Realestate.co.nz is a New Zealand website that receives over 440,000 visitors per month looking for real estate listings. Having an online profile on realestate.co.nz is important for real estate agents as most property searches now occur online, with people spending around 3 hours per week searching online. An online profile helps agents build trust, showcase their expertise, and increase their visibility online so they can gain more listings. The document provides tips for agents on creating effective online profiles and listings to attract buyers and get more views.