Sarah Holdsworth is an experienced marketing and sales professional with over 20 years of experience in marketing roles. She has a wide range of skills including digital marketing, copywriting, communication, and project management. Her work experience includes marketing roles at Juvida Clinics, justteachers Ltd, Blue Water Holidays, and Craven College where she created marketing campaigns, increased brand awareness, and drove sales. She is proficient in various marketing techniques and holds qualifications in marketing, health and safety, child protection, and digital marketing.

1. Sarah Holdsworth
55 Brougham Street, Skipton. North Yorkshire. BD23 2HD
Email: sarah37holdsworth@hotmail.com Phone: 07923 341423
Profile
I am an experienced sales and marketing professional with an enthusiastic and proactive attitude. I am
reliable and an effective team member but can work equally well independently. I have a wide range
of knowledge of marketing, sales and communication techniques to help achieve business growth.
Key Skills
 Excellent copy writing
 Digital marketing
 Strong written and verbal communication skills
 Experience of developing and delivering creative marketing campaigns to agreed budgets and
timescales
 The ability to work under pressure and to tight deadlines
 Experience of research, data collection, analysis and reporting
 Project management
 Experience of leading a team to deliver agreed outcomes
 Highly motivated and driven to achieve challenging outcomes
 Forward thinking and able to cope with change
 The ability to multi task with high level of attention to detail
 Ability to take the initiative
 Experience of sponsorship, advertising and budget management
 Event management (Internal and external event planning)
Work experience
March 2016 - present – Marketing and Sales Executive at Juvida Clinics, Skipton. My duties include
dealing with sales enquiries, chasing leads and assisting with the marketing of this new business. I have
been responsible for creating copy and images for the company website and digital platforms including
email shots, Facebook, Twitter and Instagram. I have also involved in creating flyers and brochures,
writing press releases and adverts. My role involves researching key words for SEO.
February – March 2016 – Volunteer at the Age UK charity shop, Skipton.
August 2007- October 2015 - Marketing Coordinator at justteachers Ltd, Skipton.
My responsibilities included:
 Preparing and managing marketing plans to agreed timescales and budget using the full
marketing mix, from traditional methods (creating copy for flyers, leaflets, booklets) to e-
marketing (social media) and SEO key words
 Conducting market and competitor research
 Writing and distributing press releases and adverts
 Evaluating marketing campaigns
 Producing marketing intelligence
 Leading teams to deliver agreed outcomes
 Organising company events
 Attending and coordinating exhibitions and events
 Recording event feedback and tracking of marketing follow-up activity

2.  Developing and producing marketing material including brochures, leaflets, case studies
working closely with external suppliers
 Ongoing maintenance of content on the company’s website
 Drafting content for the website and liaising with a web agency on ongoing development;
providing assistance in developing internet presence, improving search rankings, developing a
social media strategy and improving visibility
Achievements:
 Independently running the marketing function for 8 branches across the UK and increasing
brand awareness and help driving up sales by 20% annually and increasing candidate attraction
 Improving Google ranking of the company’s website onto page 1 by improving content and
linking with social media activity
 Producing brochures, leaflets, flyers for promoting the business
March 2007 – August 2007 - Sales and Marketing executive at Blue Water Holidays, Skipton.
My duties included:
 Responding to emails and calls from clients looking for tailor-made boating holidays and
cruises.
 Handling each enquiry on a bespoke basis and tailoring the holiday to the client’s request
 Offering an excellent customer service skills including good listening and diplomacy skills
 Writing and distributing press releases
 Undertaking and reviewing customer feedback
Achievements
 Successfully achieved weekly sales targets and converted calls and email enquiries into
bookings
 Improved brand awareness through press releases and email shots
April 2006 - March 2007 - Marketing assistant Craven College, Skipton.
My responsibilities included:
 Supporting the Higher Education Development Coordinator to maintain an efficient and
effective marketing operation of higher education courses
 Undertaking market research to establish needs of current and past students
 Organising and attending events internally and externally
 Assisting with the production and distribution of marketing material
 Communicating effectively with management, staff and external agencies
 Employed diplomacy skills with internal departments
 Met deadlines
Achievements
 Increased awareness of higher education courses to internal and external students
 Produced and distributed marketing material include some direct mailings and delivery of
leaflets
 Undertook market research to aid the HE function
November 2003 – March 2006 - Sales and Marketing executive at Blue Water Holidays, Skipton. My
duties included responding to emails and calls from clients looking for tailor-made boating holidays and
cruises, checking availability, writing press releases about promotions and special offers and carrying
out market research.

3. June 2001-November 2003 - Senior reservation advisor at Welcome Holidays. My responsibilities
included handling sales calls and booking holiday cottages and ferries.
Spring 2001 - Census Enumerator for the 2001 census. Delivering and collecting census forms.
September 1995-February 1999 - Supervisor at St Anne’s School, Keighley
August 1994-October 1994 - Sales Assistant at Sunwin House. My role was to assist in the ladies wear
department and deal with purchases.
October 1994-Octover 1995 - Waitress at Harlequin restaurant
May 1990-March 1992 - Reporter at Leeds Weekly News. My role was to research stories and write
features for a weekly newspaper.
1984-1990 - Senior reporter at the Ilkley Gazette. My responsibilities were to seek and follow-up news
stories and assisted junior staff in their career development.
1983-1984 - Advertising assistant at Wharfedale Observer. My role was to take adverts from customers,
in person and over the phone, proof read and update ledger accounts.
Education
2006 -2008 Craven College Skipton
1990 – 1991 Bradford & Ilkley College
1976 -1983 St Joseph’s College Bradford
Qualifications
BA Hons Tourism & Leisure Management (2.1)
English Literature A level (E)
English Language, English Literature, and History O levels (C)
Professional qualifications:
Proficiency Certificate in Journalism (September 1991)
NCFE Level 1 Award in Employability Skills: Understanding Customer Requirements (September 2015)
CIEH Level 2 Award in Health and Safety in the Workplace (September 2015)
SAFEchild Introduction to Child Protection Level 1 (January 2011)
Intermediate Excel (March 2011)
Linkedin course (February 2015)
SEO course (February 2015)
Marketing Level 3 (October 2016)
Diploma in Digital Marketing (November 2016)