This document discusses various types of exhibitions and trade shows, including their purpose and key aspects to consider. Exhibitions are a part of the marketing mix and allow companies to exchange information, introduce new products, and provide opportunities for research. The document outlines important elements like audience expectations, messaging, booth design, and lighting, as well as examples of major exhibition centers in Asia and upcoming Philippine food industry events.

2.  Exhibition/exhibit
 Presentation
 Products and
Services
 Audience
 Demo/taste
 Promotion

3.  Agricultural Show

4.  Consumer shows

5.  Specialized
Trade Show/
Exhibition

6.  Private Exhibitions

7.  Confex – Combined Conference and
Exhibition shows

8.  exchange of  Part of marketing mix
information between  Medium for research
companies and and development
potential clients.  Provides opportunity
 Buying and selling for consumers to
 Social welfare compare products
 have direct linkages  introducing and
with tourism testing new products

9.  The Hospitality and
Tourism Industries
› WOFEX
› Tourism Expo
› Promotion of
destinations -
seasonality

10.  Trade Show Manager
 Contractor
 Accounts Executive
 Exhibitors

11.  What do the  Reduce your
audience expect graphics text to only
from exhibitors? one main message
 What is the  Consider using
emotional profile of questions in your
the target messaging.
audience?  Thoughtful use of
 Reduce your offering materials, colors and
to the essentials shapes
 Use of emotional
imagery

12.  Logic
› Chronological (for
Art Exhibits)
› Like With Like

13.  Use of the Space
 Lighting
 Flow

14.  Asia World Expo – Hong Kong
 Hong Kong Convention and Exhibition Center

15.  Jakarta Convention Center
 Kuala Lumpur Convention Center

16.  Singapore Expo
 Bangkok International Trade and Exhibition
Center

17. World-class exhibition
centers in the
Philippines:
 PICC
 SMX Convention
Center
 World Trade Center-
Manila
 CICC

18.  World Food Expo – Aug. 1-4
 Green Philippines – Aug. 16-18
 Food and Drinks Asia – Sep 6-9
 Food Franchising – Sep 6-9
 Asia Food Expo – Sep 12-15
 Bakery Asia – Sep 12-15
 Manila Food & Beverage Expo – Jun 12-16, ‘13

19. "As long as your going to be
thinking anyway, think big."
-Donald Trump