This document outlines the purpose, values, and culture of GetYourGuide AG. The company's purpose is to make it easy for people to enjoy the fun parts of their trips by helping them discover amazing things to do. The five core values that drive the company's culture are passion, commitment, learning, clarity, and positivity. Each value is then defined by behaviors that the company and its employees strive to demonstrate. The values are meant to determine the company's success and be the basis for decisions, especially regarding people.

1. Click to edit Master title style
Our Purpose & Values

2. Who we are and how we do things
Culture

3. We have a powerful purpose that drives us
GetYourGuide AG
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! We make it easy to love the fun part of your trip
! We: It takes an amazing team to change an industry.
! Make it easy: We want to make the market better by removing stress and hassle.
! To love: We work for better holidays that create real memories by helping you discover
things you will love.
! The fun part: That’s the reason you go in the first place – amazing things to do.
Contrast to the boring flights + hotels.
! Of your trip: Its Your trip - abroad or in your home town.
! We passionately believe this is something at which we can be the
best in the world!

4. We believe a strong company culture will
help us achieve our purpose
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! Our company culture is who we are and how we do things. It is also
who we are not and what things we do not do.
! Who we are and how we do things will determine our success.
! We understand culture is not a fixed thing but developed and
upgraded over time.
! We agree that we are all responsible for it.

5. Values are core to our culture
! We live our values via behaviors and skills that we have and
develop.
! We make decisions, especially people decisions, based on our
values.
! We encourage & praise behaviors consistent with our values.
! We respectfully call out behaviors inconsistent with our values.
GetYourGuide AG
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6. And what they mean.
Our Values

7. 02/25/14
GetYourGuide AG
Passion
Commitment
Learning
Clarity
Positivity
Our Values

8. 8
Passion
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9. 9
Passion
GetYourGuide AG
! We are passionate about building a great
business.
! We are devoted to delighting our customers.
! We are customer advocates in conversations
with colleagues, suppliers and partners.
! We love taking tours & talking about them.
! We evangelize the product.

10. 10
Commitment
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11. 11
Commitment
! We empower each other.
! We take individual responsibility and we are
proactive.
! We collaborate to succeed as a team.
! We value hard work and celebrate results.
GetYourGuide AG

12. 12
Learning
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13. 13
Learning
! We develop and push ourselves.
! We seek to learn about customers, markets,
strategy and partners.
! We take calculated risks to learn quickly and
are not afraid to fail.
! Leaders develop leaders and take their
coaching role seriously.
GetYourGuide AG

14. 14
Clarity
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15. 15
Clarity
! We believe in each other and tell it like it is.
! We give and receive honest feedback.
! We have conviction and are tenacious.
! We act respectfully but do not compromise
for the sake of social cohesion. Once a
decision is determined, we commit and
support wholly.
GetYourGuide AG

16. 16
Positivity
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17. 17
Positivity
GetYourGuide AG
! We motivate each other with our positive
attitude.
! We enjoy overcoming challenges.
! We celebrate success and give appreciation
where it’s due.
! We bring a light-hearted sense of humor to
everyday situations.
! We take pleasure in becoming the best in our
fields of expertise.