Resume

1. Michael Gallagher
2622 Kingsland Avenue
Oakland, CA 94619
(925) 900-8550
micgallagher2@gmail.com
OBJECTIVE: Secure Sales & Marketing position based in the Northern California market.
SKILLS &
ABILITIES: Passionate and driven individual with excellent communication skills in both the
written and verbal capacities. Ability to stay on task to achieve set KPI objectives
within cross functional teams. Completed formal corporate training academies
which included but not limited to; Strategic Sales Process training, Strategic
Account Planning training, Analytics training, Group Presentation training.
Proficient in Microsoft Excel, Word, PowerPoint and Outlook.
EXPERIENCE: CHAIN ACCOUNT EXECUTIVE – ON PREMISE, MILLERCOORS – NORTHERN CA
October 2004 To December 2014
● Developed, managed, communicated and executed strategic sales and
marketing Annual Plans in conjunction with multi-unit national/regional
on premise chain accounts, national/regional hotels, regional casinos and
professional sports/major music venue customers.
● Continuously exceeded KPIs for sales and revenues by expanding brand
portfolio placements, features and visibility in assigned accounts.
● Secured and managed account budgets for a successful ROI.
● Provided customer product quality and responsibility initiative education
for major venues and on premise national/regional chain accounts.
TRADE MARKETING MANAGER, MILLER BREWING CO. – NORTHERN CA & NV
February 2000 To September 2004
● Worked with National Account Managers to develop and execute
strategic consumer trade marketing programs for national/regional
on/off premise chain accounts to grow and support primary focus brands.
● Negotiated local marketing contracts with major sports teams, large
music promoters and special event companies.
● Worked with distributor marketing teams to identify and contract with
strategically targeted events in the local market place.
● Managed media agency for local TV, internet, OOH and radio buys.
● Communicated all retail trade marketing activity to distributor
owners/management teams via monthly e-mail and quarterly marketing
meetings.
● Established and managed financial marketing budgets for effective ROI.
● Awarded 2003 Western US Trade Marketing Manager Of The Year.

2. PRICING ANALYST, MILLER BREWING COMPANY – NORTHERN CA & NV
June 1998 To January 2000
● Recommended SPTR for new brand SKU introductions.
● Calculated ROI for requested distributor price promotions.
● Submitted weekly price promotion schedule to state of CA.
CATEGORY MANAGER, MILLER BREWING COMPANY – NORTHERN CA
January 1995 To May 1998
● Accompanied Chain Account Executive on chain sales calls. Partnered
with chain buyers for approved in-store beer schematic planograms.
● Managed schematic implementation schedule with chain buyers and
distributor network for in-store execution.
● Utilized data and demographic external tools such as Nielsen, IRI,
Scarborough for product placement, pricing and feature support with
chain buyers.
CHAIN ACCOUNT SPECIALIST, MILLER BREWING COMPANY – NORTHERN CA
June 1993 To December 1995
● Worked in conjunction with Safeway & 7-Eleven District Managers on
distributor execution at retail.
● Conducted ‘ride-alongs’ with distributor Chain Sales Managers in support
of incremental brand/display sell-ins and execution.
CHAIN SALES MANAGER, W.J. MARKSTEIN DISTRIBUTING – EAST BAY CA
April 1991 To May 1993
● Managed distributor chain sales teamon brand/display sell-in at retail.
● Worked with all beer suppliers during ‘ride-alongs’ for incremental
brand/display placements.
SALES REPRESENTATIVE, W.J. MARKSTEIN DISTRIBUTING – EAST BAY CA
August 1989 To March 1991
● Responsible for sales, brand placements and display sell-ins for assigned
daily account route.
● Work with merchandisers to assist in display build-out.
● Rotation of all products to insure product freshness for consumers at
store level.
EDUCATION: Re-applying for BA Degree in Economics, Fall 2016.
San Diego State University, San Diego CA.
REFERENCES: Available upon request.