 27. Address Accurate pricing Large images / high quality images Maps Get the basics right!
- 28. Richer and richer information
- 29. Information online – StreetView from Google
- 30. Google Maps – real estate
- 31. Email alerts – first impressions count!
- 32. Your listings – for your client and for you
- 34. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views
- 35. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
- 36. Buyers - call to action
- 40. Courtesy of Business 2.0 How to be found on Google!
- 41. The power of links
- 42. To be found you need to be online
- 43. Part 1: Find yourself on Google
- 44. Part 2 : Be found on Google
- 46. Blogs – hosted on realestate.co.nz
- 47. What buyers want information on?
- 48. Social Media – building a profile
- 49. Free profile page – linked to your listings
- 50. Sell yourself!
- 52. Login / sign up / profile yourself
- 53. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
- 54. Enjoyed the presentation? www.tinyurl.com/nzrealestate
- 55. Proudly supporting the real estate industry