Samantha Bovat gave a presentation on content for websites. She defined content as the words used to create a marketing message, including main content about who you are and what you offer, and supporting content that adds credibility. Bovat emphasized being clear, concise, and relevant with content, and advised starting content creation by answering questions about your business. She also suggested taking the content creation process one page at a time to avoid being overwhelmed.

1. Clear Concise Content Samantha (Sam) Bovat 4Web, Inc. CMS Expo, Denver, CO December 2008