Rosemarie Bergdahl is a seasoned marketing and sales professional with over 15 years of experience in customer relations and strategic planning. She has a proven track record of consistently increasing occupancy rates and achieving sales goals across various roles in senior living communities, retail stores, and event planning. Her expertise lies in developing marketing strategies, building partnerships, and providing excellent customer service to expand market reach and drive sales.

1. ROSEMARIE BERGDAHL
17748 Caminito Balata San Diego, CA 92128 858-395-3341 rosemariebergdahl@gmail.com▪ ▪ ▪
PROFILE
Seasoned Marketing and Sales Professional with extensive experience building customer relationships
and creating community partnerships to achieve sales growth. Proven ability to deliver effective
marketing strategies and operational refinements to expand market share and build a pipeline of
qualified prospects. Innovative marketing professional with solid business acumen, complemented by a
proven ability to build customer trust and serve as their advocate.
CORE COMPETENCIES
Strategic Planning Client Relationship Management Territory Management
Marketing / Advertising Creating Industry Partnerships Customer Service
PROFESSIONAL EXPERIENCE
THE GATEWAY / THE GATEWAY GARDENS, Poway, CA 2015-2016
Owned by Retirement Housing Foundation, a non-profit organization.
Outreach Coordinator
▪ Guided strategic planning and execution of marketing plans to network within the community and
ensure increased market share and brand awareness of services.
▪ Consistently increase occupancy, exceeding goal of maintaining 97-100% occupancy rates.
▪ Manage and oversee all aspects of marketing, community outreach, public relations and sales
utilizing in depth knowledge of residential communities and a passion for helping seniors.
▪ Drive annual marketing campaigns through advertising (print / social media), event planning,
sponsorships, tours, and follow-up on warm leads. Develop prospective client relationships and
drive and generate sales through engagement techniques.
▪ Work with the Director of Nursing to ensure a new resident qualifies for the Assisted Living
apartments at The Gateway Gardens. Recommend other retirement communities or skilled nursing
facilities (SNF) if the resident is not a fit for the AL program.
▪ Effectively reach target prospects through branding of independent living senior residential and
assisted living community through marketing programs attracting prospective residents for tours.
▪ Serve as a welcoming first point of contact for telephone inquiries and email correspondence.
▪ Developed expertise on the properties and services to identify the needs of prospective residents
and ensure all services of interest to them are discussed in detail.
▪ Build new relationships with professional affiliations through networking and attendance at
professional meetings to ensure name recognition.
▪ Cultivate relationships with print media to increase market reach in print materials including
newspapers, magazine and newsletters.
▪ Host a booth at health fairs at local senior centers to introduce the property to attendees.
▪ Interview and qualify prospective residents and initiate timely follow-up to capture sales utilizing
comprehensive follow-up including re-tours and lunch with Q&A sessions, etc.
▪ Lead the onboarding process with new residents to ensure a positive experience with their new
community in conjunction with the Community Resident Ambassador.
▪ Develop partnerships with other senior communities to ensure prospective residents find the best
fit for their needs, or refer to other Retirement Housing Foundation properties.

2. Rosemarie Bergdahl – Pg. 2
EVENTS BY VALENTINA ROSE, LLC, San Diego, CA 2014 – Present
Owner / Event Planner
▪ Create special events for senior clientele such as parties, birthdays, anniversaries and memorials.
TEAVANA, San Diego, CA 2013 – 2015
General Manager
▪ Managed a high performance team in a retail setting preparing and serving specialty tea drinks to
customers to find their preferred blends. Consistently achieved monthly sales goals.
▪ Hosted two store specific tea tasting events to increase brand awareness and sales.
AARON BROTHERS ART & FRAMING, San Diego, CA 2012 – 2013
General Manager
 Initiated the first instore special event executed at store level resulting in a significant sales increase.
 Consistently met sales goals as well as custom framing and customer data capture goals.
SOMA INTIMATES, Escondido, CA 2010 – 2012
Store Manager
▪ Directed a new store opening including hiring, training and coaching a commissioned sales staff.
▪ Achieved and maintained #1 Store Manager sales ranking for the entire district during tenure.
ALFRED ANGELO BRIDAL, San Diego, CA 2008 – 2010
Store Manager
▪ Worked closely with District Manager to consistently grow business for a new retail division of the
company including upgrading store environment to attract new clientele.
▪ Recruited, hired, and trained sales associates ensuring attentive customer service.
▪ Implemented trunk show events, with outside vendor participation, resulting in increased sales.
BRIDES BY DEMETRIOS, San Diego, CA 2005 – 2008
Store Manager
▪ Led a staff of 21 commissioned sales associates for a retail bridal store. Recognized as Store of the
Year in 2006 for exceptional performance.
▪ Instructed associates on customer follow-up, resulting in client satisfaction and increased sales.
▪ Purchased merchandise, scheduled staff, managed payroll, and directed advertising and events.
COMPUTER SKILLS
Microsoft Office Suite: Word, Excel, PowerPoint, Access, Outlook; MoveIn CRM; Framers Point; Social
Media: Facebook
PROFESSIONAL AFFILIATIONS
Wednesday Etc. Women’s Club, President
Rancho Bernardo Sunrise Rotary Club, Co-Chair-Club Service Committee
MSSM Networking Group for Senior Industry Marketers, Member
Rancho Bernardo Business Association, Welcome Committee
Rancho Bernardo Democratic Club, Treasurer
EDUCATION

3. Rosemarie Bergdahl – Pg. 2
ORANGE COAST COLLEGE, Costa Mesa, CA
Associate of Arts in Retail Merchandising