This document discusses starting an organizational blog and provides tips to consider. It asks key questions like what is the purpose of the blog and who will write it. It also addresses establishing the blog's voice as either authoritative, objective, or editorial. Additionally, it recommends platforms like Blogger, Typepad, or WordPress and considers how to integrate the blog with other social media outlets.

1. The Blog Not as scary as it sounds.

7. The Voice “ In general, a blog is a different communication tool than say, a newsletter. Should it have correct spelling and grammar? Yes . Should the content be appropriate to your audience? Yes . Don't stifle blogs' most precious qualities.” *NetSquared.org’s blog But blogs are all about authenticity, transparency and the voice of a real person .