1. 1
An essential addition to your luxury real estate marketing plan
THE BUSINESS
JOURNALS
A DIVISION OF ACBJ
2. Home of the Day is currently live in nearly 30 Business Journal markets.
LIVE MARKETS
Seattle
Portland
Sacramento
Silicon Valley
Phoenix
Denver
Albuquerque
Austin
San Antonio
Houston
Dallas
Tampa
Miami
Orlando
Jacksonville
Atlanta
Charlotte
Birmingham
Memphis
Nashville
Wichita
Kansas City
Minneapolis/St. Paul
Milwaukee
Dayton
Columbus
Pittsburgh
Buffalo
Albany Boston
Philadelphia
Baltimore
Washington, D.C.
Cincinnati
Raleigh/DurhamSt. Louis
Louisville
Greensboro
San Francisco
Honolulu
Los Angeles
New York City
Chicago
MULTIPLE
FIRMS
MULTIPLE
FIRMS
MULTIPLE
FIRMS
3. • Top Management, Owner or Partner: 69%
• College Grad/Advanced degree: 83%
• Average HHI: $223,000
• Average Net Worth: $1.8 million
• Average value of investments: $1.3 million
• Influence decisions at their company: 79%
• Agree internet is critical for business: 89%
• Average Age: 50
OUR AUDIENCE
The Business Journal sites reach an audience of affluent business decision makers:*
• 64+ million monthly page views
• 11+ million monthly unique visitors
• 665,000+ afternoon newsletter subscribers
In aggregate, The Business Journal sites average:
* The Business Journals subscriber study 2014
HOME OF THE DAY
4. HOME OF THE DAY
PERFORMANCE
Since launch, Home of the day has quickly become one of the most read
online sections, accounting for an average of 5% of each market’s traffic.
Of users that enter a Home of the Day gallery, about 90% view all photos.
• The Home of the Day audience is 25 times more likely to have a home value greater than $1 million
compared to the internet as a whole.
• They are 48 times more likely to have a Net Worth of $1MM+ compared to the internet as a whole.
• They are 22 times more likely to have a Household income greater than $125,000 compared to the
internet as a whole.
About visitors to the Home of the Day section:*
* Lotame Audience Profile
HOME OF THE DAY
5. ”
PARTNER FEEDBACK
HOME OF THE DAY
”
“The Home of the Day program is wonderful!
My client enjoyed seeing their home while reading articles. I had
co-workers send me the link with my featured property! Great program!
- Laurie Mensing, Agent, Long Foster
“ ”
I have already received a call and
I’m showing this Sunday!
- Carolina Salmonsen,
Agent, Pacific Union
“So happy to see your Pacific Union Sonoma Villa listing in the Afternoon
Edition of Silicon Valley Business Times next to an interview with Reid
Hoffman— Founder of LinkedIn. Great buy, Jessica and Maurice!
- Terri Robbins Tiffany,
Public Relations, Pacific Union
6. PARTNER FEEDBACK
HOME OF THE DAY
”
“The Business Journal’s Home of the Day is a great partnership for us because the demographics of
the Business Journal reader fits our buyer base for our listings.
Our collaboration offers a unique opportunity to showcase homes that we represent, and the
website traffic has exceeded our expectations.
The exclusivity gives us an edge with our competition while the property showcase drives visitors
to our listings and to our website.
- Andy Dielmann, Broker/Owner
Dielmann | Sotheby’s International Realty
“
”
I believe that partnering with the Austin Business Journal provides our associates with an
economical solution that garners endless opportunities for enhanced exposure for their valuable
client’s listings.
This online product enables our realtors to tell the stories of their key properties to our target
audience of luxury home buyers in the Hill Country.
- Robin Coleman, Marketing Manager
Kuper | Sotheby’s International Realty
7. Each Home of the Day property showcase
includes:
• Up to 15 high resolution property photos so users can
explore each listing room-by-room
• Agent call-to-action with picture, logo, phone
number, email and link to website that scrolls with
the user throughout gallery
• Dynamic slide show controls so user can easily scroll
through images or click to next photo
• Tools to share property on Twitter,
LinkedIn, Facebook, Google+ via email
• Tease of 3 more Home of the Day properties
following the gallery link to index page showcasing
all Home of the Day properties
• Live on site 24 hours a day/7 days a week for 30 days
Home of the Day is a unique opportunity to
showcase high-end properties each month to
affluent home buyers.
PRODUCT OVERVIEW
8. HOME OF THE DAY
• Integrated native content
article, authored by
the broker, live on site
24/7 and promoted on
homepages twice per
month
Home of the Day
promotion includes:
9. • Each property is live on the site 24/7 for
30 days and promoted as the Home of
the Day twice per month.
Home of the Day promotion includes a multi-platform approach:
10. BANNER AD UNITS ADD-ON
Available Ad Units:
• 728 x 90 banner ad
• 300 x 250 dynamic unit that follows
the user down the page as they scroll
through the slide show
HOME OF THE DAY
728 X 90 BANNER AD
300 X 250
AD
12. MARKETING CLIENT
SERVICES SUPPORT
ACBJ is prepared to offer any support needed
• Marketing emails and presentations to aid in agent
sales efforts
• Facilitating upload and proofing of property
information
• Traffic reporting on Home of the Day performance
• Agent Surveys
Introducing an exclusive partnership
HOME OF THE DAY
Only 15 Homes of the Day will be showcased per month,
per market. Be the first to lock in 1 of 15 property spots
in one or both markets in this program offered
exclusively for Pacific Union agents.
Reserve your spot today!
CONTACT INFO/
CALL TO ACTION
Home of the Day is a unique opportunity to showcase your client’s
high-end property each month to over 775,000 affluent home buyers
in the San Francisco and Silicon Valley markets.
Your Home of the Day
property showcase
includes:
• Presence on site 24/7
for 30 days
• Premium promotion across the
website, email newsletter, and
mobile products twice per month
as integrated native
content
• Up to 15 high-resolution
property photos so users
can explore each listing
room-by-room
• Agent profile with contact
info call-to-actions
• Social sharing tools
HOME OF THE DAY
13. @bizluxuryhomes pinterest.com/bizluxuryhomes
For more information visit bizjournals.com/homeoftheday
or email homeoftheday@bizjournals.com
An essential addition to your luxury real estate marketing plan
THE BUSINESS
JOURNALS
A DIVISION OF ACBJ
