Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Ho do you write an effective email pitch to tech press and bloggers?
Here is actionable advice about:
- how to tell your story
- how to write your emails
and some real cases to go through.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
GPlus communities - Nurturing relationships and building an audienceJohn Moore
Google+ Communities should be a critical part of your strategy to build an audience for your content and by extension your business. Building and nurturing relationships has become major trend in marketing strategies for 2014.
Using G+ communities a key way to build trust and authority in your business segment which attracts an audience that is interested in what you and your business values and provides. Through that trust, authority, and relationships, your audience can become your business evangelists.
Engaging Digital Media and Creative ContentAlex Garrido
Part of the UTRGV Continuing Education's Certificate in Social Media Management. Tips and creative exercises to develop diverse and engaging content for social media.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
Bootstrapper's Guide to Guest BloggingDavid Smooke
For a startup to grow, blogging has never been more important. This presentation by SmartRecruiters first Marketing Hire & current Content & Social Media Director David Smooke, helps startups to publish guest posts on their own blog and other blogs.
Presented at Scoop.it HQ March 25 2013
Tweet, @DavidSmooke
Connect, linkedin.com/in/clarkkent
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
How to get staff at your nonprofit to use social media for your mission. Social media are tools for everyone at your organization, not just the fundraising and communication staff. In this presentation for PRSA Puget Sound learn the 3 big steps to building a social culture at your nonprofit.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Ho do you write an effective email pitch to tech press and bloggers?
Here is actionable advice about:
- how to tell your story
- how to write your emails
and some real cases to go through.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
GPlus communities - Nurturing relationships and building an audienceJohn Moore
Google+ Communities should be a critical part of your strategy to build an audience for your content and by extension your business. Building and nurturing relationships has become major trend in marketing strategies for 2014.
Using G+ communities a key way to build trust and authority in your business segment which attracts an audience that is interested in what you and your business values and provides. Through that trust, authority, and relationships, your audience can become your business evangelists.
Engaging Digital Media and Creative ContentAlex Garrido
Part of the UTRGV Continuing Education's Certificate in Social Media Management. Tips and creative exercises to develop diverse and engaging content for social media.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
Bootstrapper's Guide to Guest BloggingDavid Smooke
For a startup to grow, blogging has never been more important. This presentation by SmartRecruiters first Marketing Hire & current Content & Social Media Director David Smooke, helps startups to publish guest posts on their own blog and other blogs.
Presented at Scoop.it HQ March 25 2013
Tweet, @DavidSmooke
Connect, linkedin.com/in/clarkkent
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
How to get staff at your nonprofit to use social media for your mission. Social media are tools for everyone at your organization, not just the fundraising and communication staff. In this presentation for PRSA Puget Sound learn the 3 big steps to building a social culture at your nonprofit.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Great Content ideas aren't always easy to come by. even professional writers find themselves stuck.... yet they still turn out excellent content on a regular basis.
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Why Nearshore Outsourcers Need to Adopt Compelling Content Marketing for Dema...Nearshore Marketing
Nearshore outsourcers for Latin America are increasing their marketshare in the U.S. market, but they are still behind outsourcers from Eastern Europe and Asia, with only 5% of the market.
How can nearshore providers gain marketshare, generate more business and create a lasting brand impression? By implementing a compelling content marketing strategy.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
Like at SXSWi, this is the talk describing (what I consider to be) the 3 characteristics of compelling content -- except this presentation includes a slide with a picture of me dressed as Hermione.
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Paul Gillin
Content marketing has companies rethinking the concept of the sales funnel. Today, buyers consult their peers, recommendation engines, and even total strangers for decision-making advice. Prospects may enter the funnel knowing far more about you and your products than they did just a few years ago.
This may compress the buying cycle and lower sales costs, but it also presents new challenges.
For starters, marketers must create compelling content that attracts prospects at every stage of the buying cycle in order to succeed. Also, easy access to social sharing channels means increasing pressure to provide more (and more distinctive) content in a growing ocean of competing messages.
This in-depth workshop explores the many new options available to attract inbound prospects, and how to create a framework for matching content to buyer needs. Learn how to assess you current content assets, identify gaps, and find the most appropriate tools to help fill you content portfolio. Uncover the best ways to address content to prospects at different stages and with different levels of awareness.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Social Media at Club Fit: training for managers and supervisorsLiz Swan
Training slides on talking points for Social Media at Club Fit. This training is for Managers and Supervisors to help them understand what our social media strategy is, feel confident when talking about social and assist them in developing their marketing ideas for social media.
Walking the Content Marketing Walk - a practical guide to Content Marketing for marketing and communications professionals (originally published December 2012)
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
@kirsty and @lucychildsi discuss present on behalf of @childsi
DIVE DEEPER INTO SOCIAL PLATFORMS
Quality vs. quantity – gain a clear understanding of which social channels are for you and how to extract maximum value from them
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
1. Five Ways to Create
Compelling Content
Five Ways to Create Compelling Content
"Socialize" Your Small Business:
Content Creation and Optimization
@Tinu | slideshare.net/tinustuff | #wgbiz
2. First Things
• Content in Context
• What Are Our Goals?
