This document provides guidance on discovering your "who, how, and why" as a freelancer or entrepreneur. It encourages the reader to reflect on questions about their passions, skills, values and potential clients or industries to help define their business identity and purpose. Key steps include identifying what you enjoy and are good at, considering marketable skills, and researching potential client roles or industries that align with your values. The goal is to help the reader articulate their freelancing or business concept in a concise "declaration statement".

1. The Forgotten Foundations: Your Who, How, And
Why In One Hour

2. What’s your why?

3. Why is your why important?
● You’ll like your work
● You’ll have less competition
● You’ll be able to earn more

4. Your Why Doesn’t Need
to Be Definitive
● Procrastination
● Room for change
● Growth

5. Answer the following questions
to help with your WHY?
● I often find myself talking very passionately about________________.
● Friends and family tend to come to me when they need___________.
● I am really good at ________________________________________.
● As a freelancer I know I can help people because ________________.
● I get a lot of joy out of situations where I________________________.
● The reason why I want to work as a freelancer are are ____________.
Be as detailed as you want here. This is a great exercise for manifestation too.

6. Your How?

7. How to find your how
● What are you already good at?
● What do you enjoy?
● Is it a marketable skill?

8. You don’t need to be an
expert to to ‘know-how’
● Honesty
● Educate yourself (it’s your duty!)
● Mastery

9. WHAT BRINGS
ME JOY?
WHAT CAN I
GET PAID FOR?
WHAT I AM
GOOD AT
Sweet
Spot

10. What could you do?
ADMIN
inbox management,
travel booking,
bookkeeping,
customer support,
data entry, diary
management, etc.
SALES &
MARKETING
PR, email marketing,
keyword research, fb
ads, competitor
analysis, funnels,
automation, etc.
DESIGN
logos, banner,
social media,
graphics, PDFs,
web design, flyers,
business cards,
signage, etc.
TEAM
WORK
project
management,
training of new hires,
organizing, remote
team building
events, recruitment,
etc.
WRITING
copywriting,
blog writing, social
media posts,
correspondence,
ebooks, sales pages,
etc.
SOCIAL
MEDIA
scheduling, ads,
community,
engagement,
strategy, creating FB
groups, pages
admin, etc.
VIDEO/AUDIO
editing
promo videos,
orchestrating
podcast setup,
optimizing videos for
different social
media, etc.
WEB DEV/
CODING
routine
maintenance and
security, building full
websites, updating
plugins and themes,
fixing errors, etc.

11. Your Who?

12. Who is your who?
● Your immediate network - easy
● Values
● Who inspires me?

13. Your who will change over
time, it’s ok!
● Learn what you do and don’t like
● Outgrow people and even industries
● Build on top of your network

14. Dive into your who?
This will help you define what kinds of people would be in your target audience
● Some of the values I appreciate in any workplace are:
● Here is a list of people who inspire me:
● A company that is in alignment with my “why” and values is:
● Industries that work in alignment with my “why” and values:
Without too much thought, write down THREE job roles the people/companies you
want to serve could be. For example: “Live Coach, Fitness Trainer, Jewelry Maker,
Online Education Provider.” Research one or two that you are pulled by. Take a long
hard look at their business model. How could you help them now? Do they have a big
launch coming up? Do they have children? Could you give them more time? Save
them more money? How?

15. Your Declaration
I’m___________and I work with
__________________ helping
them__________________.
This serves my greater purpose because
________________.

16. Hannah Dixon & Digital Nomad Kit
www.digitalnomadkit.com
Instagram: @thenomadva
CONNECT WITH ME