5. BEECKESTIJN BUSINESS SCHOOL
WWW.BEECKESTIJN.ORG
Beeckestijn is een opleidingsinstituut met 20 jaar ervaring op het gebied van
klantgericht management en innovatieve marketing / communicatie
• Beeckestijn bundelt kennis uit bedrijfsleven en wetenschap
• Korte praktijkgerichte opleidingen naast een baan
• 2 tot max 4 maanden
• Voor professionals, door professionals
5
Non scholae sed
vitae discimus
6. POST HBO EN POSTDOCTORALE
LEERGANGEN
Klantgericht Management
• Klantgericht Management en CRM 2.0 (post HBO en Post Doc)
• Post HBO Contact Center & Customer Service Management
• Postdoctorale opleiding Customer Experience & Multi Channel Management
• Postdoctorale opleiding Customer Insight & Marketing Intelligence
Marketing en Social
• Digital Marketing & E-commerce (post HBO en Post Doc)
• Nima eMarketing-b
• Post HBO Leergang Social Media
• Nima Customer Insight (post HBO)
6
7. POST HBO EN POSTDOCTORALE
LEERGANGEN
Communicatie
• Post HBO Cross Media en Content Marketing
• Post HBO Leergang Online Communication & Social PR
• Post HBO Leergang Campagne Management
• Postdoctorale opleiding Online Communicatie & Leiderschap
Sales
• Post HBO Sales Innovatie & accountmanagement 2.0
7
8. KORTE EXPERT OPLEIDINGEN
Opbouw:
• 6 colleges in 2 maanden tijd
• Daarbij gastcollege en bedrijfsbezoek (facultatief)
• Opstellen eigen plan (optioneel) evt onder coaching / begeleiding
Onderwerpen Korte Opleiding
• Email Marketing
• Mobile Marketing
• Social Media
• Zoekmachine Marketing
• Digital- en Webanalytics
• Usability, Online Experience en Conversie
• Community Management
• CRM 2.0
• Conten Marketing
8
14. CUSTOMER INSIGHT MANAGEMENT ……
Customer Panels en online research communities
Search Analysis
Digital Analytics
Social Media listening en monitoring
Klantwaarde en customer intelligence
Klanttevredenheidsonderzoeken
Competitive Analysis
Predictive modelling and forecasting
Datamining
Segmenting en Personas
Organisatie van Customer Insight
Customer Insights en privacy
Rapportage en dash boards
Systemen, tools en Infrastructuur
Customer Data Management
14
20. BIG DATA ….
Source: Industry reporting; CRISIL GR&A analysis
20
Data
Groei per
minute
600+ videos
on YouTube
200
million+
emails sent
2 million+
Google
search
queries
400,000+
minutes of
Skype calling
400,000+
tweets on
Twitter
US$
300,000+
are spent on
online
shopping
700,000+
Facebook
updates
7,000+
photos on
flickr
1,500+ blog
posts
3500+ ticks
per minute in
securities
trading
42. CUSTOMER INSIGHT IN HET DIGITALE
TIJDPERK
Gelukkig zijn er steeds meer mogelijkheden
42
43. Descriptive
analytics
43
Evolution of analytics
LevelofComplexity
Time
Standard
reports
Adhoc
reports
Alerts
Statistical
analysis
Forecast-
ing
Predictive
modeling
Optimization
Stochastic
optimization
Natural Language Processing
Big Data analytics
Complex event
processing
Predictive
analytics
Prescriptive
analytics
Basic analytics
What happened?
When did it happen?
What was the its impact ?
Advanced
analytics
Why did it
happen?
When will it
happen
again?
What caused
it to happen?
What can be
done to avoid
it?
Multivariate statistical analysis
Time series analysis
Behavioral analytics
Data mining
Constraint
based BI
Social network analytics
Semantic analytics
Online analytical processing (OLAP)
Extreme SQL
Visualization
Analytic
database
functions
Big Data analytics is
where advanced
analytic techniques are
applied on Big
Data sets
The term came into
play late 2011 – early
2012
Late 1990s 2000 onwards
Source: CRISIL GR&A analysis
Query
drill
down
53. SHARED DATA
53
Social media
data
(not owned,
and growing)
Customer
data
(owned)
SoMe
data
Competitors
Issues:
- Privacy
- Investments
- Organisation
- Silos
- Data mining
- Timing
- Budget
allocation
- Sales
- Metrics
- Ownership
- …
54. VOORBEELDEN UIT DE PRAKTIJK
• Social Media Command Center
• Micro Segmentering
• Next best Action
• Targeted online advertising
• Churn reductie
• Risk Management
54