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HOD presentation 9-15
- 1. 1 An essential additionto your luxury real estate marketing plan THE BUSINESS JOURNALS A DIVISION OF ACBJ
- 2. Home of theDay is currently live in nearly 30 Business Journal markets. LIVE MARKETS Seattle Portland Sacramento Silicon Valley Phoenix Denver Albuquerque Austin San Antonio Houston Dallas Tampa Miami Orlando Jacksonville Atlanta Charlotte Birmingham Memphis Nashville Wichita Kansas City Minneapolis/St. Paul Milwaukee Dayton Columbus Pittsburgh Buffalo Albany Boston Philadelphia Baltimore Washington, D.C. Cincinnati Raleigh/DurhamSt. Louis Louisville Greensboro San Francisco Honolulu Los Angeles New York City Chicago MULTIPLE FIRMS MULTIPLE FIRMS MULTIPLE FIRMS
- 3. • Top Management,Owner or Partner: 69% • College Grad/Advanced degree: 83% • Average HHI: $223,000 • Average Net Worth: $1.8 million • Average value of investments: $1.3 million • Influence decisions at their company: 79% • Agree internet is critical for business: 89% • Average Age: 50 OUR AUDIENCE The Business Journal sites reach an audience of affluent business decision makers:* • 64+ million monthly page views • 11+ million monthly unique visitors • 665,000+ afternoon newsletter subscribers In aggregate, The Business Journal sites average: * The Business Journals subscriber study 2014 HOME OF THE DAY
- 4. HOME OF THEDAY PERFORMANCE Since launch, Home of the day has quickly become one of the most read online sections, accounting for an average of 5% of each market’s traffic. Of users that enter a Home of the Day gallery, about 90% view all photos. • The Home of the Day audience is 25 times more likely to have a home value greater than $1 million compared to the internet as a whole. • They are 48 times more likely to have a Net Worth of $1MM+ compared to the internet as a whole. • They are 22 times more likely to have a Household income greater than $125,000 compared to the internet as a whole. About visitors to the Home of the Day section:* * Lotame Audience Profile HOME OF THE DAY
- 5. ” PARTNER FEEDBACK HOME OFTHE DAY ” “The Home of the Day program is wonderful! My client enjoyed seeing their home while reading articles. I had co-workers send me the link with my featured property! Great program! - Laurie Mensing, Agent, Long Foster “ ” I have already received a call and I’m showing this Sunday! - Carolina Salmonsen, Agent, Pacific Union “So happy to see your Pacific Union Sonoma Villa listing in the Afternoon Edition of Silicon Valley Business Times next to an interview with Reid Hoffman— Founder of LinkedIn. Great buy, Jessica and Maurice! - Terri Robbins Tiffany, Public Relations, Pacific Union
- 6. PARTNER FEEDBACK HOME OFTHE DAY ” “The Business Journal’s Home of the Day is a great partnership for us because the demographics of the Business Journal reader fits our buyer base for our listings. Our collaboration offers a unique opportunity to showcase homes that we represent, and the website traffic has exceeded our expectations. The exclusivity gives us an edge with our competition while the property showcase drives visitors to our listings and to our website. - Andy Dielmann, Broker/Owner Dielmann | Sotheby’s International Realty “ ” I believe that partnering with the Austin Business Journal provides our associates with an economical solution that garners endless opportunities for enhanced exposure for their valuable client’s listings. This online product enables our realtors to tell the stories of their key properties to our target audience of luxury home buyers in the Hill Country. - Robin Coleman, Marketing Manager Kuper | Sotheby’s International Realty
- 7. Each Home ofthe Day property showcase includes: • Up to 15 high resolution property photos so users can explore each listing room-by-room • Agent call-to-action with picture, logo, phone number, email and link to website that scrolls with the user throughout gallery • Dynamic slide show controls so user can easily scroll through images or click to next photo • Tools to share property on Twitter, LinkedIn, Facebook, Google+ via email • Tease of 3 more Home of the Day properties following the gallery link to index page showcasing all Home of the Day properties • Live on site 24 hours a day/7 days a week for 30 days Home of the Day is a unique opportunity to showcase high-end properties each month to affluent home buyers. PRODUCT OVERVIEW
- 8. HOME OF THEDAY • Integrated native content article, authored by the broker, live on site 24/7 and promoted on homepages twice per month Home of the Day promotion includes:
- 9. • Each propertyis live on the site 24/7 for 30 days and promoted as the Home of the Day twice per month. Home of the Day promotion includes a multi-platform approach:
- 10. BANNER AD UNITSADD-ON Available Ad Units: • 728 x 90 banner ad • 300 x 250 dynamic unit that follows the user down the page as they scroll through the slide show HOME OF THE DAY 728 X 90 BANNER AD 300 X 250 AD
- 11. PRINT ADD-ON www.cbharper.com Firms receivepreferred rates to run properties as part of a print ad in The Business Journal. HOME OF THE DAY
- 12. MARKETING CLIENT SERVICESSUPPORT ACBJ is prepared to offer any support needed • Marketing emails and presentations to aid in agent sales efforts • Facilitating upload and proofing of property information • Traffic reporting on Home of the Day performance • Agent Surveys Introducing an exclusive partnership HOME OF THE DAY Only 15 Homes of the Day will be showcased per month, per market. Be the first to lock in 1 of 15 property spots in one or both markets in this program offered exclusively for Pacific Union agents. Reserve your spot today! CONTACT INFO/ CALL TO ACTION Home of the Day is a unique opportunity to showcase your client’s high-end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Your Home of the Day property showcase includes: • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content • Up to 15 high-resolution property photos so users can explore each listing room-by-room • Agent profile with contact info call-to-actions • Social sharing tools HOME OF THE DAY
- 13. @bizluxuryhomes pinterest.com/bizluxuryhomes For moreinformation visit bizjournals.com/homeoftheday or email homeoftheday@bizjournals.com An essential addition to your luxury real estate marketing plan THE BUSINESS JOURNALS A DIVISION OF ACBJ