2. Tenelle Frasher
Coming from an adoption background, I understand the significance of love, support, and the
bonds we form with our chosen families. Through these experiences, I appreciate the
importance of connection and the value of creating meaningful relationships.
Planning my wedding has allowed me to dive into the world of event planning and discover
my passion. It has taught me the art of orchestrating unforgettable experiences, where
attention to detail, creativity, and organization come together to create magical moments.
My vision is to utilize my skills in event planning to create transformative experiences for
others, whether it's weddings, corporate events, or other special occasions. My purpose is to
bring joy, happiness, and lasting memories to people's lives through these events, making
their dreams come true.
Values such as integrity, empathy, and professionalism guide my principles. I believe in
treating everyone with respect, listening to their needs, and going above and beyond to exceed
their expectations.
My goal is to continue growing as an event planner, honing my skills, and expanding my
knowledge to deliver exceptional experiences. I aspire to create a positive impact, not just in
the lives of individuals, but also in the communities I work with.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Meeting, Convention, and Event
Planners
• Project Management Specialists
• Marketing Managers
BRAND ARCHETYPE - As the "Girl
Next Door" brand archetype, I approach my
work in a distinctive manner that sets me
apart from others. I prioritize authenticity,
relatability, and a down-to-earth approach
to create meaningful connections with
clients and their event attendees.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Wendy Goldstein
Outreach Plan:
• Do my research on the person, the company, and the
position.
• I will make a phone call followed by an email
• I will follow up with Wendy in 7-10 days if I have not
heard back.
Operations Manager
TrueBonding
Kristin Goff
Outreach Plan:
• Do my research on the person, the company, and the
position.
• I will make a phone call followed by an email
• I will follow up with Kristin in 7-10 days if I have not
heard back.
PROFILE
PICTURE Executive VP of Corporate
Operations
Markon Solutions
Mallory O
Outreach Plan:
• Do my research on the person, the company, and the
position.
• I will make a phone call followed by an email
• I will follow up with Mallory in 7-10 days if I have not
heard back
PROFILE
PICTURE Digital + Marketing + Creative
Recruiter
Creative Circle
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣Finding a job in my field
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣Have a number of successful weddings and
events under my belt.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣Create an event Planning business and
become my own boss
7. I help couples start their new chapter by
Planning their wedding.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Communications and Database
Administration Manager
• Charity golf tournament organizer
• Main event planner
Education:
• Title of digital marketing, B.S., Full Sail University (Exp. 2025)
Awards:
• Employee of the Month
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Laura Pucci
Industry Experience
• Wedding and Event Planner
• Martins Caterers
• Event Planner
• Wagshal's & Spring Valley CateringSales/ Event
• Catering by Uptown
Education:
• New York Institute of Art and Design
Skills and Proficiencies:
• Windows
• Microsoft Office
• Customer Service
Tenelle Frasher
Overall Online Presence:
• LinkedIn- 480 Connections
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• Charity Golf tournament organizer
• Annual award ceremony organizer
Education:
• Digital Marketing-Full Sail University-2025
Leadership Experience:
• Manger
• Team lead
Skills and Proficiencies:
• Administrative SkillsSkill
• Vendor Management
• Project Management
Overall Online Presence:
• LinkedIn- 38 connections
• Grade: Poor
10. COMPETITION
Sandy Bell
Noteworthy Experience:
• President Elect - Atlanta Chapter
• International Live Events Association (ILEA)
HEADSHOT HEADSHOT
Industry Experience:
Wedding Planner/Event Planner
Imperial Events, Inc.
Education:
• Alabama State University
• Strayer University
Skills and Proficiencies:
• Parties - 33 endorsements
• Weddings - 90 endorsements
• Wedding Planning- 92 endorsements
Overall Online Presence:
• LinkedIn 500+
• Grade: Superior
Tenelle Frasher
Industry Experience:
• Charity Golf tournament organizer
• Annual award ceremony organizer
Education:
• Digital Marketing-Full Sail University-2025
Leadership Experience:
• Manger
• Team lead
Skills and Proficiencies:
• Administrative SkillsSkill
• Vendor Management
• Project Management
Overall Online Presence:
• LinkedIn- 38 connections
• Grade: Poor
11. BRAND POSITION
For Couples who are planning a wedding, I create
timeless and personalized wedding experiences
by providing tangible evidence, testimonials, and
transparent communication about your expertise,
process, attention to detail, and customer-centric
approach.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Florida Bridal & Wedding Expo
‣ October 22, 2023, Florida State Fair Grounds
• Our Dream Wedding Expo
‣ September 10, 2023, Sheraton Tampa Brandon Hotel
Digital Marketing
• Primary Content: Weddings and events I have worked on or
been apart of.
• Primary Tools: Facebook, LinkedIn, The Knot
• Website: Adding photos and testimonials to help get my
business out there.
Picture of You
Goes Here
13. YOUR NAME
You know how your wedding day is one of the most stressful days of your
life? What I do is make it super easy on you and provide a day you with
memories that will last a lifetime. In fact, don’t just take my word for it, see
some of what my customers are saying in the link below (link to review site).
Picture of You
Goes Here
14. REFERENCES
Sandy Bell - Wedding Planner/event planner - linkedin. (n.d.). https://www.linkedin.com/in/sandy-bell-51603249
Laura Pucci - New York Institute of Art and design - linkedin. (n.d.-a). https://www.linkedin.com/in/laura-pucci-093139
Advisory, A. (n.d.). Leadership. Markon Solutions. https://www.markonsolutions.com/about/leadership
Our team builders. TeamBonding. (2019, November 8). https://www.teambonding.com/about/our-team/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
