The document discusses the transformative impact of the internet on the real estate market in Invercargill as of November 2009, highlighting trends in online searching, buyer behavior, and the importance of accurate property data. It notes that realestate.co.nz is the leading platform for New Zealand real estate listings and emphasizes the necessity for agents to build an online presence and adapt to evolving digital consumer behaviors. The text provides insights into how real estate professionals can leverage online tools and social media to enhance visibility and engage with potential buyers.

1. How the internet is transforming real estate Invercargill – November 2009

2. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

3. Well past the bottom into a boom??

4. Property Prices – Comparison to UK

5. Property Prices - rebounding

6. Sales volumes still subdued – not a boom

7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical

8. Sep Oct Nov Dec Jan Listed 27 Sep Protracted release of property data Conditional offer 21 Oct Unconditional offer 16 Nov Settlement 13 Dec

9. New monthly report

10. Southland new listings - staedy

11. Supply – true inventory rising

12. Property Prices – growth in price expectation

13. Demand – web traffic as a surrogate of consumer confidence

14. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

15. Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?

16. A transformation in 10 years

17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

18. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009  9%  12%  9%

19. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

20. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

21. The online search experience is evolving Searching for property

22. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

23. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

24. 3 years of growth – 27% per annum vs. market 17%

25. Now delivering over 25,000 email enquiries per month

26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings – Oct 2009 124,521 87,278 20,311

27. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 56,019 includes an estimated 6,000 private listings

28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 43,107 100,000 / week 10,503 15,000 / week 16,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 112,000 listings – 168,000 sessions per week

29. What we are doing to help you

30. New – market leading website

31. Rich / easy browsing & searching

32. Large images - easy to use

33. Specialised site for commercial property

34. Specialised site for business brokers

35. Specialised site for farms

36. Making it easy for offices

37. Property information at your finger tips

38. Providing information – 24hrs a day

39. Every property has a web page – 1,528,453 properties

40. Property Information

41. Context of aerial images

42. Community information – where to live

43. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

44. What are they looking for?

45. Get the basics right – help buyers! No limit on photos Avoid abbreviations No limit on words Sell the benefits Create emotional connections

46. What not to do!!

47. What not to do!!

48. Email alerts – first impressions count!

49. No substitute to comprehensive information

50. Photos are so important!

51. The web provides so much information... enough to replace an agent??

52. Richer and richer information

53. New functionality Search filter Email schedule

54. How can you stand out from the masses?

55. Featured listings

56. Featured listings

57. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536

58. Some examples 3 bedroom Onerahi $500k

59. Some examples

60. Buyers - call to action

61. Telephone Website Email Open home Office visit Enquiry leads come in many forms

62. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

63. The marketplace – current state of the market Trends in online real estate Understanding buyer behaviour Realestate.co.nz Getting the basics right - listings Your profile – your future! The internet is transforming real estate

64. How to use the web to build you profile and network? How?

66. 1998 : 26,000,000 web pages 2000: 1,000,000,000 web pages 2008: 1,000,000,000,000 web pages 100,000,000,000 clicks per day

67. ? How to be found on Google!

68. The power of links

69. Online reputation is key

70. Prediction: 90% of your sales will come from word of mouth or digital promotion by 2011. How do you change what you're doing today to be ready for that? Online reputation is your future

71. If you are not found on Google ......

72. Part 1: Find yourself on Google

73. Login / sign up / profile yourself

74. Build your profile – free of charge

75. Part 2 : Create a place on the web

76. Part 3 : Drive traffic to that place

77. Part 3 : Drive traffic to that place www.twitter.com

78. Part 3 : Drive traffic to that place www.youtube.com

79. Part 3 : Drive traffic to that place www.linkedin.com

80. Part 3 : Drive traffic to that place www.facebook.com

81. Part 3 : Drive traffic to that place

82. Links build visibility..

83. Be found when people are looking for you

84. Blogs – hosted on realestate.co.nz

85. Its time to embrace social media / marketing

86. Build networks / referrals / credibility Relevant Authentic Transparent Committed

87. Sell yourself!

88. Promote yourself everyday to over 15,000 people a day Just 3 agents per suburb Oct / Nov $15 / $75 / $150 per month Online ordering and credit card transaction

89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised

90. Enjoyed the presentation? www.tinyurl.com/nzrealestate

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