• Goals Inform Creativity
• The "Because" Exercise
@Tinu | slideshare.net/tinustuff | #wgbiz
3. Create Into Your Audience's Content Vacuum
@Tinu | slideshare.net/tinustuff | #wgbiz
8. Recap
Create into your audience's content vacuum
Create through your inspiration
Create through what connects
Create through star deflection
Create information buoys
@Tinu | slideshare.net/tinustuff | #wgbiz
9. Five Ways to Create
Compelling Content
Five Ways to Create Compelling Content
"Socialize" Your Small Business:
Content Creation and Optimization
@Tinu | slideshare.net/tinustuff | #wgbiz
• Before we start, we have to think about why we're
creating content. Only then does it make sense for
us to into how to make it compelling.
• We'll discuss some precursors, briefly, and talk
about what our first exercise is going to be. Then
we'll get into a quick overview of how to make
content the people we want to reach will want to
pay attention to and share.
10. First Things
• Content in Context
• What Are Our Goals?
• Goals Inform Creativity
• The "Because" Exercise
@Tinu | slideshare.net/tinustuff | #wgbiz
• We have to know why, to know what and how,
when it comes to creating. Creating content for a
how-to may inform the format, or the level of detail.
We also have to consider things like whether we're
using social media for research, customer service,
precursor to lead generation, etc.
• Sometimes even our goals aren't clearly defined
enough. After this, our first exercise is going to be
in pairs. And we're going to use the word
"because" to drill down to the smallest possible
degree what our goals are. We'll know we're done
when we get to something clear, ridiculous or
profound.
11. Create Into Your Audience's Content Vacuum
@Tinu | slideshare.net/tinustuff | #wgbiz
Now I could have said, create into the conversation
stream. Or find their pain and present your products
and services as the solution. But sometimes there's
already a solution out there and yours is better.
Or your market exists because you created a cottage
industry. Or because they don't know they have this
problem.
How did they sell CDs to people who love records?
They put ideas into the audience's content vacuum.
They filled a space with more knowledge.
I like to picture empty seats in a circle or a stadium and
think "what would I have to say that would put people in
those seats?"
12. Create Through Your Inspiration
@Tinu | slideshare.net/tinustuff | #wgbiz
Create by consuming more things that inspire you to
act, respond, etc. Part of that, in the case of the
blogosphere, might be in reading what others have to
say and reacting, or furthering a discussion with
additional, new points.
Let your customers be your inspiration. What's the part
of what you do that makes you feel passionate? Can
you use that passion to draw people to you? To ignite a
community?
13. Create Through What Connects
@Tinu | slideshare.net/tinustuff | #wgbiz
Not just by what means, such as our cells, our web
sites, Facebook, Twitter, video, but through what
connects us as people.
Emotion, common interests, common backgrounds.
Rob Gordon, John Cusack's role in High Fidelity: " ...I
agreed that what really matters is what you like, not
what you are like..."
14. Create By Star Deflection
@Tinu | slideshare.net/tinustuff | #wgbiz
Anyone not go through a phase where they or someone
close to them wanted to be famous. Part of what makes
social media work is the successful bartering of the
attention currency. So who is most powerful, people
who provide platforms to give people attention or those
who want to get attention?
Don't be the star. Be well known for your thought
leadership or expertise, but don't be the star. Enable
stardom.
We're not the stars, they are. Make them feel like
stars. Interviews, Peers, Customers, Workers
15. Image credit. Geograph.org.uk
Create Information Buoys
@Tinu | slideshare.net/tinustuff | #wgbiz
Again, I could say, be their favorite news source. But giving that advice lands
a newbie in the echo chamber. Which is dangerous because if all they are
getting from you is regurgitation, why wouldn't they just go to the source?
So don't just echo news, make it. If you can make it, interpret it, Help them
navigate this sea of info. Think of yourself as a buoy. I picked the image of a
buoy for several reasons.
Twitter's public timeline is the fire hose. Your Facebook home page is the
news stream/feed. We're drowning in a flood of information. I think of the web
as conversation streams. All these images of water.
It's becoming an addiction, needing to know more, faster, deeper. We need
people who can both curb and feed that addiction, who can help us keep
afloat.
In verb form, buoy means to keep afloat. In noun form, its a floating device
with many uses - navigation a warning system. I like to think about them in
terms of , when someone is about to drown in a movie, they swim out to the
buoy andhang on for dear life.
16. Recap
Create into your audience's content vacuum
Create through your inspiration
Create through what connects
Create through star deflection
Create information buoys
@Tinu | slideshare.net/tinustuff | #wgbiz