Party.Ge aims to be the sole company in Georgia planning and organizing birthday parties. It offers a wide range of party packages at affordable prices. The company's structure includes an investor/founder, managing director, event organizer, and accountant. Its target audiences are people aged 1 to 80. In its first year, Party.Ge plans to attract 2-3 clients per week through advertising and expanding its partnerships with related businesses. It will focus on building its brand, researching customer needs, and increasing staff to satisfy more orders.

1. Party.GeParty.Ge
PresentationPresentation
prepared by Group IIprepared by Group II
October 25, 2010October 25, 2010

2. Two weeks to go till your Birthday!
Are you fed up with ordinary and boring parties?
Do you want to hold an unforgettable party for yourself and your friends?
Then So Lets go party with us!
Party.GeParty.Ge anan PartygoerPartygoer

3. • Company’s activity
• Company’s structure
• Target audience
• Partners
• Vision Statement
• Mission Statemen
• SWOT
• SMART
• Packages
• Social Media Platforms
• Budget
• 1 Year Plan
ContentsContents

4. • The sole company on the Georgian market planning and
organizing Birthday parties;
• Offering wide diversity of packages at an acceptable prices
Company’s ActivityCompany’s Activity

5. Company’s StructureCompany’s Structure
Investor/
Founder
Managing Director
Event Organizer Accountant
Assistant

6. • kids from 1 to 5
• Children from 6 to 13
• Teenagers from 13 to 19
• Young generation from 20 to 35
• Middle aged people from 35 to 55
• Aged people from 55 to 80
Target AudienceTarget Audience

7. • Advertising agencies
• Restaurants and Cafes
• Event Halls
• Transporting companies
• Travel Agencies
• Embassies
PartnersPartners

8. • Expanding business activity
• Establishing market leading brand
Vision StatementVision Statement

9. • Building new partnership relations
• Introducing new services
Mission StatementMission Statement

10. SSWWOOTT აანნაალლიიზზიი
Strengths Weaknesses
Absence of direct competitor
Original ideas
Packages at acceptable prices
 Reliable partners operating in
different fields of business
Minimal expenditure minimizing
risk factor
 Absence of private offiice
Limited budget
Lacking experience
Opportunities Threats
Increasing number of clients
Increasing working team
Offering wide range of
packages
Opening Private office
 Growing market-new
competitors
 Rejecting orders because of
limited staff
 Unpredictable weather
conditions

11. SS MM AA RR TT
• Specific – Our goal is to enter the market and attract our target audience. Since
market demands include new and original approaches, we consider that our
service is tailored to the market requirments.
• Measurable – Our target at the first stage is to attract 2-3 clients a week, because
at the initial stage company’s resources are restricted. Average cost range of the
birthday party is GEL 1000-10 000; Customers’ age is not restricted.
• Achievable –Company cooperates with advertising and transporting
companies, restaurants, cafes, hotels, event halls and companies providing
technial provision. Being the sole compamy on the market rendering this service,
we believe our goal is attainable.
• Realistic – The very first birthday organizesd by our company proved to be
successful, because the majority of guests attending the party expressed desire to
cooperate with us in futue. Proceeding from the company’s specifics, customer is
not restricted in budget and can organize original birthday party with the budget
she or he can afford.
• Timed – We plan to render service to 2-3 customers a week during the first 2-3
month. We will look though our resources in three month, real opportunities of
growing business and we plan to double our clients number in 6 month.

12. Holding Birthday parties, considering clients’ demands
Wide diversity of packages and Special Offers:
• Indoor parties
• Outdoor parties
• Animated parties for kids
• Parties including rafting
• Parties including horse races in mountains
• Parties including golf, ski and other competitions
• Masquerades
Prices are determined pursuant to the package selected by the
customer. The minimal range is GEL 1000
Company’s packagesCompany’s packages

13. • Facebook
• Twitter
• Youtube
• Flickr
es ar vici rogor unda gakeTdes da garda amisa xom gvinda
romelime topis reklama:adio tele an beWduri garda am
twviterebisa da feisbquqis?
Social Media PlatformSocial Media Platform

14. Company’s BudgetCompany’s Budget
Company’s charter capital amounts to GEL 17 000.Company’s charter capital amounts to GEL 17 000.
Firm Budget – Capital Expenditure Monthly Costs in
Georgian Lari
Office rent 800
Utility Costs 400
Data base 250
Advertising costs 5000
Staff Salary (Premiums per order) 2500

15. 1 Year Plan1 Year Plan
• Expand business activity, organize other events along with the birthday
parties, such as weddings, anniversaries and etc;
• Conduct PR (advertising) campaign to popularize the brand, because
name matters and it attracts the customers
• Conduct researches to find out and identify customers’ needs
• Build new relations with partner organizations
• Issue gift and discount cards for our loyal clients
• Increase staff to manage all orders and satisfy customer’s requirments
• Organizing Birthdays at any place all around the world

16. es ar vici sad unda iyos?es ar vici sad unda iyos?
Plan implementation and DygramPlan implementation and Dygram
Foundation +
Office arrangement + +
Creation of Data Base - -
Data base- program
Product
+ +
Advertising - - - - - - - -
Work on Orders - - - - - - - - -
Accounting + + +
Building Communication - - - - - - - - - - - -
Weekly Period 1 2 3 4 5 6 7 8 9 10 11 12

17. Thank you for attentionThank you for attention!!